Medford mail tribune. (Medford, Or.) 1909-1989, June 01, 1918, Image 6

Medford mail tribune., June 01, 1918, Page 6, Image 6

Image provided by: University of Oregon Libraries; Eugene, OR

About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 1, 1918)

Prev Page of 6 Prev Issue Next Text PDF JP2 (2.4 MB) Clip/Print Image

Return to Top

Prev Page of 6 Prev Issue Next

Newspaper Page Text' PACJTC SIX MHDFORT) MAIL TRinnXE, MKDKORI), ORKOOX, SATURDAY, JUNE 1. 1018 TRADE ESSENTIA TO KEEP NATION IN HEALTH Healthy Industrial Condition Essen tial to Win War Experiences of England Cited By Tire Magnate Sales and Sales Effort as Much a Part of Our Economic Fibric. AKKON', O., Juno 1. A licultliy In riunlrial condition Ib easontliil to win tho war. Unabated sales and con tinued udvortiBlng are Imperative In mainlining good Industrial lioallh. The micccsful conduct of IiiihIiicbb, and flrb lnlnnalvo proHocutlon of tho war present a problem of adjustment rather than of. conflict. Tlioso vlowa aro thoao of W. O. nutlierford, vice president of tho D. F. Goodrich ftuu 'bor icompany. "AdvortlBliiB and advertising of fort, aaloa and sales effort, aro Just us much a part of our economic fab ric as tho growing Of wheat or pola tatocs or tho manufacture of articles of dally use, said Mr. Itutherford. KiirIIkIi Kxamplb Quntt'tl. "What happened In lOngland Is pe culiarly instructive. August, 1914. was characterized as tho worst trade lanlo England ever saw. Advertising In tho London dallies dropped to less than half tho .Inly figures. Tho pub lic stopped buying and began to hoard monoy. I'ooplo woro their shoos to shreds. It was expected that thor'e would be unemployment on tho wid est scale, and a hugo fund wus col lected to food the poor. This fund was never needed. "What did England (do-? She called together her advertising men and mndo It plain that tho Industries had to bo kept ullvo. This gospel brought advertising back to Its pro wnr lovol. Keeps Money MovluK. " 'That which koops our business going today,' said Solfrldgo. London's hlggost merchant, 'la tho fourteen and a half million pounds a waek of our national payroll. It comes out of the bank on Friday, goes over the re tailer's counter on Saturday, and back Into tho banks on Monday. ' "If advertisers wouldn't advertise pooplo wouldn't spond, and thin would menu that this great sum would ho lmpcdod, buslnoss would slacken,' nnd mttlonul prosperity would suffer. "Wo may well search out tho fun damental considerations Involved In our bimlnoss life, and, after making a thoro study of tho oiononilcs of tho situation, I submit tho following nine doclurutloiiB as being fundamental to our buslnoss life; ' Ono I'm Cunt for AiIvciMnIiik. "1. Slnco only ono per cent of ovory trade dollar Is spout In adver tising, our national advertising budget cannot, even of Itself, bo cou sldorod uxtravaganco. "3. Advertising speeds up produc tion and reduces the selling expense, tboroby making tho cost to tho uner loss t hull would oilier bo the caso, ' "3. Tho quickest way to help Ciormnny win thn war Is In eln.no up shop, fall to provide labor, and re strict the circulation of money. "I, Wo have reecnlly learned the valuo of the expression, I it time of peaco prepuro for war.' Wo have yet to learn that advertising during the war prepares for the conierelal war lifter tho military activities are over. "5. America's industrial great ness Is duo largely to advertising, and ralluro to advertise, even fur a tem porary period, will drag our Institu tions downward. "(1. Advertising gives us national unity nnd oneness of purpose. It in- stltutlonlzos America. Without It we lose tho value of tho world's greale.d trademark 'U. S. A.' Advertising Stimulates, "7. Vnless wo support tho press by our advertising, newspapers and magazines will suspend publication and our national life will soon flow as tagnnntly as II docs in the veins uf a Mongolian peasant. "N. Tho man who under fire alian dons his trado-miuk or allows Ills buslnoss to shirt for Itself Is a busi ness slacker who Is helping tho cue my to win. "It. Just as wo need the farmer to grow grain, Mm engineer lo make airplanes, the chemist lo make am munition, we need tho advertising uinn and tho salesman to keep the wheels of our Industries turning fast or than those of anil other nation.' Highest quality Jewelry repairing Diamond setting, watcb repairing Malefaction assured In quality nnd price. MAKTIN .1. HI'.DKV Jlnll us your wiiuts. Another one of those nlTcoling scenes incidental lo the war now jreflirii.' I'umilinr in Median! is sehcdt.led for tomorrow forenoon, when a large crowd of people will gutlir at the depot to bid farewell to Die '1!) men culled in the recent special, draft who entrain for Fort McDowell, Calif., where they go into Hie artillery service. The special military train from the north carrying hundreds of drafted men. and who will be joined by the Jackson eounly contingent, is scheduled (o reach this city at 10:'!.i h. m. The Jackson eounly contingent was culled lo fill up vacancies in nrlillery units at Kort .McDowell, and will very soon be in I'Yuucc, hence the iinusuii interest taken in their departure by relatives nnd friends. With the local contingent will go' Louis 1'. Maker ami .John 0. Warton, who were transfe rred t,o .lackson eounly from Port land anil Hurry C, I'axson, who was transferred here front I'otpiillo, (Ire. I'ourtccn members of the Jackson eounly contingent, were transferred to other points for enlraiiiuteul to Fort McDowell. The following is Hie list of regis trants who entruin here Sunday fore noon. So. KIH, John Daniel Caster; 14H. Lemuel liobert Cook; loll, "James Tale Kdwurds; ."-!, (leorgc Kiiiocster Kosler; 1."m, Ifuusoui liillie Carte; Hil, Hubert Allen Kmitli; 1(12, Fred erick Willium Witte; 107, Peter Ifoy al Ord; 108 Len.jaiiiin Harrison Short; 17'.l; Kdward Hay llplinan; lh7, Clarence Fry; 2)2, Jean Karl Morton; 217, William Henry Fralcy; UIH, Clinton Di'an Vroman; Oval .McCluualian ; 1MH, Marion liiirten Train; Soil, Nils Micfcel Olsen; 2.V2, N'clsun Odcn; 2lil, William flrigsby; 'Jti.'i, William Kilward Ciishmnn; 271, Clyde Wajlers; 2711, Karl Odcn; 282, John Hiissel Tlionilirue; 2110, Fred Brown; 2!l.'l, John Jacobs .Mealhuiner; .'1(12, Joseph Karl Alelntyre: V, Chester lin.vinond Pursell, 1117, Jo seph Jay Snitzer: 1122. liobert Horner Holmes; .'12.1, Kay Kverctt Wright; :::I4, Oliver Sylvcnos Walden; HM, Lester Allen Wilcox; MB-A. Charles W. Pcnnistoii ; 7111, John Hubert F.d wards; .'l.VJ, James Irwin Brady. The following' are the 11 men who! were transferred to other points fori cnl raininent to Fort McDowell: No. Hid, Clifford Hurl Fisher, to cnl ruin from Portland; 171, Harry Harvey MoFnrluud, lo entrain from Fugene; lll.'i, Frunk Lowell Michlle- busher, to entrain from Seattle; 215, Henry llenshall, to cnl rain from Port land; 2liH, Fred llalliaway Dough erty, to entrain from San Francisco; 27-1, Lloyd Casebcor, lo entrain from San Jose, Oil.; 2111, Arthur John Dover, lo entrain from Portland ; HO.'I, William Henry Hall, to entrain from! Kl Centro, Oil.; :i:i". Harry Oatman' Cleveland, to entrain ' from Hcnd, Ore.; 81, Forrest utile Williams, to entrain from Oakland, Oil.; 4 t, Pearl John riirahan, to entrain from Miami, Olilu.; Oil.1), John Mnthew Nichol, to entrain from Chico, Oil.; 727, William Denton Wash, to entrain from San Diego, Oil., and William llrodciick, to entrain at Bismarck, X. I). PHILADELPHIA James N. Orr, president of Orr coal mining com pany, was fined 15000 In federal court for 'alleged ooal profiteering. He pleaded guilty. OUT OF DOORS Tho ladles of tho Red Cross unit at Phoenix aro preparing an enter tainment which promises to be one of the most unique of its kind ever TOMOItltOW OXLV . IRENE CASTLE IN "The Mysterious Client" A TIiniLLhx'o CROOK STORY ALSO M'KKS TATKST CO.MKDV LAST TIMES TODAY "JUL!' FAKXl'M Bill Farnum . IN "Rough and Ready") JAST TIME TONIGHT "Carmen of the Klondike" Starring Clara Williams SUNDAY MONDAY IIAItOLI) JyOOKWOOD "The Land Loper" Music liy l'ago Theater Orchestra ltlvCil'LAH l'ISICKS presented In the valley. Tho date will be some time during the month of June, and will be anounced later. They have been for some weeks re hearsing and making all necessary arrangements for a splendid outdoor performance of Gilbert and Sulli van's masterpiece, "The Mikado." They are cleaning up the .beautiful grovo Just north of Phoenix, intend building a good stage, have electric lighting thru the entire grove, and on the occasion of the performance they will hare a feast of Japanese lanterns. George Andrews Is superintending the staging and rehearsing of the opera, and In addition to tho Phoenix talent, has selected the best singers from various parts of tbo valley. Mr. ! Andrews promises this to be one of the most novel and beautiful enter tainments ever given In this community. NEW YORK liorbert Hoover sent a messago to the local federal food board announcing that the govern ment Intends to place In storage ev ery possible kernel of grain that can he fayed from the coming harvest, citing King Pharaoh's wisdom of pre paring for drought. . PAGE THEATRE ONE NIGHT ONLY TUESDAY, JUNE 4 A. H. WOODS PRESENTS THE BIJOU THEATRE N. Y. SUCCESS Mary's Ankle By Mary Tully 9f A FAST FROLIC IN THREE VIEWS "Mary's Ankle" a Peach. Bright, Clean and Snappy. Ssn Francisco Chronicle Prices 50g, 75g, $1.00, $1.50 - Seat Sale Saturday, June 1 feliS QUPP0RT of Home Industries . I ENA pm1oLL Mony 8 llilll ' rm Pat"sm' j homes. Their cooperation is necessary J helps make Oregon prosperous "g . ; ' " . lS iM between 6 Sl p0i Meals It Pays to Buy the Best Ask for 1 Olympic Flour Makes Whitest, Sweetest, Healthiest Bread Skt Makes Health Happiness and Success Made from carefully selected Northwestern Wheat, thoroughly cleaned and scoured by the most modern meth ods known. All the nutritious qualities of the Wheat are retained and it reaches you clean, pure and wholesome. The Portland Flouring Mills Co. "Pearl Shortening A Product of Home Industry Government Inspected Economical and highly dependable wherever a high grade shortening is desired. UNION MEAT CO. North Portland, Oregon hjli'nim nil in. fao'CERIES! FRUITS IfLr.CTAOl ETC? IV'.'.: i TFAS.SP CES FYTttaCTSFTf, W- RWK -- -7 CROWN FLOUR THE PURE FOOD FLOUR CROWN FLOUR Is made from the choicest of wheat In the best mill on the coast. Therefore, bleaching or arti ficial coloring is not necessary. If you are using another brand of flour It is probably bleached as nearly all western mills employ artificial meth ods in coloring their flour. I'se Crown Flour and eliminate any possibility of get ting flour that has been artificially colored. Ask your Grocer for CROWN FLOUR. "FEELING ONE'S OATS" Is a familiar expression growing out of the well established fact that eating oats produces vigor and energy. GOLDEN ROD OATS Are Quilled from the choicest oaU obtainable, are free from hulls and can be used in many delightful dish es besides porridge. Write for Our Liberty liecipes. DISTINCTIVELY DELICIOUS plAMONrj Steel Cut COFFEE For particular people who appreciate GOOD COFFEE. At all Leading Grocers. "You'll never know how good it is until you've tried It" Ask Your Grocer for . DIAMOND "W" PURE FOOD PRODUCTS Wadhams & Company Manufacturers and Wholesale Grocers.