Image provided by: Morrow County Museum; Heppner, OR
About Heppner gazette-times. (Heppner, Or.) 1925-current | View Entire Issue (Jan. 8, 1931)
HEPPNER GAZETTE TIMES, HEPPNER, OREGON, THURSDAY, JAN. 8, 1931 PAGE THREE Only A.Few Ideas Twenty years ago I heard a fa mous editor deliver a talk on adver tising before the Chicago advertis ing club. I was just out of college and had seen very few great men, so the talk made a deep impression. I remember the editor said that "reputation is reputation," and he told some stories to illustrate the point. The other night in New York I heard the same great editor speak on the same subject To my sur prise it was the very same speech. Another speaker was a celebrated banker whom I had heard on two previous occasions. He, also, re peated himself. As we left the dining room one of my friends who had noted the repetitions remarked on them gloomily. "Rather discouraging to see that even the big minds have so little in them," he said. "Makes you wonder if human Ingenuity is coming to an end." "They say that though the stars appear so numberless, you can not count more than a thousand," he said. "Well, there are few thoughts. Count the books and you would think that there was immense wealth; but any expert knows that there are few thoughts which have emerged in his time. Shut him in a closet and he could soon tell them all. They are quoted, contradicted, modified, but the amount remains computably small." It is a good thing for humanity that this is so. Nature apparently designed the game of human pro gress to last a long time, and pro vided that only a small advance should be made in any one genera tion. Suppose one mind should sud denly discover everything. How it would take the zest out of the game! Moreover, it is decidedly hearten ing to us average folks to know that only a very little difference separ ates us from the smartest. Lincoln remarked on it. "I have talked with great men," he said, "and I can not see wherein they differ from others." Generally speaking, the great achieve greatness by industry rath er than by mere brilliance. The edi tor whom I quoted is said to be the highest paid In the world. But if you divide his salary by the more than two hundred newspapers which print his editorials, he is the lowest priced worker whom each of those papers employs. He pro duces more than anybody else and works longer hours to do it. I was glad that I went to that dinner. It reminded me how little wisdom and genius really rule the world; how far industrious effort can stretch the few ideas, or even one idea. ORANGES In California 78 percent of the orange and lemon growers ship through cooperative organizations. In 1930 California grew 30 percent fewer oranges than in 1929, and got fifteen million more dollars for it. In Florida more than 100 different shipping agencies control the ship ment and sale of oranges. Florida growers, except a few large ones maintaining their own marketing organizations, make very little mon ey for their work. They are nearer the great orange-consuming centers, but they have never been able to organize cooperatively and pull to gether. INVENTORS An "inventor" was indicted in New York the other day on charge of swindling gullible investors out of more than a million dollars in the past four years. He had an in vention which would revolutionize automobiles and airplanes, a new kind of engine so he said. The great corporations were trying to steal it from him, but he wouldn't let them. Instead, he was letting the common people have a share In the enormous profits which the in vention would earn. That was his story, and the com mon people bit, as usual. Nothing is more persistent than the erron eous belief that the great industrial companies always try to rob the in ventor. The fact is just the other wy. Thnre Is no limit to the price Money has wings and it is no Homing Pigeon fNK of the Hohenzollern grandsons has waited an entire year for a needed din ner coat, and almost any prin cess will be pleased to endorse your soup or cigarette for a modest stipend. While you are earning money Is the time to save It. Big Incomes don't last forever. I0NAL which any one of a dozen concerns would pay for an engine which could do what this inventor claimed his engine could do. But If the ex perts of the big manufacturers de cided that it would not do what he claimed, it is a safe bet that they were right and he was wrong. Ordinary people would better buy shares in established companies us ing inventions which have been proved practical, than in new in ventions which are so good that nobody will buy them. THRIFT The week beginning January 17 is National Thrift Week. Everybody is supposed to think about saving money during that week, and to be gin some sort of saving program. That is not what is needed now. There is too much thrift. Too many people are hoarding money, keeping it out of use. What is needed this year is not more thrift, in the nar row sense of merely saving the sym bols of wealth, but real thrift in the sense of investing money where it will create more wealth. The new crop of millionaires five years from now will be the ones who are putting every penny they can rake or scrape into securities and real estate that are going beg ging at prices far below their real values. The foundations of great fortunes are being laid now by that sort of intelligent thrift. The mere saving of surplus Income never made anybody rich. CELEBRITIES The practice of honoring men who have contributed to the world's progress by issuing special postage- stamps is one which is growing. The newest proposal in this line is to honor Morse and Draper, Inventors of the electric telegraph, which will be 100 years old this Spring. It is hard to realize that only a century has passed since men first learned how to communicate at a distance electrically. It is hard, for that matter, to realize that electric telegraphy without wires what we call radio is only thirty years old. The names of Morse and Draper, of Marconi and De Forest, will live for all time as those of men who made it easier for people to com municate with each other, and so hastened the day of universal friendship and peace. "REALISM" Sinclair Lewis, author of "Main Street," "Babbitt" and other popular novels which hold up certain phases of American life to ridicule, if not to contempt, was awarded the Nobel Prize for literature for 1930. The prize was given to him because the European judges thought his pic ture of American life must be a true one, since it was so different from that which other American writers presented, and gave European read ers a chance to sneer at the United States. Mr. Lewis belongs to the school of modern writers who have discov ered that one way to get people to read your books is to attack every thing which most folks hold in re spect or reverence. They call this "realism." Nobody can object to their writing whatever they please. But most readers read to be enter tained, and prefer the sort of stor ies which "leave a good taste in the mouth." Most of us come in contact with the ugly side of life sufficiently in our daily occupations. Calabash was seated in his office when the phone rang. "Hello, is this Mr. Calabash?" came the voice over the wire. "Yes," replied Calabash. "Who is this?" "This is Johnson, Johnson, John son and Johnson, lawyers." "Oh, good morning, good morn ing, good morning, good morning." Marg Jim said my face was a poem. , Phil So it is like one of Brown ing's. Marg How do you mean? Phil Some of the lines are so deep. , When Minutes Mean Dollars I-OU are out on the road your oil gauge shows low your hear a slight tap in the motor just a few miles, It becomes perceptibly louder clack, clank, knock heads of perspiration rise as you realize it is 50 miles to the next service station. Just a little forethought forestalls an overhaul. GEMMELL'S Service Station P. M. GEMMELL, Prop. "Our Service Will Please You; Your Patronage Will Please Cs" Ms Of M CHICKEN FAT It is not simply a matter of econ omy to use chicken fat instead of throwing it away. From the point of view of most expert pastry cooks it is much to be preferred. You may put aside the pieces of fat that come in the chicken, or when you have made chicken broth or chicken fric assee you may cool the liquid until the fat rises to the top and can be easily -removed. If you use the whole pieces of fat then they should be put in a pan with water and left in an oven when it is hot until the fat has melted from the tissue that contains It After you have skimmed off the fat if it does not appear to be perfectly clear you may melt it and then pour it through cheese cloth. Chicken fat may be used instead of butter in any sort of cookery and is preferred by many for pastry. In any cake having a marked flavor, such as spice cake, or a chocolate loaf cake, it may be used without concern lest the flavor be detected. Orange Jelly Two tablespoons powdered gela tine soaked in cold water. One and one-half cups boiling water, juice of one orange and sugar to taste. Heat and strain. Cool half of jelly in cup There Is No Substitute tor Safety frHERE ARE SMILESTHAT MAKE uS HAPPy says l 5. Roberts, th composer, on ths "Sprry Smiles" program over the NBC every Tueiday, Thursday and Saturday evening at 8i45 KFSD KECA KGO KOW KOMO KHQ but don't let It harden. When other half begins to harden beat one egg white stiff, add jelly, beat more. Pour in mold. Put plain jelly in center. Serve with custard made from egg yolk. Chartreuse of Fruit Prepare a quart of lemon or or ange jelly. Line a mould with a pipe in the center of an angel's food tin with glace fruits cut into neat small pieces, quartered slices of banana, orange sections with the thin connecting skin removed, skin ned and seeded grapes cut in halves. Pour in a thin layer of jelly. When it has set, put in another layer of fruit. Set that, and continue until the mould is full. An occasional layer of plain jelly may be used, without the fruit When the mould is full place in a pan of cracked ice until it is solid, or else leave it sev eral hours in the refrigerator. At serving time put the mould, inverted on a cold plate, hold a warm, damp cloth about the sides and bottom, until the jelly is loosened, and re move the mould. Fill the space in the center with whipped cream. Chocolate Custard Heat a quart of milk with five tablespoons of grated chocolate rub bed smooth with water. Cook until smooth. Take from fire and add one cup of surgar or less. Cool. Add four well beaten eggs. Mix, turn into custard cups, set in pan and bake. Stir down twice in first ten minutes to keep chocolate distributed. Touzalin I hear that Dr. Cheat em isn't going to take any more vacations. Foozelo No, after he got back from his vacation this summer al most all his patients were well. "THERE ARE SMILES THAT MAKE MOTHER HAPPY" For instance, the smiles that go 'round the family table when she brings in "good things" made with Sperry Drifted Snow Flour the perfect flour for all home baking. Your grocer has this "flour that makes smiles". Ask him today for a sack of SPERRY DRIFTED SNOW FLOUR THE LARGEST SELLING FLOUR IN THE WEST V- -OfN? and receive the Full oisith's Credit 6 OpEN an account by mail on or before I GUARANTEED v-' the 15th with "Western Savings" and receive credit for the full month's earnings. USE THE MAILS and make your money earn more. There Is magic in guaranteed 6, compoundinterest and two sure pay checks a year. There Is safety in first mortgages held in trust by the state. "Western Savings" is under state tupervision. Six per cent pays vou 50 more than a 4 investment. Send for Free Money-Making Plans No matter whether you want to build a cash surplus In lump sums or in regular small amounts, there's a way for you to get ahead faster. "Western Savings" free folder, "Doubling Your Principal By Compound Interest" explains them. Send ns your name and address and we will forward it. STATE SUPERVISION WESTERN SAVINGS AND LOAN ASSOCIATION Sixth and Yamhill Y.M.C. A. Building Portland, Oregon Gentlemen: Good old-fashioned 6 mod safety interests me. Street City V Safe, Responsible, Retourcet Over $1,600,000 'You nay that your engagement was broken as the result of a misunderstanding?" "Yes," replied the girl with weepy eyes. I told him I never wanted him to speak to me again and he thought I meant it." Angus What would you do with $1,000 if I was to give it to you? Sandy The first thing I would do would be to count it. Local ads in the Gazette Tlmea bring results. "In time of trial," said the lec turer, "what brings us the greatest comfort?" "An acquittal," responded heck ler in the back row. January Clearance Sai Winter coats and dresses greatly reduced; hats one-half price; also one lot at J1.00 while thpy last CURRAN READY TO WEAR AND MILLIN ERY. a42-46 3 years for $5 where can you get more for your money? The O. T. Uoiisit a Matter of Policy Meters that mean what they 'say' A LL-D0ING as your Electric Service is, not a little satisfaction from its use is found in the fact that you pay only for what you use! Back of the Meter which measures this Service, there is an investment in millions making the mothly sums you pay the merest mite in com parison. To insure that you pay only for Elec tricity you actually use, the meter is ever-present to accurately record the passage of this mightiest of servants to your command. Electric Meter check-ups disclose a degree of accuracy in billing for Electricity as true as your grocer's measures or your butcher's scales. Like them, there is nothing mysterious about meter reading. Pacific Power and Light Company "Always at your Service" It's just a matter of policy with us to carry a stock of automotive parts and ac cessories large enough to meet the most common de mands. And we give you quick service on uncom mon ones, too. Another matter of policy is quality for the price. TRY AND "STUMP" US FERGUSON MOTOR CO. Ji .u tin I iruis Did you feel you must economize on gifts this Christmas or leave out a friend or two whom you would have liked to remember' How fine it would have been if you had had a special fund all ready when you started your Christmas shopping. You can have JUST THAT for next Christmas If you start saving right NOW. Buy foods at one of our modern stores and let the savings you make buy your gifts next Christmas. Saturday & Monday Specials I DATES 1 FLOUR j f KRAUT 1 A delicious MacMarr, the most Libby's best, quality. wonderful flour. in bulk. 2 LBS. 49-LB. SACK 2 QTS. 25c $1-29 25c I Coffee Soap Coffee MacMarr Blend, the peet's Washing Ma- Economy, true to its real quality coffee of chine soap. name- Many use u HenDner in Heppner. 3 LBS 2 LG- PKGS- 3 LBS. 81.00 1 79c I 79c gggg A Hershey's, the popular ff 7 g A3KA3fK Brand. Per LB. TIN d C Shortening PANCAKE FLOUR U11U1 I VlllllK MacMarr Quality, acclaimed by White and fluffy. Sold in bulk. ZrLt 8QQ 22LB.PKG 19c LBS V V 10-LB. SACK 59c CODFISH boneless. 2 LBS. 45c PEANUTS gff rl119c MILK 11 Tis 98c Darlgold Brand, a western product. BEANS Mexican Red. These are real quality beans. 5 LBS 28c IW11 ifrBJir 100 LBS. SUGAR PURE CANE 5.58 BACON Real fancy quality break fast, medium weight PER LB 32c SORGHUM This is genuine, direct from Old Missouri. PER GAL $1.89 1
