Medford mail tribune., March 05, 1917, Page 12, Image 12

' PJGE TWELVE "'
MEDFORD MATE TRIBUNE, MEDFORD. OREGON, MONDAY. MARCH 5. 1017
MODERN AUTO 21
YEARS OLD
MILLION MARK IN PRODUCTION
WITH BILLION DOLLARS
A3 THE VALUE.
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78,200 Cart Exported In 1916 What
Will the Production Be
An 1917.
The year 1917 marks tlio 2 1st birth
day auulversary of the automobile in
dustry In tbe United Slates.
It Is of age, but unlike the tens of
thousands o fmcn whose services are
dedicated to tho king of vehicles, 21
years finds it still, only a youth, half
grown.
There are many men in Medford
who recollect tlio beginning of the
automobile industry, and saw the first,
fantastically constructed wheezy,
Bnortlng "horseless carrlago" from
which the modern swift and silent car
haa evolved.
Two decades Is a near cry backward
and yet the year just closed trnw passed
for the first time in history tbe million
mark In motor vehicle production and
the industry money till rang up more
than $1,000,000,000 as the total value.
Tho total production of all classes of
motor vehicles In 1916 was 1,017,708,
Of these 1,525,578 woro passenger au
tomobiles and 92,130 trucks or com
mercial cars. Based upon tholr retail
prices the total value of the entire
product was $1.0S8,02S,273, of which
more than $921,000,000 went for pleas
ure cars.
Last year's production the greatest
In all history shows a gain of 80 per
cent over that of tho preceding year
when 892.618 autos were manufactured.
This lncrcaso is twlco as much as the
average annual gain since the founda
tion of tho Industry.
Of tho 1,617,708 motor vehicles pro
duced in tho country last year, only
78,200 wero exported. Tho rest woro
loft for distribution In this country,
and according to the estimates of the
National Automobile Chamber of Com
merce, thero are now not less than
3,500,000 motor vehicles in the United
Stales.
Although 1917 apparently will see
Blight elevations In tho prlco of auto
mobiles due to the skylarking of ma
terial costs, still the nverngo price pnid
apparently is not due fur much of a
rise.
During the laBt few years. In fact,
the average price paid by the motor
owning public has steadily declined,
due largely to tho huge output of small,
light and cheap machines that give en
joyment to folkB of ordinary incomes.
For 191o the average price was $672
and for 1916 $605, a drop of $67.
Now with the 1917 buying season
getting under way, the question Is
asked:
"What will be the production of this
year?"
It will be larger, say manufacturers,
than It was In 1916. In other words a
new record will be again established.
Just what this production will
amount to no one can with certainty
foretell. Last year when the produc
tion totaled 1,617.708 cars, the Na
tional Chamber of Commerce had esti
mated that It would be around 1,200,
000. It was wrong by 400,000 cars, and
the estimate was made only after all
possible data bad been considered.
So in answer to tho question of
what 1917 holds in store, manufac
turers make It plain that they merely
guess when they hazard a "20 per
cent increase over 1916."
RIVERSIDE GARAGE
COMES BACK
One of the oldest garages in tbe city
of Medford has again changed hands
and Is now being operated as the
Riverside- Garage by Roberts Brothers.
Due to the fact that it Is located on
tho Pacific highway it has always been
considered a good location and no
doubt will attract many of tho tourists
passing through Mod ford this Bcason.
Tho proprietors have recently re
modelled the garage building and havo
installed some now and special equip
ment for repairing Ford automobiles so
that work that was formerly done by
hand, requiring hours, is now turned
out in a fow minutes as mechanically
perfect as would be possible in a large
factory. x
A very lato type vulcanizing plant
has been Included in tlio repair de
partment, capable of handling any
class of automobile tire repair and
tbe general policy of unconditional
guarantee will apply to this work as
well as tho repair of automobiles.
Tho Roberts Brothers are both woll
liked and have already established a
reputation for ability, fulr trcntment
and prompt service.
BLAME IT ON THE TIRE.
Ho didn't pump It full enough tho all
the air is free
He left It soft and spongey like, and
scooted on with glee,
He skidded and he grldded; ho whirl
ed througli dust and mire, (
And when it burst,
He cursed and cursed
And blamed It on the tire.
He drove it on tho street car tracks,
with confidence superb;
Ho scraped It on the lump posts and he
scraped It on the curb;
He slammed It and he jammed It any
way be might desire;
And when It popped
Right out ho hopped-
And blamed it ou the tire.
He cut it on some broken glass, but
said that didn't hurt;
He kept right on through sand and mud
and filled the cut with dirt.
It spotted thero and rotted thore and
soon he howled with Ire;
When up It blew,
He blew up, too
And blamed It on the tire.
He put on chains that ground and
chewed and gouged Into tho tread,
Ho knew his wheels were out of line,
"But what of that?" he said.
He whizzed along and slzzed along, he
picked up nails and wire,
And when It banged
His fist ho whanged
And blamed it on the tire.
Who is this man? Go ask the boys who
meet him every day.
Go ask tho boys who have to hear the
things he tins to say.
He bores In and roars in with words
of angry flro,
Though he's to blame.
It's all tho same
Ho blniuos it ou the tiro.
Selected.
SHELL COMPANY
DOUBLES SIZE
OF PLANT
It is of interest to automobile owners
In Medford and vicinity that the big
refinery of the Shell company at Mar
tinez, Cal., 1b doubling the size of its I
lubricating plant so as to meet the in
creased demand for Shell lubricating
oils and greases. Shell company's fa
mous brand of automobile oil, known
as Shell Motor Oil, is made at the Mar
tinez refinery from selected crude oil
from the Coaligna fields, brought by
pipeline to the refinery. This econ
omy in transportation, together with
the size of the refinery, makes it pos
sible to place this splendid oil on the
market at a moderate price, and the
growing demand in Medford, and vi
cinity, is spoken of by Messrs. Hub
bard Brothers, tho popular distributors
in Medford.
To Mark the Highway.
The outlro length of the Pacific high
way across the states of Washington,
Oregon and California is to bo marked
early this spring with new road signs
of enamel on iron, with double arrows
naming the distances ahead and back
ward to tho nearest town of Import
ance. Tho entire cost of signing the
roads will be paid by tho Automobile
Club of America, which foots nil the
bills.
CHALMERS MODEL
SIX-30
Tho Chalmers model 0-30 is offered
in a variety of styles in which are
found a flve-passcnger touring car,
two-passenger roadster, seven-passenger
touring car, Lucille sedan, town
car and limousine. Particular empha
sis Is laid on the appointments of those
new bodies.
Pertinent to the present demand for
inclosed cars It might be well to men
tion a few of the Chalmers features in
these models. Lucille Lady Duff Gor
don the renownfcd designer of wom
en's apparel, has personally selected
tho upholstery material for all Chal
mers inclosed cars. The effect is
notable in the quiet, but elegant ap
pointments of the interior.
There is a choice of several well
selected color options in all the closed
cars. Chalmers 6-30 will be built in
two lengths of wheelbase, a 115-Inch
five-passenger car, and 112-Inch seven
passenger model. The A. W. Walker
Auto Co., is the local agent.
WITH MEDFORD TRADE
IS MEDFORD MADE
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How Hudson Super-Six Saved the Six
A REVIEW OF THE CRISIS IN MOTORDOM
Only engineers knew it, but a year ago a crisis impended in Motordom. The light-weight jF
Six long the favorite type was waning in popularity. The trend was towards Eights
and Twelves. It seemed for a time that certain limitations would force the Six out of
the field. Note how the Super-Six reversed that condition.
For years the Light Six was
the loading type. Hudson was its
foremost 'exponent.
It was so much smoother than
former types that enthusiasts
called it. finality.
l!ut it never fulfilled expecta
tions. It nowhere near ended vi
bration. It won hardly a record.
'About every performance record
that counted save a few won by
V-types was still held by Fours.
MULTI CYLINDERS CAME
At that juncture Hudson en
gineers and numerous others
began to build V-type motors.
That is, two Fours or two Sixes
so set at angles as to combat tho
Six limitations.
The trouble, remember, with
all types yet developed, lay in ex
cessive vibration. That caused
friction and wear. It lessened
power and endurance. The object
df the new types the Fights and
Twelves was to minimize that
waste.
Numerous upper-grade cars
adopted them. The Hudson shop
had ils V-typcs perfected. For
a time it. seemed that the fate of
the Six was sealed.
THEN CAME THE
SUPER-SIX.
Uut early in 1913 Hudson en
gineers discovered the cause of
motor vibration. 'And they set
out to remedy it in a new mathe
matical way.
In June they applied for a pat
ent. In December the patent was
granted. It gave Hudson control
of a basic invention which solved
the problems better than anyone
had dreamed.
It added 80 per cent to the af
f icieney of the best Six ever built.
That is, to its power and endur
ance, it gave the new Six the
Super-Six a supremacy too
great to be questioned.
THE FIRST YEAR'S
RESULTS.
The Hudson Super-Six has
been on the market a year now. It
has won all worth-while records
that is, records made with a
stock motor.. In speed, power and
endurance, in hill-climbing and
quick acceleration, it has out-performed
all other types. It won
the chief record the 21-hour
record by a margin of 52 per
cent.
It twice broke all endurance
records in a round trip from San
Francisco to New York. It ran
7,(XR) miles at over 80 miles an
hour without showing any wear
on the bearings.
It has gained the supreme
place in Motordom. It has come
to oul-scll any other front-rank
ear. It is now out-performing all
rival cars for 25,000 owners.
Today every man who seeks
the best in a fine ear must choose
the Hudson Super-Six.
NOT LIKE OTHER SIXES.
But don't confuse the Super
Six with Sixes of the old type.
The Super-Six is a unique type
a basic invention, controlled by
1 ludson patents. It differs from
other Sixes more than Eights or
Twelves do.
Numerous makers abandoned
the V-types because of the Super
Six. The added cylinders seemed
useless additions when the Super-Six
so excelled.
But no other Six is like the
Super-Six. Our patents prevent
approach.
A NEW GASOLINE
SAVER.
This year we add to the Super
Six another exclusive advantage.
It is a gasoline saver, remark
ably effective. At a nominal cost
it can be added to any Hudson
Super-Six.
And our latest bodies, in every
style, are masterpiece produc
tions. They are built to match
the Super-Six supremacy.
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Undoubtedly the Industry's
Crowning Achievement
From A'our lVniitof view this an- One sales expense.
nouncem'ent is lfost important. One group of dealers to plan, pro-
, , . ., .. t, ,. duce and sell all Overland, Willys and
For herein we act forth the achieve- Willvs-Kiiight models.
ment toward whiivh this company has
aimed for the last eight years. l.uving power is concentrated.
This achievement in a word is the Costs are distributed over all these
completion of our gigantic organiza- cars. The savings are enormous,
tion to a woint where we can make and . ' , .'
unto one tali ilHlatuiHis'iiillylowiii-ic'cs.
This means trcineiuious economies
much greater than ever before. livery car is built to a rigid stand-
,, . ..... eii ard of performance, comfort and ap-
This means the elimination of all 1Jearance
waste, all lost motion and much '
greater factory efficiency. PRICES,
m. . , . , , Light Four $665
This means an even higher grade of Fom. J850
cars at much more attractive prices. Light Six :. $985
'All of which means a substantial Big Six $1325
saving for A'ou on the next car von Willvs-Knight Four $1285
buy. " " Willys-Knight Fight $1950
,, in ji ii- ji Count i'v Club $750
For now and for the first time in the
history of the automobile business we Tu,S(J J1(JW ni(Hlds cstaljiHll ln.ico
as one single organization otter the vam(l lw(ds and pcrform.
public a full and complete hue of au- aucc m,onls wMeh Wfi ljdieve wiU
tomobiles. ir()V0 t() the pul)ic conelUsively that
For we operate on the basis of the vast economies of vast production
One executive organization. are the keynote and manufacturing
, One factory management. secret of the greatest value for the
One purchasing imit. least amount of money.
Don't Fail to See the Country Cluti
G. E. MILLNER, Agent
MEDFORD
ASHLAND
Standard in every detail and made by the largest factory
in the world devoted exclusively to the manufacture of
Motor Trucks. They have the power, strength and
are equal to all emergencies.
PRICES: One ton, $1095; One and a half ten, $1375; Two tons, $1785; Three
and a half ton, $2675; f. o. b. factory.
A TRUCK FOR EVERY NEED
Tkerc have been more Republic Trucks sold-in Oregon during the past vear
than of any other make nearly double, in fact. Let us explain the reason. '
See Us Before Buying a Truck
G. E. MILLNER, Dealer
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TOURING CAR, 7-Passcnger $1650
(All prices f. o. b. Detroit)
ROADSTER, 2-Passenger $1650
A. W. WALKER AUTO CO.
Cor. 8th and Bartlett Medford.
345 East Main St., Ashland.
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