Image provided by: University of Oregon Libraries; Eugene, OR
About The gazette-times. (Heppner, Or.) 1912-1925 | View Entire Issue (Oct. 12, 1916)
THE GAZETTE-TIMES, HEPPNER. ORE., THURSDAY, OCT. 12, 191S Facts Motor Car Buyers AOK TWO Foi When you buy your motor car today, the things that should concern you the most are not mere claims or assertions but ABSOLUTE FACTS. Realizing this, we are pointing out to You in this advertisement absolute facts and figures which were obtained from direct comparison of cars and specifications made by MOTOR, MOTOR AGE and AUTOMOBILE. The following analysis of different cars, made in a purely unprejudiced way, from the data as published in the journals mentioned above, en ables you to actually prove the relative merit of Studebaker cars in comparison with others; and, for your own benefit, you should consider carefully the facts disclosed by this analysis before you decide on the car you will buy. Price Price is onlv one factor in making up the composite whole of "GREATEST VAL UE." The average price, the standard with which to compare all automobile pri ces, is made up from 439 models of 1917 cars, and shows that the standard car would sell for $1600. This is just $51547 per cent higher than the cost of a Series 17 Studebaker SIX. It is $315 almost 25 percent above the average cost of the eight Studebaker models. Every purchas er of the Studebaker car Knows the benefit of from $300 to $500 saving. But we cannot stop there. Price is just the beginning of "GREATEST VALUE,", for you will see in the following analysis that a Studebaker owner does not get from $300 to $500 less value. By cold, hard fig ures he gets greater value, point by point, than he would, not only in the average of all cars, but also in the average of all cars of the same and higher price classes. Every important feature of Studebaker construction is used either by the largest number of makers an endorsement in it self or by those makers whose cars sell for a much higher price than Studebaker a still higher endorsement. Seating Capacity Of the 109 Models of all classes of Fours, Sixes and Eights selling for less than $1000, the Studebaker FOUR is the only car which seats seven people. Not a car in the world combines the roominess and comfort of this Studebaker for less than $1000. In fact, there are only three models of all cars sell ing for less than $1100 which have a seven passenger capacity. There is still another angle to this price and seating argument. Let us look further. Practically every seven-passenger model is much higher priced than the Studebaker. The average price of all seven-passenger, four-cylinder models is $2738, three times the price of the Studebaker FOUR. The average price of all seven-passenger Sixes, Eights and Twelves is $3990, three and seven-tenths times the price of a Studebaker SIX. Power The public wants power in an automo bile. That is the basis on which most cars are sold. Almost from the beginning Stu debaker has demonstrated to believers and skeptics alike the superiority of the Stude baker Series 17 in this respect, until it is now an accepted fact. To clinch the argu ment, here are the figures: The average price of all the 105 Six, Eight and Twelve cylinder cars manufac tured is $1917, yet the Studebaker SIX at $1085 is 10.9 percent ahead of the average of these 105 cars in power. Of the few of these 105 cars which equal or exceed the rating of the Studebaker SIX in power, the average price is $2900, almost three times as much as the Studebaker SIX. Why the additional $1800! The average price of all of the 78 four cylinder cars is $1278, yet the Studebaker FOUR at $875 is 7.8 percent ahead of the average of all of them in power. Out of the OPEN CARS. FOUR Chassis $ 785.00 FOUR Roadster $ 850.00 FOUR Touring Car $ 875.00 FOUR Landou Roadster.$l,150.00 SIX Chassis $ 985.00 SIX Roadster $1,000.00 SIX Touring Car $1,085.00 SIX Landou Roadster ..$1,350.00 few of these 78 four-cylinder cars which ex ceed the horse-power rating of the Stude baker FOUR, the average price is $2022. Again nearly three times the price of the. Studebaker car. Why the additional $1147! There you have the actual proof of the superiority of Studebaker Power cars over the average of all other cars. We now come to the PROOF that not On ly in POWER, but in EVERY important feature Studebaker uses design recognized by the majority as the BEST. Below we show point by point, where the analysis, made by the motor car journals, proves that every important feature of Stu debaker construction has been adopted by the majority of motor car builders. You can find a description of the various types of construction if you will refer to the jour nals from which this analysis was made, and if you will write us we will he very glad to give you publication dates of the jour nals which contain this information. The splendid policy of the automobile in dustry in taking the public into its confi dence and educating it to an understanding of what is most efficient in motor car con struction, through the pages of trade jour nals, has been of great assistance in help ing the motor car buyer to select the right car. Public demand has dictated the pre vailing types in motor cars just as it has prevailing types in other things; but in mo tor cars, more than in anything else, the de mand is based on logical reasoning and good judgment, rather than on mere whim or impression. , The styles in construction which havji proven best in the opinion of the public and also in the opinion of the automobile engi neering profession, stand as the guide for Studebaker policy to continually improve its product and to merit the confidence and endorsement of the public. Fours and Sixes The popular demand has centered on cars of four and six cylinders, hence Stude baker confines itself to these two types. The wisdom of this policy is' shown when the classification of all cars shows that Fours and Sixes together constitute 85.8 percent of the 439 models. The division is as fol lows: Fours 47.7 percent Sixes : 41.1 percent Eights 11.6 percent Twelves 2.6 percent Cylinders En Bloc Studebaker was the first manufacturer to cast successfully six cylinder motors in one block. Advanced ideas in engineering and factory practice put Studebaker in the lead. Today 73.6 percent of all manufacturers are following Studebaker 's example. Block cast motors 73.6 percent Cast in pairs 10.4 percent Cast singly and in threes 16.0 percent L-Head Motor Studebaker engineers are sound in their reasons for building motors of the L-IIead type. Of all manufacturers 71.1 percent use that type exclusively, because that type is what the public wants. If the demand were for valve-in-head, T-head, or Sleeve valve motors, the percentage of these types would he greater. The accompanying table shows the trend of the public demand and it proves conclusively that Studebaker is building what the public wants. L-Head 71.1 percent Valve-in-Head 12.3 percent T-Head 12.2 percent Sleeve Valve . 4.4 percent Gasoline Feed System In keeping with the demand for a better streamline design, horizontal body, lines, greater gasoline capacity, and to insure a positive and even flow of gasoline to the carburetor, 55 percent of automobile manu facturers have adopted vacuum gasoline feed. The division is as follows: Vacuum Feed 55.0 percent Gravity Feed 34.4 percent Pressure Feed 10.6 per cent Ignition The average price of all Fours using vac uum feed system is $1570; of all Sixes us ing it, the average price is $1628; yet we find it in the Studebaker at) much less money. The controversy over the relative merit of the generator-battery ignition as against magneto ignition has been bitterly fought, but since is was adopted by Studebaker, four years ago, generator-battery ignition has been steadily gaining ground in its struggle for popularity. The simplicity, the reliability, the durability and the free dom from all trouble of the generator-battery ignition system have proven that Stu debaker was right in adopting this type of ignition. The wisdom of the change is be coming more obvious every day. Of the two types of ignition Jhe percentages are as follows: Generator-Battery .. 56.4 percent . Magneto 43.6 percent Timing Gears Smooth, quiet, positive running timing gears are essential to the satisfaction of all car owners . Experience has shown that helical gears are the type best suited to ac complish satisfactory results. So-called si lent chains and spur gears are used in some instances, but Studebaker as usual lines up with what is generally conceded to be the best type. Helical gear driven timing gears 70.0 percent Silent chain drive 16.0 percent Spur gears .14.0 percent Cooling System To properly cool a motor the majority of engineers and especially those who design the highest priced cars have decided in favor of the pump system. This is the only system Studebaker has ever used. Some use the cheaper, heavier, and less efficient ther mo syphon system, while a negligible per- Tbls convincing evidence of Htudeh alter superiority has Increased Studebaker production 100 per cent. Studebaker lias produced and sold 75,000 can in the last fourteen months more seven passen f(er sixes and more seven-passenger (ours than any other manufacturer ever produced in the same length of time. In the Studebaker car the buyer finds tlie ONLY CAR which combines the concensus of the opinion of the engineering profession; which so completely satisfies the popular demands of the public who rule the fashions; which exceeds in power, roominess, comfort and size the "average" or Htandard car at a price from $300 to $500 below the Average. WHY? Because it's a ) Ash cent are air cooled. Circulating pump 60.5 percent Thermo-syphon 38.8 percent Air cooled .7 percent Starting System Studebaker was one of the first to use an electric starting and lighting system. Stu debaker Wagner equipment was used from the very first, the only change being made after the first year when the two-unit sys tem now in use was adopted instead of the less efficient single-unit system of the first year. Again Studebaker superiority is proved by the comparative percentages: Two-unit systems 51.0 percent Single-unit systems 49.0 percent Still more convincing is the use in Stude baker cars of the six-volt system. Experi ence has shown that this type is most effi cient and consequently it is used by Stude baker. There are other voltages used, but the six-volt predominates. Six-volt system 69.2 percent Twelve-volt system. ..23.6 percent Miscellaneous 7.2 percent Springs Popular favor has been sought after by the advocates of cantilever springs. Stude baker always held to the superiority of the three-quarter elliptic spring for rear sus pension, and now, after three years vigor ous campaigning, the advantages of the lat ter type, in spite of its higher cost, make it the ruling favorite. A singular point in connection with the use of three-quarter el liptic springs by Studebaker is the fact that this type is used almost exclusively on all higher priced cars. Three-quarter elliptic 46.5 percent Cantilever 28.7 percent Semi-elliptic 10.9 percent Platform 6.3 percent Miscellaneous 7.6 percent Rear Axle Studebaker has from the beginning led the field in the simplicity, safety, lightness, and efficiency of rear axle design, and in ' pursuance of this policy has adhered strict ly to the full-floating rear axle. One by one other manufacturers have come into line as public demand turns more and more strongly in this direction. The preference is indicated as follows: Full-floating 51.1 percent Three-quarter floating 27.1 percent Semi-floating 21.8 percent Timkin Bearings Timkin bearings are the most efficient, buf they are also the most expensive. Most manufacturers hesitate to equip their prod uct completely with Timkin bearings be cause of the cost, but Studebaker does not let this consideration stand in the way for a moment. Studebaker is one of only four teen manufacturers to offer full Timkin equipment, and the average price of the oilier manufacturers' cars is $1760.00. CLOSED CARS ! SIX Touring Sedan $1,70000 SIX Coupe $1,750.00 SIX Limousine $2,600.00 COMMERCIAL CARS 1 Commercial Half Ton Chassis $785 00 Commercial Half Ton Express $85000 Commercial Half ton Panel $875 00 Commercial One Ton Express.." $1 100 00 GILLIAM & BISBEE, Agents, Main Street, Heppner.