14
IIOME AND FARM MAGAZINE SECTION
Poultrymen Ought to Advertise
(By E B. Templer.)
THE only way to sell what you
have is to let people know that
you have It to sell. You may be
able to do this by word of mouth In
the town where you live but if you
wish to reach the buying poultry pub
lic you must advertise.
When you are just making the
start with advertising work it may
seem to you that it is money thrown
away to pay for space in a paper. It
is barely possible that this first small
investment may not bring the returns
that will cover the initial cosf but by
persistent advertising you will achieve
success.
To build up a mail order business
In the sale of stock and eggs, you
simply must invest some of your
money in letting people know that
you have these things to sell. This
money will be returned to you many
fold during the succeeding months.
Just consider the $5 or $10 that
you are willing to place in advertising
as money invested. You can look for
extra good dividends from this form
of investment and you will become as
enthusiastic as some of the large
firms that advertise so extensively in
the newspapers and magazines. They
know what brings the business, and
are not paying several thousands of
dollars for a single page for one issue
Just for the fun of it. They reap a
rich harvest, and have come to know
that they must keep their wares con
stantly before the public if they are
to continue in business.
Judicious Advertising.
If you are running a small plant It
Is not wise to expend large amount
of money in order to let people know
that you are in business, but a few
small ads wisely and timely placed
Will do as well.
The classified columns are a bless
ing to the small poultryman as they
give him a chance to advertise at
small cost. Just look over the classi
fied department of any poultry jour
nal and you will find here names of
small poultrymen who have been us
ing these columns for months and
years. Now they must find them a
source of profit or they would dis
continue their advertising. This in
itself should convince you as a be
ginner in the work, that there is
profit in careful advertising.
Then something may be said about
timely advertising if in the Fall you
have a lot of choice cockerels that
you want to dispose of, just run an
ad in the classified department tell
ing about them. You can put in the
amount you wish for the birds or not
as you see fit. If you want to try and
sell them and are willing to take a
fair price for them state it and you
will be surprised to see how many of
them you will sell.
Don't advertise eegs for hatching
In the Fall or early Winter, and cock
erels well along in the breeding sea
son. We have noted many times
small poultrymen doing this and It is
simply throwing money away. You
do not see the large dealers doing
this for they know the cost of their
Bpace and wish to utilize every Issue
for some practical purpose.
Local Papers Iiest.
As a beginner it is better to adver
tise in your state paper. The older
and larger breeders do advertise all
over the country and get orders from
almost every state in the Union, but
you should endeavor to localize your
work for a time at least. It may be
that you have no state paper, if not,
then advertise in the one nearest you
that has a good circulation.
A paper with 50,000 subscribers
must have some pulling power, and
remember that the chances are that
your ad will be read by a large ma
jority of them who do not peruse the
columns of the classified department.
I think that almost every reader
reads them, and enjoys knowing what
people have to offer. Your ad may
just appeal to several and you will
receive letters of Inquiry from them.
The paper has then done all that it is
expected to do and it is up to you to
make the sale.
Care In Writing the Advertisement,
Have gome method when you write
out your ad that you wish to send to
the paper. If you do not know how
to write an ad, then look over sev
eral that you will find in the paper
that you have. You may find one or
two that appeals to you and seems to
have some convincing power. While
it is not well to copy someone else,
you can pattern your copy after the
one you like and thus inculcate its
drawing power.
Never try to be funny in an adver
tisement or say something that will
just draw the attention for the mo
ment people don't buy from a jester.
This advertising is serious businesi
and much depends upon it. Let the
people know what you have to offer,
stating the facts in as few words as
possible. If you have a circular, ask
them to send for it, for this may be
the way of breaking the ice and get
ting in touch with the buyer.
Follow I'p Methods.
Never advertise and leave It all for
the prospective customer, but when
he writes you give him as careful a
reply as possible, and then follow up
the letter with others providing you
do not hear from him in a reasonable
length of time.
Many times the prospective buyer
Is a little slow or he may have writ
ten several advertisers, and when he
sees that you are interested in the
matter he will give you the prefer
ence. These follow up letters are very
important for it is quite essential that
you make as many sales from every
inquiry as possible, this decreases the
cost per inquiry and makes your ad
vertising more effective. Many sales
are lost simply through the neglect of
the advertiser, he fails to look after
the prospect once he has the inquiry.
It will pay you to do some adver
tising this Winter, so get busy with
your pen and see how well you can
write an ad. Look over your birds,
select those that you want to sell and
let the poultry public know about
them. You may have fine stock and
be compelled to eat them or sell them
to market for a lack of fancy custom
ers. Advertise and you will be able
to sell at a profit and thus gradually
work into a larger business.
Advocate Colt Shows
(Continued From Page 10.)
justice to exhibitors and keep down
all feelings of unfairness. It is best
to get the services of some other
than a local judge; one from the ag
ricultural college when possible. In
such cases the' judge may give an
address at the evening meeting in
which he explains the points of de
sirable types and explains values of
the different points in making up the
complete score.
Why Held in Spring.
There are many advantages in
holding the colt shows in the Spring.
It requires better knowledge of feed
ing and management to bring out a
well-kept and growing colt in March
than it does to produce a good foal in
the Fall, when the mother's milk has
supplied Its nourishment. This very
fact will go far toward encouraging
farmes and horsemen to give their
colts the kind of care required dur
ing the critical period of their first
Winter, and colts thus cared for will
grow into better horses.
Early Spring or late Winter is also
the time when farmers are on the
lookout for good Bires for the rapidly
approaching breeding season, and the
show gives them a good line on the
breeding qualities f the stallions
whose gets are in the show. It also
comes at the season of the year when
preparations for the Spring work re
quire frequent trips to town, and
when the general farmer can spare
some time In breaking his colts to
step up briskly on the lead strap and
otherwise perform well for show pur
poses. Although the practice of annual
Spring colt shows has not been tried
out very extensively in some states,
it has in others, and there is every
reason to believe that it would suc
ceed well In Oregon, and soon become
a favored social and business affair
as well as a ready means of Improv
ing the quality of Oregon horses. The
specialists of the Agricultural Col
lege strongly favor the idea and stand
ready to lend all assistance in their
power In getting a show started In
any part of the state.
Lay ton Cooperage Co.
Manufactur
ers of
Oak Kers and
Half Barrels.
Dealers in
Second - Hand
Ilarrels.
Orders
Promptly
Attended to.
Phone
Main 3147.
32T Water St.
Portland, Or,
TT Every time you buy
Jj from advertisements' in
V this paper you help to
make a better paper.
COOPE"AOElW
COMPANY I
rn en to intiiodi cb
r IV Hi Hi OCR GIARANTKED
COFFEES
we will give you
your choice of a
glass measuring
creamer, a household
necessity that ought
to be in every kitch
en, or a pair of
aluminum salt and
pepper shakers in a
holly box, or one
Wm, Jtogers & Son
silver- plated tea
spoon, FREE, with
Fire Pound Arcadia
35c Coffee, SM4,
Or
Five Pound Paclflro
sac Coffee, i.:h.
Parcel Post Charges
Prepaid.
Satisfaction Gnnran
teed or Your Money
Hefunded.
Pacific Coast
Coffee Co.
A. P. Parlsl, Mgr.
033 Fifth Street,
Portland, Or,
What Do You Think
OF THIS?
3,000,000 Acres
fine free: homesteads
and Montana Deeded Lands
S to $4o an acre
Ready for the plow.
Yields 30 to 60 bu. wheat,
Oats, barley, flax, hay, etc., in
proportion.
Finest Inland Climate.
Land Sold on Crop Payment
Plan.
Low fare Homeseekers'
Excursions on first and third
Tuesdays of each month.
Western Immigration Agent,
C. M. A ST. p. nr.
3d and Cherry, Seattle, Wash.
Our Baby Chick
Hatchery
will start January 1. Place your order
now for chicks from high-bred WHITE
LEGHORN egg-producers. Some of
our birds have a record of 280 eggs.
Catalogue and prices on application.
Hot W.i.r. Copptr Tink. S.1I H.UUtm. tWh
NurMrv Sif.t. Ump. tMtrd itwrmwn.l.r. bnt
' GUARAHTECD ettn Mi'h w.ll. So iimal. th.l inybodr na
ynak, big rutch C.I our ttuiogut ajxi low u.liv.rW prit-f
Sreeeere trem gf.7f
SI Helsnt Inhibitor Co., Toledo, Washington
.
Short's Peerless Anconas
Season 1915. We breed for Winter
eggs and prize-winners. Order hatch
ing eggs and baby chicks now and get
them when wanted. 100 Breeding
Cockerels, 3 to 10. Write for de
scriptive catalogue. It's FHKi:.
SHORT'S ANCONA YARDS,
8017 D Smith Ave., Everett, Wash,
BLACK
LOSSES SURELY PREVENTED
by Cnttir'1 Blasklse rim. lf
priced, fresh, reliable; preferred bj
wenurD sinckmen because they pre
f test where ether vaeelnei falli
Id Writ tor booklet and tesllmonlaU.
. r.l V H-iese Ikee. Blaeklef. Pllli 11.00
UWe) M-deee ikee. Slaeklse pills 4.00
Vm anj Injector, but Cutter's best
flit enperiorlty of Cutter products la due te orer 11
fears of speclsllilng In vaeelnee ana1 serums amy.
Insist en Cutter'a. If unobtainable, order direct.
THE GUTTER LAlOfUTOBY. larteley, Callferals,
VAN-O-LAX
CANDY CATHARTIC
Relieves constipation by remedying
the cause. For all ages. Money back If
not entirely satisfactory. Send lOo or
26a coin or stamps for box, large or
small.
VAN-O-LAX CO,
423 Henry Bldg., Portland. Or.
YOU WANT THE BEST SPRAYER
You weal te leva timet
tenner, (rouble and trees.
You want U raise fruit thai
brings the hifhrst prices.
You want la know all aboes
our sprayer before you buy.
There is more you ought to
'know. Do You Wast To
r.li fa.
CaUlofM fl7
IIIIMMWWIIIIYW. ;-' '
Manufacturers 182 Moirl.on St., Portland, Ore,
Cash Register Bargains
Our prices are about half other deal
ers'.. We pay highest price for second
hand registers. We do expert repair
ing and guarantee our work. Will ex
change to suit your requirements.
SUNDWALL CO., 805 2d avenue, Heat
tie, Wash. Phone Main 1180.
ii ii ii
KraKWHTi paid
. t.3 : v.
i; 1 tW --v. n':.,n..utfo-
WOOD TANKS
For Water, Oil, Wine, Mining
and Cyanide.
Wood Pipe for Irrigation, City
Systems, Mining Power Plants
WE DO NOT SELL LUMBER
but devote our time and energy
to producing the best tanks and
wood pipe lines, and when you
purchase material bearing our
trade name "PACIFIC" you are
getting an article that will give
you complete satisfaction.
Send your inquiries to
Pacific Tank & Pipe Co.
Box 144 Kenton Station, Port
land, Or.
Manufacturers
WOOD TANKS AND PIPE
Lang's
Patented
HOT 11 LAST
Smoke
llurnlug
RANGE
Guaranteed
to Hold Fire
48 Hoars
Burns Fuel
From Top
on
Closed Urate
mints
COAL
Sawdust
WOOD
F. S. LAXG MANUFACTURING CO.
Seattle, Washington,
Patentees and Manufacturers.
Send for Catalog No. 8.
SOLD ON POSITIVE GUARANTEE.
OOO-ACRE
Wheat Ranch
RMA a n-.ir. I T." 1 1 , .
acres more can be put In grain, bal-
'", wi. main cuuiliy
road: 12 miles from countv seat and
railroad; horses, machinery, etc., go
with place. Located in the best wheat
district of Eastern Ore. Price f 25 per
acre; (4000 cash, balance crop pay.
ments.
Acme Realty Company
401 Kqultable Building
Taroina, Washington.
HIDES
FURS, WOOL, PELTS, ETC.
UIBBARD-STluWAKT CO,
Seattle, Wash.
Write for Trice List aad
Shipping Tags.
(Pleas mention this paper.)
We buy for cash, Stocker and Feeder
Cattle, and sell Feeder Cattle on
time to people with feed.
Portland Feeder Company
North Portland, Oregon
SALES MANAGER WANTED
A newly organized Portland company,
marketing a most successful patented
household article, requires the services
of a salesmanager for his home terri
tory. Either a man or woman, with
good standing and ability to work hard,
could fill this position. Write full par
ticulars in first letter. Utility Sale
Company, Morgan Blag., Portland, Or.
AGENTS WANTED
To Sell Hlrh-Orade Nursery stock. Write
for Term. Quod Men Make Dig Money,
DONALO NCRHKUV CO. .
Donald, Oregon