HEPPNER GAZETTE TIMES, HEPPNER, OREGON, THURSDAY, JAN. 8, 1931
PAGE THREE
Only A.Few Ideas
Twenty years ago I heard a fa
mous editor deliver a talk on adver
tising before the Chicago advertis
ing club. I was just out of college
and had seen very few great men,
so the talk made a deep impression.
I remember the editor said that
"reputation is reputation," and he
told some stories to illustrate the
point.
The other night in New York I
heard the same great editor speak
on the same subject To my sur
prise it was the very same speech.
Another speaker was a celebrated
banker whom I had heard on two
previous occasions. He, also, re
peated himself.
As we left the dining room one
of my friends who had noted the
repetitions remarked on them
gloomily.
"Rather discouraging to see that
even the big minds have so little in
them," he said. "Makes you wonder
if human Ingenuity is coming to an
end."
"They say that though the stars
appear so numberless, you can not
count more than a thousand," he
said. "Well, there are few thoughts.
Count the books and you would
think that there was immense
wealth; but any expert knows that
there are few thoughts which have
emerged in his time. Shut him in a
closet and he could soon tell them
all. They are quoted, contradicted,
modified, but the amount remains
computably small."
It is a good thing for humanity
that this is so. Nature apparently
designed the game of human pro
gress to last a long time, and pro
vided that only a small advance
should be made in any one genera
tion. Suppose one mind should sud
denly discover everything. How it
would take the zest out of the
game!
Moreover, it is decidedly hearten
ing to us average folks to know that
only a very little difference separ
ates us from the smartest. Lincoln
remarked on it. "I have talked with
great men," he said, "and I can not
see wherein they differ from others."
Generally speaking, the great
achieve greatness by industry rath
er than by mere brilliance. The edi
tor whom I quoted is said to be
the highest paid In the world. But
if you divide his salary by the more
than two hundred newspapers
which print his editorials, he is the
lowest priced worker whom each
of those papers employs. He pro
duces more than anybody else and
works longer hours to do it.
I was glad that I went to that
dinner. It reminded me how little
wisdom and genius really rule the
world; how far industrious effort
can stretch the few ideas, or even
one idea.
ORANGES
In California 78 percent of the
orange and lemon growers ship
through cooperative organizations.
In 1930 California grew 30 percent
fewer oranges than in 1929, and got
fifteen million more dollars for it.
In Florida more than 100 different
shipping agencies control the ship
ment and sale of oranges. Florida
growers, except a few large ones
maintaining their own marketing
organizations, make very little mon
ey for their work. They are nearer
the great orange-consuming centers,
but they have never been able to
organize cooperatively and pull to
gether.
INVENTORS
An "inventor" was indicted in
New York the other day on charge
of swindling gullible investors out
of more than a million dollars in
the past four years. He had an in
vention which would revolutionize
automobiles and airplanes, a new
kind of engine so he said. The
great corporations were trying to
steal it from him, but he wouldn't
let them. Instead, he was letting
the common people have a share In
the enormous profits which the in
vention would earn.
That was his story, and the com
mon people bit, as usual. Nothing
is more persistent than the erron
eous belief that the great industrial
companies always try to rob the in
ventor. The fact is just the other
wy. Thnre Is no limit to the price
Money has wings
and it is no
Homing Pigeon
fNK of the Hohenzollern
grandsons has waited an
entire year for a needed din
ner coat, and almost any prin
cess will be pleased to endorse
your soup or cigarette for a
modest stipend.
While you are earning money
Is the time to save It. Big
Incomes don't last forever.
I0NAL
which any one of a dozen concerns
would pay for an engine which
could do what this inventor claimed
his engine could do. But If the ex
perts of the big manufacturers de
cided that it would not do what he
claimed, it is a safe bet that they
were right and he was wrong.
Ordinary people would better buy
shares in established companies us
ing inventions which have been
proved practical, than in new in
ventions which are so good that
nobody will buy them.
THRIFT
The week beginning January 17 is
National Thrift Week. Everybody
is supposed to think about saving
money during that week, and to be
gin some sort of saving program.
That is not what is needed now.
There is too much thrift. Too many
people are hoarding money, keeping
it out of use. What is needed this
year is not more thrift, in the nar
row sense of merely saving the sym
bols of wealth, but real thrift in the
sense of investing money where it
will create more wealth.
The new crop of millionaires five
years from now will be the ones
who are putting every penny they
can rake or scrape into securities
and real estate that are going beg
ging at prices far below their real
values. The foundations of great
fortunes are being laid now by that
sort of intelligent thrift. The mere
saving of surplus Income never
made anybody rich.
CELEBRITIES
The practice of honoring men
who have contributed to the world's
progress by issuing special postage-
stamps is one which is growing. The
newest proposal in this line is to
honor Morse and Draper, Inventors
of the electric telegraph, which will
be 100 years old this Spring.
It is hard to realize that only a
century has passed since men first
learned how to communicate at a
distance electrically. It is hard, for
that matter, to realize that electric
telegraphy without wires what we
call radio is only thirty years old.
The names of Morse and Draper,
of Marconi and De Forest, will live
for all time as those of men who
made it easier for people to com
municate with each other, and so
hastened the day of universal
friendship and peace.
"REALISM"
Sinclair Lewis, author of "Main
Street," "Babbitt" and other popular
novels which hold up certain phases
of American life to ridicule, if not
to contempt, was awarded the Nobel
Prize for literature for 1930. The
prize was given to him because the
European judges thought his pic
ture of American life must be a true
one, since it was so different from
that which other American writers
presented, and gave European read
ers a chance to sneer at the United
States.
Mr. Lewis belongs to the school
of modern writers who have discov
ered that one way to get people to
read your books is to attack every
thing which most folks hold in re
spect or reverence. They call this
"realism." Nobody can object to
their writing whatever they please.
But most readers read to be enter
tained, and prefer the sort of stor
ies which "leave a good taste in
the mouth." Most of us come in
contact with the ugly side of life
sufficiently in our daily occupations.
Calabash was seated in his office
when the phone rang. "Hello, is
this Mr. Calabash?" came the voice
over the wire.
"Yes," replied Calabash. "Who
is this?"
"This is Johnson, Johnson, John
son and Johnson, lawyers."
"Oh, good morning, good morn
ing, good morning, good morning."
Marg Jim said my face was a
poem. ,
Phil So it is like one of Brown
ing's. Marg How do you mean?
Phil Some of the lines are so
deep. ,
When Minutes
Mean
Dollars
I-OU are out on the road your
oil gauge shows low your hear
a slight tap in the motor just a
few miles, It becomes perceptibly
louder clack, clank, knock
heads of perspiration rise as you
realize it is 50 miles to the next
service station.
Just a little forethought
forestalls an overhaul.
GEMMELL'S
Service Station
P. M. GEMMELL, Prop.
"Our Service Will Please You;
Your Patronage Will Please Cs"
Ms
Of M
CHICKEN FAT
It is not simply a matter of econ
omy to use chicken fat instead of
throwing it away. From the point
of view of most expert pastry cooks
it is much to be preferred. You may
put aside the pieces of fat that come
in the chicken, or when you have
made chicken broth or chicken fric
assee you may cool the liquid until
the fat rises to the top and can be
easily -removed.
If you use the whole pieces of fat
then they should be put in a pan
with water and left in an oven when
it is hot until the fat has melted
from the tissue that contains It
After you have skimmed off the fat
if it does not appear to be perfectly
clear you may melt it and then pour
it through cheese cloth.
Chicken fat may be used instead
of butter in any sort of cookery and
is preferred by many for pastry. In
any cake having a marked flavor,
such as spice cake, or a chocolate
loaf cake, it may be used without
concern lest the flavor be detected.
Orange Jelly
Two tablespoons powdered gela
tine soaked in cold water. One and
one-half cups boiling water, juice of
one orange and sugar to taste. Heat
and strain. Cool half of jelly in cup
There Is No Substitute tor
Safety
frHERE ARE SMILESTHAT MAKE uS HAPPy
says l 5. Roberts, th composer, on
ths "Sprry Smiles" program over the
NBC every Tueiday, Thursday and
Saturday evening at 8i45 KFSD
KECA KGO KOW KOMO KHQ
but don't let It harden. When other
half begins to harden beat one egg
white stiff, add jelly, beat more.
Pour in mold. Put plain jelly in
center. Serve with custard made
from egg yolk.
Chartreuse of Fruit
Prepare a quart of lemon or or
ange jelly. Line a mould with a
pipe in the center of an angel's food
tin with glace fruits cut into neat
small pieces, quartered slices of
banana, orange sections with the
thin connecting skin removed, skin
ned and seeded grapes cut in halves.
Pour in a thin layer of jelly. When
it has set, put in another layer of
fruit. Set that, and continue until
the mould is full. An occasional
layer of plain jelly may be used,
without the fruit When the mould
is full place in a pan of cracked ice
until it is solid, or else leave it sev
eral hours in the refrigerator. At
serving time put the mould, inverted
on a cold plate, hold a warm, damp
cloth about the sides and bottom,
until the jelly is loosened, and re
move the mould. Fill the space in
the center with whipped cream.
Chocolate Custard
Heat a quart of milk with five
tablespoons of grated chocolate rub
bed smooth with water. Cook until
smooth. Take from fire and add one
cup of surgar or less. Cool. Add
four well beaten eggs. Mix, turn
into custard cups, set in pan and
bake. Stir down twice in first ten
minutes to keep chocolate distributed.
Touzalin I hear that Dr. Cheat
em isn't going to take any more
vacations.
Foozelo No, after he got back
from his vacation this summer al
most all his patients were well.
"THERE ARE SMILES THAT
MAKE MOTHER HAPPY"
For instance, the smiles that go
'round the family table when she
brings in "good things" made with
Sperry Drifted Snow Flour the
perfect flour for all home baking.
Your grocer has this "flour that makes
smiles". Ask him today for a sack of
SPERRY
DRIFTED SNOW FLOUR
THE LARGEST SELLING FLOUR IN THE WEST
V- -OfN?
and receive the
Full
oisith's Credit
6
OpEN an account by mail on or before I GUARANTEED
v-' the 15th with "Western Savings" and
receive credit for the full month's earnings.
USE THE MAILS
and make your money earn more. There Is
magic in guaranteed 6, compoundinterest
and two sure pay checks a year. There Is
safety in first mortgages held in trust by the
state. "Western Savings" is under state
tupervision. Six per cent pays vou 50
more than a 4 investment.
Send for Free Money-Making Plans
No matter whether you want to build a cash surplus In lump sums
or in regular small amounts, there's a way for you to get ahead
faster. "Western Savings" free folder, "Doubling Your Principal By
Compound Interest" explains them. Send ns your name and
address and we will forward it.
STATE
SUPERVISION
WESTERN SAVINGS
AND LOAN ASSOCIATION
Sixth and Yamhill Y.M.C. A. Building Portland, Oregon
Gentlemen: Good old-fashioned 6 mod safety interests me.
Street City
V
Safe, Responsible, Retourcet Over $1,600,000
'You nay that your engagement
was broken as the result of a misunderstanding?"
"Yes," replied the girl with weepy
eyes. I told him I never wanted
him to speak to me again and he
thought I meant it."
Angus What would you do with
$1,000 if I was to give it to you?
Sandy The first thing I would do
would be to count it.
Local ads in the Gazette Tlmea
bring results.
"In time of trial," said the lec
turer, "what brings us the greatest
comfort?"
"An acquittal," responded heck
ler in the back row.
January Clearance Sai Winter
coats and dresses greatly reduced;
hats one-half price; also one lot at
J1.00 while thpy last CURRAN
READY TO WEAR AND MILLIN
ERY. a42-46
3 years for $5 where can you get
more for your money? The O. T.
Uoiisit a Matter
of Policy
Meters
that mean
what they 'say'
A LL-D0ING as your Electric Service is, not
a little satisfaction from its use is found in the
fact that you pay only for what you use! Back
of the Meter which measures this Service,
there is an investment in millions making the
mothly sums you pay the merest mite in com
parison. To insure that you pay only for Elec
tricity you actually use, the meter is ever-present
to accurately record the passage of this
mightiest of servants to your command.
Electric Meter check-ups disclose a degree of
accuracy in billing for Electricity as true as
your grocer's measures or your butcher's
scales. Like them, there is nothing mysterious
about meter reading.
Pacific Power and
Light Company
"Always at your Service"
It's just a matter of policy
with us to carry a stock of
automotive parts and ac
cessories large enough to
meet the most common de
mands. And we give you
quick service on uncom
mon ones, too.
Another matter of policy
is quality for the price.
TRY AND
"STUMP" US
FERGUSON MOTOR CO.
Ji .u tin I iruis
Did you feel you must economize on gifts this Christmas or leave
out a friend or two whom you would have liked to remember' How
fine it would have been if you had had a special fund all ready
when you started your Christmas shopping. You can have JUST
THAT for next Christmas If you start saving right NOW. Buy
foods at one of our modern stores and let the savings you make
buy your gifts next Christmas.
Saturday & Monday Specials I
DATES 1 FLOUR j f KRAUT 1
A delicious MacMarr, the most Libby's best,
quality. wonderful flour. in bulk.
2 LBS. 49-LB. SACK 2 QTS.
25c $1-29 25c I
Coffee Soap Coffee
MacMarr Blend, the peet's Washing Ma- Economy, true to its
real quality coffee of chine soap. name- Many use u
HenDner in Heppner.
3 LBS 2 LG- PKGS- 3 LBS.
81.00 1 79c I 79c
gggg A Hershey's, the popular ff 7 g
A3KA3fK Brand. Per LB. TIN d C
Shortening PANCAKE FLOUR
U11U1 I VlllllK MacMarr Quality, acclaimed by
White and fluffy. Sold in bulk. ZrLt
8QQ 22LB.PKG 19c
LBS V V 10-LB. SACK 59c
CODFISH boneless. 2 LBS. 45c
PEANUTS gff rl119c
MILK
11 Tis 98c
Darlgold Brand, a western
product.
BEANS
Mexican Red. These are
real quality beans.
5 LBS 28c
IW11 ifrBJir
100
LBS.
SUGAR
PURE CANE
5.58
BACON
Real fancy quality break
fast, medium weight
PER LB 32c
SORGHUM
This is genuine, direct
from Old Missouri.
PER GAL $1.89
1