Image provided by: Morrow County Museum; Heppner, OR
About Heppner gazette-times. (Heppner, Or.) 1925-current | View Entire Issue (March 10, 1983)
gawjial4VllwVBtjH FIGHT Hie Heppner Gaiette - Local man n ' SX rr- ttA -'v' t if)- Jv I g ' -Id Ralph Burcham of Lexington, a retired government trapper, trapped this mink at the C.C. Jones ranch on Willow Creek after the animal had killed 66 of the Joneses chickens. Burcham, 76, has lived in Lexington many years and still traps on a part time basis on his own. De-emphasizing beef? (Editor's note: The follow ing article, which appeared in "The Record Stockman" on February 19. was submitted to the Gazette-Times by Mor row County CowBelle Pub licity Chairman Marlene Cur rin:) Compounding error with error. Safeway Stores Inc. is de-emphasizing its meat case and putting more emphasis on "meat alternatives." Peter A. Magowan. chief executive officer of the 1.900 store chain, dropped the news last week, and the announce ment comes as no surprise to many meat-industry observ ers who say that the chain began phasing out beef three years ago when it announced its "Safeway Lean" house brand of beef. At the time, Safeway execu tives were telling us that consumer preferences were indicating that USDA grades were misunderstood and that the consumer wanted leaner meat. Period. . The Safeway Lean house brand was a failure almost from the start. Magowan him self admitted after several months of trial that the new label wasn't helping sales, despite a price break better than USDA-graded beef. Al though company meat buyers insisted that they had a quality-control system that would assure even quality of beef, consumers immediately be gan to label the Lean beef as "generic." The quality and tenderness of the beef varied from cut to cut and consumers never did get turned on by the idea. Safeway, after decades of us ing USDA Choice beef to make the meat counter the main attraction of many stores, began unwittingly destroying the beef market it had been developing over the years. The no-rolls Safeway began putting on the market resulted in no-shows at the meat case. And Safeway, rather than admitting that its meat-marketing strategy was at fault, has officially begun de emphasizing beef. Had the USDA changed its standards for grading and included more beef in the Choice category. Magowan said, the chain would have gone back to the ST. PATRICKS DAY IN HEPPNER Listen to Ted Smith and the Rest of The Gang Broadcast Live from the Heppner Elks, Starting at 10a.m. Look For Our Entry Boxes Around and Enter to Win Many Prizes! Ttmes. Heppner, Oregon. Thursday. March 10. 1983 traps mink USDA standards. The new strategy is to in stall "nutrition awareness centers" in each Safeway store that will to some extent disseminate the federal gov ernment's controversial diet ary guidelines - calling for reduced consumption of fat. salts and sugars ... and red meats. Safeway says surveys show that consumers want to know more about the foods they eat. Maybe so. The public also knows that smoking is bad for the health but cigarette sales continually climb. Junk food is still king in the American diet, although Safeway thinks everyone wants to read about the nutritional value contain ed in Twinkies. Good beef is good food, in every respect. But it appears that Safeway customers and the beef industry are to be victims of a sort of self-fulfilling prophesy: Safeway's lean beef runs all over the chart in terms of quality, so customers become wary of buying it. Finding a good cut of beef becomes a matter of chance. Sales slump, so Safeway cuts back on its beef counter so that even the most knowledgeable cus tomers will have less meat to choose from when looking for that elusive cut of high-quality beef. And sales slump more. The beef -loving customer is driven into the street, to be joined by the beef producer concerned aboout his pro duct's image. 175 attend Cub Scout Blue & Gold Banquet About 175 people attended the annual Cub Scout Blue and Gold Banquet held at the Heppner Elks Lodge Febru ary 28. Al Burt of the U.S. Forest Service. Heppner, showed a film on Mt. St. Helens, said a Scout spokes person. the highlight of the evening was the presentation of Cob cat. Wolf. Bear and Webelos badges and the Arrow of Light awards. The next pack meeting will be held March 28. 6:30 p.m., at the Elks Lodge in Heppner. Pine wood derbv races will COMES TC HEPPNER For the 2nd Annual Town ooooo( Morrow County Day held in Wickenburg, Arizona A "Morrow County Day" was held at the home of Jack and Mary Van Winkle In Wickcnburg. Arizona on Sa turday, Feb. 26. A potluck dinner and much conversation was enjoyed by all those attending from var ious parts of Arizona, who were former residents of Mor row County, said Mrs. Van Winkle. Those in attendance wer: Bill and Floy Privett of Sa lome: Marv and Frances Smith of Sun City West; Bob and Millie Ferrell, Tempe; Muriel and Elmer Palmer, Dorris Graves, Millie and Jack O'Connor and Bob and Cal Grabill of the Mesa area; Flovd and Lorena Jones of Sewing machine programs to be held locally By BIRDINE Tl'LI.IS Program Assistant Morrow Co. Extension Service "Getting the Most From Your Sewing Machine." a program devoted to what's new in sewing, care of your machine and painless sewing will be presented by Dawn Haw kins and Birdine Tullis in three locations and times in March. There will be a charge of $1.50 per person to cover costs. Dates are Heppner -March 15. 4 to 7 p.m.; Hermis ton - March 15. 10 a.m. to 1 p.m.; and Pendleton - March Opinion? Question: "How do you feel about last Sunday's 'North west Illustrated' program on the Willow Creek Dam?" "I thought it really told how Heppner felt about it." said Jean Strange of Heppner, "And it was done in good taste." take place at this meeting, spokesperson said. the D.M.V. schedule The Heppner field office of the Department of Motor Vehicles will be open through out the month of February, Monday through Friday, 8 a m. to 12 noon and 1 to 5 p.m., except on Monday, Feb. 7, Wednesday. Feb. 16 and Mon day. Feb. 21. when the office will be closed. Share Shamrock Greetings St. Patrick's Day is Wednesday, March 17. Share the fun with a Hallmark Card. J imp i mm w' j, n Apache Junction; Clinton and Marie McQuarrie, Harry and Helen O'Donnell and Richard and Adcie Hayes of Yuma. Those notified and unable to attend were Judge J.G. Bar ratt and Peggy of Mesa; Charles and Julie Hasvold, Phoenix; and Harold and Evelyn Coulter from Yuma. "If anyone was inadvertent ly left out. it was only because we did not have a phone number or address and we urge anyone planning to be in the area next year to contactt hose who will be returning shortly and leave an address for us to contact as we are planning this as an annual event." Mrs. Van Winkle said. 16. 4 to 7 pm. Time were scheduled especially for the working woman who cannot attend many daytime pro grams. Research shows wo men who work outside the home do more sewing than others. Everyone is welcome. Each attending is asked to bring a machine made article for a "show and share" display. Articles may be clothing or a creative article such as toys, wall hangings, pillows, etc. Birdine and Dawn hope to have a variety of newer model machines available for homemakers to inspect and trv. ion w ROAD HUGGER BELTED 2 full belts of fiberglass for stability and ride A70 13 46.26 1-79 E7014 54.41 2.31 F70-14 55.88 2.47 G70-14 59.10 2.62 G70-15 61.03 2.64 H70-15 64.54 2.87 C A A COID OR CHROMf"! m" V. """ " " v.y, - - Hearing screening to be conducted March 17 The Umatilla Education Service District (E.S.D.) will , be providing hearing screen ing in Heppner and lone March 17 to elementary school students including all kinder garten students who did not go through last year's pre school clinic; students in grades one and three; new students to the county and parent, teacher or principal referrals of students in kindergarten through sixth grade The hearing screening ser vices are provided by the Umatilla E.S.D. for public school students of Umatilla and Morrow Counties as a result of a grant received from the State of Oregon Maternal and Infant Health Program. Approximately 2.000 children will be seen, said an E.S D. spokesperson. Follow-up for children who fail the screening will include testings by the E.S D. audiol ogist and medical follow-up at LADY AT THE GOLDEN TACO HAPPY 23rd BIRTHDAY 70 series TOAAI2E YOU!! WHEELS OW STEEL SPOKE CHROM! COID 135M 44. J I U 14 Un$ 49.1 147 $1.1 15 50.11 1S7 52.17 15 54.31 EXCHANGE PRICES WITH OLD WHEEL OR ADD US SCHWAB'S ni 7 3 nEH;trptAN 1 t USE IT TODAY! a two-day otology clinic at the E.S D. In April. For answers to any ques tions regarding the hearing screening program, please contact school principals or the Speech. Language and Hearing Department at the Umatilla E.S.D. 276-6616. Ext. 78. 15 For WMEJEJL S ON 4 J :- 70's ROAD HUGGER RAD1ALS Radial construction for control and mileage plus great locks. A-P18570R13 58.67 1.19 1 A-P19560R13 6GL35 oT B-P19570R13 59.84 2.14 B-P20560R13 62.66 2.08 E-P20570R14 64.47 2.50 E-P22560R14 69.07 2.52 F-P21570R14 69.93 2.63 F-P23560R14 73.58 2.69 G-P22570R14 74.07 2.80 G-P24560R14 77.54 2.86 G-P22570R15 76.79 2.89 GP23560R15 80.38 2.90 HP23570R15 78.87 3.13 L-P27560R15 88.95 2.40 SALE MOW! 0S$ STRKER - V mvVCkLA Wh1 55,40 41 " 1 l o d"!"!! Dohyns Pest Control, lone, have just returned from a Pacific Northwest Pest Con trol Conference held in Yaki ma, Wash. March 3 through 6. T. Roy -Young of Florida, president of the National Pest Control Association, was a speaker at the conference. His discussions dealt with chal lenges of the future, Mrs. Jepsen said. Another speaker, Dave Diet, a Salem attorney, re CAL'S ARCO CELEBRATES 15th ANNIVERSARY Thursday, March 17 ALL DAY THAMK YOU CUSTOMERS Years of Patronage Everyone Welcome Free Coffee & Cookies Stop By & Visit SIGN UP FOR A FREE DOOR PRIZE TOES TEffiE 'M.E All Prices Exchange With Old Tire Off Car $2.50 EACH Main & May St. Heppner 676-5464 ported on new envlronmen- talism and discussed educa ting the public about chemi cals, she said. Diets Is a representative of Oregonians for Food and Shelter. Mi tt. Jt'uer) Maid Hie chemi cal industry Is concerned with educating people who use chemicals. New chemicals and equip ment were also discussed and demonstdrated by their rep resentatives at the con ference, she said. 60's LP. 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