' PACJTC SIX
MHDFORT) MAIL TRinnXE, MKDKORI), ORKOOX, SATURDAY, JUNE 1. 1018
TRADE ESSENTIA
TO KEEP NATION
IN HEALTH
Healthy Industrial Condition Essen
tial to Win War Experiences of
England Cited By Tire Magnate
Sales and Sales Effort as Much a
Part of Our Economic Fibric.
AKKON', O., Juno 1. A licultliy In
riunlrial condition Ib easontliil to win
tho war. Unabated sales and con
tinued udvortiBlng are Imperative In
mainlining good Industrial lioallh.
The micccsful conduct of IiiihIiicbb,
and flrb lnlnnalvo proHocutlon of tho
war present a problem of adjustment
rather than of. conflict. Tlioso vlowa
aro thoao of W. O. nutlierford, vice
president of tho D. F. Goodrich ftuu
'bor icompany.
"AdvortlBliiB and advertising of
fort, aaloa and sales effort, aro Just
us much a part of our economic fab
ric as tho growing Of wheat or pola
tatocs or tho manufacture of articles
of dally use, said Mr. Itutherford.
KiirIIkIi Kxamplb Quntt'tl.
"What happened In lOngland Is pe
culiarly instructive. August, 1914.
was characterized as tho worst trade
lanlo England ever saw. Advertising
In tho London dallies dropped to less
than half tho .Inly figures. Tho pub
lic stopped buying and began to hoard
monoy. I'ooplo woro their shoos to
shreds. It was expected that thor'e
would be unemployment on tho wid
est scale, and a hugo fund wus col
lected to food the poor. This fund
was never needed.
"What did England (do-? She
called together her advertising men
and mndo It plain that tho Industries
had to bo kept ullvo. This gospel
brought advertising back to Its pro
wnr lovol.
Keeps Money MovluK.
" 'That which koops our business
going today,' said Solfrldgo. London's
hlggost merchant, 'la tho fourteen
and a half million pounds a waek of
our national payroll. It comes out of
the bank on Friday, goes over the re
tailer's counter on Saturday, and
back Into tho banks on Monday. '
"If advertisers wouldn't advertise
pooplo wouldn't spond, and thin
would menu that this great sum
would ho lmpcdod, buslnoss would
slacken,' nnd mttlonul prosperity
would suffer.
"Wo may well search out tho fun
damental considerations Involved In
our bimlnoss life, and, after making a
thoro study of tho oiononilcs of tho
situation, I submit tho following nine
doclurutloiiB as being fundamental to
our buslnoss life; '
Ono I'm Cunt for AiIvciMnIiik.
"1. Slnco only ono per cent of
ovory trade dollar Is spout In adver
tising, our national advertising
budget cannot, even of Itself, bo cou
sldorod uxtravaganco.
"3. Advertising speeds up produc
tion and reduces the selling expense,
tboroby making tho cost to tho uner
loss t hull would oilier bo the
caso, '
"3. Tho quickest way to help
Ciormnny win thn war Is In eln.no up
shop, fall to provide labor, and re
strict the circulation of money.
"I, Wo have reecnlly learned the
valuo of the expression, I it time of
peaco prepuro for war.' Wo have yet
to learn that advertising during the
war prepares for the conierelal war
lifter tho military activities are over.
"5. America's industrial great
ness Is duo largely to advertising, and
ralluro to advertise, even fur a tem
porary period, will drag our Institu
tions downward.
"(1. Advertising gives us national
unity nnd oneness of purpose. It in-
stltutlonlzos America. Without It we
lose tho value of tho world's greale.d
trademark 'U. S. A.'
Advertising Stimulates,
"7. Vnless wo support tho press
by our advertising, newspapers and
magazines will suspend publication
and our national life will soon flow
as tagnnntly as II docs in the veins
uf a Mongolian peasant.
"N. Tho man who under fire alian
dons his trado-miuk or allows Ills
buslnoss to shirt for Itself Is a busi
ness slacker who Is helping tho cue
my to win.
"It. Just as wo need the farmer
to grow grain, Mm engineer lo make
airplanes, the chemist lo make am
munition, we need tho advertising
uinn and tho salesman to keep the
wheels of our Industries turning fast
or than those of anil other nation.'
Highest quality Jewelry repairing
Diamond setting, watcb repairing
Malefaction assured In
quality nnd price.
MAKTIN .1. HI'.DKV
Jlnll us your wiiuts.
Another one of those nlTcoling
scenes incidental lo the war now
jreflirii.' I'umilinr in Median! is
sehcdt.led for tomorrow forenoon,
when a large crowd of people will
gutlir at the depot to bid farewell
to Die '1!) men culled in the recent
special, draft who entrain for Fort
McDowell, Calif., where they go into
Hie artillery service. The special
military train from the north carrying
hundreds of drafted men. and who
will be joined by the Jackson eounly
contingent, is scheduled (o reach this
city at 10:'!.i h. m.
The Jackson eounly contingent was
culled lo fill up vacancies in nrlillery
units at Kort .McDowell, and will very
soon be in I'Yuucc, hence the iinusuii
interest taken in their departure by
relatives nnd friends. With the local
contingent will go' Louis 1'. Maker ami
.John 0. Warton, who were transfe
rred t,o .lackson eounly from Port
land anil Hurry C, I'axson, who was
transferred here front I'otpiillo, (Ire.
I'ourtccn members of the Jackson
eounly contingent, were transferred to
other points for enlraiiiuteul to Fort
McDowell.
The following is Hie list of regis
trants who entruin here Sunday fore
noon. So. KIH, John Daniel Caster; 14H.
Lemuel liobert Cook; loll, "James
Tale Kdwurds; ."-!, (leorgc Kiiiocster
Kosler; 1."m, Ifuusoui liillie Carte;
Hil, Hubert Allen Kmitli; 1(12, Fred
erick Willium Witte; 107, Peter Ifoy
al Ord; 108 Len.jaiiiin Harrison
Short; 17'.l; Kdward Hay llplinan;
lh7, Clarence Fry; 2)2, Jean Karl
Morton; 217, William Henry Fralcy;
UIH, Clinton Di'an Vroman; Oval
.McCluualian ; 1MH, Marion liiirten
Train; Soil, Nils Micfcel Olsen; 2.V2,
N'clsun Odcn; 2lil, William flrigsby;
'Jti.'i, William Kilward Ciishmnn; 271,
Clyde Wajlers; 2711, Karl Odcn; 282,
John Hiissel Tlionilirue; 2110, Fred
Brown; 2!l.'l, John Jacobs .Mealhuiner;
.'1(12, Joseph Karl Alelntyre: V,
Chester lin.vinond Pursell, 1117, Jo
seph Jay Snitzer: 1122. liobert Horner
Holmes; .'12.1, Kay Kverctt Wright;
:::I4, Oliver Sylvcnos Walden; HM,
Lester Allen Wilcox; MB-A. Charles
W. Pcnnistoii ; 7111, John Hubert F.d
wards; .'l.VJ, James Irwin Brady.
The following' are the 11 men who!
were transferred to other points fori
cnl raininent to Fort McDowell:
No. Hid, Clifford Hurl Fisher, to
cnl ruin from Portland; 171, Harry
Harvey MoFnrluud, lo entrain from
Fugene; lll.'i, Frunk Lowell Michlle-
busher, to entrain from Seattle; 215,
Henry llenshall, to cnl rain from Port
land; 2liH, Fred llalliaway Dough
erty, to entrain from San Francisco;
27-1, Lloyd Casebcor, lo entrain from
San Jose, Oil.; 2111, Arthur John
Dover, lo entrain from Portland ; HO.'I,
William Henry Hall, to entrain from!
Kl Centro, Oil.; :i:i". Harry Oatman'
Cleveland, to entrain ' from Hcnd,
Ore.; 81, Forrest utile Williams, to
entrain from Oakland, Oil.; 4 t, Pearl
John riirahan, to entrain from Miami,
Olilu.; Oil.1), John Mnthew Nichol, to
entrain from Chico, Oil.; 727, William
Denton Wash, to entrain from San
Diego, Oil., and William llrodciick, to
entrain at Bismarck, X. I).
PHILADELPHIA James N. Orr,
president of Orr coal mining com
pany, was fined 15000 In federal
court for 'alleged ooal profiteering.
He pleaded guilty.
OUT OF DOORS
Tho ladles of tho Red Cross unit
at Phoenix aro preparing an enter
tainment which promises to be one
of the most unique of its kind ever
TOMOItltOW OXLV .
IRENE CASTLE
IN
"The Mysterious
Client"
A TIiniLLhx'o CROOK STORY
ALSO
M'KKS TATKST CO.MKDV
LAST TIMES TODAY
"JUL!' FAKXl'M
Bill Farnum .
IN
"Rough and Ready")
JAST TIME TONIGHT
"Carmen of the
Klondike"
Starring
Clara Williams
SUNDAY MONDAY
IIAItOLI) JyOOKWOOD
"The Land Loper"
Music liy l'ago Theater Orchestra
ltlvCil'LAH l'ISICKS
presented In the valley. Tho date
will be some time during the month
of June, and will be anounced later.
They have been for some weeks re
hearsing and making all necessary
arrangements for a splendid outdoor
performance of Gilbert and Sulli
van's masterpiece, "The Mikado."
They are cleaning up the .beautiful
grovo Just north of Phoenix, intend
building a good stage, have electric
lighting thru the entire grove, and on
the occasion of the performance they
will hare a feast of Japanese lanterns.
George Andrews Is superintending
the staging and rehearsing of the
opera, and In addition to tho Phoenix
talent, has selected the best singers
from various parts of tbo valley. Mr.
! Andrews promises this to be one of
the most novel and beautiful enter
tainments ever given In this community.
NEW YORK liorbert Hoover sent
a messago to the local federal food
board announcing that the govern
ment Intends to place In storage ev
ery possible kernel of grain that can
he fayed from the coming harvest,
citing King Pharaoh's wisdom of pre
paring for drought. .
PAGE THEATRE
ONE NIGHT ONLY
TUESDAY, JUNE 4
A. H. WOODS PRESENTS
THE BIJOU THEATRE N. Y. SUCCESS
Mary's Ankle
By Mary Tully
9f
A FAST FROLIC IN THREE VIEWS
"Mary's Ankle" a Peach. Bright, Clean and Snappy.
Ssn Francisco Chronicle
Prices 50g, 75g, $1.00, $1.50 - Seat Sale Saturday, June 1
feliS QUPP0RT of Home Industries . I ENA pm1oLL Mony 8
llilll ' rm Pat"sm' j homes. Their cooperation is necessary J helps make Oregon prosperous "g
. ; ' " .
lS iM between 6
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It Pays to Buy the Best
Ask for
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Skt
Makes
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Happiness
and
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Made from carefully selected Northwestern Wheat,
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The Portland Flouring Mills Co.
"Pearl
Shortening
A Product of Home Industry
Government Inspected
Economical and highly dependable
wherever a high grade shortening
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UNION MEAT CO.
North Portland,
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hjli'nim nil in.
fao'CERIES!
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IfLr.CTAOl ETC? IV'.'.:
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THE PURE FOOD FLOUR
CROWN FLOUR Is made from the choicest of wheat
In the best mill on the coast. Therefore, bleaching or arti
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If you are using another brand of flour It is probably
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I'se Crown Flour and eliminate any possibility of get
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Ask your Grocer for CROWN FLOUR.
"FEELING ONE'S OATS"
Is a familiar expression growing
out of the well established fact that
eating oats produces vigor and
energy.
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plAMONrj
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Manufacturers and Wholesale Grocers.