Medford mail tribune., March 19, 1911, AUTOMOBILE SECTION, Page PAGE FIVE, Image 21

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rhalmers ,N6
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As Applied to Motor Cars
V MOTOR CARS
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30" Detachable Foredoors $15 Additional
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J Your opinion of your motor car after ,.you ha,vo used it for sonic tiijlo will .be. simply, a composite of many inlpres
sions gained from .day to (jay. tj nipyessions eoine through the senses. Threo senses Sight, Hearing and Feel
ing will telegraph to your bra jn a continual stream of i mpressions concerning your ear. . l Ifoi; a ear that will
appeal to, your sense, tQf sight, .consider, the Chalmers. He re is a ear oij more than f irst-glance satisfaction in line and
finish, he Chalmers has symmetry the quality of- beauty .which lldui'es. The .Chalmers ear is a harmony
the result of the engineer's right mechanical design of the draughtsman's cunning with lines r of the workman's and the finisher's skill with materials, fl A Jove of
beauty dwells in every person. The automobile buyer who selects a car which has beauty that is deeper than ifullit will be,,bcter satisfied Ayith his purchaso-fnt thPiCild oiA
year than the man who buys another sort of car. He may n ot stop to analyze why, but it will be true. J Ohalmei's cars
have beautiful lines, .Moreover, ihev are well finished. All the little details which make the difference betweou
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a iust ordinauv job and a first-class job are well. taken care of. tj Good cars appeal to the sense of hearing inoro by
the absence than the .presence of sound) The Chalmers has. a quiet and s m o o t h running motor, q u i e t
,axlq, s m q p t h . changing , gears, gfucli - s o u n d as . the operation' of the car necessarily produces is
wholesome and business-like. Cj The Chalmers will, keep a good pound throughout, its life. It will not become loose or tin-panny. , l There is a lotfqf (Jifferoncoin the "feel"
of cars as you ride in them and especially as you drive them. rJ,) give a sense of eonmlele security, a car must be heavy enough to fpol solid under you as it moves along
the road. Yet it must'TioTbe'too hc'avj' for 'resiliency or tire-ccohomv. $ Chalmers ears arc solidly built. , They arc
heavy enough to Jiaye. maximum strength, yet they do, not carry useless weight. They have a long whcclbaso. The
body is swung .well betweqn t)ie axles, be,caitse a lonncau, ovqr or bacc of the rear axle is a.hard rider. The center
of gravity is low so that the Chalmers, always, .stick to thc.road. lading comforb is assured by, Chalmors springs,
' which are long and of the finest steel fpr the purpose. The soas iii'h tilted and have good springs in them. The
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upholstering is luxurious. I The CJialmers is a good car for the driver. t Yoq.sitj cpinfqrtably at the wheel, .with, (he pedals, accelerator, gear shift and (fmergenqyjraku
levers just where you would naturally reach for them.., I Chalmers cars appeal to .the, eye the, sense of sight; they appeal to the ear the sense of sound; they ioqsc tjiq
whole body the sense of feeling. I They, have, of course, proved, their mechanical; fitness through, their victories in all kijids of contests, including the Glidden Tomyand
through service in the hands of 11,000 owners. J The Chalmers will always look good to you; it will always sound good to you; will always bo comfortable. Audit will endure.
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This Monogram on the Radiator Stands
for all You Can Ask in a Motor Car
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Ch
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"30"
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Chal
mers
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$1940,
$3100,
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Delivered in Medford
Delivered in Medford
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: FOR SALE BY
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Valley
North Holly Street, near Main
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Medford, Oregon
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