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FIGHT Hie Heppner Gaiette -
Local man
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Ralph Burcham of Lexington, a retired government
trapper, trapped this mink at the C.C. Jones ranch on Willow
Creek after the animal had killed 66 of the Joneses chickens.
Burcham, 76, has lived in Lexington many years and still
traps on a part time basis on his own.
De-emphasizing beef?
(Editor's note: The follow
ing article, which appeared in
"The Record Stockman" on
February 19. was submitted
to the Gazette-Times by Mor
row County CowBelle Pub
licity Chairman Marlene Cur
rin:) Compounding error with
error. Safeway Stores Inc. is
de-emphasizing its meat case
and putting more emphasis on
"meat alternatives."
Peter A. Magowan. chief
executive officer of the 1.900
store chain, dropped the news
last week, and the announce
ment comes as no surprise to
many meat-industry observ
ers who say that the chain
began phasing out beef three
years ago when it announced
its "Safeway Lean" house
brand of beef.
At the time, Safeway execu
tives were telling us that
consumer preferences were
indicating that USDA grades
were misunderstood and that
the consumer wanted leaner
meat. Period. .
The Safeway Lean house
brand was a failure almost
from the start. Magowan him
self admitted after several
months of trial that the new
label wasn't helping sales,
despite a price break better
than USDA-graded beef. Al
though company meat buyers
insisted that they had a quality-control
system that would
assure even quality of beef,
consumers immediately be
gan to label the Lean beef as
"generic."
The quality and tenderness
of the beef varied from cut to
cut and consumers never did
get turned on by the idea.
Safeway, after decades of us
ing USDA Choice beef to make
the meat counter the main
attraction of many stores,
began unwittingly destroying
the beef market it had been
developing over the years.
The no-rolls Safeway began
putting on the market resulted
in no-shows at the meat case.
And Safeway, rather than
admitting that its meat-marketing
strategy was at fault,
has officially begun de
emphasizing beef. Had the
USDA changed its standards
for grading and included more
beef in the Choice category.
Magowan said, the chain
would have gone back to the
ST. PATRICKS DAY
IN HEPPNER
Listen to Ted Smith and the
Rest of The Gang Broadcast
Live from the Heppner Elks,
Starting at 10a.m.
Look For Our Entry
Boxes Around
and Enter to Win
Many Prizes!
Ttmes. Heppner, Oregon. Thursday. March 10. 1983
traps mink
USDA standards.
The new strategy is to in
stall "nutrition awareness
centers" in each Safeway
store that will to some extent
disseminate the federal gov
ernment's controversial diet
ary guidelines - calling for
reduced consumption of fat.
salts and sugars ... and red
meats.
Safeway says surveys show
that consumers want to know
more about the foods they eat.
Maybe so. The public also
knows that smoking is bad for
the health but cigarette sales
continually climb. Junk food is
still king in the American diet,
although Safeway thinks
everyone wants to read about
the nutritional value contain
ed in Twinkies.
Good beef is good food, in
every respect. But it appears
that Safeway customers and
the beef industry are to be
victims of a sort of self-fulfilling
prophesy:
Safeway's lean beef runs all
over the chart in terms of
quality, so customers become
wary of buying it. Finding a
good cut of beef becomes a
matter of chance. Sales
slump, so Safeway cuts back
on its beef counter so that even
the most knowledgeable cus
tomers will have less meat to
choose from when looking for
that elusive cut of high-quality
beef. And sales slump more.
The beef -loving customer is
driven into the street, to be
joined by the beef producer
concerned aboout his pro
duct's image.
175 attend Cub Scout
Blue & Gold Banquet
About 175 people attended
the annual Cub Scout Blue and
Gold Banquet held at the
Heppner Elks Lodge Febru
ary 28. Al Burt of the U.S.
Forest Service. Heppner,
showed a film on Mt. St.
Helens, said a Scout spokes
person. the highlight of the evening
was the presentation of Cob
cat. Wolf. Bear and Webelos
badges and the Arrow of Light
awards.
The next pack meeting will
be held March 28. 6:30 p.m., at
the Elks Lodge in Heppner.
Pine wood derbv races will
COMES TC
HEPPNER
For the
2nd Annual
Town
ooooo(
Morrow County Day held
in Wickenburg, Arizona
A "Morrow County Day"
was held at the home of Jack
and Mary Van Winkle In
Wickcnburg. Arizona on Sa
turday, Feb. 26.
A potluck dinner and much
conversation was enjoyed by
all those attending from var
ious parts of Arizona, who
were former residents of Mor
row County, said Mrs. Van
Winkle.
Those in attendance wer:
Bill and Floy Privett of Sa
lome: Marv and Frances
Smith of Sun City West; Bob
and Millie Ferrell, Tempe;
Muriel and Elmer Palmer,
Dorris Graves, Millie and
Jack O'Connor and Bob and
Cal Grabill of the Mesa area;
Flovd and Lorena Jones of
Sewing machine programs
to be held locally
By BIRDINE Tl'LI.IS
Program Assistant
Morrow Co. Extension Service
"Getting the Most From
Your Sewing Machine." a
program devoted to what's
new in sewing, care of your
machine and painless sewing
will be presented by Dawn
Haw kins and Birdine Tullis in
three locations and times in
March. There will be a charge
of $1.50 per person to cover
costs. Dates are Heppner -March
15. 4 to 7 p.m.; Hermis
ton - March 15. 10 a.m. to 1
p.m.; and Pendleton - March
Opinion?
Question: "How do you feel
about last Sunday's 'North
west Illustrated' program on
the Willow Creek Dam?"
"I thought it really told how
Heppner felt about it." said
Jean Strange of Heppner,
"And it was done in good
taste."
take place at this meeting,
spokesperson said.
the
D.M.V. schedule
The Heppner field office of
the Department of Motor
Vehicles will be open through
out the month of February,
Monday through Friday, 8
a m. to 12 noon and 1 to 5 p.m.,
except on Monday, Feb. 7,
Wednesday. Feb. 16 and Mon
day. Feb. 21. when the office
will be closed.
Share
Shamrock
Greetings
St. Patrick's Day is
Wednesday, March 17.
Share the fun with a
Hallmark Card.
J imp
i mm
w' j, n
Apache Junction; Clinton and
Marie McQuarrie, Harry and
Helen O'Donnell and Richard
and Adcie Hayes of Yuma.
Those notified and unable to
attend were Judge J.G. Bar
ratt and Peggy of Mesa;
Charles and Julie Hasvold,
Phoenix; and Harold and
Evelyn Coulter from Yuma.
"If anyone was inadvertent
ly left out. it was only because
we did not have a phone
number or address and we
urge anyone planning to be in
the area next year to contactt
hose who will be returning
shortly and leave an address
for us to contact as we are
planning this as an annual
event." Mrs. Van Winkle said.
16. 4 to 7 pm. Time were
scheduled especially for the
working woman who cannot
attend many daytime pro
grams. Research shows wo
men who work outside the
home do more sewing than
others.
Everyone is welcome. Each
attending is asked to bring a
machine made article for a
"show and share" display.
Articles may be clothing or
a creative article such as toys,
wall hangings, pillows, etc.
Birdine and Dawn hope to
have a variety of newer model
machines available for
homemakers to inspect and
trv.
ion w
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BELTED
2 full belts of fiberglass
for stability and ride
A70 13 46.26 1-79
E7014 54.41 2.31
F70-14 55.88 2.47
G70-14 59.10 2.62
G70-15 61.03 2.64
H70-15 64.54 2.87
C
A A COID OR CHROMf"!
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- -
Hearing screening to be
conducted March 17
The Umatilla Education
Service District (E.S.D.) will
, be providing hearing screen
ing in Heppner and lone
March 17 to elementary school
students including all kinder
garten students who did not go
through last year's pre school
clinic; students in grades one
and three; new students to the
county and parent, teacher or
principal referrals of students
in kindergarten through sixth
grade
The hearing screening ser
vices are provided by the
Umatilla E.S.D. for public
school students of Umatilla
and Morrow Counties as a
result of a grant received from
the State of Oregon Maternal
and Infant Health Program.
Approximately 2.000 children
will be seen, said an E.S D.
spokesperson.
Follow-up for children who
fail the screening will include
testings by the E.S D. audiol
ogist and medical follow-up at
LADY AT
THE GOLDEN
TACO
HAPPY
23rd
BIRTHDAY
70 series
TOAAI2E YOU!! WHEELS
OW
STEEL SPOKE
CHROM! COID
135M 44. J I U 14
Un$ 49.1
147 $1.1
15 50.11
1S7 52.17
15 54.31
EXCHANGE PRICES WITH OLD WHEEL OR ADD
US SCHWAB'S
ni 7
3 nEH;trptAN
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USE IT TODAY!
a two-day otology clinic at the
E.S D. In April.
For answers to any ques
tions regarding the hearing
screening program, please
contact school principals or
the Speech. Language and
Hearing Department at the
Umatilla E.S.D. 276-6616. Ext.
78.
15
For
WMEJEJL S
ON 4 J
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Radial construction for control and mileage plus great locks.
A-P18570R13 58.67 1.19 1 A-P19560R13 6GL35 oT
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E-P20570R14 64.47 2.50 E-P22560R14 69.07 2.52
F-P21570R14 69.93 2.63 F-P23560R14 73.58 2.69
G-P22570R14 74.07 2.80 G-P24560R14 77.54 2.86
G-P22570R15 76.79 2.89 GP23560R15 80.38 2.90
HP23570R15 78.87 3.13 L-P27560R15 88.95 2.40
SALE MOW!
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Dohyns Pest Control, lone,
have just returned from a
Pacific Northwest Pest Con
trol Conference held in Yaki
ma, Wash. March 3 through 6.
T. Roy -Young of Florida,
president of the National Pest
Control Association, was a
speaker at the conference. His
discussions dealt with chal
lenges of the future, Mrs.
Jepsen said.
Another speaker, Dave
Diet, a Salem attorney, re
CAL'S ARCO CELEBRATES
15th ANNIVERSARY
Thursday, March 17
ALL DAY
THAMK YOU
CUSTOMERS
Years of Patronage
Everyone Welcome
Free Coffee & Cookies
Stop By & Visit
SIGN UP FOR A
FREE DOOR PRIZE
TOES TEffiE
'M.E
All Prices Exchange With Old Tire Off Car
$2.50 EACH
Main & May St. Heppner 676-5464
ported on new envlronmen-
talism and discussed educa
ting the public about chemi
cals, she said. Diets Is a
representative of Oregonians
for Food and Shelter.
Mi tt. Jt'uer) Maid Hie chemi
cal industry Is concerned with
educating people who use
chemicals.
New chemicals and equip
ment were also discussed and
demonstdrated by their rep
resentatives at the con
ference, she said.
60's
LP.
WIRE 1
1JH 41.14
14l 54.44
14.7 57.44
15 51.07
1B7 51.92
676-9431 or
676-9463
after
hours
call: