Medford mail tribune., April 28, 1929, Page 11, Image 11

PAGE THREE
. An Added Safety Factor
CONTENTED DEALERS j
to the point where the production
of -a good automobile Is no particu
lar problem.. .Experience has dic
tated the design feature that com
bine sturdlness, utility, beauty and
comfort. Materials have improved
to make their combination prac
tical. But no amount of engineer
ing can take the place of sound
sense in the administration of fac
tory policies that make for the
welding together of a dealer, or
ganisation that has to worry over
nothing but the welfare of its cus
tomer and their cars.
"Motor, car production 1h In
creasing. A new record appears
Imminent.- The only cloud on the
horizon is the ability of the nubile
the point where, as was the case
last fall, the lash was applied
heavily to dealers. Price cuts, pre
sumably sponsored by factories, In
years. Reo doec not have io work
hardship on its dealers by forcing
old stocks upon them, for the sim
ple reason that Keo does not suf
fer from over-production. The
between San Francisco Bay ia! "
Chicago, air mail was moved, at
tbe rate of 225 feet per second. , j ,
The total flying- time betSea 1'
the Golden Gate and Lake Mlchi-
gan was twelve .hours and fonty -three
minute a, record hung 'tip v ;
by a fleet of five of the new mo44, j
high speed, large capacity -Boelnar '
transcontinental . matf e p(r.f s.a
planes. The following' from
pilots' logs flhowa how fast the aJx
mail moved an its xeoor4 ftlgbt'ji
over three mountain ranges, and
at elevations ranging '.ftqnv 4.wa
level to 11.009 feet: j. r'
.POLO OF REO
BU1CK LINE
reality were saddled on dealers.
'In consequence, disc on te n t ! factory never ships cars that are
spread through tha .dealer atruc-j not, ordered.. Therp In a liberal
ture. Car owners suffered through f comprehensive policy for protect
the Inevitable changes among deal- Ing distributors and dealers nptlnst
ers that followed, to say nothing price reduction of atocks on bund,
of the money loss they were forced jln short, Reo's policy has resulted
to accept by reason of the lowered; in intensely loyal distributors .and
value of cars on which the list dealern, o that Its 'turnover' of
price b. ad been dropped overnight. ' dealers, like Reo's Inbor turnover
"It is written Into the Reo creed; ft the plant, has always been so
that Red dealer must be prosper-1 small as to be negligible."
pu, because their prosperity re- " 11
fleets the soundness of the com-' mm mM
it
C, K. Eldrldge, sales manaser of.
Reo Motor Car, company, says:
"Aside from a good car, the most
prized - possession any automobile
factory can lay claim to Iff a con
tented dealer organisation. ' Noth
ing is of greater Importance to the'
.car owner, for unless a factory's
dealers, individually and collective
ly, are contented, (which means
Rumors Current In national aur
tomotive.iclfQlfi-during the past
t Salt I -tike to Chicago. Jffclp
miles 480 minutes. ' 1 " '.vv' ''
; Salt Lake to Cheyenne, 417. '
few wpka.tg the $ffectitUat- Bulck, i
for tne pas quarter or a century
a dominant factor In the automo
lille producing - field, would soon
enter the low-priced field with a
companion car have heeji con
firmed in , an announcement just
kwuod ,hy 12. T. BUronjc, president
of the Bulck Motor company, and
received' today by -M, Heherer of
the Kcherer Mttor company, loc:$
Jiulck dealer: . : -, ., -"
pany that atands behind them and JIT IVlUll IVlOVeu
prosperous), the car owner, suf
fers. - ... - -. ,' " V
"It takes a lot more than merely
a: good car to make contested
dealers; Engineering .has advanced
to absorb that ' production. Op-1
tlmism l prevalent that the year'
will chalk up a new mark. The!
danger In that factories may per:j
mlt optimism to obscure' vision to!
the market stability of Its prod
ucts. Our dealers carried over no
obsolete cars into 1929, and what
they did carry over was current,
salable stock and the smallest In
225 Feet a Second
On a recent record flight of
Boelnv System with the nlr mail
miles 134 mimitese. ; v'
Cheyenne to Omaha, 467 rhibes '
ISO minutes, .m .'-
Chloago to Omaha, 486 mtW
iflfl minutes. 1 ' ''y' J ,
Our Fourth Annual
MEDFORD MAIL' TRIBUNE, ftlEDFORD,- OREGON, SUNDAY, 'APRIL 28, 1929.
wm?
jj t A
Double Windshield Wipers, standard equipment on the hew Studebaker
President Eight and Commander, models provide greater' visibility for
the driver and also offer a clear view ahead for -other passengers .In -the
car. ' The double windshield wiper is typical of the" attention given to
details by -Studebaker' engineers in designing the new line of Stude
baker cars. . .'" --'.' '--
SuluGlorified by Comic Opera
WASHINGTON, D. C Aviation " "Tumatahgus, the 'mountain of
hn.s a new, regal enthusiast. The
Sultan of Sulu is taking to the alt.'j
Sulu,, known officla.lly: as Jolo,
and. also as 'olo, is one of the ;
larger islands of the Sulu; tjolo j
Archlpeago which form a series i
of, oceanic stepping .stones fromj
the niajor cluster of the Philip- i
pine Jslands toward the northwest i
uou.se pf British 'Borneo." says a
bulletin from the Washington. D. j
tears is the highest peak, so
mimed because it afforded the last
glimpse of their- island home to
natives who wept when they were
deported in bygone days. ; ' " ,
. ;-The durian tree, towering highi
above all others. Interests .visitors..
Its fruit 'Ms highly priced, by the
nilpinos.r It is about the hIzq of u
football, weighs from eight to ten
pounds, and has a surface like the
K.- T. Strong
"In . response to an - Increasing
world demand for motor cars, the
Bulck Motbr company vill saortly
augment lt line of automobiles by
the udil it Ion of a new :cair in the
lower priced- field," ' -Cfwimenced
the ,Ruick execuUve;.ttnnpunoe
munt. ' ;v'..;.. "!v'V'-!
"New from thc'.graumt up; new
even In nam, this aKvvill -bring
to the public a decree .of perform
ance, stamina, snaXness- and com
fort which Euiclt'fjlqtiarter- century
of . fine oar engineering" and -fine
car production alone makes pos-i
sible at f uc:r a price," President
Strong's t-'tatemeht continues. "The
new product will have no effect
on the future design and quality
or the Bulck car. In type, it will
he an L-head sx. It will be sold
, through the Bulck'Vetall sales or
gariiz4tioh.,, .; i '
"In the preparation of this new
nutomolle. it has been the aim
of the Ifiilek jl6ior " compifny to
design a 'car of unlimited appeal,
a car thatwllll-be' within the reach
of millionth ami yet'riellver. quality
car; performance.' . Realizing that
hayings-two (oi'-:even :three cars In
a-, tilngle1 family fast becoming
commom-pptctlcerdnATnericairthe
JiuicU- 'Motor . Company believes
that t no, high; quality and moderate
price 'joPlts -new' p'roduct wil( be a
determining influence .in supplying
tne d'emand'df 4hencw motor
coMscious American family.
"Buick's new companion car
the name of which is as yet un
minounced is expected to sell (n
or under the1 $1000 class.' , "
headauarters of the National, spiny,, back .of. a porcupine.. The
Geographic society;"': :- i-'". '' 'v ediblepat't of the durian clings to
"Many a6poem and itfanV a' song j abo.utvtwrt'-doijen- seeds -as large as
have mado obscure places popular- henjs'eggs.',1 . The substance, tastes,
i" known, .and were it not for the like bananas I Hut, Us , odor is xnot:
George ..Ade 'Jiff lit opera the: Sulu f immediately; pleasfjjg; to, unaccus-i
Islands., possibly wouia do as tin; i.tpmeii nostnis. t. .
familiar (Ch . t"her' ai6ups with ptmnlxm Tube. If .Inlo Wntor -queer
Hounding .namcn the Siussi, . , Unckot v
tho..Tavi-Tawi,, or tho Samalrs , "The Jolo highways are alive:
which are in the mlihc urciiipelijjjo. wix nloiu.Votnen and children on
-Sulum y A'atlvo Potcntalo 'their way to market,. Now and'
"The 'Sultan of Sulu .recognized J then u boy it nudges along under the
the sovereignty of the United ; weight- of what apnoars1 -to be" u;
States juat' thirty yeurs ago,, but ; long -bamboo pole, about four, or
locally he still is ' a potentate to 'five inches In diameter and six feet
the. native Moros. He lives in a , long.: The traveler learns that tlita1
small settlemept, Maibun. on the ' Is the Jolo .water bucket. -The'
soutiiern const of the island, which i Moros like color, which sharply:
nowhere is longer than, 30 miles or , contrasts-. vith their gingerbread
more than 12 miles wide. The for- colored skin. Men wear red tur
mer. Spanish sovornors stripped ; bans, purple Uousers, and shirts .of
hlm; of most of .-his temporal power other brilliant colors- while their
buVhe'ls. tiie'upliitual 'head of tno j barefndty hntless yives wear long
Moro, or Mohammedan Malay. i! ftleeved jackets . and , voluminous
population. - - - . isklrts; The Moro" women's teeth
: "American' "travelers , usua l 1 y . are usually black from; j chewing
make their headquarters t Jolo J betel nut. , ,
city, where the United States army j ''The Bnjaos, or sea . gypsies' of
maintains a garrison, ;i The cily'jfes .T.oln, live along the coast In h'ut
at the. Head of a beautiful bay, ,,ut- i r;ime; on high; stilts, or' In boalM.
ted here and-' there withyp'ctur- i hi front steps of the BajaqsVhut
I
t.i .
I UVICI11I11V I1UICS I
i . ; ; 'i
More rxtensh'o and more effec
tive measures to prevent erosion of
the soil by rivers are urgently
needed, department of agriculture
investigators report, to reduce' the
annual destruction to fertile farms
and valleys. More than 513, 000,
000 tons of soli -are being washed
out to the seas every year, they
declare. . The Misfs.slppl river ays
V tem alone Is responsible for some
428, 000,00ft tons of this loss. Ter
racing .fields,, contour plowing .and
eultivatin, wire ' forestry manage
ment and, the, further conservation
of forests,"" ri re' partial remedies,
and uievuiost complete' co-operation
on the part, of farmers .and
engineers' Is" all-Important. '
By Introducing a small quantity
of a specially prepared silver com
pound, a German chemist la re
ported to have developed a method
tor purifying Jarge amounts of
water at a -relatively low cost. He
simply injects, the pom pound into
the water, one and one-half grams
of the chemical being sufficient to
disinfect nbout 2,500,000,000 gal
lons of water, it is said. Scientists
who have Investigated, declare
t.tat the effects also are lasting.
Keductlons of as much as forty
per cent on premiums of aviation
insurance policies have been .or
dered since 1922 as 'a result of -the
constantly Improving, safety factor
in flying, according to a copyright
ed dispatch In the Dalrjls'ews of
New York. Many companies arc
omitting the clauses In lifc-lnsur-j
ance policies that make the policy
void In cai:e "of an aviation acci
dent, and are substituting specific
provisions that cpfer such acci
dents, j According o art 'official of
a company" specializing In Uii&klnd
of insurance, the -a mount of avia
tion Insurance - written . .has in-creuKi-d
more thaji ,400 . per cent
during the last year.' Men experi
enced In -Vintion;, many of-them
pilots or c.t-pilots Are handling1 the
business fdr the companies.
One of the fttust JnteresOng In
dications of the rapid development
of applied electricity in this coun
try, Is tne spread 'of transmission
lines to hundreds of small towns
and villages that now enjoy the
camp twenty-four-hour service af
forded the larger cities. Since
IK23. more than JOOo.-iujch rural
centers have been supplied with
electricity (or the first if tire. Light
and puwer are now available" to
every city and town In the United
States with a population of iiuiio
or more; ninety-sVttn per Vnl 'f
"the communities with populations
of lOMO to 0000 are supplied, and
twenty. five per cent of all humlets
with less than lTo population are
reached by wires that furnish light
and power. Popular Mechanics
Magazine.
esnue islands. in (
:"Thc small nativo settlements of
.the,; jslapd , consist. ;for ,tho m.qst
part,' of flimsy, thutch-roof house's
gipTTft"in'rter-m!ei'refiifiTiioh;
Some 'are adorned with interesting
bits of native-carving. "
. Jolo City n Tropical Gem
"But Jolo .city is. an exception.
The-Spanish general who founded
It had an ambition ;to make it-the
finest city in the Spanish colonics,
hYom avsettlemont of rnmslmcklo
huts, It has-developed to a garden
spot of the tropics, with wide
streqts, ,aUniKtl.0:puitlie..HPt; sun.l
by tail palms and flowering, trees.
Gardens, masses of foliage,: and,
I parkas abound.. Along. main thoro-
fares; the first flrtor usually l occu
pied by Khops, while the mer
chant's children' piny on the 1ml
conies extending over' thei street
from' the second floor of the frame
houses. s
"Most of the Jolo. Inhabitants
are Chinese, Malays and Villplnos.
There are many Moros hi' the Jolo
street crowds . butt most of them
live outside tho city wall, y When
the Spaniards first built the city,
the Moros frequently attacked- It
and tne natives were never allowed
to enter , the . bamboo stockade,
which was built around the town
for protection. Later the? were
perpiifjl to enter only on condi
tion that they 'parked their arms
outside the walls. In those days
every Moro man, woman and child
carried a knife. , " '
Wall Protected Knrly City from
w Raiding Moros :' . .
"Jolo -now Is surrounded by an
eight-foot brick wall, witk gates
leading to the .island interior. A
drive over the island roads Is like
passing' through a huge park.
Many, acres of the Island tire occu
pied by rice fields where turbaned
natives pldw with carabaos and
shiall children sit; In tiny towers,
pUlJhYg strings with Mrcamers at
Is a notched log. up which aSvom
an can nimbly carry a small bnby.
The. Baaos stay oq land, only rt f ejy
hours at' a time, , for even -vhen-n
lftnrm' la raging on 'the. sea they
! feel safer ; In,, their ..ocean-front
a i)Q(iea.
Price of Tax
Lower Since Tax
Placed on Gasoline
; The Portland Cement association
has y assembled some Interesting
figures bearing on the gasoline tax
and vlts results.
."In- Illinois, for example, the
price of gasoline in l2l, before a
gas tax was levied, was -20-cents.
iow, with n three-cent tax, mo
torists in Illinois are , paying less
uian-nn cents.
In California, which has ft three
cett tax the price of gasoline. now
Is In the neighborhood of a half
centjeas per gallon than lnJ.620.
In Louisiana, where gasoline sold
in'H20 for. 2S cents a gallon, It
may- nOv -be purchased. Including
a fourrceiu tax, t for less than ,20
"The gasoline tax lias' made pos
sible the -building of more good
roads. More good roads have re
sulted In -the purchase of more
automobiles. .
- More automobiles ha v e. In
creased the voUime of gasoline
sales, -and.j.incr.qased volume yof
sales has brought down the price.
Thus tne good roads built lylth
money raised by gasoline ' taxes
have cost less than nothing, at all.
It loks almost as If we are ap
p'roximating that happy condl
tlon in, the cane of, good roads
-hpl'V Ayith , gasoline tax.-
tached, to frighten hungry birds. A youth of Kennvllle, Mich,
"T.be entire family works in I planted an acre of catnip and from
henip plantations and hlp4 cut I'Uie crop distilled seven pounds of
teak forests. At, no point on Jolo ! oil. The oil Is used as bait for
Is'the traveler mt . df. jiight of (catching Hons oqd other, felines.
mountains. ; and brings a pound.
rength: in Numbers
St
in. f.cl that th. Wt.tern Aulo Supplr Comp.nr now ti, .l.l
dullncl Irprt of lire, if coincidental with the Irtml toward i.ht'."
n motor rar buildint. Ei(ht Finchon and njarco girU help to con.
Tf lha "aliht laVia. , , " "
' V.,--'.
ilS Fires at lowest prices ever
IFdpir a $esm toy's!
mmeire
We are breaking all previous records '
in this sweeping value-giving Trade
in Sale. Car owners by the hundreds
have traded in their old tires for new
Generals. We are extending this sale
because of the public enthusiasm that
has been shown since it started.
You still have time to take
advantage of this event
Yow'U never find things so favorable for trad-1
Ing in your old tires as now. With the price of
crude rubber up 40, tire prices are still based
on the previous low cost of rubber. '
By trading in now you can get Generals at the '
lowest prices ever offered. You protect your
self with the quality that will carry you
through the next high-priced tire period. '
Full-value allowances on all
. kinds and all makes
No matter what brand of tires you are using,
, bring them in today and cash in now on every
unused mile left in them. In exchange you
' start off on brand-new Generals that will give
you the safest, most comfortable and the
longest mileage you have ever known. .. ..'
With crude rubber going steadily up you need
the protection against the kind of quality that
is weakened by the reclaimed rubber users
when rubber is high. General's policy of never
tampering with quality, regardless of the cos:
of crude rubber, has won the confidence of car
. owners from coast to coast v i ; ,
Now is the time to learn the trjue meaning of
General's Top-Quality. A saving in first cost
- that will amaze .you, plus the economy that is
spread over many seasons of uninterrupted
mileage.. ,
Sl km
' I 'GENERAL . :rw:i
HnalBalloon
. Greater mileage at regular balloon low-pret-aure.
It completely reveroea the tendency of .
today toward hlgh-presaure or moderate
.1 preaeara la ttraa. ' , i ,..
It Introducea a new permanency of non-skid '
. . . far beyond the point-where you eipect to
' run on smooth rubber. It doe away with the
necessity of running on tlrci that wear pre-.
maturely "bald." , ;
In puncture freedom, too, It la far ahead.
Kven the remote chance of a puncture Is
reduced to the vanishing point.
, Our Trade-in Sale. Includes the new Dual
' Balloon 8 and the regular super-lines of
1 4-ply, 4-ply and 8-ply Generals. i i. I
Trade In now for General's Top-Ouallty that
means season after season of trouble-free
driving and the economy of the longest,
safest and most comfortable mileage you '
hate ever known, j
Special Bargain fit Usd Tires
The used tires go on sale as fast as wo take them In.
Many only slightly worn and many are brand-new tires
of standard makes. All sixes, al! makes, all kinds go on
i-. sale. Select yours sarty. .
.COME EARLY BRING. YOUR CAfJ
EWIS'
JARGEST
Eighth and Front
SUPER
ERVICE
SERVICE
TATION IN"
P. B. LOWD, Manager '
WE NEVER CLOSE
STATlOTT
OOTHER I VI
OREGO A M
Phone i300
U.S.L.
BATTERIES
FOR ALL
scars
EXTRA HELP AND
SERVICE FOR ALL
Mark .1
taatoadlnS
tXCLVSlVE DtSTMBUTOXS f
. , ; Uso Our
goes a long way to make friends
It eliminates
taat Inte
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Ceasral Tlf '"' '
Accttaace Corp. ' ' lei
PAYMENT LA ' '
Lt TJ TH To HOIf ;' v '
TO GET GENERAL '-v-. ..
ON YOUR BlWOAB ..
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