Image provided by: Morrow County Museum; Heppner, OR
About Heppner gazette-times. (Heppner, Or.) 1925-current | View Entire Issue (March 16, 1961)
nttttt CAitm rtHti. tiai. h$x i. mi Supplier (Sazsttt-okmta 4 tJAII0CIATlOt MOtaow cowrm xrwiMrri U, inrT. CUvaUMaiad ftrurv IV UU W. a WXLSMAX riAJTCXI X. WILD RAW NAflONAl I0ITOIIAI SsUcrtutlen Rl: Morrvw and GruU CtouBtUa. $400 Yr: FiMrwher 14 V) Yrr sie.i r,,.v in rvr. ftblUbe Kvw? ThunnUr ml KQr4 at U fast OfTlr at Jieppner. Ureeon. Second ( liu Wattef 77 YEARS OF SERVICE Lt we-eh't mu of th Cawtte-Tlme marked tha tempi. lion of 77 yer of service ta this ronmunlfjr or of tt ollet Independent butlneme In Morrow county. Ncwwparwrs, what sideline It It la promote fommunliy welfare and commend rtvtc and community anion by others, art notoriously eatc In thalr own public relations. Like tha rna rhanlc who keeps other folks ran In perfect condition but who own family rides In a beaten up old wreck, tha newspaper editor la ao buty promoting others that h never hai tlma to even mention tha aarvtc that hla own orrsnlxatlon perform. it it uma wonoer inai in general public hat auch a meager undcrstandlnr of what make newipaper tick. first of all. tha Carette-Times It an Independent business. It la not subsidized by tha government, by the taxpayer, or by a corporation that can absorb loss or gain. It has a considerabl Investment In equipment and other phyatcal asset. It haa a payroll which directly aupports 18 peopl in thla community plus partial support of another dozen. (By "13 people' wa mean employees and tha families for which they provide. In other words, food, clothing, foal, shrlter. etc.. ara bought for IS people from Gazette-Times payroll.) Thest employees ar among the best-paid In tha county, They have devoted years to learning their occupations, and their Ingenuity la called upon every hour of every day. They ara mechanics, artists, salesmen, and mas ters of tha printed word. .Second. It Is a community and family Institution. At fre quent Intervals we get letter Ilka the one from M Warren. Redmond. Ore., who says: "Dear Sir and Friend: Please send me the Gazette-Times another year. ! have taken It for 60 years 'motif all the time. Thanks. The' Gatctte-Tlme Is as much an institution in Lexington, lone. Board man, Hsrdman, and all outlying areas of tha county aa It Is In lleppner. The Gaiettt Times Is truly a county paper, devoted to tha welfare of all the county. Third, it is a clearing house for Information about activities of people In the county. Look at your last Issue, or any Issue, and count the names appearing. Count the notices of meetings, of school and club activities., lodge and social events, farm activities, business affairs, Important dstes. legal notices, pic tures of acquaintances, etc. It announces your child's birth, his achievements In school, his honors In 4 II, Boy Scouts, high school, college, honors In the service, his marriage, his business triumphs, his children's births, and when he becomes a grand father. It will finally print his obituary If he remains in this community. The whole cycle of life Is recorded faithfully In your community newspaper. Fourth, It Is a picture gallery. When your daughter is mar ried, when you do something outstanding, a picture often ap pears provided you can furnish a good picture from which to have a "cut" made. Fifth. It Is a merchandise showcase. Each week it tells you where the bargains are to be found, what quality can be ex pected, who the reputable businessmen are. (Nearly every week we tear up a check or two from out-of-state firms whose good intentions we question.) Without a newspaper the county's businesses cannot hope to grow, nor can the area itself. Newspaper advertising keeps business competitive, yet affords every merchant an equal opportunity to display his wares. It is axiomatic among businessmen that the non-advertising busi ness is on Its way to oblivion. If each Individual business had to print and mail Its message to 1400 homes each week the cost would be prohibitive. There Is nothing to compare with the printed word in convincing people and getting a message across to them. A doubter often says when told some startling fact, "I'll believe that only after I see It In black and white." Your weekly newspaper provides that black and white. In addi tion to the large display advertisements which businesses find profitable, a "want ad" section provides a cheap and ready marketplace for wants ranging from huge ranches for sale to finding a home for lost puppies. (At the moment we have a lost doll and a set. of keys in the office.) Sixth, it is a service medium. The average newspaperman haa a liberal education, is probably well traveled and well In formed In many fields. He is Interested in good schools, good government, worthwhile enterprises. He la probably also inter ested In making a living and a fair return on his investment in education and equipment. A fallacy seems to exist In the minds of many people that it costs a publisher nothing to print all the things requested In the name of public service. Nothing: could be farther from the truth. A newspaper has one commodity for sale white space. If the publisher gives it away, he soon goes broke. A subscription at $4.00 a year little more than pays the cost of the blank paper on which the edition is printed. Without paid advertising to balance news coverage no paper can exist. Newspaper publishers do not begrudge the space devoted to worthy enterprises- savings bonds, Red Cross, Easter Seals, cancer drives, TB drives, better mental health, Boy Scouts, Girl Scouts, March of Dimes, blood bank, CARE, etc., but it does draw the line at free advertising in its news columns of profit making activities which should rightfully pay for advertising space. There is no more reason for a publisher to subsidize such activities than for a filling station operator or a fanner to do so. Seventh, it is a public forum. This particular publisher Is Interested in seeing the American way of life and the freedoms won and maintained in the past preserved. He believes In prog ress and knows that change is inevitable, but till something a whale of a lot better comes along he's going to stand for what we have. However, in the "Letters to the Editor" anyone who will sign his name, keep his article short and within the bounds of good taste may have his ideas presented. Eighth, it is a manufacturing plant, working on a tight schedule which must be maintained. Our other source of revenue is commercial printing, and we are appreciative of the oppor tunity to do this work for the individuals, businesses and groups of the county. As this department grows, the payroll will grow, thus releasing more money to the economy of the county. Commercial work given to itinerant salesmen and out-of-the county firms will not have this effect. As volume increases better equipment can be Installed thus making better work possible at reasonable costs. (This is also true of trading with your other local businesses. The more you patronize them the better they can serve you through better prices and better pro ducts.) Finally, It is the picture your community presents to the world. If support of the paper is strong, your publisher is able to put out a creditable newspaper. When a stranger wants infor mation about Morrow county, the first place he goes is the news paper. He buys a paper, scans the general appearance, looks over the activities of the people, goes over the display and classified ads and asks some questions about the general busi ness health of the area. If he gets a satisfactory Impression, he is likely to go ahead with his mission. If he sees a newspaper which is devoid of news and advertising, a group of merchants obviously lacking in self-confidence and drive, a population uninterested in community betterment, he says to himself. "This is not for me. I'll go elsewhere." Morrow County has been able to create and maintain a good public image but it is a never- ending struggle. One shrewd and successful businessman here has said several times. "A community is no better than its news paper." It might be well to add the corollary. "A newspaper CAN be no better than its community." Well, folks, we've survived the past 77 years so here's to the next and more abundant 77! aw. TO THE EDITOR Pendleton. Oregon February 2L 1X1 To tha Editor of the Gazette-Times lleppner, Oregon Dear Mr. Wildman: When I last visited with you. you asked m to make an Inves tigation In regard to the amount of money spent In Umatilla County and other places by Mor row county people. I find that Morrow county la spending thousands of dollars In Umatilla county for things that are for sale In Morrow county, As lleppner la my old home town, I felt some concern about this situation, ao I asked some of the merchants of other towns what they were doing to hold the business at home. I have talked to merchants at Enterprise, El gin. John Day, Hermiston. and Mllton-Freewater. The more successful merch ants are summed up In the following: Hold aales at least twice a year and clean out the old stock. One merchant Just held a ter rific shoe sale. He cleaned out his winter stock and he told me that he sold $700 In new summer stock at regular prices along with his winter shoes, in one day. He said that he now will not have to pay taxes on old stock on his shelves. Nearly ail the successful merchants I talk el to told me that It Is good busi ness to clean out the old but ton shoes and hula hoops at a loss. Nearly every one who comes to these sales buys things not on sale, according to my Informants. Most people cant resist going into a store that has some kind of a bargain. Offering bargains is like making love to an old maid you just can't overdo it Most merchants depend on the local newspaper, together with window signs and displays, to let the people know about their bargains. Advertisements should be easy to read, and have some real attention-compelling items played up in big type and pictures. Most of the successful stores give credit but screen it very carefully to the type of custom er who pays every 30 days. I wish you and the merchants of Morrow county success in con vincing Morrow county people that their best bargains are at home. It has to be a terrific bar gain to pay to drive 150 miles for. It costs you about 9 cents a mile to drive your car and 9 times 150 is $13.50. I sincerely believe that It pays to buy at home and a lot of your very best friends are depending on your business to help support the schools and churches, the lodges, clubs, town, and county governments which make your life in Morrow county pleasant and profitable. The merchants of Morrow county have an obligation to pro vide the best goods at the best prices, and the citizens also have an obligation to spena tneir money where it will be mutually beneficial. A program like that will prove pleasant and profit able to all. Sincerely yours, "BUCK" LIEUALLEN New Books In lone Public Library T TJtt UIIAftT I0AXD rul 4 th Miaul MS) by (juftrfhy far.firM f"lJer Tills UM will N i4 t articular interest to boy from eight to twelve year of E It U of our- Paul Rr ere who at proud of hU Fremh father. It s from his father that Paul learned every trick and detail cf tmermaklng. In time he tun-am uh fin silversmith that hU erf atsmanthip akne would have made him famous. But a Paul grew older, thing happen ed ereat tt.jn.- that drew hi attention from hi craft. History wa being made In fbton. and In every part f the thirteen col onies. Paul couldn't lt bark and watch History march patt his door. Not he! He had to get rij?ht out and Join the parade! So It happened that Paul Revere was selected to warn the Minute Men f Lexington and Concord that the British soldiers were coming. And that wasn't all he did for his country. During the Revolution. nd for years after, hla great tal ents were put to use to fill many needs of the new born United States, Dorothy Canfleld Fisher has given us not only an exclt ing life of Paul Revere but also a fascinating account of what was happening In Boston and elsewhere during those early days The Rise and Fall of tb Third Blch by William L. Shirer. Here for the first time Is the complete story of Hitler's empire, one of the most Important stories ever told, written by one of the men best equipped to write It. This record Includes the testimony of Nazi leaders and of concentra tion-camp Inmates, the diaries of officials, transcripts of secret conferences, army orders, private letters, all the vast paper work behind a conspiracy to conquer the world. Here Is the story of Hitler himself, his love affairs, his imprisonment, his passion for the arts of war, his suicide, and the maniacal fury which led him to destroy the country he claimed to love so much. Here is the record of the German Gen eral Staff, the brutal terror of anti-Semitism, the degradation of the German people, and the little known resistance plots against the Nazis. Here are the reasons for Germany's failure to Invade England, a plot to kidnap the Duke and Duchess of Wind sor and other Inside stories of the war. This is an exciting book, for those who remember and for those who are curious now to learn more about the back ground of the world's present tensions. STAR THEATER Fri., Sot, March 17-18 Walt Disney's One Hundred And One Dalmations Adorable black and white puppies in this charming Technicolor cartoon feature, with cute songs, PLUS Freckles Gene Stratton -Porter's classic of the Limberlost. Tender ro mance and natural beauty. Backed bv civic groups In cluding P.T.A. In Color. PLUS St. Patricks Day feature. Sun., Mon., March 19-20 Elmer Gantry Burt Lancaster, Jean Sim mons. Powerful, hard-mtting and controversial. Sinclair Lewis' novel plus a few touches. ADULT of no inter est to children. Sunday at 5 and 7:30 Sometimes it's better to keep all your eggs in one basket and then let us watch it for you. C. A. RUGGLES INSURANCE AGENCY ?hon 8-9625 Heppner. Oregon Box 611 My Neighbors snow they're t Urge but how do row likt Ihtrat 4hri?" 30 YEARS AGO Get Tlasss March IL It)! Mr mi.4 i'n?r Ul.k cf !dw. ammpsnied by InlJ and Harriet, w4ted Mr IM jkrr1 father. Al Zink. nh Mr and Mrs. Frank Mover and Mr. sod Mf lUrr) I!re MK PsirtcU Xlahonry has a part In mui ferntation of The Holy City." at fnUenity of Oregon In Eugen on Sunday. Wah (rocks with definite M1 aipel. S2.T. J. C Penney Co. evening In Arlington Low n" -J tart t S-CA1 Mdmr Clyde WrifM. JUy Wrtr'-t and Onn Wright rr vwilr-f at IM horn i4 Mrs. Ma Buschke tme dsy lt we- Mi Lu F. puHigrr. county tt'huul superintendent, announ ce there Mill b a .1 teacher mertlne at LeMngtun on Friday March ;0 Claude manager the Mrw County Creamery and Karl Gordon. lleppner druggit. jnt TurwUy aftrtr,un and N()v...sSlop up (o IHJICIv and cut down Yourgns bills r. j 4Z Think of it! A BUICK wagon priced lower than low-price-field wagons...with gas savings that challenge the compacts Why hitch yourself to a wagon with a low price name when you can have Buitk com fort, ride, ro and pride and save while doing itl Thii lizrler mvci on gai, lira, upkeep like the smaller car, yet It's all Unit It. with the livr-trtion "git" from a liuick! Drive the ipec r you ial am expect d leam why in a .March l opular .Mechanic survey "No other American car ha received an 'excellent' rating this high in recent yeari." BUICK SPECIAL jfeg THE BEST OF DOTH WORLDS W FARLEY MOTOR COMPANY MAY S CHASE STS. HEPPNER. OREGON Big fkdionl Big vofuail S your Bultk Dtoltr for Doubt Chck Used Carsl ft t imrK mm .mi ijmw ...r n.eiue IL TUB A uailfl WITH UotHoLt 1,winu friTFJFRALl TOWARD REGULAR PURCHASE GcNfcaliiLI CE 0F ONE JET-AIR TIRE TIRE J -112V riirnv TIRF RIIYFR PAY TO THE 0RDER0F LI LUJ 2&7 General lire Depler limit 4 coupon (toUl valu $20.00) o t . 4 Jet-Air tires. K0 CASH OR TIME PAYMENT SALE t : rr-j II YOU 5qq SAVE 2) when you buy the All-New wMiM I GENERAL 1 lljjfi' FIRST PREMIUM-QUALITY TIRE IN THE 10W-PRICE FIELD FEATURING NYGEN CORD AND TWIN TREADS SEE IT AND SAVEI BUY IT NOW AND RELAX! BIG 5 POINT SPRING SPECIAL TAKE OFF WINTER TIRES REPLACE WITH REGULAR TIRES BALANCE THE TWO WHEELS ROTATE Cr CHECK ALL TIRES INFLATE TO PROPER PRESSURE ONLY FORD'S Fhoos 6 9461 TIRE SERVICE HEPPKES-S TIRE SUPER MART "TOUR GENERAL TIRE DEALER"
