Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (July 29, 1928)
o o o MEPFOTiT) fATL TTNTUTXR MTftlFOuTI. OKKrfty. srXDAV. .in.V at. PXTJTI THREE SAYS PHIL LOWD Tho lucul car owner today can , equip ull four wheels w Itli Uns ' for only u little more than it cost : hlltl to buy a couple uf .spares be- tore the war, according to Phil t l.uwd of Lewis Super Service Sta tion, distributors here of Seiber- ; llnff All-Tread tires. As a result 1 or the recent reduction in (he , price of Selbcrhngs, a vera King 1 nearly 12 percent, a new low rec- J ord for lire prices 1ms been cs tablished. While the average cost i of 400 selected commodities is 1 50 percent greater than it was before the war, the local 1 motorist can buy Seiberllng A II- V Trends at less tbitn half what he had to pay for a high quality tire 111 1914. 'Today, with what looks like a record -breaking touring season ; uhead Air. howd declared, "the j car owner of Aledford can buy j four tires for only a little more ! than ho used to pay fur two. ! Tires have never been so cheap j uh they arc today. The bottom j lias been knocked out oT all prev- i lous low price records. At the beginning of 19:18, six years after the Seiborling Itubbcr company i entered the tire field, tire prices had been reduced to half of what they were in- 1914. In 1911 a 3"xi high prssurc tire would have cost him about . At the be ginning of If 8 a 3xti Seiberltng All-Tread balloon tire cost only 000 and now an average cut of 12 percent more has sent that low record into the ranks of the has beens. "And while cost price compari sons, are staggering, they don't V toll the whole story by any means. " The "old timers' used to start out on a hundred mile trip in fear and trembling of the 'pop' of a blowout. Today, however, the lo cal Seiberling user who points his radiator toward the wide open spaces and steps on the gas can forget tire worries. Under the Seiberling tire protection plan fr, U00 Seiberling dealers, forming a service network on every high way and by-wuy from Maine to the Golden Gate, have bot him their time and labor that ho won't have a tire uccident no mat ter how far he goes." Plymouth Enjoys Many Advantages "The new Plymouth is tho tri umph of the principle of stand ardized quality. Without it t he car it is said, would not have been possible." That is tho tribute which J. V. J-'razcr, Chrysler and Plymouth sales manager, pays this famous Chrysler principle. . .Standardized quality Is given the credit by Mr. J'Yazer for making tho new Plymouth the largest, roomiest and most powerful car uf low price on the market, and for including In It feature after feature heretofore possible only to higher priced automobiles. "No- car In the low-priced field hitherto has been so large, so com fortable and so roomy." he says. "No car hi that field ever has en joyed it.i smoothness of operation, u-h Ich extends throughout Its B1eed range; has afforded the buyer such luxurlousncss of body Interiors; been hm comfortable over rough roads or smooth pave ment; hud its surplus power al ways available for every driving need; had the benefit of its sym metry of dcjdgn: enjoyed the ad vantages of high compression; been equipped with internal ex panding four wheel hydraulic brakes; had Its engine literally floating in rubber, further to 1rn- niotc the advantages of smooth- j ticss by destroying the transmis-1 sion of torque Impulses and road j shocks, and enjoyed a host of other refinements heretofore un known to the low-priced field. "Yet tho buyer in that field has wanted those features and is en titled to evey one of them. It simply hss been impossible up to the Plymouth's advent for that man to secure them. "Chrysler's principle of stand ardized quality has brought to the Plymouth the benefit of every Chrysler achievement in design, engineering, experiment, research, metallurgy, chemistry and physics, just as it has made those accomp lishments possible in every one of Ha other cars. Chrysler has be lieved that there has been 'an obvious need In the luw-prlecd field for finer, smarter cars. The reception accorded tho Plymouth Is abundant proof that Chrysler is right. Utterly unlike any other motor car at anything llko its price, the Plymouth has already begun to revolutionize the entire field of low-priced cars. -"In addition to bestowing all these features on the new car, Chrysler standardized quality also insures that every Plymouth ro, tatlng and reciprocating part is in perfect balance before assembly. Kino precision methods insure that the owner actually receives the performance its engineers designed Into the car." 4. 4 Rorir not i:.(n sr;i f:VK IP ltKI)KFMKIM WASHINGTON tJPi Ono redeeming trait has been found for the cockroach 4 he eats hedhucs. But that, sa entinolo- cists at the department of ag- riculture In rrlatlng the dls- co very, docs not make tho cockroach the choice of tho two. If anything, they give the breaks to the bedbug. "It is not recommended," tkpi' hasten to assert, "thu cockroachef. be kept for erad Icating bedbugs." With announcement today of tho Silver Anniversary Kuick. com memorating the twenty-fifth year of operation of the liuick Motor company, the impatiently waiting automobile public has been given the answer to its oft-repealed query concerning tho nature of the lliU offering of this greuP leader in the fine car field. The hundreds of announcement day visitors to the showrooms of the Sherer Motor company, local deal ers, were unanimous In their ver dict that the new car embodies advances thus far unreached in automobile offerings. The tre mendous advances in beauty, style and comfort, as well as in every item affecting performance, com bine to make the Silver Anniver sary liuick an automobile new ami totally different from anything the public has known. Taking as a nucleus liuick's famous six-cylinder va Ive-ln-head engine, torrjuc tube drive, sealed chassis, cantilever springs, double drop frame, IJuick engineers have refined and Improved these units, and created around them a motor car of radiant beauty and dash ing st vie. a ca r w h I oh is easy t o operate and comfortable to ride in. And this being the gratification of thousands of prayers tho Sil ver Anniversary Muick appears with refreshing individuality in its climaxing of a season of many mid -summer car announcements. Outstanding departures from con vention are found in the new and daring treatment of body lines, the dazzling new colors in lustrous Dueo, and the lavish use of en during chromium, which serves to differentiate the cur at first glance from other automobiles of today. Less apparent to the casual eye. Some r.H.i.Hiu.uini motorists of the United Stati-ff, w ;to are sin: ml Ing 1 heir vacations this year entirely or In part In their "traveling homes" and whose way is smooth ed by hundreds of thousands of miles of concrete highway, per haps fail to reali.e how much more fortunate they are than their fellow motorists in the republics to the south of us. Although American-made auto mobiles are being exported in an nually Increasing numbers to Cen tral and Souh America, these ve hicle., as H. H. Hi'ooks, general sales director of the Marmon Mot or car company, points out, arc intended for use mainly In ami around the larger cities. "Touring, as we know it In the 'Stales'," adds Mr. Itrooks,, "is un known in Latin America where road building is still an infant In dustry." ' Not until run- sister republics embark on load building opera tions on a much larger scale than they have attempted thus far will export trade in motor cars to those countries reach the proportions that it should, the Marmon gen eral sales director declared. 'Argentina, although a nation of great wealth, has nothing at alt In the way of a highroads that can begin to compare with the highway systems of the United States." Mr. Hrooks said. "Paved roads arc confined mostly to the cities and their suburb. "Prazil has recently completed a 300-mile stretch of so-culled motor road between Uio do Jan iero and Sao Paulo, a road of which the Brazilians arc inordin ately proud, and which is regarded as something of a wonder In the southern hemisphere. Itut even this link is far below the ordinary American standards, as the road bed at best is macadam, and for the most part merely gravel.. It may, however, lw the forerunner of more and better roads to come, since surely it will show the Bra zilians the posjd bill ties of mo tot touring. "Of all these republics, Cuba, tvhlch has fallen largely under American Influence, Is the most progressive in the matter of road building, and the 900 miles of roatiway running the length of the Island now under construction doubtless not only will aj tract the Northern tourists but will imparl a stimulus to local motoring, "In the lu tin -American situa tion, however, there Is a lesson for the United States. Here tho automobile already has outgrown the highway systems, and touring has been slowed down because of Inadequate roads. Unless some means can be found to accelerate, our national program of road building, wo will soon find our selves in the Name prcdh-aiarnt ns the I-nlin American motorists, 'a l1 dresed up with no place to go'." I-Jit ffMnif It lw HAM Hi lt; tA'f Althnugfi Ham burg Is the chief port of the world's rice shipping, the people of the city and of Germany generally consume comparatively little, itice Interests now are conducting n nationwide catuprt igti to tfWae the per capita consumption by dis tributing handbills showing the foo') value of tiee and booklete telling how to piTTpuio U. GREAT NEW BUICKS it 5 Va. . i r,Jtt nfW - -c' Y it but no less vital, is the enlarged 'and improved pow ei- plant which provides an unsounded reservoir of energy for any and all needs, j Description of the new Muick is made difficult for flie fact that there is no car on the road to which it may be compared. How ever, among i-ensational innova tions affecting its appearance may be listed the gentle "swelling" of the body, just below the .windows. which are gracefully across their tops where lb iirched w t ie formerly straight. The roof lines blend in ide and pleasing curve which is can ted around th sides and rear of the car. Ther is a graceful new radiator em phasizing the curve motif further new one-piece front fenders and extra long uhd deep rear fenders new running board bound on all PRESIDENT WILL E KUPKKlOll, Wis., July .17- ! President ( 'nnlidgo expects to ac cept Secretary Hoover's resigna tion at an early date and to. re lieve him of all cabinet duties. The chief executive rapidly is nar rowing down avai lit Ide candidates for commerce secretary and hopes to announce an appointment soon. Secretary Hoovr was charged by President Coolldge to look into certain matters pertaining to the commerce department while on the Pacific coast. It was indicated Mr. Hoover had about completed this task and that Mty Cnolidge there fore foil the time had approached to leave tlie jimsidential nominee free to occupy himself exclusively lo bis campaign. Registering Here's (he way Sally Blane and Dort w hen rcir!'erin pnroval of PONTIAC, Sllch,, July 00. Concrete evidence of the growing importance of the American auto mobile outside the domestic mar ktt was seen here by officials of tho Oakland M tit or Car company upon receipt of advice that con st ructhm is now under way for a new Canadian factory in which Pontiac Sixes will be assembled. Located at Hegiua, Saskatche wan, where 3 acres of city prop erty have been taken over y Gen eral Motor of Canada for pro ject, the. new unit will meet the j Increasing demand for Pontiac cars :in the western part of the riomln ion. Construction Is being rushed ! wo that production may get under jwny by iJeeember I. i Thoroughly modern equipment land ittaKH piuduelion method I comparable to the in rang'-nu nt ip the new Oakland and Pontiac fac tories will be incorporated In the inew lilt 11 V, ;is fft'tlrd Hafly i.t'o i ductiuit will reach 1 50 cars ami employment i estimated at Hint I workers, according to information 1 received here. rl rT'K??; ! PRESENTED TODAY 0 X . 1 J four sides in aluminum ami shaped along- its outer edge (o harmoniz" ,uith tlie body lines; and new full fiitishi'ii rear end with large gaso line tiller iiil- t on one side and new' combination tail stop and backing li.tht. mounted on a heavy 1 tube which encloses nil wir- log. on the other. Smaller w heels and larger see tion tires still further enhance th car's appearance, making the ne . Mnick seem lower, though its road '. clearance is actually unchanged. . Karge new hubs, new easy -on fad - iator cap, and re-locatlou of tho liuick trademark. in a new and mounted directly before the driver, ilistinctiu monogram up the rad-i j-auge. the ptosi accurate type, is iatur honeycombing instead of I lie : provided. New thei'i -resist ing door shell, lend additional touches "'Shandies. which, If forced will 'beauty, Tho new bead and park- lng lamps, on their chromium- plated brackets, also are note- In the meantime the chief exec- . utive is devoting much time to consideration of foreign affairs. 1 He sees little chance of anything interfering with the completion of the anti-war treaties now under negut iatinn between the United Slates and I t otlmr countries, lie thinks the pact will receive ready rat If ica tion in the American sen ate where leading senators of all jv affiliations have been consulted by ; ,the department of stale in the j course of tho negotiations, rcculv-1 lng their endorsement t hroughotit. J .Mr. Coolldge is contemplating ! delivering a not her speech after next Sunday's at Cannon Kalis. On J August IK, ho expects lo address , the Wisconsin state convention uf I the American Legion at Wausau. . Although be has nut definitely ac cepted the engagement, he is mak- 1 lug plans to go. I I 'resident Coolldge has discard - fed all suggestions that he make; a trip to J'elluwslone park this ,. summer. Although he has retain-! ; ed pleasant recollections 'of the, reservation from last, year's visit i he bus come lo the conclusion that j 11 is too far from here. The train ' , trip requires 'AG hours. ! Admiration Till!, Paramount screen players, lookca the Oakland All-American six. The ligina laetory will be more 1 comprehensive than lh era." ! assembly plunt. In addition to 1 tiHsembbng e, j It iim lie UMf -l for body building, trimming and I painting operations. j Construction of the plant at Ite- I gina Is In accordance with the! policy of General Motors to locato j factories In the center of distri bution areas and to employ prac- llcally all local labor so that pay rolls and local purchses may be shred by the territories that pro vide volume of sales. The new unit will be Heglua's j largest Industrial development In j point of output, floor space and ' number of 'workers employed, j Architect's plans allow for ex pan id vn In the event still larger sabs gains make further Incrcaso In ! volume m-ccsmiry. ' That the growing favor of the' Pontine Six should necessitate ' illdin the new unit whs inter- , piet-d here as a tribute to the! stamina of the car In view of the severe driving conditions obtaining ' la wcbtciu CuiiaUu. j ' i Commemorating its twenty-fifth business yenr, Buick this week pre sents its 19?9 Silver Anniversary models. Upper left in typical west ern setting is ti!o new f ive-pnsscnger coupe: upper right, the special de luxe coupe, white below the four door sctian pauses on the shore at the giant S. S. Malolo streaks pecan ward. wot thy features. There are numerous interim- re finements making for beauty aiil riiii'ig and driving ease. Not only (he Meeting column, but I he en tire front seat of closed model, is now adjustable to Hie reUiie meiits of any driver. A mall hand k noli Just under the edge of the seal cushion accomplishes adjust -mem w i t h o u t inconvenient-big dri or or passenger. The scat locks automatically in any of the seven positions within its 3'a-inch range. The gear-slilll lever is longer and is inclined Inward the driver at its upper end. making lor easier control of tho gears. The accelerator pedal ami rest are m w. and were designed to permit movement of the foot without af feet ing lite car's speed. out i tut ors at foot level In the cowl have been provided, and standard on all closed models is an electric wind shield wiper with tandem blades which clear the entire width of iiK. fint glass. I 'plie instrument panel is entirety ;n0W( rhc IMt-mlle spceitoineter Is u 1ICW hyilrostatie gasoline neither open the door nor lire the lock so that tho owner can-, not operate It with a key, have - Mi OStop Right for Tire Mileage, SaysJeily I'o von want to get mor mil of oiii- tin sV Then I milt's ful of the way you sla-i and lilts .Wily, the local i ' I tin- oi l-Vd. ral Uies on display ai I.. Moss' statioia. mis: " " 1 1 1 a I'-M l.y one of Hie big the mm pa liK-s. a t. ir li i'-o ai lln rate of ;t.', milis GENERAL MOTORS TRUCKS Chassis $ 745 . o. b. Pontine, Michigan powered by the PONTIAC Six Cylln.lcr nine HIGHWAY MOTOR 123 South Riverside fc: Jor Economical Choice of the Nation1928 V Over 750,000 Bigger andBetter ChevroletsdeliveredsinceJan.lst! Acclaimed bylumdrcd of thousands evervwherc as the world's most luxurious low-priced car, the BiuRcr and Bolter Chevrolet has enjoyed such tremendous preference on the part of buyers that today it stands first choice of the nation for 1928! Over 750,000 new Chcvrolcts delivered to owners since January 1st! The larRcst number of automobiles sold this vear by any single manufacturer! Never has any Chevrolet enjoyed such ovcrwhclminR public en dorsement for never has any low-priced car com bincd such impressive performance, such delightful . comfort, and such distinctive Btylc. Come in antl Inspect the car that has won such spectac ular nationwide approval. You'll find quality you never thought possible in a low-priced automobile 1 Tfcr Tofjfinn t A Q C r RoadWtr J !595 Th-4-Ooor SlC fWd.n U( J The COACH $585 Chck ChTrUt DllTar4 Prlet kTKT lnrlndcihlmrt hanrltlnguU Pierce-Allen Motor Co., Inc. 112 South Riverside Phono 150 Automotive Shop Ashland, Oregon QUALITY AT LOW COST e, ho.- was 'n.vrht in a dead utop every uu inter of a mile witli . . st.oiuK i ln wii'-elH but as iui kly as possible. It was tlo-n immediately accident ted to 3 T mili-s pi-i hour again. One -half of the Head d-siun w.is worn away in His inilrs! if thf test had been co nt into -d t in1 tit iv, umbillbti'dly woiibt have Ii.tii work out in less than r.'Mi mili-s. "It is olt ion- from this trst t bat mot. ii ists .unld greatly pro long the lift, of their Hits i:" they otild avoid as much as ott- ii,!,. U -1 ft Poweretl by the New Series Pontiac engine. Four wheel brakes. Four speed transmission. A sturdy truck modern in performance and appearance. Be sure to see it another extraordinary value made possible by the resources of this jrea' organi zation ! Offered with a factory built body for every haulage purpose. Transportation f Th-lmptrl.l lilt Unrt.u I I J I'lfllf. Tnirli C?rt tliOil, Onl?) DLyj All price f. n. b Flint, Mich. ipili k start- and sudden stops. I realize that In the ruh uf traf fic at busy hours quick starts and stops are almost unavoidable, Hut u it tt too many motorists (piii k starts and stops are habitual. "If motorists would start and stop gradually, watch their air pressure, and have their heels cheeked for alignment jit least onee it month by a competent tj,n man. t hey would get miles and milt's of satisfactory serviee from any good standard make tiro such as the Keile.al." The Lowest Priced 6 cylinder Truck of 2000 pounds pay load capacity CO. Phone 251
