Image provided by: Sherman County Historical Museum; Moro, OR
About Sherman County observer. (Moro, Sherman County, Or.) 1897-1931 | View Entire Issue (Feb. 7, 1930)
The Sherman Cotinty Observer, Moro, Oregon« Friday, February 7, 1930 -S! f f Advertising - Key to Success \ S p e c ia lis t Says C o a n e c tio n B u sin e s s It That to Is C h it f A llo w s “ S p a rk ” . Advertising is the connection be tween the merchandise “power house” end general public which makes the contact that allows the business to “spark”, explains H. T. Vance, head of the department of advertising and selling at Oregon State College, and leader of business institutes all over the state. The only other two ways of con tacting the public, he explains, are through personal selling and through display, and only newspaper or other advertising can reach out thro gh the rural districts and beyond to get tht people within range of a sT,re itself. Professor Vance say^ three things are necessary in making :ny adver tising effective. The f»: •* that the merchant should know t.e needs of his customers. He must tht!1. have the goods to meet these neeus, finally select the right advertising medium to reach the public. Advertising can be greatly improv ed by keeping abreast of the times says Professor Vance. He agrees with other authorities who say that ad vertising copy must recognize the modern speed age, that it should be frank, truthful and free from the wild statements and exaggerations brought about by comparative prices. One of the best methods now and then is to use advertisements to “sell” the store and its advantages rather than just merchandise to the public. Growing Pea* Profitably Over on the Pacific coast where Tillamook and Lincoln counties bor der on each other, some enterprising citizens have been making good money growing garden peas. It was discovered a couple years ago that the salt breezes of the Pacific, or some other gracious influence of old ocean, imparted to the peas a delic ious sweetness not possessed by such products anywhere else, also that it was possible to produce almost a con tinuous crop the year around, as has been the case this year notably, so one man in particular has had wonder ful success on a tract of beach land near Ocean lake, where he cultivated 27 acres this year. Other neighbors similarly situated have joined in the industry. The peas find ready demand at hotels and restaurants where their taste and flavor are at once discovered, but ’if the crop is extended very much a cannery at some convenient point will be neces sary. Grain Grower* W ill Meet Next W eek at The D alles G o v . M c K e lv ie , M em b e r, F e d e ra l W ill H o ld F a rm Two B o a rd O re gon M e e tin g « N e x t T h u r s d a y Looking Forward An optimistic disposition is a source of happiness to its possessors and of< passing pleasure to those who come in contact with them. At the close of a prolonged dry season that left eastern Oregon parched, John Crad dock, for years a successful stock- man of Harney county, gives out thjs consolatory reflection through the Canyon City Eagle: “Of course, It’s dry, and it will Be until it rains, and that may be next summer. I have seen seasons like this, only a whole lot dryer, and then in January it commenced to snow and kept it up until the summer rain set in and it was so wet that the farmers could not put up their big hay crops. Nature knows her stuff and she knows when to sprinkle the rain and when to wet up the ground. My prediction is that in the summer of 1930 and also in 1931 there will be bumper and record hay crops. Things are just right now for a wet spring.” 1 Ex-Governor Samuel R. McKelvie, federal farm board member, will ad-, dress grain growers and other inter-/ ested people at the civic auditorium in The Dalles, Thursday, February 13, in the forenoon. The meeting will start at 9:30 and the main speaker will appear on the program at 10:00. Governor McKelvie is a former governor of Nebraska and represents the grain industry of the United States on the federal farm board. His talk will be on the National Grain (Corporation and the regional organi sation, the North Pacific Grain Grow ers. Following the meeting the speaker and farm organization leaders will be guests of The Dalles Kiwanis club at their regular Thursday noon lunch eon. An effort is being made to Eggs Laid By Command broadcast this meeting by remote con Kipling’s Sound Advice trol through the Oregonian radio sta They are still finding It difficult In tion K G W. There was a time when Rudyard Wm. A. Schoenfeld, of Portland, Russia to provision the Industrial cen Kipling’s poems about world events northwest representative of the farm ters. It Is mostly, of course, the yyere, as Mr. Dooley remarked, “hot board, will accompany Governor Mc fault of the læaSùnts. . . . Commis off the bat." He managed to get Into Kelvie on his northwestn tour, which sur s aud commissariats must step In tbe fighting in most of the contro only lasts four days. His schedule ip and teach them their business, says versies that were disturbing Individ thia section is: Spokane, February the London Times. Three months ago uals and peoples. Nowadays, Mr. Kip 10; Pullman, Wn., and Lewiston, they said : Let there be rabbits, mb ling is very successful In keeping out Idaho, February 11; Walla Walla, bits tn millions, pedigree rabbits, of public notice, but In bis rare ap February 12; The Dalles and Arling canned rabbits, rabbit literature, rab bit films, rabbit propaganda. Rabbits, pearances he usually says something ton, February 13. that is worth thinking about He has It is also expected that Senator F. conjurors, and all concerned set to Just made a speech to some school J. Wilmer and H. E. Goldsworthy, work with a will but the rabbit bojs at the dedication of «‘ new school president and secretary of the North scheme is not to mature till 1934, tn England, In the course of which he Pacific Grain Growers, will be pres and meanwhile . . . one must e a t Gradually we are beginning to be So now it Is to be hens: bens on a remarked that “most Injustice Is not ent at the meeting. lieve that mny be n couple of hundred “pan Soviet scale.” A deputy-commis- indicted deliberately, but because peo C. A. Harth of The Dalles and John years ago tffere the “good old days,” sar very happily named Khinchuk has after all. In an account of the “suffo ple do not tuke the trouble to think Withycombe of Arlington, Oregon Issued the flat; the commissariat of tMngs out." That Is a good sentence committee, have charge of arrange cation" of the curative powers at agriculture has organized the scheme for radicals and reactions!res to pon ments for the meetings in this state. ’I’assy, once a famous "cure" visited The results are sure to be Impres by belles and beaux of the Eighteenth der over, says the Boston Post. They sive. When tbe hens of Khinchuk talk a good deal about “conspiracies century, and now almost smothered chuck-chuck In their millions over and "plots," but these, as Kipling says, Is a natural prelude to A fast Ilf» by the buildings of a Parisian suburb, their billions of eggs In the “con la the statement, ‘‘Benjamin Frank are not so important in perpetuating slow Minsk*. trolled nests," then will Khinchuk Injustices ns the failure of people to lin here secured a unique collection About wfifre» would a fellow have chuckle, and the eyes and other por of women s garters.” And we used to think. We could rid ourselves of to go these days to get a stone In his tions of good Bolshevists swell with be told In the histories that lie was good many abuses if we would think Shoe? - fatness. more and talk less. 4 over there to obtain support for the ----------------------- : __ _______ u-.__ cause oi American Independence. A clever girl must be extremely When a dog proclaims Its owner On the enthusiastic occasion of the clever in order to be able to look as ship you may take its word for 1t—or twelfth anniversary of Bolshevism, ac though she were not The police reporter, regardless of Its wag, Its smile, Its Joyous reeogni cording to the account from Moscow, diplomacy and finance, makes the first A person who calls a pumpkin a tion, to be more specific. Recently page story that everybody reads. Ele the Soviet government, “to bring the ’’pump-kin" probubly wouldn’t care for another dog, a houn* dog named event closer to the hearts of the peo mental humanity remains supreme in that type of pie anyway. Sam. was recoxered from a thief be Interest and vindicates the'* poet*« ple . . . gave bread and meat at cause the dog Identified Its owner to assertion, “The proper study of man cost price to every member of the In view of the modern craze for the the satisfaction of the police. Human population holding bread cards."' Joy nude, It seems odd that the naked kind is roan.” witnesses may perjure themselves, was unbounded, says the Portland truth Is not more popular. they may be In doubt Even when Curiosity arises as to whether the Oregonian. The parade was 12 miles long. Meat at cost price. Iteal fteat Radio tenors who are “tiptoeing they speak knowingly and truthfully very small number of people who un A And bread. Please not. to forget the through the tulips” at this time mny they sometimes are suspected. derstand the Einstein theory has in horse has no way of telling us unmis catch cold and become baritones. creased. It Is a fascinating research brend. Bread and meat at cost price takably who Is his master. A cat Is which should lure the general imagina to tlie holders of bread' cards. After Mr. Trotsky wants permission to so either indifferent or is fickle In its 12 years of benevolent Bolshevism the tion. But so many would rather do attachments. But a dog makes no Russians have attained to this roost journ In Holland. In case of a leak cross-word puzzles. mistakes in recognition and his dem signal accomplishment—a square meal In the dike he could put his foot In It. onstration Is beyond question. Even on tbe anniversary of the birth of the When the photographer told the AU In all, possibly nothing cun he Soviet. Quite often the Soviets tell If he hug been abused and should office cynic to look pleasant, the office older than old lettuce. disowD his master, he nevertheless is us that they are getting along fa cynic asked him to give blm a reason. true. HI b is a language of affection, If Afghanistan would he Interested raously. On the evidence now afford an expressive, convincing language. ed we are ready to vow they are. In “1 told my troubles to my bankers,” In a theme song, there is “King for a deed. In another 12 years or so they remarked a man on the bus thia morn Day." ing, "and there wasn’t a wet eye In the Although 384 persons were killed may progress to pie. room.” In airplane accidents In the United Carl Van Doren, author, says one has to be a little crazy to write a Stutes last year, a writer in the cur The simple life, It seems, Is not all It is estimated that It would take book. A little? . rent Review of Reviews demonstrates It has been cracked up to be. Instead an old fashioned deep bass soloist to that traveling by a modern transport of ensuring a peaceful old uge, there handle a theme song for thia stock This Is the time of year when starry airplane Is practically as safe as trav is a sinister something In simplicity market. nights are regularly succeeded by eling by automobile, traj^ or steam that worms Its way Into tbe system cloudy days. until eventually the average simple- The name of Mexico’s aew presi ship. Only 13 of these 384 casualties dent, Ortiz Rubio, would easily lend occurred to passengers on authorized Tbe kind of a cruising taxicab we lifer starts wearing straw In his hair air lines. The vast majority of those especially object to Is the kind we are Nobody has .explained exactly why Itself to a new chrysanthemum or a a passenger In. figuring in accidents were stunt fly this should be. Perhaps It Is that the prize bull. / ----------------------- simple life engenders a simple mental ers amateurs who had not learned The prince of Wales has taken to An eight-hour day In some Ameri Ity. On the other hand. It may be how to handle their planes, army and can homes would strike their alleged that the simple life Is not nlwnyg as knitting, a safer pastime for the heir navy flyers engaged In experlmenta to a throne than some he has followed inmates as medieval. simple as we are led to believe, says In the past tion and others following the more risky branches of aviation. When you We cannot decide which is worse; the Johannesburg Sunday Times What we do not understand clearly, book passage in a recognized trans to say that a man means well, or to Again, there may be some truth In in the Russian-Chinese argument over Professor Erskine’s dictum thut port plane, your chance of being killed call him a “titular leader." you live In a country cottage there Is a railroad, is why the Japanese haven’t is only 1 In 4,000. That safety margin Photographs of the sun and Its new a grave danger that you will look at opened a bus line. ought to be nearly wide enough to spots suggest that Old Sol is suffering yourself and become neurotic." There It Is impossible to believe that long suit anybody. from a bad attack of the measles. are many Po whom that might well be skirts will really and truly come in applicable, but somehow It seems too They will hide too much that women Gone Is the singing Irishman of the In Utopia, we believe that a brow unflattering for general acceptance. old romantic drama—the broth of « like to have admired. beating lawyer is sent up now and boy who properly resented the Indlg then for contempt of tbe witness. Rust, that eternal foe of the house A large compensation In the life of nity of having to pay rent, says the A doctor warns trained nurses holder, has a real use In life. Tour the Greek professor is that he is rare Cincinnati Tlmes-Star. Aubrey Boucl- against marrying men who will use gas company finds It wholly Indispen ly faced with the problem of cutting cault, Chauncey Olcott and Andrew them ns meal tickets. Why only sable. Certain plants specialize In his squad down to 35. Mack were outstanding figures of an nurses? making aud selling this material, ac agreeable school, and “Con and Shau- It is considered likely that the Los The Hartford Courant tulks aliout cording to a writer In "Gas Logic." Angeles motorist who started his car gran” was a characteristic vehicle. Great piles of pieces of Iron are the need for^smali coins. In tills part by buljding a fire under it got his ap “Spurlos versenkt?” Not quite. The phenomenon Is one of metamorphosis of the world all sorts of coins are heaped upon a foundation of pine prenticeship with mules. chippings. which also are Interspersed rather than of disappearance. Pret needed. throughout tbe heap. Salt water is ty nearly every theatrical and movie One thing this country needs Is few Maybe some of the tilings tbe Chi pumped over tbe Iron piles exposed to er “surveys" to find out what is the character of the time Is a Larry, or nese did were Illegal, but it is difficult the air. The pieces soon turn hrown matter, and more remedial action Terry, or Mike. When a girl goes on to he strictly legal In dealing with a and the pile Is then spaded to expose along common-sense lines. the stage and assumes a professional burgliir. the chips underneath. The process name, Instead of adopting ‘that of The suggestion to raise boys on the Gwendolyn—as used to be the rule— On a day when there was not much continues until the entire pile is re farm In order to prevent crime offers Your gas company like as not she calls herself Nora. news, a correspondent wires that some duced to rust a solution to the problem of declining one In Prague has lived two months passes gas over the rust, thereby re acreage under cultivation. with no tirnln. moving Impurities, which would other- The average standing of girl and v ' kc cause It to give off a dlsagree- men students at Indiana university A spot big enough to be visible to It makes a fellow feel a little sad ubie odor when burned. the naked eye is reported on the face shows that the girls are far better and old to pick up the A B C book at of old SoL Isn't there a celestial students than the men. Their average the toy counter and discover that, A France is alarmed because her beaaty parlor be can visit? Is almost 25 per cent higher. ? It is now stands for Airplane. tourist business dropj>ed off $100,000,- hard to get away from the fact that between the ages of fifteen to twenty- A blue serge suit, says a clothier’s 000 lust year and is trying to learn < Americanism: Teaching anatomy tbe five women progress much faster than ad. Is always a sensible choice. This the reason for it. Ordinarily the an first thing In a medical school: Shov is probably true, In the main, but sup nual Income from tourist amounts to ing a youth through a law course, who men. It seems to be human nature. pose one owns fox terriers, $600,000,000, most of which la that knows nothing about society. Young men may think themselves much balance of trade In her fuvor. smarter, but those ten years are the Not all the polar exploring has been In all the years of Its publication The French ¡>eoi»le are noted to stay period when women develop much we question whether tbe Congression at home, seemingly to be thoroughly dona. It still remains for somebody faster than men. to tell the world what Ilea on the al Record ever received a communica satisfied with their own country and “other side" of the South pole. tion signed Constant Reader. climate. People from other countries TbeTOmmerclal world Is waking up a ski slide 00 miles In length has It may come in time, although up like to travel around apd see the to the fact that war is a dead horse to now no document of any world Im world, hut not the French, who pre been constructed la Sweden, and plans ■ Dd that It has to be paid for dec portance has been drown up with a fer to let the world come to see them are already wall along, wa bear, for ade« after. There la a general con a stock exchange at the sum ml L pencil on a hotel tablecloth. jg)t seems tlqtt s<Hne of the visitors sensus that the politicians bad better have quit coming und that Is what One of the most distressing sl»hts* Tbe henpecked husband rises to ob not acquire nny more stale horse F rance. serve that royalty’s International mar meat, says the Loa Angeles Times. A we have occasion to look nt from day riages may be a blessing If the princess dead horse does not even make good to day Is a newspaper man trying to Very often, our idea of wasted can’t speak her spouse's language. write with a bard lead pencil. fertilizer And the after odor is sp time is two lawyers arguing a case iling. Somebody* has to bury it. toallini When told that medical science In before a judge. In Ireland they are turning empty le Sam does not enjoy being a Onde prisons Into radio stations, but we are the last century had added 17 years to h<V nu* undertaker. Reading of advert is: rtising is worth not In favor of sending radio an the expectancy of the average life, tbe Business Men say: “Advertising Pays” nouncers to Jail without a fair trial. office cynic aald, “la It called for?” while. w ». 1 Moro School Notes A tte n d a n c e Miss Belshee’s 5th and 6th grades won the attendance banner the 19th school w*eek, thus tieing with Miss Scruggs’ 7th and 8th grades for sec ond place, both rooms having been winners six times each. B a sk et From You to Her With Love B all The strong Lexington teams added another double victory to their list when their girls overcame ours with a 17-5 score, and their boys won 32 to 21, last Saturday night. The Lex ington boys have a quintet not easy to come up against, as other teams have found, for they are district champions in their section. They have won ten consecutive games this sea- n. A real fight is expected when Grass Valley and Moro meet in conflict Fri day night, Fbruary 8, on the home floor. These two teams, keen rivals, have not yet met this year. The feelings of the hasketball girls over the Lexington game, were some what assuaged by their 23 - 3 victory over Rufus on Tuesday of this week. H on or R oll CANDY Special Candies in Special Val entine boxes, priced from 15c to $3.00, are now ready. It’s a most happy surprise — that box of tempting, delicious candy on St. Valen tine’s Day — from our Store. It’s the one gift on this notable occasion that meets response from every recipient. We also have in supply Bulk Candy Hearts, Tiny Hearts for party or dinner favors, Motto Hearts for n penny and others two for a cent W e Suggest — that you order early, so as to avoid'any possible disappointment.. M oro C on fection ery The following grade school pupils have won a place on the honor roll W. A. RUGGLES, PROPRIETOR for the last six weeks period: Mildred Hanson, Maxine Henrichs, uxumtmmms: Mildred Alley, Dorothy Fraser, Lois Kenny, Evelyn McLachlan, Mary Pin kerton, Melba Thompson, Louise Bar- zee, Howard Conlee, Clifford Kenny, Lavonne Fuller, Frank Sayrs, Dean Pinkerton, Reatha Sayrs, (sia Gene Brisbine.Mearle Miller, Audrey Baker The name of Johnny Gentry was left off ^he high school honor roll last UNITED GROCERS week. OF OREGON. INC. The librarian of the high school will receive two points each six weeks to A Link in The United Chain of Grocer» ward the honor roll. Walter A. May & Son Cx M 111 □tore Wo. I ll R ead in g C ertificate« A certain amount of outside read ing is required each year of grade school children. When their reading is completed they receive a reading circle certificate. Quite a large num ber have already reached the require ment. In some cases double amount having been read. Certificates have been issued to the following:“ Clara Mersinger, Isla Gene Bris- bine, Rodney Truitt, Marjory Meloy, Kenneth Fuller, Billy Krueger, Lavon Fuller, Claudea Crites, Dean Pinker ton, Bobby Christianson, Lyle Na- house, Frank Sayrs, Clifford Kenny, Robert Gillmor, Gertrude Gillmor, Beth Mersinger, Dorothy Fraser, Lois Kenny, Doris Morrison, Helen Strong, How'ard Conlee, W alter Barnes, Lloyd Henrichs, Austin Foss, Ross Coppock, Evelyn Hastings. B oy Dealing in “Merchandise of Merit’’ Comprising Mens’ Clothing and Shoes Fresh Vegetables, Bakery, and Lunch Goods School Books and School Supplies C itru s 3 Staple and Fancy Groceries SOAP 3 Citrus Granulated Soap, . . . . two large pkgs................... 59c- Watch our Hand Bills for Friday, • im /a iii ta d t Saturday and Monday Specials. *. - \ .< • « J C r a ir t r t t t m n i i t i t n n i n t n r t n t n i t t t m * ntt:::: Kerr Gifford & Co., Inc. S co u t A n n iv e r ia r y W eek The week of February 7 to 13 will be a big one for boy scouts, when an niversary week for that organization will be observed. The local scouts have chosen as their project for the occasion the display of pictures, car vings, suits, m erit badges, etc., in the window of a downtown store. On Sat urday evening, February 8, over the network of the National Broadcast ing company, the Scout Oath and Law will be presented by a national speak er, probably President W alter W. Head, from Chicago, 111. Mr. Belcher, district scouting executive, will per sonally meet all of the boys at the Moro schoolhouse on Saturday, Feb ruary 8. L ew a C am p F ire N ew» The Lewa Camp Fire held its regu lar meeting January 28, at the school- house. The girls arc getting along well on the progress chart. The can dy th at was sold January 24 netted a profit of $2.55, although only four girls brought candy. These girls will have their honor beads paid for a. the coming ceremonial meeting. It was also decided that we would have our tea on February 8, Mildred Adams and Mildred Alley were ap pointed on the decorating committee. Marjorie Byers was appointed cashier. The ones who have tables together are: Flora Williams and Mary Pin kerton; Evelyn Hastings and Gene vieve Nahouse; Alma Fuller and Doris Davis; Mildred Alley and Mildred Adams; Maxine Henrichs and Mildred Hanson. Mildred Hanson, Scribe. Phone Moro 201 E C. Cluster, Manager Dealers In — Grain, Grain Bags and Twine Mill Feed -.Rolled Feed-Poultry Feed Life, Fire and Grain Insurance Hotel Moro “ The House of Good Will Owned by the City of Moro Operated for the Benefit of the Traveling Public and Sherman County Community It is said that a movement for the revival,,of whiskers has been started In France. However, anybody who was In France last summer can tell you Hint whiskers there were never In such a lost stale as to Justify the use of the word ‘‘revival.” Statesmen owe a strong gratitude to the magazines which provide liberal compensation for the privilege of re verting In a literary vein to boyhood’s hoppy hours. The June bride was In tears again, tils morning. It seems Wilbur set tbe eeffee pet down on one of her waffles,. t.Xnklng It was an asbestos pud. Evidence that the Eskimos and American Indians are closely related Is expected by Doctor Hrdllcka. It is a subject of great Importance to science, though probably of little mo ment to the Eskimos or tthe Indians. A b In so many m atters/tbe persons who seem most closely concerned In a studious enterprise a re , apparently least Interested. Under the Personal Management of E. E. LARIMORE Formerly of The Hotel Oregon, Portland DINING ROOM OPEN USUAL MEAL HOURS K»* • , tccoceocosoooeeoecc'y Independent Warehouse & Milling Co. R. H. McKean; Manager, Wasco, Oregon DEALERS IN Lime, Plaster, Cement, Cedar Posts, Builders Supplies, Lumber, Wood, Coal and . Hay Of the 15,115,(MX) bags of coffee ex MANUFACTURERS OF ported from one country alone In 1027 more than half came to the United States And of that half about a third came on tbe tdGleMisuse colored and semi solid ut the bottom of the cup. * ^^cooccojocoo&oooez-ooooocooocccoocooooooooooooooooer M I L L F E E D ,A N D F L O U R X A ? ’ :r f -
