PAGE FOUR
HEPPNER GAZETTE TIMES, HEPPNER, OREGON, THURSDAY, JUNE 19, 1930.
K
DISCOVERED
nil
Readers Gain Valuable In
formation by Study of
Advertisements.
How many of us have ever con
sidered advertising from the stand
point of news value alone? We haz
ard the opinion that not many read
ers of newspapers or magazines feel
that the advertisement which en
gages their attention is actually
news of the product or article.
Webster's definition of "news" is:
"A report of a recent event; infor
mation about something before un
known; fresh tidings; recent Intel
ligence." Pick up any periodical or
piece of direct-by-mail advertising,
and without question you will find
some information before unknown
to you about a product or service.
One reader of advertising found
a simple plan of moderate cost
which enabled him to put his son
through college. Another discover
ed a way to modernize his dwelling
which resulted in a subsequent sale,
netting him a most generous profit
A glance at the papers today in
forms us that gray is the cor
rect shade for early spring in men's
wear. In short, the various adver
tising media are vehicles for carry
ing to us the message of the adver
tiser relative to opportunities for
pleasure and personal benefit.
Here then, is an essential econ
omic service of advertising, in that
it brings to us the news, intelligence
or information about something
which many of us did not know. We
should look upon advertising not as
a matter of course, but as one of
the greatest news agencies of mod
ern times, and thereby derive the
maximum benefit which it offers.
Nowhere will you find as much
valuable, usable information as in
the column of your newspaper, and
when we, as individuals, begin to
appreciate and use the news infor
mation of the advertisements car
ried in the press, then and then only
will we become wise buyers of merchandise.
TOE IFAMOILY'
mnnRnp
By JF ls M
JOHN JOSEPH GAINESTM.D.
"T. B."
My rural readers will pardon me.
I'm sure, for once more calling their
attention to what is still one of
man's fiercest, most unrelenting
foes; it seems to me that good ad
vice in the presence of an enemy
is never out of place.
Thoughtful men have been bat
tling this scourge since the dawn
of history; for its annihilation men
of great wealth and greater hearts
have spent countless millions in re
search, and the noble work still goes
on. Just what measure of success
has been achieved may be noted by
any observing one who reads; and
our more recent decades have been
singularly noted for advances made.
Tuberculosis is a communicable
disease. If you never come in con
tact with it you are fortunate in
deed. But contacts in the densely
populated districts are often un
avoidable; the fog of dust you en
counter on the windy thoroughfare
may contain many of the death-
dealing germs; your resisting power
against disease may be low; your
own lungs may become infected, es
pecially if you are carrying a colony
of influenzal or other baccilli; you
never can tell.
Steer clear of the person who
coughs without covering the mouth
and nose with a handkerchief. Be
duly alert against the feUow with
a chronic cough, who continually
expectorates on the grass under the
shade tree, or on the sands of the
beach near by. Shun the resorts
where "lungers" (poor fellows!)
abound, if possible; the best precau
tion you may take is none too good;
prevention is many leagues superior
to cure.
It is the duty of physicians to sur
vey their clientele with eternal vig
ilance. Teach them to observe ev
ery precaution against scattering or
contracting disease. I am sure mat
proper quarantine and that only
will end the "white plague" for good
and all. Outdoor air is not always
pure indeed far from it in crowded
localities, where ignorant victims of
disease are carriers and distribu.-
ors; promiscuous expectoration is a
crime.
Tmtafe
SUMMER RANGE AVERAGE.
Oregon range conditions are about
equal to the average of the past
five years. Rainfall has been plenti
ful in most sections of the state but
summer ranges will depend largely
on future moisture conditions. Grass
is generally good and has improved
in value. On Washington ranges,
grass dried up early in eastern sec
tions but ranges were helped by
late May rains. Idaho ranges were
greatly improved by above normal
rainfall and hay prospects are good.
Miss Helen Bennett, bookkeeper
for the J. C. Penney company store
in Heppner is away on her vacation.
Of M
flDM
bv Nancu art
Gelatine is one of the housewife's
best friends in warm weather. Des
serts made with gelatine have a
distinct appeal to warm-weather ap
petites. On days when a hot roast
would destroy the over-heated appe
tite, a jellied meat loaf is tempting
and delicious.
Jellied salads, too, are a complete
ly satisfactory mainstay at lunch
eon in summer.
And the best of all these gelatine
dishes is that they can be varied for
every day in the week, and still you
won't have tried them all.
Lemon jelly is a good foundation
for many desserts. You can make
it with fresh fruit juice according
to the directions that come with
any box of gelatine, or you can
make it with one of the ready-prepared
fruit gelatine mixtures. Then
vary it as you wish.
If your family don't like the flavor
of lemon jelly, then try something
else raspberry, orange, cherry or
any other favorite flavor.
For one always good dessert pre
pare the fruit gelatine and let it
cool. In the bottom of individual
.iioulds put three or four ripe straw
berries, and when the gelatine be
gins to harden cover them. Let
it harden completely, and then put
in the moulds diced orange pulp
pour on the rest of the gelatine,
harden, and serve.
Individual moulds of any fruit
jelly are delicious served with whip
ped cream or with boiled custard
Or, if you wish, with crushed and
slightly sweetened fruit. Orange
jelly, for instance, is good served
with crushed strawberries, lemon
jelly is delicious with raspberries.
Banana Pie
Three bananas, two eggs, one cup
sugar, two cups milk, two table
spoons flour.
Have ready a rich pie paste for a
one-crust pie. Make the filling by
mixing the sugar, flour, egg yolks
and milk. Cook these in a double
boiler until thick. Add vanilla to
flavor and pour into the crust. Make
a meringue of the egg whites beaten
with one tablespoon of sugar. Place
in the oven until the meringue is
brown.
Anything that can be done to im
prove the quality of the hay crop Is
fully as important as increasing
quantity, say agronomists at the
Oregon Experiment station. The ul
timate result is more profit to the
producer.
Bacon, fried crisp, broken into
small pieces and served on top of
chopped, cooked greens, gives a de
licious flavor. A little of the bacon
fat may also be mixed in to give
added richness.
W. C. T. JLNOTES.
MART A NOTSON. Reporter.
The Heppner W. C. T. U. was
fortunate in having Dr. Len Hutch-
ins, a physician of note and a na
tional worker in the W. C. T. U., at
the meeting on May 20. She spoke
in the afternoon and evening to
appreciative audiences.
Dr. Hutchins pointed out the
grave danger of contracting the
dope habit by the use of patent
medicines, cocoa-cola, cigarettes,
and any habit forming drup used to
relieve pain, and nearly all drugs
which relieve pain are habit form
ing drugs. Drugs should hot be
taken to relieve pain except when
absolutely necessary, and then un
der the direction of a competent
physician. Doctors warn against
the use of patent medicines. People
sometimes think they do this in
their own Interests, but in fact they
could well afford to furnish such
medicines to the people at half price
if they were simply looking out for
their own interests. Headache in
dicates quite often that something
is wrong with the digestive organs.
The more common medicines for
the relief of headaches, Instead of
affecting a cure, simply attack the
heart and slow it down. This may
relieve the headache, but it weakens
the heart. Such medicines are very
dangerous in the case of attacks of
"flu."
Cigarettes were not held out by
Dr. Hutchins after the manner of
the pretty lady on the bill boards,
but as a deadly menace to the body,
mind and soul. She told a story
of a cigarette smoker who consult
ed a physician about his health. The
doctor told him there was no hope
for him. He told the doctor that
he had borrowed money and that
his friends would lose if he did not
live. He asked the doctor if he
could not save his life for ten years.
The doctor said he could not even
promise him two years, for his re
serve had all been used up in smok
ing cigarettes. When the man real
ized that what he had considered a
harmless habit had done for him, he
shook his clenched fist under the
doctor's nose and said, "Why didn't
you tell me of this danger? You
must have known it all along. Why,
I even see you doctors smoking cig
arettes. You are to blame." The
doctor afterward confessed to Dr.
Hutchins that he did feel that he
was to blame.
Dr. Hutchins said that in this age
when everybody is driving ahead in
a mad rush we need strong nerves,
but since we spend so much nervous
energy, we the more easily fall vic
tims of some habit which seems to
relieve the nervous tension. The
only safe way is to avoid the use of
those things which fasten evil hab
its upon us.
I . 1
for Quality and Dependability
See your Chevrolet dealer first
Chevrolet's "O K that counts" tag is
the sign of quality and dependability
that has convinced millions of buyers
that Chevrolet dealers offer match
less used car values.
Come to our store and select a car,
bearing this famous red O K tag that
shows just how it has been inspected
and thoroughly reconditioned to
provide a maximum of appearance,
performance and owner satisfaction.
Buy now and you can choose from
the finest and most complete selec
tion of 4 and 6 cylinder used cars
that we have ever featured.
Read the special bargains described
below! Profit by this spectacular 3
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away the car you've always wanted,
at a bargain price.
Amazing low prices for 3 days only
Canned foods keep best in a cool,
dry closet or storeroom. Possible
fading of those in glass jars Is pre
vented by shielding from the light.
Some kind of cereal grows in ev
ery part of the world except the
Arctic.
28DODGE lliSf 7CHEVRo
SEDAN (C JtlPU- LET COUPE
I Standard Six, motor re- V jlS&'ll D
I conditioned, new paint, jS . fti 0nIy nm 10'000 mUt- 1
I seat covers, good rubber IS I 4l-TL )Tk A II Six ply tires aU around. I
I at the special sale I lit TTiT mi- i IT-" 1 1 A Kood buv at I
price of I
S460 y 1928C"oacrholet . S300 J
I See this car! Inspect its fine
r I Duco finish spotless uphol-
mm II stery its good tires and re- m
1928 STAR COUPSTER
This car will provide trans
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A real special 04
buy at this price.
1927 WHIPPET COUPE
A fine four cylinder car
that will give you many
miles of transportation at
low cost. For tCQQt!
bargain see this. &iMi
See this car! Inspect its fine
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its unequaled low price!
$400
1926 CHEVROLET TOURING
This is just the car for hunting and
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CHEVROLET TRUCK
1928 model Closed cab,
platform body, motor re
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block and psitons. Meet
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buy i O
1928 WHIPPET COUPE
A six, good upholstery and
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FERGUSON CHEVROLET COMPANY
And any of these cars can be bought for a small down payment and easy terms
Come to Heppner on the
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mi miiiiih mi iinir Mnjam
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Celebration at Site of Heppner's New Artesian Well at Forks of Willow Creek
Full Program of Races and Sports
Dedication of Well -:- Dance in Big Open-Air Pavilion
FREE Fireworks Display
Lots of Shade and Parking Room -:- -:- Program Will be Held in the Afternoon
Big