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MT3DFORD MAIL TRIBUNE, arEDFORD,
OREGON, MONDAY, SEPTEMBER 17, 1917 r
A Pleasing Autume Freshness
Pervades This Store of Ever-Changing Newness
Advance Showing
New Fall Modes
Ready-to-WearApparel
This store announces the arrival of
more now models in Tailored and
Fancy Suits, Street Dresses, Tailored
and Novelty Waists and Dress Skirts.
Authentic modes for early fall wear.
New Fall Waists
Women's Waists, new models for fall
wear, in all the wanted materials, taf
feta, Georgette crepe, satin, etc.
Many of the new models are effec
tively' trimmed with fancy colored
heads, others with dainty laces, hand
embroidery, tucks, hemstitching, etc.
Beautiful models for evening and
party' wear as well as the smart tai
lored styles for street wear. All the
newest plain shades; also rich plaids,
stripes and novelty figured effects.
Prices range from $4.50 up. - '
New Fall Coats
We have ready for your inspection new Fall and Winter
Coats for women and misses. This constitutes by far the
most interesting and comprehensive display to be found
in any store at this time.
Serge, cheviot, wool velour, Bolivia, Pom-Pom cloth,
Burella cloth, plush and tweed are featured in the new
materials. Black, navy, brown, plum, green and cinna-.
mini are to the fore amongst colors. Loose and belted
models in profusion. Large cape collars of self material
or plush or fur are greatly in evidence. Prices from
$17.50 to $50.
The New Fall Suits
Here again our exhibit of the new modes will be found
splendidly representative. Every approved material for
fall and winter, every style and color. Come in and sec
what is new and correct in the apparel world. Prices
$17.50 to $50.
Separate Skirts
For Fall
Many of the new skirts are beautiful
ly draped to combine silk and wool
fabrics'. Plaids are richer and more
subdued in coloring we particularly
feature greens, browns and blues,
stripes are more somber. New navy
braid trimmed skirts arq sure of a
wonderful popularity.
Whatever your taste, you are sure to
be satisfied here. Narrow pleated,
deep, full plcated, box or side pleated
skirts are an important part of our
showing. Prices on plaids' from
$7.50 upwards; plain colors from
$500.
New Fall Silks and
Dress Goods
Among the notable arrivals in silks
are new Crepe de Chine, Pussy Wil
low, Panne Crepes, Messaline and
Taffeta Silks. New striped satin and
taffeta silks are also shown. All the
latest color effects.
New dress goods include: New plaids
in all combinations, new "Wool Satin
Cloth," the season's latest, in desir
able, autumn shades; a host of new
serges, gabardines, wool poplins, Mel
rose and silk and wool ( poplins in
beautiful colors.
Exclusive Agents for
GOSSARD CORSETS
Entire new line of fall models just in.
Youthful Effects in the Newest Styles
Betty Wales Dresses of Serg
That Give the Wearer the Smart, Slender Silhouette
Such a remarkable way of combining smartness and sim
plicity has Betty Wales that one almost instinctively
knows that these new arrivals in our Dress Department
show the famous Betty Wales label.
One knows, too, how these cleverly designed dresses make
the years drop from one's figure small wonder that the
woman inclined to be niatronly delights in them.
This season we offer a variety of models, each individual
and many with delightful little touches that endear the
garments to critical dressers.
The materials and workmanship are worth noting, too,
in these days when style is too often at the expense of
service. A Betty Wales stays iu style as well as sets tho
style. It is well worth being made up substantially.
Kleinert Gem Dress Shields are sewed in place in every
Betty Wales, another proof of this infinite care in their
making. In each dress, too, you will find the big brown
envelope with the big gold seal containing tho gift cer
tificate exchangeable without cost for your choice of
any one of Hie eight fascinating Betty Wales College
Books written by Margaret Wardc.and selling at book
stores for one dollar each.
These books make splendid gifts for girls. From every
viewpoint a Betty Wales Dress is a most excellent pur-
nase.
Quality First
At this store quality will be remem
bered long after price is forgotten
the wonderful success of this store is
due largely to the fact we sell reli
able merchandise.
Everything Needed for
Knitting
Wherever you turn these days, you
arc sure to see sonic young woman, a
woman of middle age, or an old
grandmother knitting for the "boys"
at the front. This knitting of sweat
ers, wristlets, wool socks is going on
everywhere throughout the land.
You will find tho right kind of wools
and the right kind of needles and at
prices that will help you- do your
"bit" at a very, very little cost. '
Fair Visitors Welcome
We welcome visitors to the Fair and
ask them to make our store their
headquarters. Ladies, remember,
our rest room is at your disposal.
PICTORIAL
PATTERNS
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