CENTRAL POINT AMERICAN
We want
to one another and keeps its eyes
and thoughts on the ideals that mean
progress individually and collectively
A newspaper is a public service in
stitution on a par with the church
THE BEST DUEL-PURPOSE SHEEP
and the school if it is property
Wool and Mutton
*
Opinion» May Diffor But U»or» Will functioning and its service cannot If you are living anyplace in Jack-
be
measured
in
dollars
and
cents,
nor
It
will
pay
you
to
have
a
pure-bred
ram for
son
county
we
want
you
to
read
the
Morn Thaa Benefit From Spec# can it be sold, yet it is compelled to
Central Point American each week j
....
your
flock.
......
fight as well for its very existence
That 1» Used.
you have the cash conven
against the tides of grenzied finance whether
ient
today
or not.
L. A SALADE, Jr.
and the deceitfulness of politicians
Central Point
Oregon
It probably teems rediculous to and the plotting of the selfish whose Send in your name and address now j
many that a paper or editor would god is gold.
if not handy to enclose the two j
take the time and «pace to remark That the newspaper is the index and
dollars—send
it along a few weeks !
that ‘‘advertising pays.” It may be for the town is the definite state
months if necessary. The j
considered that everyone knows it, ment of John D. Paxton who has just later,
is $2.00 a year in ad- i
but still some have doubts even in r ' rt.ed from a tour of the Western subscription
but we are not afarid to trust {
this age of successful advertised sloj • of Colorado that took him into vance,
JESSE L. RICHARDSON
goods.
s every town in that section of the you.
Probably in Central Point there state as a representative of Rocky
HAY — GRAI N — SEED —
WOOD
may be found one or more who ! Mountain Motorists, Inc. Mr. Paxton When you mail in your name and
Phone 41 Store
Phone 54 Residence
wonder if it pays them to advertise, says they soon learned they could address for the paper enclose some I
—Local and Long Distance Hauling—
when they are getting results every tell exactly what kind of a communi little news items should you happen <
week from some sort of advertising ty they were about to enter by to think of some.
and don’t realize it. All national ad scanning a copy of the paper pub
WE BUY POULTRY
MOVING
vertised goods have received their lished in that town and be 100 per We want everyone to read the
Oregon
Central
Point
popularity through advertising. Why cent correct in their deductions. In Central Point American.
“YOUR
FACE
IS
GOOD,
BUT
IT
W
ON’T
GO
IN
TH
E CASH
did General gas give $1000 for a other words, a live town supoprts a
REGISTER
name? Not because they wanted a live paper, but a dead town cannot
name so bad, but for the advertising expect to have a live paper.—Estes IT’S YOUR PAPER!
the talk brought them. It is everlast-1
ingly bringing ones name before the
buying public until your store or firm
E3EEiS:
becomes a household word. So well
known that your firm is the first
thought of when something in your
line is wanted. Then too, take a city
the size of Central Point with a week
ly paper. Let an outsider see the
paper. His first impression is gained
by his glance of the advertising
columns. He at once forms his opin
ion whether or not the town is a live
one.
The big catalogue houses pick
towns with light advertising in their
home papers and flood thote towns
with advertising catalogues. It pays
the mail order houses to publish
prices. It pays them to spend many
millions each year. Still the home
merchant may have the same article
at the same price.
But the homes want to know those
prices and naturally they look every
week for some word in the ads. The
readers want prices, bargains, sales,
and are desirius of knowing if a
store has in any new or late arrivals.
It dosn’t pay Lipman-Wolf, of Port
land, to carry sixteen full pages in
one issue of their paper any more
than it would pay a Central Point
merchant to carry a page in his paper
Continuous advertising every issue
is the best and surest kind according
to opinions of advertising experts.
Where does the trade go? To ad
vertising firms in most every in
stance. The successful business
houses depend on appropriating three
WE WANT EVERYBODY IN JACKSON COUNTY—E V E R Y B O D Y ON THE
per cent of their receipts in adver
tising. John Wanamaker started
RURAL MAIL ROUTES, TO READ THE CENTRAL POINT A M E R I C A N , A
business with two-thirds of his capi
tal spent In advertising. Truthful
CKSON COUNTY BOOSTER WEEKLY PAPER, GETTING TO YOU EVERY
and persistent advertising has never
failed. There never was a successful
drive without the direct cause be
FRIDAY. THE PRICE IS $2.00 PER YEAR. ALWAYS WILL BE THAT PRICE,
ing the advertising. Every customer
thinks their business is worth usking
BUT, TO GET BETTER ACQUAINTED. WE WILL FOR THIS MONTH OF OCT-
for and it is the advertising that
makes newspapers, and newspapers
OBER MAKE THE EXCEPTIONAL LOW BARGAIN PRICE OF-----
make towns. There is no argument
against good and sound advertising.
That is why papers advise their read
ers to patronise the advertisers in its
columns. There are many ways of
advertising and many ways of spread
ing propognnda, but the best and
surest is admitted to be the news
paper.
Advertising rates are based on
circulation. And all honest papers
have honest rates on this circulation
scale. It surely pays to keep one’s
name before the public. What have
you got and how do you seel it?
What is there new today and do you
want to invite your customers in?
Railroads advertise, merchants ad
vertise, corporations advertise, most
all successful firms advertise. Towns
and states advertise.
Look over the local advertisements
of your home paper and patronize the
advertisers. That is one way of
having a good town.
NO ARGUMENT
PRACTICAL HERE
YOU!
SHROPSH1RES
Central Point Feed Store
GETTING ACQUAINTED
B1RGIMOFFER
-F O R -
JACKSON COUNTY
Month of October Only
$1 $1 $1 $1 $1 $1
We will split the regular price into halves
Bring, send or mail your name, address and only $1.00 for a whole
year s subscription to The Central Point American
this Month Only!
BY THEIR NEW SPAPER
SHALL YE ’ KNOW THEM ’’
The above truth is one that many
citixens give far too little attention
and thought, and yet it is one that
vitally concerns the progress and
prvpciity of the community, its insti
tutions and its citixens.
The newspaper is the window
through which the world may look
and see the community and learn of
its advantages, attractions, ambitions
and accomplishments.
A bright, snappy paper imparts
the community confidence in itself
This is for new subscribers, but we’ll let old ones in too
AMERICAN
Central Point, Oregon
READ “AMERICAN” ADVERTISEMENTS .