Image provided by: Morrow County Museum; Heppner, OR
About Heppner gazette-times. (Heppner, Or.) 1925-current | View Entire Issue (June 19, 1930)
PAGE FOUR HEPPNER GAZETTE TIMES, HEPPNER, OREGON, THURSDAY, JUNE 19, 1930. K DISCOVERED nil Readers Gain Valuable In formation by Study of Advertisements. How many of us have ever con sidered advertising from the stand point of news value alone? We haz ard the opinion that not many read ers of newspapers or magazines feel that the advertisement which en gages their attention is actually news of the product or article. Webster's definition of "news" is: "A report of a recent event; infor mation about something before un known; fresh tidings; recent Intel ligence." Pick up any periodical or piece of direct-by-mail advertising, and without question you will find some information before unknown to you about a product or service. One reader of advertising found a simple plan of moderate cost which enabled him to put his son through college. Another discover ed a way to modernize his dwelling which resulted in a subsequent sale, netting him a most generous profit A glance at the papers today in forms us that gray is the cor rect shade for early spring in men's wear. In short, the various adver tising media are vehicles for carry ing to us the message of the adver tiser relative to opportunities for pleasure and personal benefit. Here then, is an essential econ omic service of advertising, in that it brings to us the news, intelligence or information about something which many of us did not know. We should look upon advertising not as a matter of course, but as one of the greatest news agencies of mod ern times, and thereby derive the maximum benefit which it offers. Nowhere will you find as much valuable, usable information as in the column of your newspaper, and when we, as individuals, begin to appreciate and use the news infor mation of the advertisements car ried in the press, then and then only will we become wise buyers of merchandise. TOE IFAMOILY' mnnRnp By JF ls M JOHN JOSEPH GAINESTM.D. "T. B." My rural readers will pardon me. I'm sure, for once more calling their attention to what is still one of man's fiercest, most unrelenting foes; it seems to me that good ad vice in the presence of an enemy is never out of place. Thoughtful men have been bat tling this scourge since the dawn of history; for its annihilation men of great wealth and greater hearts have spent countless millions in re search, and the noble work still goes on. Just what measure of success has been achieved may be noted by any observing one who reads; and our more recent decades have been singularly noted for advances made. Tuberculosis is a communicable disease. If you never come in con tact with it you are fortunate in deed. But contacts in the densely populated districts are often un avoidable; the fog of dust you en counter on the windy thoroughfare may contain many of the death- dealing germs; your resisting power against disease may be low; your own lungs may become infected, es pecially if you are carrying a colony of influenzal or other baccilli; you never can tell. Steer clear of the person who coughs without covering the mouth and nose with a handkerchief. Be duly alert against the feUow with a chronic cough, who continually expectorates on the grass under the shade tree, or on the sands of the beach near by. Shun the resorts where "lungers" (poor fellows!) abound, if possible; the best precau tion you may take is none too good; prevention is many leagues superior to cure. It is the duty of physicians to sur vey their clientele with eternal vig ilance. Teach them to observe ev ery precaution against scattering or contracting disease. I am sure mat proper quarantine and that only will end the "white plague" for good and all. Outdoor air is not always pure indeed far from it in crowded localities, where ignorant victims of disease are carriers and distribu.- ors; promiscuous expectoration is a crime. Tmtafe SUMMER RANGE AVERAGE. Oregon range conditions are about equal to the average of the past five years. Rainfall has been plenti ful in most sections of the state but summer ranges will depend largely on future moisture conditions. Grass is generally good and has improved in value. On Washington ranges, grass dried up early in eastern sec tions but ranges were helped by late May rains. Idaho ranges were greatly improved by above normal rainfall and hay prospects are good. Miss Helen Bennett, bookkeeper for the J. C. Penney company store in Heppner is away on her vacation. Of M flDM bv Nancu art Gelatine is one of the housewife's best friends in warm weather. Des serts made with gelatine have a distinct appeal to warm-weather ap petites. On days when a hot roast would destroy the over-heated appe tite, a jellied meat loaf is tempting and delicious. Jellied salads, too, are a complete ly satisfactory mainstay at lunch eon in summer. And the best of all these gelatine dishes is that they can be varied for every day in the week, and still you won't have tried them all. Lemon jelly is a good foundation for many desserts. You can make it with fresh fruit juice according to the directions that come with any box of gelatine, or you can make it with one of the ready-prepared fruit gelatine mixtures. Then vary it as you wish. If your family don't like the flavor of lemon jelly, then try something else raspberry, orange, cherry or any other favorite flavor. For one always good dessert pre pare the fruit gelatine and let it cool. In the bottom of individual .iioulds put three or four ripe straw berries, and when the gelatine be gins to harden cover them. Let it harden completely, and then put in the moulds diced orange pulp pour on the rest of the gelatine, harden, and serve. Individual moulds of any fruit jelly are delicious served with whip ped cream or with boiled custard Or, if you wish, with crushed and slightly sweetened fruit. Orange jelly, for instance, is good served with crushed strawberries, lemon jelly is delicious with raspberries. Banana Pie Three bananas, two eggs, one cup sugar, two cups milk, two table spoons flour. Have ready a rich pie paste for a one-crust pie. Make the filling by mixing the sugar, flour, egg yolks and milk. Cook these in a double boiler until thick. Add vanilla to flavor and pour into the crust. Make a meringue of the egg whites beaten with one tablespoon of sugar. Place in the oven until the meringue is brown. Anything that can be done to im prove the quality of the hay crop Is fully as important as increasing quantity, say agronomists at the Oregon Experiment station. The ul timate result is more profit to the producer. Bacon, fried crisp, broken into small pieces and served on top of chopped, cooked greens, gives a de licious flavor. A little of the bacon fat may also be mixed in to give added richness. W. C. T. JLNOTES. MART A NOTSON. Reporter. The Heppner W. C. T. U. was fortunate in having Dr. Len Hutch- ins, a physician of note and a na tional worker in the W. C. T. U., at the meeting on May 20. She spoke in the afternoon and evening to appreciative audiences. Dr. Hutchins pointed out the grave danger of contracting the dope habit by the use of patent medicines, cocoa-cola, cigarettes, and any habit forming drup used to relieve pain, and nearly all drugs which relieve pain are habit form ing drugs. Drugs should hot be taken to relieve pain except when absolutely necessary, and then un der the direction of a competent physician. Doctors warn against the use of patent medicines. People sometimes think they do this in their own Interests, but in fact they could well afford to furnish such medicines to the people at half price if they were simply looking out for their own interests. Headache in dicates quite often that something is wrong with the digestive organs. The more common medicines for the relief of headaches, Instead of affecting a cure, simply attack the heart and slow it down. This may relieve the headache, but it weakens the heart. Such medicines are very dangerous in the case of attacks of "flu." Cigarettes were not held out by Dr. Hutchins after the manner of the pretty lady on the bill boards, but as a deadly menace to the body, mind and soul. She told a story of a cigarette smoker who consult ed a physician about his health. The doctor told him there was no hope for him. He told the doctor that he had borrowed money and that his friends would lose if he did not live. He asked the doctor if he could not save his life for ten years. The doctor said he could not even promise him two years, for his re serve had all been used up in smok ing cigarettes. When the man real ized that what he had considered a harmless habit had done for him, he shook his clenched fist under the doctor's nose and said, "Why didn't you tell me of this danger? You must have known it all along. Why, I even see you doctors smoking cig arettes. You are to blame." The doctor afterward confessed to Dr. Hutchins that he did feel that he was to blame. Dr. Hutchins said that in this age when everybody is driving ahead in a mad rush we need strong nerves, but since we spend so much nervous energy, we the more easily fall vic tims of some habit which seems to relieve the nervous tension. 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Compare its unequaled low price! $400 1926 CHEVROLET TOURING This is just the car for hunting and fishing trips or for useCJfA around the farm V A l V CHEVROLET TRUCK 1928 model Closed cab, platform body, motor re conditioned, new motor block and psitons. Meet your hauling needs with this exceptional Q 7 ff buy i O 1928 WHIPPET COUPE A six, good upholstery and trailer at tach-JQQ J? ment Now only J) O O D FERGUSON CHEVROLET COMPANY And any of these cars can be bought for a small down payment and easy terms Come to Heppner on the Ln L ( nnoJ U J? UN mi miiiiih mi iinir Mnjam fu U J LnJ L Celebration at Site of Heppner's New Artesian Well at Forks of Willow Creek Full Program of Races and Sports Dedication of Well -:- Dance in Big Open-Air Pavilion FREE Fireworks Display Lots of Shade and Parking Room -:- -:- Program Will be Held in the Afternoon Big