EIGHT - Heppner Gazette-Times, Heppner, Oregon Wednesday, March 13, 2019
Marketing tips for businesses
in eastern Oregon
By Greg Smith
business with you if they
Effective marketing find your door locked and
and advertising strategies a sticky note saying, “Be
are an essential part of
back soon”. Post-
owning a successful
ing your hours
business. While paid
of operation and
advertising certainly
sticking to them
has its place and can be
is essential.
very beneficial, many
Other com-
options available to en-
mon mistakes, es-
trepreneurs are low cost Greg Smith pecially for those
or even free.
in the service in-
Advertising is a way dustry, include not returning
to introduce or remind po- calls in a timely manner and
tential clients about the not showing up to do the job
products and services of- when promised. Of course,
fered, but more importantly, professionally completing
it is a promise to deliver the job in the timeline and
quality goods and services dollar amount promised is
and a method to get peo- also key to ensuring repeat
ple to your door. Having business. Taking the time to
a well-designed logo, a return calls in the morning
business card on quali- and end of day is something
ty card stock, letterhead, successful business owners
website and a presence on do.
social media, all consistent-
While having a pres-
ly branded (which includes ence on social media is
color themes, fonts, etc.), considered important in
provide a solid starting this day and age, in eastern
point.
Oregon, print and radio
Good customer service advertising are still viable
is much more than greeting and worthwhile options. In
people in a friendly manner all cases, consistency is the
and having trained, profes- key. Placing a single ad in
sional staff. It also includes the local newspaper or on
being open during hours the radio is ineffective and
that are convenient for cus- a waste of money. There are
tomers. While it may be often incentives offered by
tempting when there is no media outlets for repeat ads
one in the store or office to and individuals will benefit
run an errand or grab a cup from the expertise offered
of coffee, few things will by professional advertising
turn off a customer more representatives.
than finding a business
A Facebook page or
closed during advertised an Instagram account that
business hours. No amount has not been updated for
of marketing dollars will several weeks can send a
convince a customer to do
message that your business
is not thriving and that you
are not very serious about
obtaining business. Hiring
someone to be in charge
of updating social media
accounts can be a worth-
while investment if it is
not something a business
owner feels comfortable or
experienced doing.
Third party endorse-
ments are one of the most
valuable tools for your
business. Asking satisfied
customers for a quote about
their positive experience or
perhaps posting a video of
them on your website or
other social media, can be
tremendously beneficial.
By the same token, nega-
tive word of mouth or bad
online reviews may cause
serious damage.
There are many other
marketing and advertising
options available to en-
trepreneurs depending on
dollars and time available.
Identifying, budgeting for,
executing and evaluating
a strategy is important,
but nothing replaces first
putting an emphasis on
providing an exceptional
customer experience.
Greg S mi t h i s t h e
Eastern Oregon University
Small Business Develop-
ment Center director. The
office is located at 1607
Gekeler Lane #148 in La
Grande, OR. He can be
reached by calling 541-
962-1532 or emailing eo-
usbdc@gmail.com.
Sheriff’s Report
The Morrow County Sheriff’s Office has released the following information:
December 26 (cont.): contact, parties are separat-
-MCSO received a re-
Morrow County Sheriff’s ed for the night.
port that Madras PS arrest-
Office received a report
-MCSO received a re- ed Shawn Tracy Adlard on
from Century Link of a port at Sinclair Station on warrant. Lodge at Jefferson
911 outage in remote area, W Main St, Lexington that Co jail on no bail.
unable to advise of exact there has been a vehicle
-MCSO received a re-
location.
driving around the store port on SE Utah Ave, Irri-
-MCSO received a re- and revving up their engine, gon of a red Nissan with no
port at Baltimore Apart- just left towards Heppner. lights on. Unable to locate.
ments on NW Baltimore Unable to get description.
-MCSO received a re-
St, Heppner of 66-year-old
December 29: Morrow port on Linden Way, Hep-
male not feeling well, anx- County Sheriff ’s Office pner that a deer has been
iety and chest pains. Patient received a report on E Hwy struck and is not deceased.
transported to PMH.
-MCSO received a re-
730, Irrigon that a silver
December 28: Morrow Honda passed in the center port on S First St, Irrigon
County Sheriff ’s Office lane at 45 mph. Unable to that RP’s father is intoxi-
cated, stated he was causing
received a report at First locate.
-MCSO received a re- problems. Refused to give
St/Columbia River, Irrigon
that someone dumped a port on SE Utah Ave, Irri- names, but that a deputy
kitten and it is now in a tree. gon that again this morning would figure it out when he
-MCSO received a he has had multiple cars run got there. MCSO made con-
report at W Hwy 730/W the stop sign by his house. tact, parties were separated
Fourth Rd, Irrigon of gar- He stated that he now wants for the night.
-MCSO received a re-
bage in the turn lane. Sig- to carry a bat for his safety
nificant amount. Referred and hit cars as they don’t port at Blakes Ranch on Elk
stop. RP was advised not Trail Ln/Blakes Ranch Rd,
to other agency.
-MCSO received a to do that or he would be Heppner that on the south
report on Columbia Ln, charged with a crime. He side of the road there is a
Irrigon of a scam run on hung up before dispatch maroon pickup down in the
creek, airbags deployed.
him. States he had a trail- could finish a sentence.
-MCSO received a re-
-MCSO received a
er on Hwy 730 and had
people contact him, stated report on NW Gale St, port on SE Fourth St, Ir-
they were sending him a Heppner that he has game rigon that neighbors are
FedEx cashier’s check for cameras around his proper- doing construction and not
the amount of $9,000 and ty and one of his game cams letting them sleep.
people wanted him to reim- is gone. RP had moved his
burse them for the overpay. game camera and forgot
-MCSO received a re- about it and has found it.
port at Frederickson Farms Cancelled.
-MCSO received a re-
on Paterson Ferry Rd, Irri-
gon of a vehicle parked near port at Irrigon Marina on
a hay stack this morning NE Seventh St, Irrigon that
and is currently behind the a male with a gray Ford
cheese plant area of the F-250 was filling up a water
pump with water from the
farm.
-MCSO received a re- river. Subjects had a permit
port at Paterson Ferry Shop for ODFW regarding trans-
9 on Pole Line Rd, Board- port of live fish.
-MCSO received a re-
man that at 0600 Wednes-
day a vehicle was stolen, port on I 84 W, Boardman
employee saw the vehicle that RP and her sister got in
a verbal disturbance, states
leave that morning.
-MCSO received a re- she asked her sister not to
port at Mill Zone on Hwy speak profanities and her
74, Heppner that there is a sister began getting in a ver-
pickup parked at the shop bal dispute with her. MCSO
across from the mill zone and BPD responded. Ame-
with lights shining towards lia Housden was arrested
the road. RP would like it by MCSO for harassment,
checked out to advise them menacing, reckless endan-
of the dangerousness of gering another. Lodged at
UCJ on bail of $35,000.
this. Unable to locate.
-MCSO received a re-
-MCSO received a re-
port on Mary Ln that her port on SE Utah Ave, Irri-
mother is intoxicated and gon of a motorcycle that
not letting her leave. She is driving up and down the
has held her down by the road and is out in the turkey
arms and legs. MCSO made shoots.
SCHOOL BOARD
-Continued from PAGE
THREE
Heppner Lady Mustangs
State 2A Basketball cham-
pionship.
-learned from Dirk-
sen that a summer lunch
program for students will
be instituted, thanks to a
donation from MidCo bus
and a grant from the Oregon
Department of Education.
-heard the annual fi-
nancial report presentation
from a representative of
Dickey and Tremper, LLP.
-accepted and appro-
priated additional unan-
ticipated revenues to Riv-
erside High School in the
amount of $10,000 from the
Confederated Tribes of the
Umatilla Indian Reserva-
tion and $1,152.90 from the
Benevity Community Im-
pact Fund; and to Heppner
Elementary School ASB in
the amount of $592.80 from
the PGE Giving Campaign.
-heard a report from
Dirksen on proposed state
funding.
-heard the following
enrollment reports for Feb-
ruary-A.C. Houghton-258,
Sam Boardman Elementa-
ry-333, Heppner Elemen-
tary-175, Irrigon Elemen-
tary-219, Windy River El-
ementary-287, Heppner Jr./
Sr. High-167, Irrigon Jr./Sr.
High-372, Riverside Jr./Sr.
High-427, Morrow Educa-
tion Center-50, total-2,288;
and March-ACH-259,
SBE-337, HES-171, IES-
217, WRE-291, HJSH-
166, IJSH-367, RJSH-429,
MEC-57, total-2294.
-adopted resolutions on
supporting education fund-
ing’s return to the level rec-
ommended by the “quality
education model,” similar
to the funding level in 1990,
according to Dirksen; the
InterMountain ESD local
service plan; the PACE
joinder to trust agreement,
a self-insured property and
liability program.
-approved the first
reading of rescinded, new
or revised policies on the
district’s federal procure-
ment policy.
-adopted rescinded,
new or revised policies on
district purchasing and staff
complaints.
-adopted the 2019-2010
budget calendar as follows:
Feb. 11-approve budget
calendar; March 22-budgets
due from superintendent,
assistant superintendent,
buildings, departments;
April 22-publish first no-
tice of budget committee
meeting on website; May
1-publish 2 nd notice of bud-
get committee meeting;
May 13-budget committee
meeting 6 p.m., regular
board meeting, 7 p.m.; May
20-final budget committee
meeting if needed; May
29-publication of notice of
budget hearing and sum-
mary of budget and funds;
June 10-budget hearing, 7
p.m., regular board meet-
ing, adopt budget, make
appropriations, levy tax.
-approved the follow-
ing employment action for
March:
-resignations, non-re-
newals-Clara Beas, SBE
ELD teacher, Nicole Berg-
strom, HJSHS ed assis-
tant, George Izzett, IJSHS
music/computers, Jack
Johns, special education
director, end of 2018-19
year, Chris Johnson, RJSHS
math teacher, end of 2018-
19 school year, Tiffany
Locey, IJSHS assistant ju-
nior high girls’ basketball
coach, IJSHS head junior
high track coach, Michelle
Osborne, IJSHS head cook,
end of school year, Jacki
Paullus, HES ed assistant,
Cindy Roberts, IJSHS as-
sistant cook end of 2018-19,
Sean Shimer, RJSHS assis-
tant high school volleyball
coach, Andy Stelk, HJSHS
head baseball coach, Dan-
ielle Swanson, IJSHS 5 th
grade teacher, end of school
year.
-retirements-Rosa Nor-
wood, Morrow Education
Center behavior techni-
cian, end of school year;
Melodee Tovey, ACH de-
partment secretary/food
service, end of school year.
-employment/promo-
tions/transfers-Tyler Da-
vis, RJSHS advanced math
teacher 2019-20, Heidi
Garcia, district office stu-
dent services technician,
Jennifer Jaca, HJSHS ed
assistant, Sara Wagoner,
IES, remainder of 2018-19.
-extra duty con-
tracts-Ken Bailey, HJSHS
junior high head wrestling
coach,2018-19, Scott Coe,
HJSHS assistant baseball
coach, 2018-19, Taylor
Davis, IJSHS junior high
assistant girls’ basketball
coach, 2018-19, Marisa
Gonzales, IJSHS assis-
tant girls’ softball coach
2018-19 and soccer coach
2019-20; Ivan Navarrette,
IJSHS head girls’ soccer
coach 2019-20, junior
high head track coach,
2018-19, Hans Rockwell,
RJSHS junior high assistant
track coach 2018-19, Ken
Thompson, IJSHS junior
high head wrestling coach,
Vera Fredy, IJSHS assistant
baseball coach 2018-19,
Tim Wilkins, HJSHS head
baseball coach 2018-19.
-recommended the fol-
lowing 2018-19 probation-
ary teacher for extension
to 2019-20 (Heppner only
listed): Chelsea Matheny,
first year HES fifth grade.
-heard presentations on
the IJSHS art program, the
IJSHS wrestling program,
the Windy River counseling
program, and the Riverside
FFA club.
-approved early grad-
uation requests from two
MCSD students.
-adopted social studies
curriculum.
-received school board
recognition.
-heard the following
announcements: end of
third quarter March 14;
spring break March 25-29;
make-up snow day April
5, all schools; next board
meeting, Monday, April
8, Heppner Jr./Sr. High
School.
December 30: Morrow
County Sheriff’s Office re-
ceived a report on I 84 W,
Boardman of a live baby
deer that was struck by a
vehicle and is lying next
to the roadway. Unable to
locate.
-MCSO received a re-
port on Pheasant Ln, Irrigon
that neighbors are shooting
from their porch towards
Division St.
-MCSO received a re-
port on SE Utah Ave, Irri-
gon of a red Caliber and
a red Ranger that went at a
high rate of speed past his
res. The red Ranger spun
his tires.
-MCSO received a re-
port on SE Utah Ave, Irri-
gon that an older white Ford
Bronco came by his resi-
dence at 25 mph. MCSO
advised that is the speed
limit.
-MCSO received a re-
port on SE Utah Ave, Ir-
rigon that the red pickup
and Caliber on California
were spinning their tires
and making S curves in the
road. RP advised MCSO
should see what they have
done.
-MCSO received a re-
port at Irrigon Shell Station
on E Hwy 730, Irrigon that
a male is highly intoxicated
and is driving, just went
inside to buy more alcohol.
Unable to locate.
-MCSO received a re-
port on SE Utah Ave that
the gold Caliber just spun
its tires and then sped off.
Unable to locate.
-MCSO received a re-
port on I 84 E, Boardman
that there was an older Ford
pickup on the shoulder with
its flashers on. Referred to
OSP.
-MCSO received a re-
port on I 84 E, Boardman
of erratic driver EB. White
Toyota Four Runner is not
maintaining speed or lane.
Vehicle is not using blinkers
and slowing and accelerat-
ing 65-80 mph. Hernestina
Salas De Rodelo was issued
citation for VBR 71/55.