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About The Hermiston herald. (Hermiston, Or.) 19??-1984 | View Entire Issue (Jan. 24, 1935)
THE HERMISTON HERALD, HERMISTON, OREGON: PAGE FOUR AOS. WILL TELL BANKERS’ STORY Mr. and Mrs. Bert Quick are the OSC STUDENTS HOLD STEADY parents of a baby daughter named Roberta Jean, who was born in PEAVY DECLARES IN REPORT. Walla Walla two weeks ago. Both CORVALLIS—Students at Oregon mother and daughter are doing State college have not been betrayed nicely and are expected home soon. into following radicai and visionary American Bankers Association leadership, although no avenues of Curtis Simons was confined to his D. F. Depperman of Echo was a Mrs. Ralph Richards won first President Announces Move thought or investigation have been home Thursday because of illness. business visitor here Wednesday. prize Saturday night at the '49 closed to them, writes President to Stimulate Newspaper dance given in the Westland school Mrs. Fred Lee of Pine City was house, for the best old time costume. George W. Peavy in his biennial re Miss Emogene Paul spent Monday Advertising transacting business here Tuesday.* Clarence Berry, who portrayed the port to the Chancellor which is em afternoon in Pendleton. bodied in the printed report of the character of a southern gentleman NEW YORK.—Plans for stimulating state board of higher education now In town W. D. Neill was visiting Mrs. Laura Logan is now employed was also named for first prize. wider use ot informative newspaper in the hands of the legislators and from Pine City Tuesday. advertising by banks in promoting pub at the Hermiston Hotel. lic understanding and confidence in re Valentines, 2 for 1c to 10c each, other state officials. "General scholarship has been gard to existing banking conditions Odds and ends in dishes at Half at Amsberry's. Hundreds of them, ad Mr. and Mrs. O. L. Babcock of kept on a high plane in the past two and methods have been announced by adv. Mission were calling on friends In Price. Amsberry's. Elbert Hutchison of Pendleton years and individual and group R. 8. Hecht. President ot the American town the first ot the week. Bankers Association, as a part of his Mrs. H. M. Sommerer was taken was honored on his birthday Sunday achievements have been in all essen organization’s activities in aid of busi Mr. and Mrs. Fred Kupers of to the St. Anthony's hospital in with a birthday dinner given by tials as worthy as in bienniums ness recovery Helix were business visitors here Pendleton Tuesday for treatment. Mrs. James Arnberg of Columbia more fortunate in economic oppor A general groundwork was prepared Wednesday. district. His parents, Mr. and Mrs. tunities," President Peavy reported. through a nationwide survey of adver Ray Hubbard has been quite ill Baxter Hutchison and daughter Lois, "While alert to contemporary pro tising by banks relative to tbeir will Mr. and Mrs. J. L. Stout of Board this week but is reported as improv and Miss Taylor of Pendleton were blems, and sympathetic toward pro ingness to extend justifiable loans to gressive proposals for solving them, industry and trade. This, he said, re man were among the business visit ing at this time. also dinner guests. students have pretty consistently vealed that a large number in all parts ors here Tuesday. Visitors from Boardman Tuesday Harry Kelley returned Sunday kept their self-control and refused of the country are pursuing aggressive policies along this line and encourag J. A. Clarke returned Friday from included Glenn Macken, Robert Har- from McMinnville, Ore., where he to be stampeded by extremes.” ing their customers to develop forward- Financial difficulties that have Leslie Packard. wood and Salem where he attended to business had taken a truck load of household looking business plans. “It Is our alm to In connection with new rates and goods for Neill Boynton, who has beset every part of the state system aid In fostering this constructive atti have fallen heavily upon the state Mrs. Earle Carson are the Mr. and regulations for the Hermiston Light purchased a farm there. Mr. Boyn tude whenever possible,” he said. & Power company, of which he is parents of a son born Sunday, Jan- ton expects to raise turkeys and will college because with the changes in The Theme of New Advertising uary 20. He has been named Larry be joined by his wife in the near curricular assignments the college is manager. The association’s Advertising De "more emphatically than in the past Earl, and weighed 8 12 pounds. future. the center of the more expensive partment, under the direct supervision of the general executive officers, has The largest display of 10c Dress R. A. Brownson, manager of the types of major curricula—the scien prepared, at tne headquarters in New Buttons ever shown in Hermiston at tific and the technical ” , the presi local Tum-A-Lum Lumber company, York City, an informative advertising adv. amsberry's. attended a meeting of Umatilla dent records, but he says the faculty series for the use of member banks in members “ shouldered not merely a Mr. and Mrs. J. A. DeSpain of county lumbermen In Pendleton just but a generous share of the tbe association to aid them in develop HERMISTON, OREGON Oakland, Calif., were house guests of Monday, January 21, in the form of burdens of the taxpayers in accept ing In their own communities better Two Show»—7:15 - 9:00 P.M. general public understanding regard Miss Harriette Olson last week, a luncheon at the Pendleton Hotel. ing salary cuts and taking on more ing banking. Mr. Hecht said. Other men from this end of the while they were enroute to Spokane. “The underlying tbeme of this adver FRIDAY - SATURDAY county present included Roscoe Wil work.” "So far as the reorganized pro tising is that sound banking is based on liams of Umatilla. C. H. Esselstyne F. .B. Swayze, president of the January 25 - 26 gram has been concerned, the mem- helpful human relations and that It has First National Bank, is spending the of Echo, and Clyde Kennison of bers of the faculty have worked as a unity of interest with the people of FRIDAY SPECIAL— Its community which binds them to- week with Mrs. Swayze in Portland. Stanfield. a unit In its support,” the report gether with a common purpose,' he He left Saturday. Amateur Vaudeville! adds. "They have kept their eyes said. Warrant Call Calling warrants for School Dis- on constructive policies and have "We are confident that it a clear un Come and See our Home Mr. and Mrs. Ed. Ingles of Board- trlct No. 14 up to and Including tried to cooperate with all concerned derstanding of this is brought home to Town Stars. man were business visitors here 1219. Interest ceases after Thurs In helping to build out of the several the people in all our banking communi Monday of this week. Mr. Ingles is See the desperate dash to day. January 24th. Present War different units, long separate and ties, It will go tar In restoring the pub superintendent of schools there. divergent, a solidarity of state ser- lic confidence which good banking de Boulder Dam! rants to O. C. Pierce. Hermiston. serves. A bank In which people de vice.” O. C. PIERCE, Clerk. A benefit card party will be given Referring to moral standards and servedly believe is doubly sate, it is to the public Interest for the people to In the Stanfield Grange hall Friday, ethical ideals of the college commu have confidence in their banks. FARM RECORDS GIVE FACTS THE Feb. 1. Tickets, 25c, includes refresh- nity, President Peavy reports that mente. Pinochle and "500.” adv ESSENTIAL TO MANAGEMENT. The Place of Advertising "The traditions—mutually endorsed "We feel that bank advertising has a "For the time and effort used, an by students and faculty over a long Mrs. Stella Willcutt, mother of Dr. annual farm inventory gives a far perod of time—prohibiting the use special public duty to perform In this race for life: A. Willcutt and Victor visited here mer more information about his bus of intoxicants, and excluding smok connection tinder existing conditions. last week. She left Monday for her The copy which will be supplied In the iness than any other record,” says ing from the campus except in cer service we have developed will not only Plus Short Features home in Tacoma, Wn.. and was ac- W. I. Myers, governor of the Farm tain specifically designated rooms, aid the individual bank In promoting companied by her son Victor who Credit administration, in connection have been maintained with a degree the use of its own facilities but Is also SUNDAY - MONDAY will make his home there. with the National Farm Inventory of fidelity that has given distinction aimed to bring about with the aid of January 27 • 28 week which is being observed in to the campus." Maintaining high newspaper advertising a clearer public MATINEE 2:30 SUNDAY C. O. Marble, son of Dr. and Mrs. Oregon January 14 to 19. "More standards has not been easy in view viewpoint regarding the essential part A. E. Marble, who underwent an op A REAL MUSICAL HIT! inventories should lead to more farra of post-war psychology and "The re it occupies in the life of its communi- eration In Emanuel hospital in Port records and better business practi turn ot liquor on a legal basis has. ty." land last week, is reported as doing Mr. Hecht emphasized in regard to of course, aggravated the difficulty, ’ ces in general." the new advertising facilities being ot nicely. Mrs. Marble visited him over Farmers in Umatilla county who he said, tered to the members of tbe association the week end, returning home Mon- "Altogether, from the standpoint that they are not a profit making ven desire some assistance in their rec day. ord keeping work will be able to get of continued service to the resour- ture and that there is no Intention to It through a cooperative arrange ces. industries and citizenship of the disturb existing advertising arrange Miss Jessie Thompson, assistant ment being carried out in Oregon in state; adaptability to new demands ments, the Idea being that these Insti nounty health nurse, and Mrs. Clin- January by which leaders in every in time of crises; fortitude, faculty tutional services shall supplement ton Hodgen of Pendleton, were busi- county are being trained at a spe morale and institutional integrity, rather than replace present plans, or ness visitors here today. Q? cial conference with Oregon State Oregon State college has never main that they will give assistance to mem ber banks now lacking satisfactory ar college extension specialists to give tained its traditions and ideals with rangements. Mark Neadeau of San Francisco, this assistance, The county agent greater fidelity than during the past who was called to Hermiston last can give detailed Information about biennium,” President Peavy con week by the death of his mother, MANY BANKS LONG LIVED cludes. these meetings. Mrs. Peter Neadeau, left Saturday Bankers throughout the state aro for his home. Mr. Neadeau is a car- Oregon Contributes Gold. cooperating in this campaign to em In the United States— enter by trade and at present Is em- phasize the value of keeping accu NICKEL MOUSE CARTOON. BAKER —When complete reports 168 Banks over 100 yean old. ployed by the San Francisco-Oakland rate farm records because of the ad 2,472 Banks over 50 yean old. re received from the U. S. Bureau bridge. 10,391 Banka over 25 yean old. vantage to farmers in matters of of Mines, It will be found that Eas- ant : credit arrangements. Insurance ad- 'em Oregon has produced more than There are in the United States 168 justments, estate settlements, and $900,000 of the total of »1,172,000 because farm records usually mean ■redited by the government to the banks that have been in continuous ex istence for more than one hundred more farm profits. entire state. The production for the years. There are 2,472 banks over fifty The AAA program throughout the state in 1933 was »517,326. Much years old. while 64% of all the banke In United States, with nearly every of the increase in production is ac this country, or 10,391, are twenty-five THE STORE OF QUALIT I & PERSONAL SERVICE commodity contract being based on counted for by the increased price years old or older. past records, has greatly stimulated of gold, »35.00 per ounce which pre In other words, practically two-thirds the practice of farm record keeping, vailed during 1934 as compared to of the banks in this country have come extension men report. Some Oregon $20.67 per ounce for a part of 1933. through several successive periods of counties are already well organized However, measured in ounces there depression and panic, including 1907, in this field and in these farmers was more than 50 per cent increase 1914, 1920 and 1929-83. have been holding community meet in production during 1934—32.000 The Oldest Bank MEN’S KHAKI WORK & f .49 MEN’S ALL LEATHER 0 4.98 ings during January to close last ounces of gold in 1934, and 20,240 PANTS Now .... • — The oldest bank In the country, which WORK SHOES Now year's books and open new ones. Is In Boston, was chartered February A bargain at this price. ounces in 1933. Plain Toes - A real value. 17. 1784. The agricultural adjustment ad In the 64% ot banks that are twen MEN’S WHIPCORD & f .69 MEN’S 16-in. BOOTS ministration has encouraged this ALL FORCES UNITE ON WORK PANTS Now • * ty-five years old or older Ie lodged movement by supplying free record Now C0MP0 SOLE a major portion ot the banking re- Lots of value for your money. books to all contract signers who COLUMBIA RIVER PROGRAM Another super value. sources of the nation, in commenting request them and to others in some recently upon the stability of a great 10 oz. MOLESKIN & g .98 MEN'S ALL LEATHER ©4.98 (Continued from Page 1) instances. The first ot these record WORK PANTS Now • — 15,000 men will be directly employed majority of the banks in the United DRESS OXFORDS-Now 7. books, distributed last year, were on all the dams, and that ten thou States, Dr. Harold Stonier. Educational Beat this value If you can. Regular »3.49 value. considered somewhat inadequate by sand more will be Indirectly em Director of the American Bankers As farm management specialists for “BLUE BUCKLE" BIB & f .29 ployed as material men. Other work, sociation. said: MEN’S WORK SHIRTS "The tact that we have so many inything except recording crop data OVERALLS Now Y— not of federal account, will be at banka that nave been in existence a Medium weight Now for AAA compliance and other sim- least »10,000,000 worth of state Full Weight — Full Cut Full cut and roomy. long period of years is an eloquent ¡ile records. highways, port buildings, housing at tribute to the genius of American man- This year's books, on the other BLUE DENIM & « .29 "Big Yank" Work Shirts 094 dam sites and In all nearby towns, ageria) ability, for no other country JUMPERS Now • * hand, are much more complete, af Heavy Chambray - double—? and better employment on nearly has experienced such wild gambling Lots of wear for little money. fording opportunity to keep current Shoulder - ventilated. Reg's - Slim 20.000 small farms within trucking eras and resultant perioda of business records and summaries for various stagnation as those through which our distance of the works. "LEE" BLANKET - Now &4.69 crops, complete inventories and de "Big Yank" Suedecloth & f .29 country haa passed at frequent inter LINED JUMPERS 7— SHIRTS Now " * tailed farm expenses. The still more vale during the past century." Heavy weight - Free swing back. complete O.8.C. farm record books Warmth and plenty of hard wear. Use the Classified Column. are available but not for free distri- NEW WEALTH FROM SOIL 32 0Z. ALL WOOL - Now & 2.88 It Brings Results. bution. MELTON JACKETS 73 MEN'S WATERPROOF SUEDE New wealth which comes from the Slide fastner - Reg. $4.25 value. CLOTH JACKETS. A WONDER soil is of special interest to those to whom falls the responsibility of main FUL WINDBREAKER AND WET Leather piped slash taining our credit structure. Pockets. Boys' sizes Now WEATHER COAT. An g9.98 Unless agriculture is successful farm Finest Quality. exceptional value at .... 7a borrowers cannot ultimately succeed, neither can the banks they serve. Fore If you want quality underwear th it wears longer, buy ’HANES”! closure sales are not a sound basis for good farming or good banking. Bank MEN’S HEAVY COTTON & f .19 BOYS' HEAVY COTTON era. therefore, are aa much Interested UNIONSUITS Now V * In the permanent success of the agri Now 79c UNIONSUITS cultural Industry as are the farmers, MEN’S 10% WOOL Ct 59 MEN’S 50' « WOOL whether the deposits corns directly UNIONSUITS Now 7— from farm patrons. irdirectly UNIONSUITS GOOD MUSIC BY Finest quality long wool fibers through the ordinary channels of busi You are assured of finest quality ness.—D. H. otis. Director o' Agrien used, wears longer, feels better. underwear when you chooee ture, American Bankers Ass iation SAVE! "HANES”. Local Happenings OASIS THEATRE THURSDAY, JANUARY 24, 1935. (00R CHILD /AND THE SCHOOL •19 T.N.T. SOAP - 10 big ban - 27c According to a few skeptics, the old fashioned school lunch eaten from a paper bag anywhere in the building or on the grounds is good _ enough. On that ba- I sis a dime novel I thriller is good liter- I ature and the child I is justified in hiding I in the attic or the I barn to do his read- I ing. As a matter of ______ fact, we don’t be lieve that Whatever may be our own pleasant memories of the se cretly read thrillers of our child hood days, we prefer as parents to have our children like good litera ture. And we do our best to pro vide attractive libraries at school and in the community and at least a shelf or a reading nook in our homes. From food comes the child’s growth, energy, and strength. He works, studies, and plays on what he eats. On that score alone his nutrition deserves our closest atten- ion. The school lunch is one of three daily meals and therefore becomes significant, as a source of nourish ment. For the child’s sake we can’t afford to think of it as merely a “stop gap,” while the child is away from home. It isn’t just a picnic, any more than going to school can be regarded as a party. The school lunch shrieks its importance. It calls for planning. It demands an attractive place, and the food ques tion deserves just as much serious consideration as any part of the child’s school life. Next week Dr. Ireland will write about “Learning at Luncheon.” Dance at Irrigon SAT., JAN. 26 Now $325 Branstetter’s JAZZ BAND ••**99999119*+9r-+4444141144444444444 25c K.C. Baking Powder PUMPKIN - 2 cans ..... CATSUP - Large 14-oz. bot. - 15c RAISINS - 4 pounds............... SNOWDRIFT - 3 pounds ...... CAMAY SOAP - 3 bars ......... GRAPE NUTS - 2 packages - 19c Sani Clorox - Qt. bot. - 2 for 19c Bleach and Washing Fluid KRISPY CRACKERS ■ 2 lbs. 30c Van Camps Tomato Soup 2 for 11c BONITA COFFEE - 1 lb. bag 25c $1.95 DRESSES - Cut to $1.39 $1.50 DRESSES - Cut to $1.00 $1.00 DRESSES - Cut to 79c $5.15 Wool Sport Coat Cut to $350 $11.50 Sheepskin Lined Coat - Cut to ............. $800 $5.89 Sheepskin Lined - Coat • Cut to ................. BEEF ROAST - Per Lb. 1 21c Dr. A. C. Willcutt OSTEOPATHIC PHYSICIAN & SURGEON OSBORN APARTMENTS SAFEUAY STORES SUBSTANTIAL SAVINGS FOR FRIDAY — SATURDAY—MONDAY —Shop at Safeway’s First! Sugar 20- $10 100 LB. SACK 3 Cam 250 Peas Fig Bars 2. 19c Field Ripe No. 2 Cans Fresh Whole Wheat or Plain. 50 January Clearance HERMISTON School Lunch Important /ZMER AS(eP894 MEN’S —e* — 2*lt 9 STORE g. gl Well Jell 3 Salmon Choice of Flavors Fancy Alaska Pink Pkgs......... ...... -......14 16 oz. can Corn Beef Libby’s Pork & Beans Van Camp's 12 oz. can No. 2 Tall Cans Light Globes General Electrics Baking Soda 30-60 Watt Bi-Karb IOC Each IOC Lb. Package Dried Prunes 25. $1.29 Fancy Oregon's Tomato Sauce 4c- Monterio (Spanish Style) Edwards a Lb. Dependable Coffee 2 can Salad Dressing Quart Jar Best Foods - “Home Style" Bran Post Flakes ’s Package 320 Crackers Snow Flakes g Lb. Carton .. 290 Marshmallows Fluffiest Pound Package O. K. Soap 25c AIRWAY COFFEE "POUND RICH BRAZILIAN 206 “92— Picnic ShouldersLb 16c delicious. Medium Weight, mild Cure Shoulders. Grape Fruit 6 for 25c Large Size - Arizona Seedlew. PHONE 241 HERMISTON
