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2 Controlled Servo Mechanical Brakes
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NEW Road ShocLEliminator -NEWDovAAe Acting SKock AosorbeiS
NEW Non Glare WndsHeld
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atVe' Controlled Servo
Enclosed Mechanical Brakes
Buick's new controlled Servo mechanical
brakes the most effective braking system
ever developed not only are of the favored
internal-expandiug type, but are fully pro
tected against dust, dirt and moisture, and
provide maximum braking under all road
and weather conditions. These remarkable
new brakes are self-energizing, which
means that part of the braking effort is pro
vided by the ccr's own motion and they are
jully controlled through the foot pedal, thus
. eliminating all possibility of "grabbing." A
aingle test will prove Buick's new controlled
Servo brakes the smoothest, most positive,
and most easily operated ever developed for
any motor car.
New Longer Springs with New
Double-Acting Lovejoy Hydraulic
Shock Absorbers
The new Bufck introduces an unparalleled
comfort combination in its new, lunger rear
springs end new double-acting Lovejoy
Hydraulic Shock Absorbers. The new rear
springs give the car a free and easy cushion
ing motion, which is controlled in both
directions by the double-acting shock
absorbers thus eliminating both bound and
rebound under severest road conditions.
Through the medium of these two wonder
ful new comfort factors, Buick has widened
still further its decisive leadership in riding
luxury.
New Road Shock Eliminator
New Steering Gear
Two vitally important features of the new
Buick a new steering gear and new road
shock eliminator mark the greatest con
tribution to handling ease and roadability
achieved in recent years. The new steering
gear, of worm and roller type, provides
matchless steering fate throughout the
entire turning range. 1 he new road shock
eliminator, built into the frame on the steer
ing gear side, effectually absorbs road shocks
and prevents theirtransmmion to the steer
ing wheel. The result of thee twin features
found only in Buirk u uurivalcd driving
totuiuri at ail speed, ......
America has taken this new Buick to its heart. Millions have
, thronged to sec it .V. tens of thousands have already placed
orders . . . other thousands have requested demonstrations . .
and the reasons will be instantly apparent when you call at our
showrooms and inspect the matchless array of new Buick
models.
The fact is that in the five major elements of motor car appeal
beauty, performance, comfort, safety, value this new Buick
with Body by Fisher strides far ahead of any other car in the
entire quality field.
New Fisher Styling ,v
The new Buick Bodies by Fisher are longer, lower, more luxu
rious. They reveal new Fisher styling new beauty of line and
appointment new colors which have won the outspoken
admiration of all who have seen them. And in addition they
introduce a host of new features of utility and convenience,
including the new Fisher Non-Glare Windshield for safer
night driving; new and richer upholstery; and new fittings and
appointments of princely luxury.
Pacemaker of Performance
Moreover, Buick for 1930 rcveals this same marked supremacy
this same increased leadership in fleet, spirited behavior
on the'road. Its new and bigger Valvc-in-Hcad engine devel
oping 99 horsepower provides matchless new virility, pick
up, swiftness and flexibility. A single drive will prove it the
pacemaker of performance. And the same drive will disclose
marvelous new handling case, comfort and safety, due to a new
and improved steering gear and new road shock eliminator;
new double-acting shock absorbers which check both bound
and rebound; and new controlled Servo enclosed mechanical
brakes, the most effective braking system employed on any car
in the world.
See, Drive and Own This New Buick
Bear in mind, this new Buick with its many advancements is
offered at new low prices in three new scries and three new
wheelbascs, with only one standard of quality throughout
the finest in its field.
Visit our showrooms today. See the new Buicks and arrange
to drive one. Among the 14 attractive body types is exactly
the Buick for you.
So great ft public con6dence la Buick that thousands of motorists placed tbeir
orders for new Buicks before ever the car was showu. . . . Year after year, Buick
sells more than 100,000 cars to Buick owners aluue more than the total output
of the majority of cars in the Buick field.
New Peaks of Power in 1 r j
The New Buick Valre-in-Hcad Engine v i
The wonderful new Buick Valve-in-Head
engine developing 99 horsepower repre
sents the splendid climax of 26 years of con
centration on this one outstandingly efficient
type, (t is a bigger engine a sturdier engine
and provides greater speed as well Hi
a power reserve more than adequate to
any need which may arise. Moreover, thil
great new power plant is smoother and
quieter, as well as more powerful, and pro
vides a measure of all-round performance
without parallel in the Buick field.
The new engine In the 132-ind 124-Inch
wheclbase series develops 99 horsepower
the new engine in the 118. inch series,
80 V4 horsepower. Also it achieves this
additional performance without increased
gasoline consumption, i
The New Fisher
Non-Glare Windshield. . a Vital Cart
tribution to Motoring Safety
The new Fisher nonglsre windshield
vitally important feature exclusive to Buick .
built carsadds immeasurably to the safety,
pleasure and comfort of night driving. This
new windshield tilted at an angle of 7
degrees protects the driver against the
anuoying and frequently dangerous reflec
tion or glare from other cars. Test the new
Buick and experience the remarkable ad
vantages of this new and eiclustve feature
NEW LOW PRICES
118'WHEELBASE
5 Passenger Two-door Sedan, Model 40
.12j5.O0
4 Passenger Sport Roadster, Model 44 1275.00
5 Passenger Phaeton, Model 45 r275.00
2 Passenger Business Coupe, Model 46 1225.00
4 Passenger Special Coupe, Model 46-S 1265.00
5 Passenger Four-door Sedan, Model 47 1295.00
1 24 WHEELBASB
5 Paaacnger Four-door Sedan, Model. 57 1495.00
These prices f. o. b. factory. Special equipment extra
4 Passenger Coupe, Model 58 . . J1465.00
152 WHEELBASB
7 Passenger Sedan, Model 60 .' 1845.00
7 Passenger Limousine, Model 60-L . 1995.00
5 Passenger Four-door Special Sedan, Model 61 . 1695'. 00
4 Passenger De Luxe Coupe, Model 64-C 1625.00
5 Passenger Coupe, Modi I 68 1675.00
7 Passenger Fharton, Model 69 1525.00
fluick delivered prices include only reasonable
chxrues for delivery and finsriciiiii. Convenient terms din he arranged on the 1ihcr.il CM A(J Time Pty
mt-nt lJlan, Consider the delivered price as well as the list price when comparing automobile wlues.
Scherer Motor Company
38-40 North Riverside
Buick and Marquette Dealers
OPEN EVENINGS AND SUNDAYS
Plione 73
WHEN BETTER AUTOMOBILES ARE BUILT .BUICK WILL BUILD THEM