THE GAZETTE-TIMES, HEPPNER. ORE., THURSDAY, OCT. 12, 191S
Facts
Motor Car Buyers
AOK TWO
Foi
When you buy your motor car today, the things that should concern you the most are not mere claims or assertions but ABSOLUTE FACTS.
Realizing this, we are pointing out to You in this advertisement absolute facts and figures which were obtained from direct comparison of
cars and specifications made by MOTOR, MOTOR AGE and AUTOMOBILE.
The following analysis of different cars, made in a purely unprejudiced way, from the data as published in the journals mentioned above, en
ables you to actually prove the relative merit of Studebaker cars in comparison with others; and, for your own benefit, you should consider
carefully the facts disclosed by this analysis before you decide on the car you will buy.
Price
Price is onlv one factor in making up the
composite whole of "GREATEST VAL
UE." The average price, the standard
with which to compare all automobile pri
ces, is made up from 439 models of 1917
cars, and shows that the standard car
would sell for $1600. This is just $51547
per cent higher than the cost of a Series
17 Studebaker SIX. It is $315 almost 25
percent above the average cost of the
eight Studebaker models. Every purchas
er of the Studebaker car Knows the benefit
of from $300 to $500 saving.
But we cannot stop there. Price is just
the beginning of "GREATEST VALUE,",
for you will see in the following analysis
that a Studebaker owner does not get from
$300 to $500 less value. By cold, hard fig
ures he gets greater value, point by point,
than he would, not only in the average of
all cars, but also in the average of all cars
of the same and higher price classes.
Every important feature of Studebaker
construction is used either by the largest
number of makers an endorsement in it
self or by those makers whose cars sell
for a much higher price than Studebaker
a still higher endorsement.
Seating Capacity
Of the 109 Models of all classes of Fours,
Sixes and Eights selling for less than $1000,
the Studebaker FOUR is the only car which
seats seven people. Not a car in the world
combines the roominess and comfort of this
Studebaker for less than $1000. In fact,
there are only three models of all cars sell
ing for less than $1100 which have a seven
passenger capacity.
There is still another angle to this price
and seating argument. Let us look further.
Practically every seven-passenger model is
much higher priced than the Studebaker.
The average price of all seven-passenger,
four-cylinder models is $2738, three times
the price of the Studebaker FOUR. The
average price of all seven-passenger Sixes,
Eights and Twelves is $3990, three and seven-tenths
times the price of a Studebaker
SIX.
Power
The public wants power in an automo
bile. That is the basis on which most cars
are sold. Almost from the beginning Stu
debaker has demonstrated to believers and
skeptics alike the superiority of the Stude
baker Series 17 in this respect, until it is
now an accepted fact. To clinch the argu
ment, here are the figures:
The average price of all the 105 Six,
Eight and Twelve cylinder cars manufac
tured is $1917, yet the Studebaker SIX at
$1085 is 10.9 percent ahead of the average
of these 105 cars in power. Of the few of
these 105 cars which equal or exceed the
rating of the Studebaker SIX in power, the
average price is $2900, almost three times
as much as the Studebaker SIX. Why the
additional $1800!
The average price of all of the 78 four
cylinder cars is $1278, yet the Studebaker
FOUR at $875 is 7.8 percent ahead of the
average of all of them in power. Out of the
OPEN CARS.
FOUR Chassis $ 785.00
FOUR Roadster $ 850.00
FOUR Touring Car $ 875.00
FOUR Landou Roadster.$l,150.00
SIX Chassis $ 985.00
SIX Roadster $1,000.00
SIX Touring Car $1,085.00
SIX Landou Roadster ..$1,350.00
few of these 78 four-cylinder cars which ex
ceed the horse-power rating of the Stude
baker FOUR, the average price is $2022.
Again nearly three times the price of the.
Studebaker car. Why the additional $1147!
There you have the actual proof of the
superiority of Studebaker Power cars over
the average of all other cars.
We now come to the PROOF that not On
ly in POWER, but in EVERY important
feature Studebaker uses design recognized
by the majority as the BEST.
Below we show point by point, where the
analysis, made by the motor car journals,
proves that every important feature of Stu
debaker construction has been adopted by
the majority of motor car builders. You
can find a description of the various types
of construction if you will refer to the jour
nals from which this analysis was made,
and if you will write us we will he very glad
to give you publication dates of the jour
nals which contain this information.
The splendid policy of the automobile in
dustry in taking the public into its confi
dence and educating it to an understanding
of what is most efficient in motor car con
struction, through the pages of trade jour
nals, has been of great assistance in help
ing the motor car buyer to select the right
car. Public demand has dictated the pre
vailing types in motor cars just as it has
prevailing types in other things; but in mo
tor cars, more than in anything else, the de
mand is based on logical reasoning and
good judgment, rather than on mere whim
or impression.
, The styles in construction which havji
proven best in the opinion of the public and
also in the opinion of the automobile engi
neering profession, stand as the guide for
Studebaker policy to continually improve
its product and to merit the confidence and
endorsement of the public.
Fours and Sixes
The popular demand has centered on
cars of four and six cylinders, hence Stude
baker confines itself to these two types. The
wisdom of this policy is' shown when the
classification of all cars shows that Fours
and Sixes together constitute 85.8 percent
of the 439 models. The division is as fol
lows: Fours 47.7 percent
Sixes : 41.1 percent
Eights 11.6 percent
Twelves 2.6 percent
Cylinders En Bloc
Studebaker was the first manufacturer to
cast successfully six cylinder motors in one
block. Advanced ideas in engineering and
factory practice put Studebaker in the lead.
Today 73.6 percent of all manufacturers are
following Studebaker 's example.
Block cast motors 73.6 percent
Cast in pairs 10.4 percent
Cast singly and in
threes 16.0 percent
L-Head Motor
Studebaker engineers are sound in their
reasons for building motors of the L-IIead
type. Of all manufacturers 71.1 percent use
that type exclusively, because that type is
what the public wants. If the demand were
for valve-in-head, T-head, or Sleeve valve
motors, the percentage of these types would
he greater. The accompanying table shows
the trend of the public demand and it
proves conclusively that Studebaker is
building what the public wants.
L-Head 71.1 percent
Valve-in-Head 12.3 percent
T-Head 12.2 percent
Sleeve Valve . 4.4 percent
Gasoline Feed System
In keeping with the demand for a better
streamline design, horizontal body, lines,
greater gasoline capacity, and to insure a
positive and even flow of gasoline to the
carburetor, 55 percent of automobile manu
facturers have adopted vacuum gasoline
feed. The division is as follows:
Vacuum Feed 55.0 percent
Gravity Feed 34.4 percent
Pressure Feed 10.6 per cent
Ignition
The average price of all Fours using vac
uum feed system is $1570; of all Sixes us
ing it, the average price is $1628; yet we
find it in the Studebaker at) much less
money.
The controversy over the relative merit
of the generator-battery ignition as against
magneto ignition has been bitterly fought,
but since is was adopted by Studebaker,
four years ago, generator-battery ignition
has been steadily gaining ground in its
struggle for popularity. The simplicity,
the reliability, the durability and the free
dom from all trouble of the generator-battery
ignition system have proven that Stu
debaker was right in adopting this type of
ignition. The wisdom of the change is be
coming more obvious every day. Of the
two types of ignition Jhe percentages are
as follows:
Generator-Battery .. 56.4 percent .
Magneto 43.6 percent
Timing Gears
Smooth, quiet, positive running timing
gears are essential to the satisfaction of all
car owners . Experience has shown that
helical gears are the type best suited to ac
complish satisfactory results. So-called si
lent chains and spur gears are used in some
instances, but Studebaker as usual lines up
with what is generally conceded to be the
best type.
Helical gear driven timing
gears 70.0 percent
Silent chain drive 16.0 percent
Spur gears .14.0 percent
Cooling System
To properly cool a motor the majority of
engineers and especially those who design
the highest priced cars have decided in
favor of the pump system. This is the only
system Studebaker has ever used. Some use
the cheaper, heavier, and less efficient ther
mo syphon system, while a negligible per-
Tbls convincing evidence of Htudeh alter superiority has Increased Studebaker production 100 per
cent. Studebaker lias produced and sold 75,000 can in the last fourteen months more seven passen
f(er sixes and more seven-passenger (ours than any other manufacturer ever produced in the same length
of time.
In the Studebaker car the buyer finds tlie ONLY CAR which combines the concensus of the opinion
of the engineering profession; which so completely satisfies the popular demands of the public who
rule the fashions; which exceeds in power, roominess, comfort and size the "average" or Htandard car
at a price from $300 to $500 below the Average. WHY?
Because it's a
) Ash
cent are air cooled.
Circulating pump 60.5 percent
Thermo-syphon 38.8 percent
Air cooled .7 percent
Starting System
Studebaker was one of the first to use an
electric starting and lighting system. Stu
debaker Wagner equipment was used from
the very first, the only change being made
after the first year when the two-unit sys
tem now in use was adopted instead of the
less efficient single-unit system of the first
year. Again Studebaker superiority is
proved by the comparative percentages:
Two-unit systems 51.0 percent
Single-unit systems 49.0 percent
Still more convincing is the use in Stude
baker cars of the six-volt system. Experi
ence has shown that this type is most effi
cient and consequently it is used by Stude
baker. There are other voltages used, but
the six-volt predominates.
Six-volt system 69.2 percent
Twelve-volt system. ..23.6 percent
Miscellaneous 7.2 percent
Springs
Popular favor has been sought after by
the advocates of cantilever springs. Stude
baker always held to the superiority of the
three-quarter elliptic spring for rear sus
pension, and now, after three years vigor
ous campaigning, the advantages of the lat
ter type, in spite of its higher cost, make it
the ruling favorite. A singular point in
connection with the use of three-quarter el
liptic springs by Studebaker is the fact that
this type is used almost exclusively on all
higher priced cars.
Three-quarter elliptic 46.5 percent
Cantilever 28.7 percent
Semi-elliptic 10.9 percent
Platform 6.3 percent
Miscellaneous 7.6 percent
Rear Axle
Studebaker has from the beginning led
the field in the simplicity, safety, lightness,
and efficiency of rear axle design, and in '
pursuance of this policy has adhered strict
ly to the full-floating rear axle. One by one
other manufacturers have come into line
as public demand turns more and more
strongly in this direction. The preference
is indicated as follows:
Full-floating 51.1 percent
Three-quarter floating 27.1 percent
Semi-floating 21.8 percent
Timkin Bearings
Timkin bearings are the most efficient,
buf they are also the most expensive. Most
manufacturers hesitate to equip their prod
uct completely with Timkin bearings be
cause of the cost, but Studebaker does not
let this consideration stand in the way for
a moment. Studebaker is one of only four
teen manufacturers to offer full Timkin
equipment, and the average price of the
oilier manufacturers' cars is $1760.00.
CLOSED CARS !
SIX Touring Sedan $1,70000
SIX Coupe $1,750.00
SIX Limousine $2,600.00
COMMERCIAL CARS 1
Commercial Half Ton Chassis $785 00
Commercial Half Ton Express $85000
Commercial Half ton Panel $875 00
Commercial One Ton Express.." $1 100 00
GILLIAM & BISBEE, Agents, Main Street, Heppner.