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THE GAZETTE-TIMES. HKPPXER, OREGON. THURSDAY. NOVEMBER 9. 1922.
L. MONTERESTELLI
Marble and Granite
Works
PENDLETON, OREGON
Fine Monument and Cemetery Work
All parties interested in getting work in my line
should get my prices and estimates before
placing their orders
All Work Guaranteed
siiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiinmniiiiiiii;
f A. M. EDWARDS
WELL DRILLER, Box 14, Lexington, Ore.
E Up-to-date traction drilling outfit, equipped for all sizes of hole
and depths. Write for contract and terms. Can furnish you
CHALLENGE SELF-OILING WINDMILL
all steel. Light Running, Simple, Strong, Durable.
IIIIIIIIIIIIIHIIillllllllllllllllllllUIIIIIIIIIIIIIIIIIIIIUIIIIIIIIItllllllllUlllllllllUlir
Pioneer Employment Co.
With Two Big Offices
PENDLETON AND PORTLAND
Is prepared to handle the business of
Eastern Oregon better than ever before
Our Specialties
Farms, Mills, Camps, Hotels, Garages, Etc.
WIRE RI SH ORDERS AT OCR EXPENSB
Partus OlM
14 H. iKtll ft.
Only Employment Offite in Eastern
The Byers
(Formerly SCHEMPPU MILL)
STEAM ROLLED BARLEY AND WHEAT
We handle Gasoline, Coal Oil and
Lubricating Oil
You Find Prompt and Satisfactory Service Here
'Lest We
fsSSHEN came
1
Wi bM Over we went, and at 'em. Don't
wh&$l ask me t0 say wnat a feHow thinks
in a hell like that. I, for one, did-
nt think. I worked like a machine, the
only sane thing I can remember thinking
was, "We must stop 'em ! We must smash
those gray-green walls ! Guess every man
felt the same way. Then Heinie wavered,
then broke, and we drove on."
"It was a tidy trimming for the Germans
worth all that it cost. Staggering, yes
but it was the job we had been sent to do
and we couldn't fail those who had sent us."
Fellow citizens: That is a brief story of
their job written on a memory leaf of
more than a million Yankee doughboys.
Our job is to never, forget a sacred
trust a perpetual honor to American
Youths who sailed away to make possible
a step forward for World Democracy.
ARMISTICE DAY, NOVEMBER 11TH
FARMERS & STOCKGROWERS
NATIONAL BANK
Heppner
PeaeUetM Oa
111 m. WM It
Oregon with Connections in Portland
Chop
Forget -
an order to charge.
Oregon
Exclusive Pictures of Amundsen
Making Ready
.... 7 j f Vlf jflV 1
wV 'i i V 7 k V' "
CWdii ' M t IV XT
In a door of a little hut 80 miles from Point Barrow, in the Arctic wastes, stands the grizzled and gray
explorer, Capt Amundsen, awaiting what seems an opportune hour during the long Polar night for the rirst air
plane flight over the Top of the World to the North Pole.
These exclusive photographs are the first brought back of the hearty Norwegian explorer since his ship
"Maud" anchored off Point Hope,. Lower picture show Capt. Amundsen helping his crew unload the motors
for his airplane. To the right, Capt. Amundsen in the door of his hut at Wainright. Amundsen will fly an
American all-metal plane.
Many
Find Mail Order
Business Is No Royal
Road to Wealth.
MAKE MANY TESTS
Head of Big Advertising
Firm Shows Why Be
ginners Often Fail.
BY ST. ELMO MASSENGALE.
Editor's Note: St. Elmo Massen
gale is the head of one of the largest
advertising organizations in the Unit
ed States. Its activities include the
mail order branch of publicity in all
its phases and from many years ex
perience he has obtained an expert's
standpoint. The number of persons
who have attempted the mail order
business as a means of obtaining
wealth is enormous. The great ma
jority failed. Mr. Massengale in the
following tells why.
For every man who makes money in
the mail order business, there are
probably more than a thousand who
do not succeed. The mail order busi
ness is far from a gold mine for many
who get in to it.
The chief reason so many enter the
mail order business is due to their
belief it requires practically no capi
tal, limited or no business experience
and only deskroom in one's home.
The truth of the matter is, the mail
order business requires considerable
capital, highly specialized business
experience, and office equipment se-
cond to no other business on earth.
Capital is required not only for ade
auate office equipment and the mer
chandise or whatever it is that is to
be sold by mail, but sufficient money
must be had to carry on the test work
that every mail order man new to the
business should do before he consid
ers himself ready to go after business
in earnest and can expect to do such
business profitably.
The test work is simply a series of
tests of the pulling power of each
piece of advertising matter that is to
be used. For instance, a mail order
man must test out whether it is cheap
er to advertise in magazines and
newspapers or to send out his adver
tising direct by mail to lists of pos
sible customers. If he makes a test
of newspapers and magazines, he must
test out whether the advertisement
Flapper's Farewell
Th Flipper U gone She said sha
wouldn't wear long kirts--atffl beta
the is, wearing it and looking very
charming in a new rich blu, hand
painted davetyn trimmed with wolf
fur. and all topped with a canary yel
low hit trimmed with ilk rote.
for Air Trip to
Uneven hangs Hems
The uneven hem line features
this new Poiret coat. It is buckled
on the side, tied from the back and
is embroidered with red and black.
V, is stylishly conservative.
should be worded so as to directly
sell the reader, or worded to merely
obtain inquiries that are then to be
followed up by the direct mail adver
tising.
Make Many Testa.
a iurmer test must De made to see
what class of publications develop in
quiries or sales at a cost low enough
to allow the mail order man to con
duct his business profitably.
Other tests should be made to show
what size advertisements one can
most profitably use in each publica
tion and with what frequency or at
which seasons the advertisements
should appear.
Each form letter, folder, booklet and
other piece of advertising matter
should be sent out to a limited !i -it of
typical prospects, to determine its ac
tual sales value. Two other impor
tant tests are to find out how many
days apart each follow-up should be
sent to the prospect and exactly how
many follow-ups it will pay to send
to a prospect.
In a number of instances mail order
BBJQE
SWEET
BOJE
Hard lines, ..Cr
Oscar, hard '
lines. ft i
Terry j
Gilkison C$r
lOTOCUTZi
IpHE BEST THINGl LIKE THATlL SHOW gUT ,T'll SHOW Y UlAPITC
1 Skate, so i much 'bout kat;n H a lot A80UT J ,fr f
VANT SOMeTHlM A vA ...,. H '
in Arctic Snows
North Pole
men have even made tests to find out
what color stationery obtained the
greatest response.
Judgment Required.
There are certain things peculiarly
adapted to mail selling, aa well as
there are certain things which sell
best through other distribution chan
nels. It requires the judgment of a
man with a keen merchandising mind
to deside whether mail order methods
will best sell a commodity or service,
Beginners in the mail order busi
ness often jump to the conclusion
they can avoid the cost of follow-up
literature by selling directly from
an advertisement in a newspaper or
magazine. As a matter of fact, there
are cases where it has been found
more economical to do this; but as a
rule, where anything is sold directly
from an advertisement the selling
price must be comparatively low and
the size of the advertisement must be
considerably larger than where the
advertisement seeks t6 obtain in
quiries. In the latter case, the adver
tisement does not have to explain
everything in detail.
Some mail order advertisers offer
to send a book, a razor, or some other
article of merchandise for free trial.
Where such an offer is made, the ad
vertiser must have a follow-up series
of collection letters: not because
people are deliberately dishonest,
but because they are forgetful and
slack about making payment. There
are some mail order houses, however,
who send on trial, that will not adver
tise in certain publications and in
certain localities because they find
their losses from non-payment are
too great from their advertising in
those publications and localities.
Value of Names.
Beginners in the mail order busi
ness, as a rute, do not appreciate how
valuable is the list of names they ob
tain by their advertisements in the
publications they are using. A pros
pect is followed up only a few times
and then the prospect's name is put in
a "dead" file if sale is not made.
Oftentimes the same procedure is fol
lowed with the prospect's name after
Spends $2000 to
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v
,117 11 V
II A I I I aW II I I
r M 1 I W INI V c s
c
sale is made. It is seldom that an
experienced mail order advertiser re
gard the name obtained by advertis
ing as "dead". If the prospect does
not make a purchase, advertising lit
erature is sent with longer and
longer intervals between the mailings
for sometimes as long as two years.
All of the foregoing applies particu
larly to the mail order house that is
selling some special service or com
modity or line of commodities. The
huge mail order houses that carry a
general line of merchandise, because
of the very fact they do carry so
many and so varied lines of merchan
dise, do not have to do as great or in
tensive follow-up selling as the spe
cialty or one line mail order house
must do. The big catalogs of the
general mail order houses are their
chief selling force. These Catalogs, by
the way, are in themselves master
pieces of clever salesmanship and
attractive displaya of merchandise.
NE HEAR THAT THE Bt6 MOVIE
"OlCTATDB" SANS THEY WILL PRODUCE
ee-rTER. pictures -v(mece these
I A VJIUL THEEE'r A HAYS
in
FALSE
Position of Church Pre
sented by Publicity
Writer.
Not to Be Classed With
Other Methods of
Healing.
Portland, Ore., Oct. 28th. To the
Editor: My attention has been called
to an interesting article in your pa
per of October 12th on "Near Faith
Healing," in which you say we are
now to have "Near Christian Science."
You speak of the growth of the
"mind-over-matter" idea since Christ
ian Science was first presented to the
world and tell of "the latest conces
sion to the newer thought" in the
establishing in New York City of a
psycho-medical hospital, which is to
be headed by an expert in psycho
therapy and paychopathology who
has just been appointed a member of
the new Commission on the Ministry
of Healing of the Protestant Episco
pal Church, whose Bishops and
Churchmen recently held a triennial
convention in Portland. This new
hospital, you say, "will have wards
for philosophers, clergymen, medical
experts, psychoanalysts, metaphysi
cians, sociologists. Christian Scient
ist, Emanualists and every denomin
ation of healers."
This is very interesting news, indi
cating, as it does, the "signs of the
times." The Christian Church, found-
see Football Game.
Mrs. D. H. Richardson,
of Davenport, la, spent $2,000
to see a football game and "it
was worth it" she tayi. She
chartered a special car and
took 25 relatives from Iowa
to New Haven, Conn.,, to see
their team beat Yale, 6-0.
Mrs. Richardson happy and
confident that her "Hawkeye
Boys" are going to be declared
the national champions this
,year, posed for this picture as
her "special" started its tri
umphant return from jhe Yale
Bowl. ,ew .
Si
tiu.
ATER'
SAV JUNIOR what's
THE lOEA OP TieiNfj
THE Pit LOW TO
VOU SOMtTHN'
Knerr
MAVB t)
HABIT
AROUND TOUR
rr -ro us. we
Villi PRINT
n SAM.
Sahs Mis nrt
HM a HOME
HA9T.'SH6
AlWWS IOWS
UNPERTHf Bp
to see i
ANV BURdlAST
ARC THERE?
t
7
GATHKRI.V NUTS
1 tk.H1. . n..tim. a feller
holds dear, it'a gatherin' nuts, in the
fall of the year. tn ioreei, arrayeo
in It nnrnU an1 void. aDDoala to the
hearta of the young an' old. ... A
call that a resistless noata out iron
the trees, when the trophies drap
down, at the toaa of the brees. 0,
there aint any pleasure that'a any
more dear, than gatherin' nuta in
the rail ot tne year. . . .
Tk. kio titiiv ihrannel. from wal-
nutty ranks the shell-barka, a ihet-
lin the roisterer s Unas. . . .
The hazel machine-guns, in hid-away
dell, bombard the Invadera with many
History MadeWhenCatnera
Clicked This Picture
i "n "-k,
Thomas A. Edison made a pilgrimage to Schenectady, N. Y last
week, the first in 25 years. He was met mere oy ur.wnas r, aiein
metz the only man in the world his equal in electrical knowledge.
Photo shows Edison examining parts of tree and porcelain insulators
shattered by Steinmetx a few moments before with his newest inven
tion a lightning making machine. It is the first picture of the two
great inventors together It is to be preserved, tdison is now 75
years old and Steinmetx is 57.
ed upon the teachings of Christ Jesus
was at first faithful in following the
Master's example, and obeyed all his
commands, including "Heal the sickl"
After a few centuries however .the
Church practically abandoned this Im
portant part of Christian ministry,
which was neglected and lost sight
of in the mist of materialism until
Mary Baker Eddy discovered and gave
Christian Science to the world a
little over 50 years ago and later or
ganized the church known as The
Mother Church, The First Church
of Christ, Scientist, in Boston, Mass.,
a church "designed to commemorate
the words and works of our Master,
which should reinstate primitive
Christianity and its lost element of
healing" (Church Manual, page 17).
Christian Science adheres strictly
to Christ's method of healing the
sick, a method wholly spiritual, and
since it is the utilization of devine
power it is entirely adequate to do
the work without aid from any other
source. "Only through radical reliance
on Truth," says Mrs. Eddy, "can
scientific healing power be realised"
(page 107 of "Science and Health with
Key to the Scriptures")
Experience has proven to the
Christian Scientist the absolute neces
sity of sole dependence upon God as
the healing power. Outside of Christ
ian Science, all methods and systems
of healing are based more or less
upon faith in matter or in the power
of the human mind, while Christian
Science relies wholly upon the di
vine Mind as the healing factor.
Any attempt therefore to combine
the purely spiritual method with
other modes of healing ia a divided
allegiance, and breaks the first com
mandment, "Thou shalt have no other
gods before me." Treatment by other
healing methods can no more be
combined with Christian Science
treatment than oil will mix with
water. An institution with so many
ministers, physicians and sociologists
of different beliefs and conflicting
.theories remind me of the saying,
"Too many cooks spoil the broth."
Your article goes on to say, "When
the doctors find patients who fail
to respond to treatment for physical
COWARDLY HUSBANDS
The average husband is a coward.
The average wife is a bully,
Men have either yielded to the
spirit of the day and have permitted
their wives to dominate the domes
tic circles to its disgrace, or they
have practically abandoned their
homes.
Consequently, they occupy ont sec
tion of the city namely, the business
and the club sections, the saloon or
the pool hall, while the wives take a
similar direction In another part of
the city; the home stands between
these two factors in a neglected con
dition, Women have been thrown out into
the world and seem to care more for
the activities, excitements, gaieties
and outside glares than they do for
the domestic drudgery, seclusion, re
sponsibilities and glories of home.
Women ought to b forced to go
111 I I
ill
Poem by
a shell, all, army maneuvers, with
nothin' to fear campaignin' fer nuta,
in the fall of the year. . . .
Then, forward, with baskets sn'
gunnyeacka, too, charge on, past the
medder the fortress in viewl We'll
pillage the atronghold of kernel' an'
pod, and win, by the grace of a boun
tiful God. . . . Each brown-fingered
trooper busta loose with a cheer,
when we go after nuts, in the fall of
the year.
ailments, they will collaborate with
healers who will be given a chance to
practice their curative theories."
This gives the impression that much
of the practice is to be experimental.
To the Christian Scientists, who
know the divine power is all-sufficient,
it sometimes seems strange
that the prevailing practice in hospi
tals and elsewhere is to "try" all sorts
of other treatments before turning
to spiritual means, the most relia
ble of all.
In endeavoring to preserve and prac
tice the unadulterated truth as Jesus
taught and applied It, the Christian
Science church maintains simplicity
in its church services by the reading
of the Bible and correlative passages
from "Science and Health" without
eomment, such a sermon being "un
divorced from truth, uneontamlnated
by human hypotheses, and divinely
authorized" (C. S. Quarterly). And
while Christian Scientists realise the
importance of taking such a radical
stand, understanding the dangers of
compromising and collaborating with
the opposing thought of other heal
ing systems, they nevertheless rejoice
at every evidence of honest effort to
ward making greater use of God's
ever available power to heal the sick
as well as the sinning.
THEODORE BURKHART,
Christian Science Committee on
Publication for Oregon.
FOR SALE A few well developed
Duroc Jersey weanling piga. $5.00
each if taken soon. B. H. PECK,
Heppner.
FOR 8A1.K Standard bred Mam
moth Bronze turkey toms. Well ma
tured birds $10.00 each if taken by
Thanksgiving. B. H. PECK, Heppner.
Wood and coal range for sale rea
sonably. Also kitchen table and
chairs. Inquire this office.
The famous "Pathfinder," 30x314
tires, now on sale at Heppner Garage
at $8.75 each.
Thoroughbred Bronze Turkey Toms,
$10.00 each. Pullets $6.00. MRS.
CORA BURROUGHS, lone, Oregon.
Ttov HA. MATTHEWS
home. But their husbands are too
cowardly to force them, or they are
too indifferent to their responsibil
ity, or they would rather glide or
travel the road of least resistance,
and let the home drift.
The home is drifting; children are
roaming; wives are gadding. Their
husbands are practicing fraud and
dishonesty on their families. They
are cowardly.
The time has come to reestablish
the home with the sovereignty of
the federal head, the aacredness of
domestic seclusion, and the proper
adjustment of domestic duties.
The dark spot In the present civ
ilization Is the neglected home.
Cowardly husbands are responsible
for every phase of domestic decline.
Let the men awake, reassert
themselves, re-establish their homes,
and build again the domesticthe
national fortification namely, a
well-organised domestic circle.