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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Sept. 17, 1917)
PAGE FOURTEEN. U . i t 1 i ' I i I I ; MT3DFORD MAIL TRIBUNE, arEDFORD, OREGON, MONDAY, SEPTEMBER 17, 1917 r A Pleasing Autume Freshness Pervades This Store of Ever-Changing Newness Advance Showing New Fall Modes Ready-to-WearApparel This store announces the arrival of more now models in Tailored and Fancy Suits, Street Dresses, Tailored and Novelty Waists and Dress Skirts. Authentic modes for early fall wear. New Fall Waists Women's Waists, new models for fall wear, in all the wanted materials, taf feta, Georgette crepe, satin, etc. Many of the new models are effec tively' trimmed with fancy colored heads, others with dainty laces, hand embroidery, tucks, hemstitching, etc. Beautiful models for evening and party' wear as well as the smart tai lored styles for street wear. All the newest plain shades; also rich plaids, stripes and novelty figured effects. Prices range from $4.50 up. - ' New Fall Coats We have ready for your inspection new Fall and Winter Coats for women and misses. This constitutes by far the most interesting and comprehensive display to be found in any store at this time. Serge, cheviot, wool velour, Bolivia, Pom-Pom cloth, Burella cloth, plush and tweed are featured in the new materials. Black, navy, brown, plum, green and cinna-. mini are to the fore amongst colors. Loose and belted models in profusion. Large cape collars of self material or plush or fur are greatly in evidence. Prices from $17.50 to $50. The New Fall Suits Here again our exhibit of the new modes will be found splendidly representative. Every approved material for fall and winter, every style and color. Come in and sec what is new and correct in the apparel world. Prices $17.50 to $50. Separate Skirts For Fall Many of the new skirts are beautiful ly draped to combine silk and wool fabrics'. Plaids are richer and more subdued in coloring we particularly feature greens, browns and blues, stripes are more somber. New navy braid trimmed skirts arq sure of a wonderful popularity. Whatever your taste, you are sure to be satisfied here. Narrow pleated, deep, full plcated, box or side pleated skirts are an important part of our showing. Prices on plaids' from $7.50 upwards; plain colors from $500. New Fall Silks and Dress Goods Among the notable arrivals in silks are new Crepe de Chine, Pussy Wil low, Panne Crepes, Messaline and Taffeta Silks. New striped satin and taffeta silks are also shown. All the latest color effects. New dress goods include: New plaids in all combinations, new "Wool Satin Cloth," the season's latest, in desir able, autumn shades; a host of new serges, gabardines, wool poplins, Mel rose and silk and wool ( poplins in beautiful colors. Exclusive Agents for GOSSARD CORSETS Entire new line of fall models just in. Youthful Effects in the Newest Styles Betty Wales Dresses of Serg That Give the Wearer the Smart, Slender Silhouette Such a remarkable way of combining smartness and sim plicity has Betty Wales that one almost instinctively knows that these new arrivals in our Dress Department show the famous Betty Wales label. One knows, too, how these cleverly designed dresses make the years drop from one's figure small wonder that the woman inclined to be niatronly delights in them. This season we offer a variety of models, each individual and many with delightful little touches that endear the garments to critical dressers. The materials and workmanship are worth noting, too, in these days when style is too often at the expense of service. A Betty Wales stays iu style as well as sets tho style. It is well worth being made up substantially. Kleinert Gem Dress Shields are sewed in place in every Betty Wales, another proof of this infinite care in their making. In each dress, too, you will find the big brown envelope with the big gold seal containing tho gift cer tificate exchangeable without cost for your choice of any one of Hie eight fascinating Betty Wales College Books written by Margaret Wardc.and selling at book stores for one dollar each. These books make splendid gifts for girls. From every viewpoint a Betty Wales Dress is a most excellent pur- nase. Quality First At this store quality will be remem bered long after price is forgotten the wonderful success of this store is due largely to the fact we sell reli able merchandise. Everything Needed for Knitting Wherever you turn these days, you arc sure to see sonic young woman, a woman of middle age, or an old grandmother knitting for the "boys" at the front. This knitting of sweat ers, wristlets, wool socks is going on everywhere throughout the land. You will find tho right kind of wools and the right kind of needles and at prices that will help you- do your "bit" at a very, very little cost. ' Fair Visitors Welcome We welcome visitors to the Fair and ask them to make our store their headquarters. Ladies, remember, our rest room is at your disposal. PICTORIAL PATTERNS nnn id to at a nr : IBB - hiv k m mm m. lm m w ... z.w yii iiks i ' T r',
