Image provided by: Morrow County Museum; Heppner, OR
About Heppner gazette-times. (Heppner, Or.) 1925-current | View Entire Issue (July 10, 1985)
"r Y .N T h » H ff fM T ( . l i r t U T l B n llrp p n n Cow Belle Corner Hy M A R L E N E C IH K IN President Morrow ( a ( uw Helles An article recently written by the catlem en's friend, l.ee Pitta, appeared in the Livestock Market Digest Me made some very good points and our CowBelles feel like passing on some of these ideas " If we could get the American consumer to rat just a tenth of an ounce of beef more per day. just one tiny bite, me would need one million more fed cattle per year in this country " (letting the consumer to rat that one more bite was the subject of Jay Wardell. Vice President of the National Meal Hoard, when he spoke to the Stockman's Clinic at Phoenis. Arizona In discussion of consumer trends and their changing attitudes Wardell said that ' There is a new perspective in looking at meal con sumption figures that the medical profession and the American con sum rr need to be aware of The doctor* hear that the average con sumer eats |(M pounds of licet a year and they conclude that we are stuffing ourselves with beef That is 4 6 ounces of beef per day per person No wonder they say we are rating too much beet That is more than the total recommended meat allowance and that is just for beef Hut that l(M pounds is carcass weight The retail weight that is purchased at the store is 77 pounds or 3 4 ounces per day But we don't eat all that we take home When the bone* are taken out the figure is 2 9 ounces In reality, the cooked, edible amount of beef that the average American consumer rats per day is 2.1 ounces Even adding back in 4 of an ounce for processed beef that we rat, such as hit»! dogs and salami, we come up with 2 5 ounces per day That translates into 57 7 pounds of actual beef per consumer and even that may be on the high side " W'ardell told the audience that "a Oregon. WrUarvdav. Jyl> I«. IIM ■m* about the average consumer Who is this average consumer that we are trying to sell more beef to’ On paper, or in some government statistics, the average consumer is S'4" tall. 148 pounds. 51 percent female, drives >« ol a car, is divorced by plans to remarry, speaks Spanish part of the time, is an alcoholic one week of the year, owns a house but plans to sell and upgiade The average consumer is healthy and will live well into the 70's, can expect to die of heart disease or cancer, and the favorite pastime is eating " Of course there is not such aver age consumer and Wardell told the Phoenix audience that we can no longer look at the consumer in that light In marketing beef in the future we have to appeal to the different consumer segments. "W e can't have one story for the entire population Over half of the women are now working outside the home That means that we have to develop new and more convenient products made with beef if we are even going to keep consumption at the current Ft. Dalles Days begin July 18 The 2uth Annual Fort Dalles Day* Town Festival and Rodeo will be held July 18 20 in The Dalles This three day. four show rodeo will feature over 450 contestants competing for over $30 out) in prize money at one of the largest North west Rodeo Association event* in 1985 Skydiving compel ion w ill lie the featured preliminary event for each hundred and fifty million people in this country, or two thirds of the population, rat no more than I 7 ounces of beef per day The meat board terms these eaters light to moderate users of beef We have a real story to tell these people said Wardell "The medical people don't have a clear grasp of what these figures mean either It is mostly our fault W> have beat ourselves on the chest and bragged about the incrras mg consumption of our product without really knowing the real story ourselves Americans are not stuffing themselves on beef " If we are ever going to take the gamble out of the rattle business, to make it more than a roller coaster ride or a crap game, there is only one thing we can do and that is increase the demand for beef That is our only opportunity for profit To increase the demand for beef we have to gain more muscle in the market place For twenty or thirty years." continued W'ardell, "we have just been producer*, not mar keters " " In nverchnnHisin» beef we talk a level On the diet health issue Wardell said that the current controversy about the healthfulness of beef is nothing new The Meat Board was formed bark in 1922 because it was popular folklore of that time that nigh protein diets with a lot of red meat overloaded the kidneys Of course that was not the case and eventually the consumer found out She will eventually find out that beef pork, chicken and turkey all have virtually the same levels of cholesterol As long as we have the most popular food peoplr will always be taking pot shots at us It is part of the price we must pay " "O ur main problem is that we have spent a lot af vrars 4 little as an industry in promoting the benefits of sating meat We can no longer wait and see and hope the future will be brighter but we must predict and per pa re and make things happen Then maybe we can get off the roller roaster ride and out pf the crap game M a k e y o u r C A N N IN O i easy this sum m er C oast fo C oast has a larqe selection of SU RPLU S s \ LE — SAY 1N ( iS — SALE — S A V IN G S —- SAI - --- i * continues thru J u ly 3 0 ! ! ! ! ! $ The Heppner Country Rose w S AV I NC ;s — SALE — S AV I NCiS — S A L E — S AV PROTECT AGAINST evening performance at the rodeo ground* Other activities include donkey races parade carnival food fair, beer garden* western dances, and huekaroo breakfast Other festival events include a windsurfing program, bicycle fun ride. loK and 5K runs, and a soap box derby For more information call The Dalles Cham ber of Commerce at 298 2231 GRAIN PESTS N ational M erit F oundation, Inc. re stra in e d from use of name In a case filed on June 25. 1985 by National Merit Scholarship Corpor alion of Evanston. Illinois. Judge l*rentice Marshall of the United Stales District Court in Chicago on June 27. 1985. issued a Temporary Restraining Order prohibiting the use of the name National Merit Eoundation. Inc by an organization located in law Angeles. California The plaintiff. National Merit Scholarship Corporation, conducts the annual National Merit Scholar ship Program Over one million students from some I9IXXI high schools currently enter each year's competition in which more than N O T IC E O P If K A S U R K 104.000 college undergraduate E L E C T IO N scholarships valued at $325.000 oou C IT Y O E H K P P N E K were awarded between 1956 and Notice is hereby given that on 1985 13th. August. 1985, an election will be The defendant. National Merit held in lleppner. Morrow County, Eoundation. Inc , with which Oregon The poll* will fie open from National Merit Scholarship Corpor 8 (10 a m to BOO p m The following alion has no association had made a shall lie the ballot title for the« mass mailing to students throughout measure submitted to the electors; the country stating that, because o thereof outstanding achievements, (hi CAPTIO N TO L E V Y O C T S ID B student's name would appear in lh) T A X B A S E A N D IN C R E A S E TAX, National Merit Eoundation'i RATE National Honor Roll The complaint filed by National Q U ESTIO N S H A L L H E P P N E R j Merit Scholarship Corporation L E V Y $38.515 00 O U T S ID E T A X alleged that the mailing included B A SE A N D IN C R E A S E N E T T A X students being honored in the R A T E fl 50 TO P E R M IT R A IS IN G National Merit Scholarship Pro THE R E Q U EST E D AM O UN T’ gram, but also was sent to students with poor academic records and to E X P L A N A T IO N C U R R E N T L Y students who had dropped out of T H E T A X B A S E O E $157.*» ou school The mailing included an B INADEQUATE offer for the student to purchase 8 FO R T H E G E N E R A L O P E R A T IO N O F T H E CITY IF T H E T A X LEV 5 IS A P P R O V E D . T H E O P E R A T IN G N O T IC E OE M E E T IN G B U D G E T TO B E FINANCED B Y LO C A L T A X E S FO R T H E F IS C A L Port of Morrow Commissioners Y E A R urn;. HO W IL L B E $47 447 Ul will meet Wednesday. July 10, at II G R E A T E R THAN T H E O P E R A T a m al the Port of Morrow office, I TIN G B U D G E T F IN A N C E D BY Marine Drive, Roardman. Oregon LOCAL T A X E S FOR T H E CUR PUBLIC NOTICE book entitled "The National Honor Roll" for $29 95 as well as key chain for $8 95. a wood grain plaque for $19 95. and a certificate of recog nit ion for $9 95 The defendant also offered to send letters of recommen ilation to businesses and colleges for $2 (Ml each National Merit Scholarship Cor poration has received numerous letters and telephone calls from students, parents, school admini strators. and news media inquiring about its avsociatto:i with the defen dan! In the suit filed by National Meril Scholarship Corporation, it alleged that the defendant had caused substantial actual confusion, and that II was highly damaging for National Merit Scholarship Corpor ation lo be considered to be associ ated with National Merit Eounda turn. Inc USE OUR LIQUID OR DUST MALATHION TO TREAT YOUR STORED GRAIN. M o r r o w C o u n ty G ra in G r o w e rs 3 5 0 M a in S tr e e t P h o n e - 9 8 9 -8 2 2 1 L e x in g t o n 1 8 0 0 4 5 2 -7 3 9 6 HAÄ0WAJH * A U TW AO TM * CHfAMCAi * M ACHINM Y PUBLIC NOTICE RENT FISCAL YEAR THE Published RE A SO N FO R IN C R E A S IN G T H E LEVY ARE L A C K O F A V A IL - -A E U C AND S P IR A L IN G ( O S T S O t IN SU R A N C E S. M A T E R !ALS ANDw S ^ f t l E S . A L L l. N E C E S S A R Y FO R T H E O P E R ATION A N D M A IN T E N A N C E o f T H E C IT Y O F H E P P N E R Marshall Lovgrrn Administrator I For measure authorizing tax levy or establishing new tax base Concise and impartial statement of not more than 150 words, explaining chief purpose of the measure and giving reasons for the measure 2 For any other measure Concise and impartial statement of not more than 75 words of the chief purpose of the measure Content requirements of O R S 255 085 1 2) and O RS 450 905 apply to bond measures and certain sanitary authorities, respectively Additional statement required by section II. chapter 790. 0 L 1981 shall not be included in word count Published July 10. 1985 Polling place for the August 13, 1985 Special election to be held in Morrow County. Oregon will be as follows Combined Meppner (No 8, No 9. No 10. No II) lleppner Neigh borhood Center Published | Barbara Hloodsworth Morrow County Clerk July 10 . 1985 July 10, 1985 M orrow County School District invites sealed bids for the following Apple brand computers and related equipment D en im Boot Cut Reg. 21 ** B o * * 15 ®* and Jaym ar 20% Off 20% Off JUSTIN WELLINGTON ‘122 TONY LAMA ANTELOPE 16900 TONY LAMA WING TIP 137 WOLVERINE WELLINGTON 59 WOLVERINE LACE UP 61 L BOYS ACTIVE WEAR Tops a n d Bottom s By Levi LEVI JEANS Levi Knits and Twill Now *7995 «124®* ®9995 ®4495 *4595 G re e n F eed 576-9422 2 0 % O ff « SUMMER SLACKS By Levi, U nion Bay a n d C h a m p io n Reg. 24M -40°° * 18 ® *- ® 2 9 95 f t Reg. 21*0'33*’ 9 C a su a l ° S u m m e r C o lo rs 1 *59” - • 9995 T-SHIRTS Boot Cut Jeans J Reg. 10500 to 18000 Sum m er M ise. Sizes MON. thru FRI. 8 a.m. *5:30 p.m. ASwratont asirá A rro w and Levi Reg. ■ — flow Closing---- 1 Saturday «112 noon | Curl««, S a x o n y Hall By Robert Bruce. Izod, The school district reserves the right to reject any and all bids NEW HOURS Su m m e r C o lo rs by BOOT PRICES SLASHED 'Computer Doyle McCaslin Superintendent Published July 10. 1985 By Baily a n d Resistol SPORT SHIRTS WRANGLER JEANS Sealed bids will be received until 2 00 p m July 15. 1985 at the district office. P O Box 368, ta>xington. OH 97839, at which time they will be opened and read aloud Bids received sfler the time fixed for opening will not be considered STRAW HATS Sum m er Quamty Cat No Description 6 A2P2079 Apple lie I28K Starter System 7 A2P2078 Apple He Color 80 System 2 A2P2U77 Apple lie Disk II Professional System 3 A2P20Q8 D..isv D M Printer w -A U E Accessory Kit 10 A2P2034 Im a g e W rite r w Alle Accessory Kit A Super Serial Card I A2M0003 Disk II Drive Only 8 A9M0I05 Uni D isk Only label the bid envelope Bid SPORT COATS & SUITS A ll W estern IN V IT A T IO N TO B ID Compulrrsand Related Equipmmt o' 676-9-Í26 r i w Reg. 7*°to 8” 9 * . 2 1 95 1 A l l * 5 95 j 52 ¡ â 2 IRI * I EHS UJEflR
