Image provided by: Rogue River Valley Irrigation District; Medford, OR
About Central Point American. (Central Point, Or.) 1925-1927 | View Entire Issue (Oct. 22, 1926)
CENTRAL POINT AMERICAN We want to one another and keeps its eyes and thoughts on the ideals that mean progress individually and collectively A newspaper is a public service in stitution on a par with the church THE BEST DUEL-PURPOSE SHEEP and the school if it is property Wool and Mutton * Opinion» May Diffor But U»or» Will functioning and its service cannot If you are living anyplace in Jack- be measured in dollars and cents, nor It will pay you to have a pure-bred ram for son county we want you to read the Morn Thaa Benefit From Spec# can it be sold, yet it is compelled to Central Point American each week j .... your flock. ...... fight as well for its very existence That 1» Used. you have the cash conven against the tides of grenzied finance whether ient today or not. L. A SALADE, Jr. and the deceitfulness of politicians Central Point Oregon It probably teems rediculous to and the plotting of the selfish whose Send in your name and address now j many that a paper or editor would god is gold. if not handy to enclose the two j take the time and «pace to remark That the newspaper is the index and dollars—send it along a few weeks ! that ‘‘advertising pays.” It may be for the town is the definite state months if necessary. The j considered that everyone knows it, ment of John D. Paxton who has just later, is $2.00 a year in ad- i but still some have doubts even in r ' rt.ed from a tour of the Western subscription but we are not afarid to trust { this age of successful advertised sloj • of Colorado that took him into vance, JESSE L. RICHARDSON goods. s every town in that section of the you. Probably in Central Point there state as a representative of Rocky HAY — GRAI N — SEED — WOOD may be found one or more who ! Mountain Motorists, Inc. Mr. Paxton When you mail in your name and Phone 41 Store Phone 54 Residence wonder if it pays them to advertise, says they soon learned they could address for the paper enclose some I —Local and Long Distance Hauling— when they are getting results every tell exactly what kind of a communi little news items should you happen < week from some sort of advertising ty they were about to enter by to think of some. and don’t realize it. All national ad scanning a copy of the paper pub WE BUY POULTRY MOVING vertised goods have received their lished in that town and be 100 per We want everyone to read the Oregon Central Point popularity through advertising. Why cent correct in their deductions. In Central Point American. “YOUR FACE IS GOOD, BUT IT W ON’T GO IN TH E CASH did General gas give $1000 for a other words, a live town supoprts a REGISTER name? Not because they wanted a live paper, but a dead town cannot name so bad, but for the advertising expect to have a live paper.—Estes IT’S YOUR PAPER! the talk brought them. It is everlast-1 ingly bringing ones name before the buying public until your store or firm E3EEiS: becomes a household word. So well known that your firm is the first thought of when something in your line is wanted. Then too, take a city the size of Central Point with a week ly paper. Let an outsider see the paper. His first impression is gained by his glance of the advertising columns. He at once forms his opin ion whether or not the town is a live one. The big catalogue houses pick towns with light advertising in their home papers and flood thote towns with advertising catalogues. It pays the mail order houses to publish prices. It pays them to spend many millions each year. Still the home merchant may have the same article at the same price. But the homes want to know those prices and naturally they look every week for some word in the ads. The readers want prices, bargains, sales, and are desirius of knowing if a store has in any new or late arrivals. It dosn’t pay Lipman-Wolf, of Port land, to carry sixteen full pages in one issue of their paper any more than it would pay a Central Point merchant to carry a page in his paper Continuous advertising every issue is the best and surest kind according to opinions of advertising experts. Where does the trade go? To ad vertising firms in most every in stance. The successful business houses depend on appropriating three WE WANT EVERYBODY IN JACKSON COUNTY—E V E R Y B O D Y ON THE per cent of their receipts in adver tising. John Wanamaker started RURAL MAIL ROUTES, TO READ THE CENTRAL POINT A M E R I C A N , A business with two-thirds of his capi tal spent In advertising. Truthful CKSON COUNTY BOOSTER WEEKLY PAPER, GETTING TO YOU EVERY and persistent advertising has never failed. There never was a successful drive without the direct cause be FRIDAY. THE PRICE IS $2.00 PER YEAR. ALWAYS WILL BE THAT PRICE, ing the advertising. Every customer thinks their business is worth usking BUT, TO GET BETTER ACQUAINTED. WE WILL FOR THIS MONTH OF OCT- for and it is the advertising that makes newspapers, and newspapers OBER MAKE THE EXCEPTIONAL LOW BARGAIN PRICE OF----- make towns. There is no argument against good and sound advertising. That is why papers advise their read ers to patronise the advertisers in its columns. There are many ways of advertising and many ways of spread ing propognnda, but the best and surest is admitted to be the news paper. Advertising rates are based on circulation. And all honest papers have honest rates on this circulation scale. It surely pays to keep one’s name before the public. What have you got and how do you seel it? What is there new today and do you want to invite your customers in? Railroads advertise, merchants ad vertise, corporations advertise, most all successful firms advertise. Towns and states advertise. Look over the local advertisements of your home paper and patronize the advertisers. That is one way of having a good town. NO ARGUMENT PRACTICAL HERE YOU! SHROPSH1RES Central Point Feed Store GETTING ACQUAINTED B1RGIMOFFER -F O R - JACKSON COUNTY Month of October Only $1 $1 $1 $1 $1 $1 We will split the regular price into halves Bring, send or mail your name, address and only $1.00 for a whole year s subscription to The Central Point American this Month Only! BY THEIR NEW SPAPER SHALL YE ’ KNOW THEM ’’ The above truth is one that many citixens give far too little attention and thought, and yet it is one that vitally concerns the progress and prvpciity of the community, its insti tutions and its citixens. The newspaper is the window through which the world may look and see the community and learn of its advantages, attractions, ambitions and accomplishments. A bright, snappy paper imparts the community confidence in itself This is for new subscribers, but we’ll let old ones in too AMERICAN Central Point, Oregon READ “AMERICAN” ADVERTISEMENTS .