THE HERMISTON HERALD, HERMISTON, OREGON:
PAGE FOUR
AOS. WILL TELL
BANKERS’ STORY
Mr. and Mrs. Bert Quick are the OSC STUDENTS HOLD STEADY
parents of a baby daughter named
Roberta Jean, who was born in PEAVY DECLARES IN REPORT.
Walla Walla two weeks ago. Both
CORVALLIS—Students at Oregon
mother and daughter are doing
State college have not been betrayed
nicely and are expected home soon.
into following radicai and visionary American Bankers Association
leadership, although no avenues of
Curtis Simons was confined to his
D. F. Depperman of Echo was a
Mrs. Ralph Richards won first
President Announces Move
thought or investigation have been
home Thursday because of illness.
business visitor here Wednesday.
prize Saturday night at the '49
closed to them, writes President
to Stimulate Newspaper
dance given in the Westland school
Mrs. Fred Lee of Pine City was house, for the best old time costume. George W. Peavy in his biennial re
Miss Emogene Paul spent Monday
Advertising
transacting business here Tuesday.* Clarence Berry, who portrayed the port to the Chancellor which is em
afternoon in Pendleton.
bodied in the printed report of the
character of a southern gentleman
NEW YORK.—Plans for stimulating
state
board of higher education now
In
town
W.
D.
Neill
was
visiting
Mrs. Laura Logan is now employed
was also named for first prize.
wider use ot informative newspaper
in
the
hands
of
the
legislators
and
from Pine City Tuesday.
advertising by banks in promoting pub
at the Hermiston Hotel.
lic understanding and confidence in re
Valentines, 2 for 1c to 10c each, other state officials.
"General scholarship has been gard to existing banking conditions
Odds and ends in dishes at Half at Amsberry's. Hundreds of them, ad
Mr. and Mrs. O. L. Babcock of
kept on a high plane in the past two and methods have been announced by
adv.
Mission were calling on friends In Price. Amsberry's.
Elbert Hutchison of Pendleton years and individual and group R. 8. Hecht. President ot the American
town the first ot the week.
Bankers Association, as a part of his
Mrs. H. M. Sommerer was taken was honored on his birthday Sunday achievements have been in all essen organization’s activities in aid of busi
Mr. and Mrs. Fred Kupers of to the St. Anthony's hospital in with a birthday dinner given by tials as worthy as in bienniums ness recovery
Helix were business visitors here Pendleton Tuesday for treatment.
Mrs. James Arnberg of Columbia more fortunate in economic oppor
A general groundwork was prepared
Wednesday.
district. His parents, Mr. and Mrs. tunities," President Peavy reported. through a nationwide survey of adver
Ray Hubbard has been quite ill Baxter Hutchison and daughter Lois, "While alert to contemporary pro tising by banks relative to tbeir will
Mr. and Mrs. J. L. Stout of Board this week but is reported as improv and Miss Taylor of Pendleton were blems, and sympathetic toward pro ingness to extend justifiable loans to
gressive proposals for solving them, industry and trade. This, he said, re
man were among the business visit ing at this time.
also dinner guests.
students
have pretty consistently vealed that a large number in all parts
ors here Tuesday.
Visitors from Boardman Tuesday
Harry Kelley returned Sunday kept their self-control and refused of the country are pursuing aggressive
policies along this line and encourag
J. A. Clarke returned Friday from included Glenn Macken, Robert Har- from McMinnville, Ore., where he to be stampeded by extremes.”
ing their customers to develop forward-
Financial
difficulties
that
have
Leslie
Packard.
wood
and
Salem where he attended to business
had taken a truck load of household
looking business plans. “It Is our alm to
In connection with new rates and
goods for Neill Boynton, who has beset every part of the state system aid In fostering this constructive atti
have
fallen
heavily
upon
the
state
Mrs.
Earle
Carson
are
the
Mr.
and
regulations for the Hermiston Light
purchased a farm there. Mr. Boyn
tude whenever possible,” he said.
& Power company, of which he is parents of a son born Sunday, Jan- ton expects to raise turkeys and will college because with the changes in
The Theme of New Advertising
uary 20. He has been named Larry be joined by his wife in the near curricular assignments the college is
manager.
The
association’s Advertising De
"more
emphatically
than
in
the
past
Earl, and weighed 8 12 pounds.
future.
the center of the more expensive partment, under the direct supervision
of the general executive officers, has
The largest display of 10c Dress
R. A. Brownson, manager of the types of major curricula—the scien prepared, at tne headquarters in New
Buttons ever shown in Hermiston at
tific
and
the
technical
”
,
the
presi
local Tum-A-Lum Lumber company,
York City, an informative advertising
adv.
amsberry's.
attended a meeting of Umatilla dent records, but he says the faculty series for the use of member banks in
members
“
shouldered
not
merely
a
Mr. and Mrs. J. A. DeSpain of county lumbermen In Pendleton just but a generous share of the tbe association to aid them in develop
HERMISTON, OREGON
Oakland,
Calif., were house guests of Monday, January 21, in the form of burdens of the taxpayers in accept ing In their own communities better
Two Show»—7:15 - 9:00 P.M.
general public understanding regard
Miss Harriette Olson last week, a luncheon at the Pendleton Hotel. ing salary cuts and taking on more ing banking. Mr. Hecht said.
Other
men
from
this
end
of
the
while they were enroute to Spokane.
“The underlying tbeme of this adver
FRIDAY - SATURDAY
county present included Roscoe Wil work.”
"So far as the reorganized pro tising is that sound banking is based on
liams
of
Umatilla.
C.
H.
Esselstyne
F. .B. Swayze, president of the
January 25 - 26
gram has been concerned, the mem- helpful human relations and that It has
First National Bank, is spending the of Echo, and Clyde Kennison of bers of the faculty have worked as a unity of interest with the people of
FRIDAY SPECIAL—
Its community which binds them to-
week with Mrs. Swayze in Portland. Stanfield.
a unit In its support,” the report gether with a common purpose,' he
He
left
Saturday.
Amateur Vaudeville!
adds. "They have kept their eyes said.
Warrant Call
Calling warrants for School Dis- on constructive policies and have
"We are confident that it a clear un
Come and See our Home
Mr. and Mrs. Ed. Ingles of Board-
trlct No. 14 up to and Including tried to cooperate with all concerned derstanding of this is brought home to
Town Stars.
man were business visitors here
1219. Interest ceases after Thurs In helping to build out of the several the people in all our banking communi
Monday of this week. Mr. Ingles is
See the desperate dash to
day. January 24th. Present War different units, long separate and ties, It will go tar In restoring the pub
superintendent of schools there.
divergent, a solidarity of state ser- lic confidence which good banking de
Boulder Dam!
rants to O. C. Pierce. Hermiston.
serves. A bank In which people de
vice.”
O. C. PIERCE, Clerk.
A benefit card party will be given
Referring to moral standards and servedly believe is doubly sate, it is to
the public Interest for the people to
In the Stanfield Grange hall Friday,
ethical ideals of the college commu have confidence in their banks.
FARM
RECORDS
GIVE
FACTS
THE
Feb. 1. Tickets, 25c, includes refresh-
nity,
President
Peavy
reports
that
mente. Pinochle and "500.”
adv ESSENTIAL TO MANAGEMENT.
The Place of Advertising
"The traditions—mutually endorsed
"We feel that bank advertising has a
"For the time and effort used, an by students and faculty over a long
Mrs. Stella Willcutt, mother of Dr.
annual farm inventory gives a far perod of time—prohibiting the use special public duty to perform In this
race for life:
A. Willcutt and Victor visited here
mer more information about his bus of intoxicants, and excluding smok connection tinder existing conditions.
last week. She left Monday for her
The copy which will be supplied In the
iness than any other record,” says ing from the campus except in cer service we have developed will not only
Plus Short Features
home in Tacoma, Wn.. and was ac-
W. I. Myers, governor of the Farm tain specifically designated rooms, aid the individual bank In promoting
companied by her son Victor who
Credit administration, in connection have been maintained with a degree the use of its own facilities but Is also
SUNDAY - MONDAY
will make his home there.
with the National Farm Inventory of fidelity that has given distinction aimed to bring about with the aid of
January 27 • 28
week which is being observed in to the campus." Maintaining high newspaper advertising a clearer public
MATINEE 2:30 SUNDAY
C. O. Marble, son of Dr. and Mrs.
Oregon January 14 to 19. "More standards has not been easy in view viewpoint regarding the essential part
A. E. Marble, who underwent an op
A REAL MUSICAL HIT!
inventories should lead to more farra of post-war psychology and "The re it occupies in the life of its communi-
eration In Emanuel hospital in Port
records and better business practi turn ot liquor on a legal basis has. ty."
land last week, is reported as doing
Mr. Hecht emphasized in regard to
of course, aggravated the difficulty, ’
ces in general."
the new advertising facilities being ot
nicely. Mrs. Marble visited him over
Farmers in Umatilla county who he said,
tered to the members of tbe association
the week end, returning home Mon-
"Altogether, from the standpoint that they are not a profit making ven
desire some assistance in their rec
day.
ord keeping work will be able to get of continued service to the resour- ture and that there is no Intention to
It through a cooperative arrange ces. industries and citizenship of the disturb existing advertising arrange
Miss Jessie Thompson, assistant
ment being carried out in Oregon in state; adaptability to new demands ments, the Idea being that these Insti
nounty health nurse, and Mrs. Clin-
January by which leaders in every in time of crises; fortitude, faculty tutional services shall supplement
ton Hodgen of Pendleton, were busi-
county are being trained at a spe morale and institutional integrity, rather than replace present plans, or
ness visitors here today.
Q?
cial conference with Oregon State Oregon State college has never main that they will give assistance to mem
ber banks now lacking satisfactory ar
college extension specialists to give tained its traditions and ideals with rangements.
Mark Neadeau of San Francisco,
this assistance, The county agent greater fidelity than during the past
who was called to Hermiston last
can give detailed Information about biennium,” President Peavy con
week by the death of his mother,
MANY BANKS LONG LIVED
cludes.
these meetings.
Mrs. Peter Neadeau, left Saturday
Bankers throughout the state aro
for his home. Mr. Neadeau is a car-
Oregon Contributes Gold.
cooperating in this campaign to em
In the United States—
enter by trade and at present Is em-
phasize the value of keeping accu
NICKEL MOUSE CARTOON.
BAKER
—When complete reports
168 Banks over 100 yean old.
ployed by the San Francisco-Oakland
rate
farm
records
because
of
the
ad
2,472 Banks over 50 yean old.
re received from the U. S. Bureau
bridge.
10,391 Banka over 25 yean old.
vantage to farmers in matters of of Mines, It will be found that Eas-
ant :
credit arrangements. Insurance ad- 'em Oregon has produced more than
There are in the United States 168
justments, estate settlements, and $900,000 of the total of »1,172,000
because farm records usually mean ■redited by the government to the banks that have been in continuous ex
istence for more than one hundred
more farm profits.
entire state. The production for the years. There are 2,472 banks over fifty
The AAA program throughout the state in 1933 was »517,326. Much years old. while 64% of all the banke In
United States, with nearly every of the increase in production is ac this country, or 10,391, are twenty-five
THE STORE OF QUALIT I & PERSONAL SERVICE
commodity contract being based on counted for by the increased price years old or older.
past records, has greatly stimulated of gold, »35.00 per ounce which pre
In other words, practically two-thirds
the practice of farm record keeping, vailed during 1934 as compared to of the banks in this country have come
extension men report. Some Oregon $20.67 per ounce for a part of 1933. through several successive periods of
counties are already well organized However, measured in ounces there depression and panic, including 1907,
in this field and in these farmers was more than 50 per cent increase 1914, 1920 and 1929-83.
have been holding community meet in production during 1934—32.000
The Oldest Bank
MEN’S KHAKI WORK & f .49
MEN’S ALL LEATHER 0 4.98
ings during January to close last ounces of gold in 1934, and 20,240
PANTS
Now .... • —
The
oldest
bank In the country, which
WORK SHOES
Now
year's books and open new ones.
Is In Boston, was chartered February
A bargain at this price.
ounces in 1933.
Plain Toes - A real value.
17. 1784.
The agricultural adjustment ad
In the 64% ot banks that are twen
MEN’S WHIPCORD
& f .69 MEN’S 16-in. BOOTS
ministration has encouraged this ALL FORCES UNITE ON
WORK PANTS
Now • *
ty-five years old or older Ie lodged
movement
by
supplying
free
record
Now
C0MP0 SOLE
a major portion ot the banking re-
Lots of value for your money.
books to all contract signers who COLUMBIA RIVER PROGRAM
Another super value.
sources of the nation, in commenting
request them and to others in some
recently upon the stability of a great
10 oz. MOLESKIN
& g .98 MEN'S ALL LEATHER ©4.98
(Continued from Page 1)
instances.
The
first
ot
these
record
WORK PANTS
Now • —
15,000 men will be directly employed majority of the banks in the United
DRESS OXFORDS-Now 7.
books, distributed last year, were
on all the dams, and that ten thou States, Dr. Harold Stonier. Educational
Beat this value If you can.
Regular »3.49 value.
considered somewhat inadequate by sand more will be Indirectly em Director of the American Bankers As
farm management specialists for
“BLUE BUCKLE" BIB & f .29
ployed as material men. Other work, sociation. said:
MEN’S WORK SHIRTS
"The tact that we have so many
inything except recording crop data
OVERALLS
Now Y—
not of federal account, will be at banka that nave been in existence a
Medium weight
Now
for AAA compliance and other sim- least »10,000,000 worth of state
Full Weight — Full Cut
Full cut and roomy.
long period of years is an eloquent
¡ile records.
highways, port buildings, housing at tribute to the genius of American man-
This
year's
books,
on
the
other
BLUE DENIM
& « .29
"Big Yank" Work Shirts 094
dam sites and In all nearby towns, ageria) ability, for no other country
JUMPERS
Now • *
hand, are much more complete, af
Heavy Chambray - double—?
and better employment on nearly has experienced such wild gambling
Lots of wear for little money.
fording opportunity to keep current
Shoulder - ventilated. Reg's - Slim
20.000 small farms within trucking eras and resultant perioda of business
records and summaries for various
stagnation as those through which our
distance of the works.
"LEE" BLANKET - Now &4.69
crops, complete inventories and de
"Big Yank" Suedecloth & f .29
country haa passed at frequent inter
LINED JUMPERS
7—
SHIRTS
Now
" *
tailed farm expenses. The still more
vale during the past century."
Heavy weight - Free swing back.
complete O.8.C. farm record books
Warmth and plenty of hard wear.
Use the Classified Column.
are available but not for free distri-
NEW WEALTH FROM SOIL
32 0Z. ALL WOOL - Now & 2.88
It Brings Results.
bution.
MELTON JACKETS
73
MEN'S WATERPROOF SUEDE
New wealth which comes from the
Slide fastner - Reg. $4.25 value.
CLOTH JACKETS. A WONDER
soil is of special interest to those to
whom falls the responsibility of main
FUL WINDBREAKER AND WET
Leather piped slash
taining our credit structure.
Pockets. Boys' sizes Now
WEATHER COAT. An g9.98
Unless agriculture is successful farm
Finest Quality.
exceptional value at .... 7a
borrowers cannot ultimately succeed,
neither can the banks they serve. Fore
If you want quality underwear th it wears longer, buy ’HANES”!
closure sales are not a sound basis for
good farming or good banking. Bank
MEN’S HEAVY COTTON & f .19 BOYS' HEAVY COTTON
era. therefore, are aa much Interested
UNIONSUITS
Now V *
In the permanent success of the agri
Now 79c
UNIONSUITS
cultural Industry as are the farmers,
MEN’S 10% WOOL
Ct 59 MEN’S 50' « WOOL
whether the deposits corns directly
UNIONSUITS
Now 7—
from
farm
patrons.
irdirectly
UNIONSUITS
GOOD MUSIC BY
Finest quality long wool fibers
through the ordinary channels of busi
You are assured of finest quality
ness.—D. H. otis. Director o' Agrien
used, wears longer, feels better.
underwear when you chooee
ture, American Bankers Ass iation
SAVE!
"HANES”.
Local Happenings
OASIS THEATRE
THURSDAY, JANUARY 24, 1935.
(00R CHILD
/AND THE SCHOOL
•19
T.N.T. SOAP - 10 big ban - 27c
According to a few skeptics, the
old fashioned school lunch eaten
from a paper bag anywhere in the
building or on the grounds is good
_ enough. On that ba-
I sis a dime novel
I thriller is good liter-
I ature and the child
I is justified in hiding
I in the attic or the
I barn to do his read-
I ing. As a matter of
______
fact, we don’t be
lieve that Whatever may be our
own pleasant memories of the se
cretly read thrillers of our child
hood days, we prefer as parents to
have our children like good litera
ture. And we do our best to pro
vide attractive libraries at school
and in the community and at least
a shelf or a reading nook in our
homes.
From food comes the child’s
growth, energy, and strength. He
works, studies, and plays on what
he eats. On that score alone his
nutrition deserves our closest atten-
ion. The school lunch is one of three
daily meals and therefore becomes
significant, as a source of nourish
ment. For the child’s sake we can’t
afford to think of it as merely a
“stop gap,” while the child is away
from home. It isn’t just a picnic,
any more than going to school can
be regarded as a party. The school
lunch shrieks its importance.
It
calls for planning. It demands an
attractive place, and the food ques
tion deserves just as much serious
consideration as any part of the
child’s school life.
Next week Dr. Ireland will write
about “Learning at Luncheon.”
Dance at Irrigon
SAT., JAN. 26
Now $325
Branstetter’s JAZZ BAND
••**99999119*+9r-+4444141144444444444
25c K.C. Baking Powder
PUMPKIN - 2 cans .....
CATSUP - Large 14-oz. bot. - 15c
RAISINS - 4 pounds...............
SNOWDRIFT - 3 pounds ......
CAMAY SOAP - 3 bars .........
GRAPE NUTS - 2 packages - 19c
Sani Clorox - Qt. bot. - 2 for 19c
Bleach and Washing Fluid
KRISPY CRACKERS ■ 2 lbs. 30c
Van Camps Tomato Soup 2 for 11c
BONITA COFFEE - 1 lb. bag 25c
$1.95 DRESSES - Cut to
$1.39
$1.50 DRESSES - Cut to
$1.00
$1.00 DRESSES - Cut to
79c
$5.15 Wool Sport Coat
Cut to
$350
$11.50 Sheepskin Lined
Coat - Cut to
.............
$800
$5.89 Sheepskin Lined -
Coat • Cut to .................
BEEF ROAST - Per Lb.
1 21c
Dr. A. C. Willcutt
OSTEOPATHIC
PHYSICIAN & SURGEON
OSBORN APARTMENTS
SAFEUAY STORES
SUBSTANTIAL SAVINGS FOR
FRIDAY — SATURDAY—MONDAY —Shop at Safeway’s First!
Sugar 20- $10
100 LB. SACK
3 Cam 250
Peas
Fig Bars 2. 19c
Field Ripe
No. 2 Cans
Fresh Whole Wheat or Plain.
50
January Clearance
HERMISTON
School Lunch Important
/ZMER
AS(eP894 MEN’S
—e* — 2*lt 9 STORE
g. gl
Well
Jell
3
Salmon
Choice of Flavors
Fancy Alaska Pink
Pkgs......... ...... -......14
16 oz. can
Corn
Beef
Libby’s
Pork & Beans
Van Camp's
12 oz. can
No. 2 Tall Cans
Light
Globes
General Electrics
Baking Soda
30-60 Watt
Bi-Karb
IOC
Each
IOC
Lb. Package
Dried Prunes 25. $1.29
Fancy Oregon's
Tomato Sauce 4c-
Monterio (Spanish Style)
Edwards
a
Lb.
Dependable Coffee 2 can
Salad Dressing
Quart
Jar
Best Foods - “Home Style"
Bran Post
Flakes
’s
Package
320
Crackers
Snow Flakes
g Lb. Carton .. 290
Marshmallows
Fluffiest
Pound Package
O. K. Soap
25c
AIRWAY COFFEE
"POUND
RICH BRAZILIAN
206
“92—
Picnic ShouldersLb 16c
delicious. Medium Weight, mild Cure Shoulders.
Grape Fruit
6 for 25c
Large Size - Arizona Seedlew.
PHONE 241
HERMISTON