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About The gazette-times. (Heppner, Or.) 1912-1925 | View Entire Issue (Jan. 7, 1915)
14 IIOME AND FARM MAGAZINE SECTION Poultrymen Ought to Advertise (By E B. Templer.) THE only way to sell what you have is to let people know that you have It to sell. You may be able to do this by word of mouth In the town where you live but if you wish to reach the buying poultry pub lic you must advertise. When you are just making the start with advertising work it may seem to you that it is money thrown away to pay for space in a paper. It is barely possible that this first small investment may not bring the returns that will cover the initial cosf but by persistent advertising you will achieve success. To build up a mail order business In the sale of stock and eggs, you simply must invest some of your money in letting people know that you have these things to sell. This money will be returned to you many fold during the succeeding months. Just consider the $5 or $10 that you are willing to place in advertising as money invested. You can look for extra good dividends from this form of investment and you will become as enthusiastic as some of the large firms that advertise so extensively in the newspapers and magazines. They know what brings the business, and are not paying several thousands of dollars for a single page for one issue Just for the fun of it. They reap a rich harvest, and have come to know that they must keep their wares con stantly before the public if they are to continue in business. Judicious Advertising. If you are running a small plant It Is not wise to expend large amount of money in order to let people know that you are in business, but a few small ads wisely and timely placed Will do as well. The classified columns are a bless ing to the small poultryman as they give him a chance to advertise at small cost. Just look over the classi fied department of any poultry jour nal and you will find here names of small poultrymen who have been us ing these columns for months and years. Now they must find them a source of profit or they would dis continue their advertising. This in itself should convince you as a be ginner in the work, that there is profit in careful advertising. Then something may be said about timely advertising if in the Fall you have a lot of choice cockerels that you want to dispose of, just run an ad in the classified department tell ing about them. You can put in the amount you wish for the birds or not as you see fit. If you want to try and sell them and are willing to take a fair price for them state it and you will be surprised to see how many of them you will sell. Don't advertise eegs for hatching In the Fall or early Winter, and cock erels well along in the breeding sea son. We have noted many times small poultrymen doing this and It is simply throwing money away. You do not see the large dealers doing this for they know the cost of their Bpace and wish to utilize every Issue for some practical purpose. Local Papers Iiest. As a beginner it is better to adver tise in your state paper. The older and larger breeders do advertise all over the country and get orders from almost every state in the Union, but you should endeavor to localize your work for a time at least. It may be that you have no state paper, if not, then advertise in the one nearest you that has a good circulation. A paper with 50,000 subscribers must have some pulling power, and remember that the chances are that your ad will be read by a large ma jority of them who do not peruse the columns of the classified department. I think that almost every reader reads them, and enjoys knowing what people have to offer. Your ad may just appeal to several and you will receive letters of Inquiry from them. The paper has then done all that it is expected to do and it is up to you to make the sale. Care In Writing the Advertisement, Have gome method when you write out your ad that you wish to send to the paper. If you do not know how to write an ad, then look over sev eral that you will find in the paper that you have. You may find one or two that appeals to you and seems to have some convincing power. While it is not well to copy someone else, you can pattern your copy after the one you like and thus inculcate its drawing power. Never try to be funny in an adver tisement or say something that will just draw the attention for the mo ment people don't buy from a jester. This advertising is serious businesi and much depends upon it. Let the people know what you have to offer, stating the facts in as few words as possible. If you have a circular, ask them to send for it, for this may be the way of breaking the ice and get ting in touch with the buyer. Follow I'p Methods. Never advertise and leave It all for the prospective customer, but when he writes you give him as careful a reply as possible, and then follow up the letter with others providing you do not hear from him in a reasonable length of time. Many times the prospective buyer Is a little slow or he may have writ ten several advertisers, and when he sees that you are interested in the matter he will give you the prefer ence. These follow up letters are very important for it is quite essential that you make as many sales from every inquiry as possible, this decreases the cost per inquiry and makes your ad vertising more effective. Many sales are lost simply through the neglect of the advertiser, he fails to look after the prospect once he has the inquiry. It will pay you to do some adver tising this Winter, so get busy with your pen and see how well you can write an ad. Look over your birds, select those that you want to sell and let the poultry public know about them. You may have fine stock and be compelled to eat them or sell them to market for a lack of fancy custom ers. Advertise and you will be able to sell at a profit and thus gradually work into a larger business. Advocate Colt Shows (Continued From Page 10.) justice to exhibitors and keep down all feelings of unfairness. It is best to get the services of some other than a local judge; one from the ag ricultural college when possible. In such cases the' judge may give an address at the evening meeting in which he explains the points of de sirable types and explains values of the different points in making up the complete score. Why Held in Spring. There are many advantages in holding the colt shows in the Spring. It requires better knowledge of feed ing and management to bring out a well-kept and growing colt in March than it does to produce a good foal in the Fall, when the mother's milk has supplied Its nourishment. This very fact will go far toward encouraging farmes and horsemen to give their colts the kind of care required dur ing the critical period of their first Winter, and colts thus cared for will grow into better horses. Early Spring or late Winter is also the time when farmers are on the lookout for good Bires for the rapidly approaching breeding season, and the show gives them a good line on the breeding qualities f the stallions whose gets are in the show. It also comes at the season of the year when preparations for the Spring work re quire frequent trips to town, and when the general farmer can spare some time In breaking his colts to step up briskly on the lead strap and otherwise perform well for show pur poses. Although the practice of annual Spring colt shows has not been tried out very extensively in some states, it has in others, and there is every reason to believe that it would suc ceed well In Oregon, and soon become a favored social and business affair as well as a ready means of Improv ing the quality of Oregon horses. The specialists of the Agricultural Col lege strongly favor the idea and stand ready to lend all assistance in their power In getting a show started In any part of the state. Lay ton Cooperage Co. Manufactur ers of Oak Kers and Half Barrels. Dealers in Second - Hand Ilarrels. Orders Promptly Attended to. Phone Main 3147. 32T Water St. Portland, Or, TT Every time you buy Jj from advertisements' in V this paper you help to make a better paper. COOPE"AOElW COMPANY I rn en to intiiodi cb r IV Hi Hi OCR GIARANTKED COFFEES we will give you your choice of a glass measuring creamer, a household necessity that ought to be in every kitch en, or a pair of aluminum salt and pepper shakers in a holly box, or one Wm, Jtogers & Son silver- plated tea spoon, FREE, with Fire Pound Arcadia 35c Coffee, SM4, Or Five Pound Paclflro sac Coffee, i.:h. Parcel Post Charges Prepaid. Satisfaction Gnnran teed or Your Money Hefunded. Pacific Coast Coffee Co. A. P. Parlsl, Mgr. 033 Fifth Street, Portland, Or, What Do You Think OF THIS? 3,000,000 Acres fine free: homesteads and Montana Deeded Lands S to $4o an acre Ready for the plow. Yields 30 to 60 bu. wheat, Oats, barley, flax, hay, etc., in proportion. Finest Inland Climate. Land Sold on Crop Payment Plan. Low fare Homeseekers' Excursions on first and third Tuesdays of each month. Western Immigration Agent, C. M. A ST. p. nr. 3d and Cherry, Seattle, Wash. Our Baby Chick Hatchery will start January 1. Place your order now for chicks from high-bred WHITE LEGHORN egg-producers. Some of our birds have a record of 280 eggs. Catalogue and prices on application. Hot W.i.r. Copptr Tink. S.1I H.UUtm. tWh NurMrv Sif.t. Ump. tMtrd itwrmwn.l.r. bnt ' GUARAHTECD ettn Mi'h w.ll. So iimal. th.l inybodr na ynak, big rutch C.I our ttuiogut ajxi low u.liv.rW prit-f Sreeeere trem gf.7f SI Helsnt Inhibitor Co., Toledo, Washington . Short's Peerless Anconas Season 1915. We breed for Winter eggs and prize-winners. Order hatch ing eggs and baby chicks now and get them when wanted. 100 Breeding Cockerels, 3 to 10. Write for de scriptive catalogue. It's FHKi:. SHORT'S ANCONA YARDS, 8017 D Smith Ave., Everett, Wash, BLACK LOSSES SURELY PREVENTED by Cnttir'1 Blasklse rim. lf priced, fresh, reliable; preferred bj wenurD sinckmen because they pre f test where ether vaeelnei falli Id Writ tor booklet and tesllmonlaU. . r.l V H-iese Ikee. Blaeklef. Pllli 11.00 UWe) M-deee ikee. Slaeklse pills 4.00 Vm anj Injector, but Cutter's best flit enperiorlty of Cutter products la due te orer 11 fears of speclsllilng In vaeelnee ana1 serums amy. Insist en Cutter'a. If unobtainable, order direct. THE GUTTER LAlOfUTOBY. larteley, Callferals, VAN-O-LAX CANDY CATHARTIC Relieves constipation by remedying the cause. For all ages. Money back If not entirely satisfactory. Send lOo or 26a coin or stamps for box, large or small. VAN-O-LAX CO, 423 Henry Bldg., Portland. Or. YOU WANT THE BEST SPRAYER You weal te leva timet tenner, (rouble and trees. You want U raise fruit thai brings the hifhrst prices. You want la know all aboes our sprayer before you buy. There is more you ought to 'know. Do You Wast To r.li fa. CaUlofM fl7 IIIIMMWWIIIIYW. ;-' ' Manufacturers 182 Moirl.on St., Portland, Ore, Cash Register Bargains Our prices are about half other deal ers'.. We pay highest price for second hand registers. We do expert repair ing and guarantee our work. Will ex change to suit your requirements. SUNDWALL CO., 805 2d avenue, Heat tie, Wash. Phone Main 1180. ii ii ii KraKWHTi paid . t.3 : v. i; 1 tW --v. n':.,n..utfo- WOOD TANKS For Water, Oil, Wine, Mining and Cyanide. Wood Pipe for Irrigation, City Systems, Mining Power Plants WE DO NOT SELL LUMBER but devote our time and energy to producing the best tanks and wood pipe lines, and when you purchase material bearing our trade name "PACIFIC" you are getting an article that will give you complete satisfaction. Send your inquiries to Pacific Tank & Pipe Co. Box 144 Kenton Station, Port land, Or. Manufacturers WOOD TANKS AND PIPE Lang's Patented HOT 11 LAST Smoke llurnlug RANGE Guaranteed to Hold Fire 48 Hoars Burns Fuel From Top on Closed Urate mints COAL Sawdust WOOD F. S. LAXG MANUFACTURING CO. Seattle, Washington, Patentees and Manufacturers. Send for Catalog No. 8. SOLD ON POSITIVE GUARANTEE. OOO-ACRE Wheat Ranch RMA a n-.ir. I T." 1 1 , . acres more can be put In grain, bal- '", wi. main cuuiliy road: 12 miles from countv seat and railroad; horses, machinery, etc., go with place. Located in the best wheat district of Eastern Ore. Price f 25 per acre; (4000 cash, balance crop pay. ments. Acme Realty Company 401 Kqultable Building Taroina, Washington. HIDES FURS, WOOL, PELTS, ETC. UIBBARD-STluWAKT CO, Seattle, Wash. Write for Trice List aad Shipping Tags. (Pleas mention this paper.) We buy for cash, Stocker and Feeder Cattle, and sell Feeder Cattle on time to people with feed. Portland Feeder Company North Portland, Oregon SALES MANAGER WANTED A newly organized Portland company, marketing a most successful patented household article, requires the services of a salesmanager for his home terri tory. Either a man or woman, with good standing and ability to work hard, could fill this position. Write full par ticulars in first letter. Utility Sale Company, Morgan Blag., Portland, Or. AGENTS WANTED To Sell Hlrh-Orade Nursery stock. Write for Term. Quod Men Make Dig Money, DONALO NCRHKUV CO. . Donald, Oregon
