Image provided by: University of Oregon Libraries; Eugene, OR
About The gazette-times. (Heppner, Or.) 1912-1925 | View Entire Issue (Nov. 9, 1922)
iu;i: rorn THE GAZETTE-TIMES. HKPPXER, OREGON. THURSDAY. NOVEMBER 9. 1922. L. MONTERESTELLI Marble and Granite Works PENDLETON, OREGON Fine Monument and Cemetery Work All parties interested in getting work in my line should get my prices and estimates before placing their orders All Work Guaranteed siiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiinmniiiiiiii; f A. M. EDWARDS WELL DRILLER, Box 14, Lexington, Ore. E Up-to-date traction drilling outfit, equipped for all sizes of hole and depths. Write for contract and terms. Can furnish you CHALLENGE SELF-OILING WINDMILL all steel. Light Running, Simple, Strong, Durable. IIIIIIIIIIIIIHIIillllllllllllllllllllUIIIIIIIIIIIIIIIIIIIIUIIIIIIIIItllllllllUlllllllllUlir Pioneer Employment Co. With Two Big Offices PENDLETON AND PORTLAND Is prepared to handle the business of Eastern Oregon better than ever before Our Specialties Farms, Mills, Camps, Hotels, Garages, Etc. WIRE RI SH ORDERS AT OCR EXPENSB Partus OlM 14 H. iKtll ft. Only Employment Offite in Eastern The Byers (Formerly SCHEMPPU MILL) STEAM ROLLED BARLEY AND WHEAT We handle Gasoline, Coal Oil and Lubricating Oil You Find Prompt and Satisfactory Service Here 'Lest We fsSSHEN came 1 Wi bM Over we went, and at 'em. Don't wh&$l ask me t0 say wnat a feHow thinks in a hell like that. I, for one, did- nt think. I worked like a machine, the only sane thing I can remember thinking was, "We must stop 'em ! We must smash those gray-green walls ! Guess every man felt the same way. Then Heinie wavered, then broke, and we drove on." "It was a tidy trimming for the Germans worth all that it cost. Staggering, yes but it was the job we had been sent to do and we couldn't fail those who had sent us." Fellow citizens: That is a brief story of their job written on a memory leaf of more than a million Yankee doughboys. Our job is to never, forget a sacred trust a perpetual honor to American Youths who sailed away to make possible a step forward for World Democracy. ARMISTICE DAY, NOVEMBER 11TH FARMERS & STOCKGROWERS NATIONAL BANK Heppner PeaeUetM Oa 111 m. WM It Oregon with Connections in Portland Chop Forget - an order to charge. Oregon Exclusive Pictures of Amundsen Making Ready .... 7 j f Vlf jflV 1 wV 'i i V 7 k V' " CWdii ' M t IV XT In a door of a little hut 80 miles from Point Barrow, in the Arctic wastes, stands the grizzled and gray explorer, Capt Amundsen, awaiting what seems an opportune hour during the long Polar night for the rirst air plane flight over the Top of the World to the North Pole. These exclusive photographs are the first brought back of the hearty Norwegian explorer since his ship "Maud" anchored off Point Hope,. Lower picture show Capt. Amundsen helping his crew unload the motors for his airplane. To the right, Capt. Amundsen in the door of his hut at Wainright. Amundsen will fly an American all-metal plane. Many Find Mail Order Business Is No Royal Road to Wealth. MAKE MANY TESTS Head of Big Advertising Firm Shows Why Be ginners Often Fail. BY ST. ELMO MASSENGALE. Editor's Note: St. Elmo Massen gale is the head of one of the largest advertising organizations in the Unit ed States. Its activities include the mail order branch of publicity in all its phases and from many years ex perience he has obtained an expert's standpoint. The number of persons who have attempted the mail order business as a means of obtaining wealth is enormous. The great ma jority failed. Mr. Massengale in the following tells why. For every man who makes money in the mail order business, there are probably more than a thousand who do not succeed. The mail order busi ness is far from a gold mine for many who get in to it. The chief reason so many enter the mail order business is due to their belief it requires practically no capi tal, limited or no business experience and only deskroom in one's home. The truth of the matter is, the mail order business requires considerable capital, highly specialized business experience, and office equipment se- cond to no other business on earth. Capital is required not only for ade auate office equipment and the mer chandise or whatever it is that is to be sold by mail, but sufficient money must be had to carry on the test work that every mail order man new to the business should do before he consid ers himself ready to go after business in earnest and can expect to do such business profitably. The test work is simply a series of tests of the pulling power of each piece of advertising matter that is to be used. For instance, a mail order man must test out whether it is cheap er to advertise in magazines and newspapers or to send out his adver tising direct by mail to lists of pos sible customers. If he makes a test of newspapers and magazines, he must test out whether the advertisement Flapper's Farewell Th Flipper U gone She said sha wouldn't wear long kirts--atffl beta the is, wearing it and looking very charming in a new rich blu, hand painted davetyn trimmed with wolf fur. and all topped with a canary yel low hit trimmed with ilk rote. for Air Trip to Uneven hangs Hems The uneven hem line features this new Poiret coat. It is buckled on the side, tied from the back and is embroidered with red and black. V, is stylishly conservative. should be worded so as to directly sell the reader, or worded to merely obtain inquiries that are then to be followed up by the direct mail adver tising. Make Many Testa. a iurmer test must De made to see what class of publications develop in quiries or sales at a cost low enough to allow the mail order man to con duct his business profitably. Other tests should be made to show what size advertisements one can most profitably use in each publica tion and with what frequency or at which seasons the advertisements should appear. Each form letter, folder, booklet and other piece of advertising matter should be sent out to a limited !i -it of typical prospects, to determine its ac tual sales value. Two other impor tant tests are to find out how many days apart each follow-up should be sent to the prospect and exactly how many follow-ups it will pay to send to a prospect. In a number of instances mail order BBJQE SWEET BOJE Hard lines, ..Cr Oscar, hard ' lines. ft i Terry j Gilkison C$r lOTOCUTZi IpHE BEST THINGl LIKE THATlL SHOW gUT ,T'll SHOW Y UlAPITC 1 Skate, so i much 'bout kat;n H a lot A80UT J ,fr f VANT SOMeTHlM A vA ...,. H ' in Arctic Snows North Pole men have even made tests to find out what color stationery obtained the greatest response. Judgment Required. There are certain things peculiarly adapted to mail selling, aa well as there are certain things which sell best through other distribution chan nels. It requires the judgment of a man with a keen merchandising mind to deside whether mail order methods will best sell a commodity or service, Beginners in the mail order busi ness often jump to the conclusion they can avoid the cost of follow-up literature by selling directly from an advertisement in a newspaper or magazine. As a matter of fact, there are cases where it has been found more economical to do this; but as a rule, where anything is sold directly from an advertisement the selling price must be comparatively low and the size of the advertisement must be considerably larger than where the advertisement seeks t6 obtain in quiries. In the latter case, the adver tisement does not have to explain everything in detail. Some mail order advertisers offer to send a book, a razor, or some other article of merchandise for free trial. Where such an offer is made, the ad vertiser must have a follow-up series of collection letters: not because people are deliberately dishonest, but because they are forgetful and slack about making payment. There are some mail order houses, however, who send on trial, that will not adver tise in certain publications and in certain localities because they find their losses from non-payment are too great from their advertising in those publications and localities. Value of Names. Beginners in the mail order busi ness, as a rute, do not appreciate how valuable is the list of names they ob tain by their advertisements in the publications they are using. A pros pect is followed up only a few times and then the prospect's name is put in a "dead" file if sale is not made. Oftentimes the same procedure is fol lowed with the prospect's name after Spends $2000 to t - v ,117 11 V II A I I I aW II I I r M 1 I W INI V c s c sale is made. It is seldom that an experienced mail order advertiser re gard the name obtained by advertis ing as "dead". If the prospect does not make a purchase, advertising lit erature is sent with longer and longer intervals between the mailings for sometimes as long as two years. All of the foregoing applies particu larly to the mail order house that is selling some special service or com modity or line of commodities. The huge mail order houses that carry a general line of merchandise, because of the very fact they do carry so many and so varied lines of merchan dise, do not have to do as great or in tensive follow-up selling as the spe cialty or one line mail order house must do. The big catalogs of the general mail order houses are their chief selling force. These Catalogs, by the way, are in themselves master pieces of clever salesmanship and attractive displaya of merchandise. NE HEAR THAT THE Bt6 MOVIE "OlCTATDB" SANS THEY WILL PRODUCE ee-rTER. pictures -v(mece these I A VJIUL THEEE'r A HAYS in FALSE Position of Church Pre sented by Publicity Writer. Not to Be Classed With Other Methods of Healing. Portland, Ore., Oct. 28th. To the Editor: My attention has been called to an interesting article in your pa per of October 12th on "Near Faith Healing," in which you say we are now to have "Near Christian Science." You speak of the growth of the "mind-over-matter" idea since Christ ian Science was first presented to the world and tell of "the latest conces sion to the newer thought" in the establishing in New York City of a psycho-medical hospital, which is to be headed by an expert in psycho therapy and paychopathology who has just been appointed a member of the new Commission on the Ministry of Healing of the Protestant Episco pal Church, whose Bishops and Churchmen recently held a triennial convention in Portland. This new hospital, you say, "will have wards for philosophers, clergymen, medical experts, psychoanalysts, metaphysi cians, sociologists. Christian Scient ist, Emanualists and every denomin ation of healers." This is very interesting news, indi cating, as it does, the "signs of the times." The Christian Church, found- see Football Game. Mrs. D. H. Richardson, of Davenport, la, spent $2,000 to see a football game and "it was worth it" she tayi. She chartered a special car and took 25 relatives from Iowa to New Haven, Conn.,, to see their team beat Yale, 6-0. Mrs. Richardson happy and confident that her "Hawkeye Boys" are going to be declared the national champions this ,year, posed for this picture as her "special" started its tri umphant return from jhe Yale Bowl. ,ew . Si tiu. ATER' SAV JUNIOR what's THE lOEA OP TieiNfj THE Pit LOW TO VOU SOMtTHN' Knerr MAVB t) HABIT AROUND TOUR rr -ro us. we Villi PRINT n SAM. Sahs Mis nrt HM a HOME HA9T.'SH6 AlWWS IOWS UNPERTHf Bp to see i ANV BURdlAST ARC THERE? t 7 GATHKRI.V NUTS 1 tk.H1. . n..tim. a feller holds dear, it'a gatherin' nuts, in the fall of the year. tn ioreei, arrayeo in It nnrnU an1 void. aDDoala to the hearta of the young an' old. ... A call that a resistless noata out iron the trees, when the trophies drap down, at the toaa of the brees. 0, there aint any pleasure that'a any more dear, than gatherin' nuta in the rail ot tne year. . . . Tk. kio titiiv ihrannel. from wal- nutty ranks the shell-barka, a ihet- lin the roisterer s Unas. . . . The hazel machine-guns, in hid-away dell, bombard the Invadera with many History MadeWhenCatnera Clicked This Picture i "n "-k, Thomas A. Edison made a pilgrimage to Schenectady, N. Y last week, the first in 25 years. He was met mere oy ur.wnas r, aiein metz the only man in the world his equal in electrical knowledge. Photo shows Edison examining parts of tree and porcelain insulators shattered by Steinmetx a few moments before with his newest inven tion a lightning making machine. It is the first picture of the two great inventors together It is to be preserved, tdison is now 75 years old and Steinmetx is 57. ed upon the teachings of Christ Jesus was at first faithful in following the Master's example, and obeyed all his commands, including "Heal the sickl" After a few centuries however .the Church practically abandoned this Im portant part of Christian ministry, which was neglected and lost sight of in the mist of materialism until Mary Baker Eddy discovered and gave Christian Science to the world a little over 50 years ago and later or ganized the church known as The Mother Church, The First Church of Christ, Scientist, in Boston, Mass., a church "designed to commemorate the words and works of our Master, which should reinstate primitive Christianity and its lost element of healing" (Church Manual, page 17). Christian Science adheres strictly to Christ's method of healing the sick, a method wholly spiritual, and since it is the utilization of devine power it is entirely adequate to do the work without aid from any other source. "Only through radical reliance on Truth," says Mrs. Eddy, "can scientific healing power be realised" (page 107 of "Science and Health with Key to the Scriptures") Experience has proven to the Christian Scientist the absolute neces sity of sole dependence upon God as the healing power. Outside of Christ ian Science, all methods and systems of healing are based more or less upon faith in matter or in the power of the human mind, while Christian Science relies wholly upon the di vine Mind as the healing factor. Any attempt therefore to combine the purely spiritual method with other modes of healing ia a divided allegiance, and breaks the first com mandment, "Thou shalt have no other gods before me." Treatment by other healing methods can no more be combined with Christian Science treatment than oil will mix with water. An institution with so many ministers, physicians and sociologists of different beliefs and conflicting .theories remind me of the saying, "Too many cooks spoil the broth." Your article goes on to say, "When the doctors find patients who fail to respond to treatment for physical COWARDLY HUSBANDS The average husband is a coward. The average wife is a bully, Men have either yielded to the spirit of the day and have permitted their wives to dominate the domes tic circles to its disgrace, or they have practically abandoned their homes. Consequently, they occupy ont sec tion of the city namely, the business and the club sections, the saloon or the pool hall, while the wives take a similar direction In another part of the city; the home stands between these two factors in a neglected con dition, Women have been thrown out into the world and seem to care more for the activities, excitements, gaieties and outside glares than they do for the domestic drudgery, seclusion, re sponsibilities and glories of home. Women ought to b forced to go 111 I I ill Poem by a shell, all, army maneuvers, with nothin' to fear campaignin' fer nuta, in the fall of the year. . . . Then, forward, with baskets sn' gunnyeacka, too, charge on, past the medder the fortress in viewl We'll pillage the atronghold of kernel' an' pod, and win, by the grace of a boun tiful God. . . . Each brown-fingered trooper busta loose with a cheer, when we go after nuts, in the fall of the year. ailments, they will collaborate with healers who will be given a chance to practice their curative theories." This gives the impression that much of the practice is to be experimental. To the Christian Scientists, who know the divine power is all-sufficient, it sometimes seems strange that the prevailing practice in hospi tals and elsewhere is to "try" all sorts of other treatments before turning to spiritual means, the most relia ble of all. In endeavoring to preserve and prac tice the unadulterated truth as Jesus taught and applied It, the Christian Science church maintains simplicity in its church services by the reading of the Bible and correlative passages from "Science and Health" without eomment, such a sermon being "un divorced from truth, uneontamlnated by human hypotheses, and divinely authorized" (C. S. Quarterly). And while Christian Scientists realise the importance of taking such a radical stand, understanding the dangers of compromising and collaborating with the opposing thought of other heal ing systems, they nevertheless rejoice at every evidence of honest effort to ward making greater use of God's ever available power to heal the sick as well as the sinning. THEODORE BURKHART, Christian Science Committee on Publication for Oregon. FOR SALE A few well developed Duroc Jersey weanling piga. $5.00 each if taken soon. B. H. PECK, Heppner. FOR 8A1.K Standard bred Mam moth Bronze turkey toms. Well ma tured birds $10.00 each if taken by Thanksgiving. B. H. PECK, Heppner. Wood and coal range for sale rea sonably. Also kitchen table and chairs. Inquire this office. The famous "Pathfinder," 30x314 tires, now on sale at Heppner Garage at $8.75 each. Thoroughbred Bronze Turkey Toms, $10.00 each. Pullets $6.00. MRS. CORA BURROUGHS, lone, Oregon. Ttov HA. MATTHEWS home. But their husbands are too cowardly to force them, or they are too indifferent to their responsibil ity, or they would rather glide or travel the road of least resistance, and let the home drift. The home is drifting; children are roaming; wives are gadding. Their husbands are practicing fraud and dishonesty on their families. They are cowardly. The time has come to reestablish the home with the sovereignty of the federal head, the aacredness of domestic seclusion, and the proper adjustment of domestic duties. The dark spot In the present civ ilization Is the neglected home. Cowardly husbands are responsible for every phase of domestic decline. Let the men awake, reassert themselves, re-establish their homes, and build again the domesticthe national fortification namely, a well-organised domestic circle.