"r Y .N T h » H ff fM T ( . l i r t U T l B n
llrp p n n
Cow Belle
Corner
Hy M A R L E N E C IH K IN
President Morrow ( a ( uw Helles
An article recently written by the
catlem en's friend, l.ee Pitta,
appeared in the Livestock Market
Digest Me made some very good
points and our CowBelles feel like
passing on some of these ideas
" If we could get the American
consumer to rat just a tenth of an
ounce of beef more per day. just one
tiny bite, me would need one million
more fed cattle per year in this
country "
(letting the consumer to rat that
one more bite was the subject of Jay
Wardell. Vice President of the
National Meal Hoard, when he spoke
to the Stockman's Clinic at Phoenis.
Arizona In discussion of consumer
trends and their changing attitudes
Wardell said that ' There is a new
perspective in looking at meal con
sumption figures that the medical
profession and the American con
sum rr need to be aware of The
doctor* hear that the average con
sumer eats |(M pounds of licet a year
and they conclude that we are
stuffing ourselves with beef That is
4 6 ounces of beef per day per
person No wonder they say we are
rating too much beet That is more
than the total recommended meat
allowance and that is just for beef
Hut that l(M pounds is carcass
weight The retail weight that is
purchased at the store is 77 pounds
or 3 4 ounces per day But we don't
eat all that we take home When the
bone* are taken out the figure is 2 9
ounces In reality, the cooked, edible
amount of beef that the average
American consumer rats per day is
2.1 ounces Even adding back in 4 of
an ounce for processed beef that we
rat, such as hit»! dogs and salami, we
come up with 2 5 ounces per day
That translates into 57 7 pounds of
actual beef per consumer and even
that may be on the high side "
W'ardell told the audience that "a
Oregon. WrUarvdav. Jyl> I«. IIM
■m* about the average consumer
Who is this average consumer that
we are trying to sell more beef to’
On paper, or in some government
statistics, the average consumer is
S'4" tall. 148 pounds. 51 percent
female, drives >« ol a car, is
divorced by plans to remarry,
speaks Spanish part of the time, is
an alcoholic one week of the year,
owns a house but plans to sell and
upgiade The average consumer is
healthy and will live well into the
70's, can expect to die of heart
disease or cancer, and the favorite
pastime is eating "
Of course there is not such aver
age consumer and Wardell told the
Phoenix audience that we can no
longer look at the consumer in that
light In marketing beef in the future
we have to appeal to the different
consumer segments. "W e can't have
one story for the entire population
Over half of the women are now
working outside the home That
means that we have to develop new
and more convenient products made
with beef if we are even going to
keep consumption at the current
Ft. Dalles Days begin July 18
The 2uth Annual Fort Dalles Day*
Town Festival and Rodeo will be
held July 18 20 in The Dalles This
three day. four show rodeo will
feature over 450 contestants
competing for over $30 out) in prize
money at one of the largest North
west Rodeo Association event* in
1985
Skydiving compel ion w ill lie the
featured preliminary event for each
hundred and fifty million people in
this country, or two thirds of the
population, rat no more than I 7
ounces of beef per day The meat
board terms these eaters light to
moderate users of beef We have a
real story to tell these people said
Wardell "The medical people don't
have a clear grasp of what these
figures mean either It is mostly our
fault W> have beat ourselves on the
chest and bragged about the incrras
mg consumption of our product
without really knowing the real
story ourselves Americans are not
stuffing themselves on beef
" If we are ever going to take the
gamble out of the rattle business, to
make it more than a roller coaster
ride or a crap game, there is only
one thing we can do and that is
increase the demand for beef That
is our only opportunity for profit To
increase the demand for beef we
have to gain more muscle in the
market place For twenty or thirty
years." continued W'ardell, "we
have just been producer*, not mar
keters "
" In nverchnnHisin» beef we talk a
level
On the diet health issue Wardell
said that the current controversy
about the healthfulness of beef is
nothing new The Meat Board was
formed bark in 1922 because it was
popular folklore of that time that
nigh protein diets with a lot of red
meat overloaded the kidneys Of
course that was not the case and
eventually the consumer found out
She will eventually find out that
beef pork, chicken and turkey all
have virtually the same levels of
cholesterol As long as we have the
most popular food peoplr will
always be taking pot shots at us It is
part of the price we must pay "
"O ur main problem is that we
have spent a lot af vrars 4
little as an industry in promoting the
benefits of sating meat
We can
no longer wait and see and hope the
future will be brighter but we must
predict and per pa re and make
things happen Then maybe we can
get off the roller roaster ride and out
pf the crap game
M a k e y o u r C A N N IN O i
easy this sum m er
C oast fo C oast has a
larqe selection of
SU RPLU S
s \ LE — SAY 1N ( iS — SALE — S A V IN G S —- SAI
- --- i
*
continues thru J u ly 3 0 ! ! ! ! ! $
The
Heppner
Country Rose w
S AV I NC ;s — SALE — S AV I NCiS — S A L E — S AV
PROTECT AGAINST
evening performance at the rodeo
ground*
Other activities include
donkey races parade carnival food
fair, beer garden* western dances,
and huekaroo breakfast
Other festival events include a
windsurfing program, bicycle fun
ride. loK and 5K runs, and a soap
box derby For more information
call The Dalles Cham ber of
Commerce at 298 2231
GRAIN PESTS
N ational M erit F oundation, Inc.
re stra in e d from use of name
In a case filed on June 25. 1985 by
National Merit Scholarship Corpor
alion of Evanston. Illinois. Judge
l*rentice Marshall of the United
Stales District Court in Chicago on
June 27. 1985. issued a Temporary
Restraining Order prohibiting the
use of the name National Merit
Eoundation. Inc by an organization
located in law Angeles. California
The plaintiff. National Merit
Scholarship Corporation, conducts
the annual National Merit Scholar
ship Program
Over one million
students from some I9IXXI high
schools currently enter each year's
competition in which more than
N O T IC E O P If K A S U R K
104.000 college undergraduate
E L E C T IO N
scholarships valued at $325.000 oou
C IT Y O E H K P P N E K
were awarded between 1956 and
Notice is hereby given that on 1985
13th. August. 1985, an election will be
The defendant. National Merit
held in lleppner. Morrow County,
Eoundation. Inc , with which
Oregon The poll* will fie open from
National Merit Scholarship Corpor
8 (10 a m to BOO p m The following
alion has no association had made a
shall lie the ballot title for the«
mass mailing to students throughout
measure submitted to the electors;
the country stating that, because o
thereof
outstanding achievements, (hi
CAPTIO N
TO L E V Y O C T S ID B
student's name would appear in lh)
T A X B A S E A N D IN C R E A S E TAX,
National
Merit
Eoundation'i
RATE
National Honor Roll
The complaint filed by National
Q U ESTIO N
S H A L L H E P P N E R j Merit Scholarship Corporation
L E V Y $38.515 00 O U T S ID E T A X alleged that the mailing included
B A SE A N D IN C R E A S E N E T T A X students being honored in the
R A T E fl 50 TO P E R M IT R A IS IN G National Merit Scholarship Pro
THE R E Q U EST E D AM O UN T’
gram, but also was sent to students
with poor academic records and to
E X P L A N A T IO N
C U R R E N T L Y students who had dropped out of
T H E T A X B A S E O E $157.*» ou
school
The mailing included an
B INADEQUATE offer for the student to purchase 8
FO R T H E G E N E R A L O P E R A T IO N
O F T H E CITY IF T H E T A X LEV 5
IS A P P R O V E D . T H E O P E R A T IN G
N O T IC E OE M E E T IN G
B U D G E T TO B E FINANCED B Y
LO C A L T A X E S FO R T H E F IS C A L
Port of Morrow Commissioners
Y E A R urn;. HO W IL L B E $47 447 Ul
will meet Wednesday. July 10, at II
G R E A T E R THAN T H E O P E R A T
a m al the Port of Morrow office, I
TIN G B U D G E T F IN A N C E D BY Marine Drive, Roardman. Oregon
LOCAL T A X E S FOR T H E CUR
PUBLIC NOTICE
book entitled "The National Honor
Roll" for $29 95 as well as key chain
for $8 95. a wood grain plaque for
$19 95. and a certificate of recog
nit ion for $9 95 The defendant also
offered to send letters of recommen
ilation to businesses and colleges for
$2 (Ml each
National Merit Scholarship Cor
poration has received numerous
letters and telephone calls from
students, parents, school admini
strators. and news media inquiring
about its avsociatto:i with the defen
dan! In the suit filed by National
Meril Scholarship Corporation, it
alleged that the defendant had
caused substantial actual confusion,
and that II was highly damaging for
National Merit Scholarship Corpor
ation lo be considered to be associ
ated with National Merit Eounda
turn. Inc
USE OUR LIQUID OR DUST MALATHION TO
TREAT YOUR STORED GRAIN.
M o r r o w C o u n ty
G ra in G r o w e rs
3 5 0 M a in S tr e e t
P h o n e - 9 8 9 -8 2 2 1
L e x in g t o n
1 8 0 0 4 5 2 -7 3 9 6
HAÄ0WAJH * A U TW AO TM * CHfAMCAi * M ACHINM Y
PUBLIC NOTICE
RENT FISCAL YEAR
THE Published
RE A SO N FO R IN C R E A S IN G T H E
LEVY ARE
L A C K O F A V A IL -
-A E U C
AND S P IR A L IN G
( O S T S O t IN SU R A N C E S. M A T E R
!ALS ANDw S ^ f t l E S . A L L l.
N E C E S S A R Y FO R T H E O P E R
ATION A N D M A IN T E N A N C E o f
T H E C IT Y O F H E P P N E R
Marshall Lovgrrn Administrator
I For measure authorizing tax levy
or establishing new tax base
Concise and impartial statement of
not more than 150 words, explaining
chief purpose of the measure and
giving reasons for the measure 2
For any other measure
Concise
and impartial statement of not more
than 75 words of the chief purpose of
the measure Content requirements
of O R S 255 085 1 2) and O RS 450 905
apply to bond measures and certain
sanitary authorities, respectively
Additional statement required by
section II. chapter 790. 0 L 1981
shall not be included in word count
Published
July 10. 1985
Polling place for the August 13,
1985 Special election to be held in
Morrow County. Oregon will be as
follows
Combined Meppner (No 8, No 9.
No 10. No II)
lleppner Neigh
borhood Center
Published
|
Barbara Hloodsworth
Morrow County Clerk
July 10 . 1985
July 10, 1985
M orrow County School District
invites sealed bids for the following
Apple brand computers and related
equipment
D en im Boot Cut
Reg. 21 **
B o *
* 15 ®*
and Jaym ar
20%
Off
20% Off
JUSTIN WELLINGTON
‘122
TONY LAMA ANTELOPE
16900
TONY LAMA WING TIP
137
WOLVERINE WELLINGTON
59
WOLVERINE LACE UP
61
L
BOYS ACTIVE
WEAR
Tops a n d Bottom s By Levi
LEVI JEANS
Levi Knits and Twill
Now
*7995
«124®*
®9995
®4495
*4595
G re e n F eed 576-9422
2 0 % O ff
«
SUMMER
SLACKS
By Levi, U nion Bay
a n d C h a m p io n
Reg. 24M -40°°
* 18 ® *-
®
2 9 95
f t
Reg. 21*0'33*’
9
C a su a l
°
S u m m e r C o lo rs
1
*59” -
• 9995
T-SHIRTS
Boot Cut Jeans
J
Reg. 10500 to 18000
Sum m er
M ise. Sizes
MON. thru FRI.
8 a.m. *5:30 p.m.
ASwratont asirá
A rro w and Levi
Reg.
■
— flow Closing---- 1
Saturday «112 noon |
Curl««, S a x o n y Hall
By Robert Bruce. Izod,
The school district reserves the right
to reject any and all bids
NEW HOURS
Su m m e r C o lo rs by
BOOT PRICES SLASHED
'Computer
Doyle McCaslin
Superintendent
Published July 10. 1985
By Baily a n d Resistol
SPORT
SHIRTS
WRANGLER
JEANS
Sealed bids will be received until
2 00 p m July 15. 1985 at the district
office. P O Box 368, ta>xington. OH
97839, at which time they will be
opened and read aloud
Bids received sfler the time fixed
for opening will not be considered
STRAW HATS
Sum m er
Quamty Cat No Description
6 A2P2079 Apple lie I28K
Starter System
7 A2P2078 Apple He Color 80
System
2 A2P2U77 Apple lie Disk II
Professional System
3 A2P20Q8 D..isv D M Printer
w -A U E Accessory Kit
10 A2P2034 Im a g e W rite r
w Alle Accessory Kit A Super Serial
Card
I A2M0003 Disk II Drive Only
8 A9M0I05 Uni D isk Only
label the bid envelope
Bid
SPORT
COATS &
SUITS
A ll W estern
IN V IT A T IO N TO B ID
Compulrrsand Related Equipmmt
o'
676-9-Í26
r i w
Reg. 7*°to 8”
9 * .
2 1 95 1
A
l l
*
5 95
j
52 ¡
â 2 IRI * I EHS
UJEflR