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About Heppner gazette-times. (Heppner, Or.) 1925-current | View Entire Issue (March 13, 2019)
EIGHT - Heppner Gazette-Times, Heppner, Oregon Wednesday, March 13, 2019 Marketing tips for businesses in eastern Oregon By Greg Smith business with you if they Effective marketing find your door locked and and advertising strategies a sticky note saying, “Be are an essential part of back soon”. Post- owning a successful ing your hours business. While paid of operation and advertising certainly sticking to them has its place and can be is essential. very beneficial, many Other com- options available to en- mon mistakes, es- trepreneurs are low cost Greg Smith pecially for those or even free. in the service in- Advertising is a way dustry, include not returning to introduce or remind po- calls in a timely manner and tential clients about the not showing up to do the job products and services of- when promised. Of course, fered, but more importantly, professionally completing it is a promise to deliver the job in the timeline and quality goods and services dollar amount promised is and a method to get peo- also key to ensuring repeat ple to your door. Having business. Taking the time to a well-designed logo, a return calls in the morning business card on quali- and end of day is something ty card stock, letterhead, successful business owners website and a presence on do. social media, all consistent- While having a pres- ly branded (which includes ence on social media is color themes, fonts, etc.), considered important in provide a solid starting this day and age, in eastern point. Oregon, print and radio Good customer service advertising are still viable is much more than greeting and worthwhile options. In people in a friendly manner all cases, consistency is the and having trained, profes- key. Placing a single ad in sional staff. It also includes the local newspaper or on being open during hours the radio is ineffective and that are convenient for cus- a waste of money. There are tomers. While it may be often incentives offered by tempting when there is no media outlets for repeat ads one in the store or office to and individuals will benefit run an errand or grab a cup from the expertise offered of coffee, few things will by professional advertising turn off a customer more representatives. than finding a business A Facebook page or closed during advertised an Instagram account that business hours. No amount has not been updated for of marketing dollars will several weeks can send a convince a customer to do message that your business is not thriving and that you are not very serious about obtaining business. Hiring someone to be in charge of updating social media accounts can be a worth- while investment if it is not something a business owner feels comfortable or experienced doing. Third party endorse- ments are one of the most valuable tools for your business. Asking satisfied customers for a quote about their positive experience or perhaps posting a video of them on your website or other social media, can be tremendously beneficial. By the same token, nega- tive word of mouth or bad online reviews may cause serious damage. There are many other marketing and advertising options available to en- trepreneurs depending on dollars and time available. Identifying, budgeting for, executing and evaluating a strategy is important, but nothing replaces first putting an emphasis on providing an exceptional customer experience. Greg S mi t h i s t h e Eastern Oregon University Small Business Develop- ment Center director. The office is located at 1607 Gekeler Lane #148 in La Grande, OR. He can be reached by calling 541- 962-1532 or emailing eo- usbdc@gmail.com. Sheriff’s Report The Morrow County Sheriff’s Office has released the following information: December 26 (cont.): contact, parties are separat- -MCSO received a re- Morrow County Sheriff’s ed for the night. port that Madras PS arrest- Office received a report -MCSO received a re- ed Shawn Tracy Adlard on from Century Link of a port at Sinclair Station on warrant. Lodge at Jefferson 911 outage in remote area, W Main St, Lexington that Co jail on no bail. unable to advise of exact there has been a vehicle -MCSO received a re- location. driving around the store port on SE Utah Ave, Irri- -MCSO received a re- and revving up their engine, gon of a red Nissan with no port at Baltimore Apart- just left towards Heppner. lights on. Unable to locate. ments on NW Baltimore Unable to get description. -MCSO received a re- St, Heppner of 66-year-old December 29: Morrow port on Linden Way, Hep- male not feeling well, anx- County Sheriff ’s Office pner that a deer has been iety and chest pains. Patient received a report on E Hwy struck and is not deceased. transported to PMH. -MCSO received a re- 730, Irrigon that a silver December 28: Morrow Honda passed in the center port on S First St, Irrigon County Sheriff ’s Office lane at 45 mph. Unable to that RP’s father is intoxi- cated, stated he was causing received a report at First locate. -MCSO received a re- problems. Refused to give St/Columbia River, Irrigon that someone dumped a port on SE Utah Ave, Irri- names, but that a deputy kitten and it is now in a tree. gon that again this morning would figure it out when he -MCSO received a he has had multiple cars run got there. MCSO made con- report at W Hwy 730/W the stop sign by his house. tact, parties were separated Fourth Rd, Irrigon of gar- He stated that he now wants for the night. -MCSO received a re- bage in the turn lane. Sig- to carry a bat for his safety nificant amount. Referred and hit cars as they don’t port at Blakes Ranch on Elk stop. RP was advised not Trail Ln/Blakes Ranch Rd, to other agency. -MCSO received a to do that or he would be Heppner that on the south report on Columbia Ln, charged with a crime. He side of the road there is a Irrigon of a scam run on hung up before dispatch maroon pickup down in the creek, airbags deployed. him. States he had a trail- could finish a sentence. -MCSO received a re- -MCSO received a er on Hwy 730 and had people contact him, stated report on NW Gale St, port on SE Fourth St, Ir- they were sending him a Heppner that he has game rigon that neighbors are FedEx cashier’s check for cameras around his proper- doing construction and not the amount of $9,000 and ty and one of his game cams letting them sleep. people wanted him to reim- is gone. RP had moved his burse them for the overpay. game camera and forgot -MCSO received a re- about it and has found it. port at Frederickson Farms Cancelled. -MCSO received a re- on Paterson Ferry Rd, Irri- gon of a vehicle parked near port at Irrigon Marina on a hay stack this morning NE Seventh St, Irrigon that and is currently behind the a male with a gray Ford cheese plant area of the F-250 was filling up a water pump with water from the farm. -MCSO received a re- river. Subjects had a permit port at Paterson Ferry Shop for ODFW regarding trans- 9 on Pole Line Rd, Board- port of live fish. -MCSO received a re- man that at 0600 Wednes- day a vehicle was stolen, port on I 84 W, Boardman employee saw the vehicle that RP and her sister got in a verbal disturbance, states leave that morning. -MCSO received a re- she asked her sister not to port at Mill Zone on Hwy speak profanities and her 74, Heppner that there is a sister began getting in a ver- pickup parked at the shop bal dispute with her. MCSO across from the mill zone and BPD responded. Ame- with lights shining towards lia Housden was arrested the road. RP would like it by MCSO for harassment, checked out to advise them menacing, reckless endan- of the dangerousness of gering another. Lodged at UCJ on bail of $35,000. this. Unable to locate. -MCSO received a re- -MCSO received a re- port on Mary Ln that her port on SE Utah Ave, Irri- mother is intoxicated and gon of a motorcycle that not letting her leave. She is driving up and down the has held her down by the road and is out in the turkey arms and legs. MCSO made shoots. SCHOOL BOARD -Continued from PAGE THREE Heppner Lady Mustangs State 2A Basketball cham- pionship. -learned from Dirk- sen that a summer lunch program for students will be instituted, thanks to a donation from MidCo bus and a grant from the Oregon Department of Education. -heard the annual fi- nancial report presentation from a representative of Dickey and Tremper, LLP. -accepted and appro- priated additional unan- ticipated revenues to Riv- erside High School in the amount of $10,000 from the Confederated Tribes of the Umatilla Indian Reserva- tion and $1,152.90 from the Benevity Community Im- pact Fund; and to Heppner Elementary School ASB in the amount of $592.80 from the PGE Giving Campaign. -heard a report from Dirksen on proposed state funding. -heard the following enrollment reports for Feb- ruary-A.C. Houghton-258, Sam Boardman Elementa- ry-333, Heppner Elemen- tary-175, Irrigon Elemen- tary-219, Windy River El- ementary-287, Heppner Jr./ Sr. High-167, Irrigon Jr./Sr. High-372, Riverside Jr./Sr. High-427, Morrow Educa- tion Center-50, total-2,288; and March-ACH-259, SBE-337, HES-171, IES- 217, WRE-291, HJSH- 166, IJSH-367, RJSH-429, MEC-57, total-2294. -adopted resolutions on supporting education fund- ing’s return to the level rec- ommended by the “quality education model,” similar to the funding level in 1990, according to Dirksen; the InterMountain ESD local service plan; the PACE joinder to trust agreement, a self-insured property and liability program. -approved the first reading of rescinded, new or revised policies on the district’s federal procure- ment policy. -adopted rescinded, new or revised policies on district purchasing and staff complaints. -adopted the 2019-2010 budget calendar as follows: Feb. 11-approve budget calendar; March 22-budgets due from superintendent, assistant superintendent, buildings, departments; April 22-publish first no- tice of budget committee meeting on website; May 1-publish 2 nd notice of bud- get committee meeting; May 13-budget committee meeting 6 p.m., regular board meeting, 7 p.m.; May 20-final budget committee meeting if needed; May 29-publication of notice of budget hearing and sum- mary of budget and funds; June 10-budget hearing, 7 p.m., regular board meet- ing, adopt budget, make appropriations, levy tax. -approved the follow- ing employment action for March: -resignations, non-re- newals-Clara Beas, SBE ELD teacher, Nicole Berg- strom, HJSHS ed assis- tant, George Izzett, IJSHS music/computers, Jack Johns, special education director, end of 2018-19 year, Chris Johnson, RJSHS math teacher, end of 2018- 19 school year, Tiffany Locey, IJSHS assistant ju- nior high girls’ basketball coach, IJSHS head junior high track coach, Michelle Osborne, IJSHS head cook, end of school year, Jacki Paullus, HES ed assistant, Cindy Roberts, IJSHS as- sistant cook end of 2018-19, Sean Shimer, RJSHS assis- tant high school volleyball coach, Andy Stelk, HJSHS head baseball coach, Dan- ielle Swanson, IJSHS 5 th grade teacher, end of school year. -retirements-Rosa Nor- wood, Morrow Education Center behavior techni- cian, end of school year; Melodee Tovey, ACH de- partment secretary/food service, end of school year. -employment/promo- tions/transfers-Tyler Da- vis, RJSHS advanced math teacher 2019-20, Heidi Garcia, district office stu- dent services technician, Jennifer Jaca, HJSHS ed assistant, Sara Wagoner, IES, remainder of 2018-19. -extra duty con- tracts-Ken Bailey, HJSHS junior high head wrestling coach,2018-19, Scott Coe, HJSHS assistant baseball coach, 2018-19, Taylor Davis, IJSHS junior high assistant girls’ basketball coach, 2018-19, Marisa Gonzales, IJSHS assis- tant girls’ softball coach 2018-19 and soccer coach 2019-20; Ivan Navarrette, IJSHS head girls’ soccer coach 2019-20, junior high head track coach, 2018-19, Hans Rockwell, RJSHS junior high assistant track coach 2018-19, Ken Thompson, IJSHS junior high head wrestling coach, Vera Fredy, IJSHS assistant baseball coach 2018-19, Tim Wilkins, HJSHS head baseball coach 2018-19. -recommended the fol- lowing 2018-19 probation- ary teacher for extension to 2019-20 (Heppner only listed): Chelsea Matheny, first year HES fifth grade. -heard presentations on the IJSHS art program, the IJSHS wrestling program, the Windy River counseling program, and the Riverside FFA club. -approved early grad- uation requests from two MCSD students. -adopted social studies curriculum. -received school board recognition. -heard the following announcements: end of third quarter March 14; spring break March 25-29; make-up snow day April 5, all schools; next board meeting, Monday, April 8, Heppner Jr./Sr. High School. December 30: Morrow County Sheriff’s Office re- ceived a report on I 84 W, Boardman of a live baby deer that was struck by a vehicle and is lying next to the roadway. Unable to locate. -MCSO received a re- port on Pheasant Ln, Irrigon that neighbors are shooting from their porch towards Division St. -MCSO received a re- port on SE Utah Ave, Irri- gon of a red Caliber and a red Ranger that went at a high rate of speed past his res. The red Ranger spun his tires. -MCSO received a re- port on SE Utah Ave, Irri- gon that an older white Ford Bronco came by his resi- dence at 25 mph. MCSO advised that is the speed limit. -MCSO received a re- port on SE Utah Ave, Ir- rigon that the red pickup and Caliber on California were spinning their tires and making S curves in the road. RP advised MCSO should see what they have done. -MCSO received a re- port at Irrigon Shell Station on E Hwy 730, Irrigon that a male is highly intoxicated and is driving, just went inside to buy more alcohol. Unable to locate. -MCSO received a re- port on SE Utah Ave that the gold Caliber just spun its tires and then sped off. Unable to locate. -MCSO received a re- port on I 84 E, Boardman that there was an older Ford pickup on the shoulder with its flashers on. Referred to OSP. -MCSO received a re- port on I 84 E, Boardman of erratic driver EB. White Toyota Four Runner is not maintaining speed or lane. Vehicle is not using blinkers and slowing and accelerat- ing 65-80 mph. Hernestina Salas De Rodelo was issued citation for VBR 71/55.
