The Sherman Cotinty Observer, Moro, Oregon«
Friday, February 7, 1930
-S!
f
f Advertising - Key to Success
\
S p e c ia lis t
Says
C o a n e c tio n
B u sin e s s
It
That
to
Is
C h it f
A llo w s
“ S p a rk ”
.
Advertising is the connection be
tween the merchandise “power house”
end general public which makes the
contact that allows the business to
“spark”, explains H. T. Vance, head
of the department of advertising and
selling at Oregon State College, and
leader of business institutes all over
the state.
The only other two ways of con
tacting the public, he explains, are
through personal selling and through
display, and only newspaper or other
advertising can reach out thro gh the
rural districts and beyond to get tht
people within range of a sT,re itself.
Professor Vance say^ three things
are necessary in making :ny adver
tising effective. The f»: •*
that
the merchant should know t.e needs
of his customers. He must tht!1. have
the goods to meet these neeus,
finally select the right advertising
medium to reach the public.
Advertising can be greatly improv
ed by keeping abreast of the times
says Professor Vance. He agrees with
other authorities who say that ad
vertising copy must recognize the
modern speed age, that it should be
frank, truthful and free from the
wild statements and exaggerations
brought about by comparative prices.
One of the best methods now and
then is to use advertisements to “sell”
the store and its advantages rather
than just merchandise to the public.
Growing Pea* Profitably
Over on the Pacific coast where
Tillamook and Lincoln counties bor
der on each other, some enterprising
citizens have been making good
money growing garden peas. It was
discovered a couple years ago that
the salt breezes of the Pacific, or
some other gracious influence of old
ocean, imparted to the peas a delic
ious sweetness not possessed by such
products anywhere else, also that it
was possible to produce almost a con
tinuous crop the year around, as has
been the case this year notably, so
one man in particular has had wonder
ful success on a tract of beach land
near Ocean lake, where he cultivated
27 acres this year. Other neighbors
similarly situated have joined in the
industry.
The peas find ready
demand at hotels and restaurants
where their taste and flavor are at
once discovered, but ’if the crop is
extended very much a cannery at
some convenient point will be neces
sary.
Grain Grower* W ill Meet
Next W eek at The D alles
G o v . M c K e lv ie ,
M em b e r,
F e d e ra l
W ill
H o ld
F a rm
Two
B o a rd
O re
gon M e e tin g « N e x t T h u r s d a y
Looking
Forward
An optimistic disposition is a source
of happiness to its possessors and of<
passing pleasure to those who come
in contact with them. At the close
of a prolonged dry season that left
eastern Oregon parched, John Crad
dock, for years a successful stock-
man of Harney county, gives out
thjs consolatory reflection through
the Canyon City Eagle: “Of course,
It’s dry, and it will Be until it rains,
and that may be next summer. I
have seen seasons like this, only a
whole lot dryer, and then in January
it commenced to snow and kept it up
until the summer rain set in and it was
so wet that the farmers could not
put up their big hay crops. Nature
knows her stuff and she knows when
to sprinkle the rain and when to wet
up the ground. My prediction is that
in the summer of 1930 and also in
1931 there will be bumper and record
hay crops. Things are just right now
for a wet spring.” 1
Ex-Governor Samuel R. McKelvie,
federal farm board member, will ad-,
dress grain growers and other inter-/
ested people at the civic auditorium
in The Dalles, Thursday, February 13,
in the forenoon. The meeting will
start at 9:30 and the main speaker
will appear on the program at 10:00.
Governor McKelvie is a former
governor of Nebraska and represents
the grain industry of the United
States on the federal farm board. His
talk will be on the National Grain
(Corporation and the regional organi
sation, the North Pacific Grain Grow
ers.
Following the meeting the speaker
and farm organization leaders will be
guests of The Dalles Kiwanis club at
their regular Thursday noon lunch
eon. An effort is being made to
Eggs Laid By Command
broadcast this meeting by remote con
Kipling’s Sound Advice trol through the Oregonian radio sta
They are still finding It difficult In
tion K G W.
There was a time when Rudyard
Wm. A. Schoenfeld, of Portland, Russia to provision the Industrial cen
Kipling’s poems about world events northwest representative of the farm ters. It Is mostly, of course, the
yyere, as Mr. Dooley remarked, “hot board, will accompany Governor Mc fault of the læaSùnts. . . . Commis
off the bat." He managed to get Into Kelvie on his northwestn tour, which sur s aud commissariats must step In
tbe fighting in most of the contro only lasts four days. His schedule ip and teach them their business, says
versies that were disturbing Individ thia section is: Spokane, February the London Times. Three months ago
uals and peoples. Nowadays, Mr. Kip 10; Pullman, Wn., and Lewiston, they said : Let there be rabbits, mb
ling is very successful In keeping out Idaho, February 11; Walla Walla, bits tn millions, pedigree rabbits,
of public notice, but In bis rare ap February 12; The Dalles and Arling canned rabbits, rabbit literature, rab
bit films, rabbit propaganda. Rabbits,
pearances he usually says something ton, February 13.
that is worth thinking about He has
It is also expected that Senator F. conjurors, and all concerned set to
Just made a speech to some school J. Wilmer and H. E. Goldsworthy, work with a will but the rabbit
bojs at the dedication of «‘ new school president and secretary of the North scheme is not to mature till 1934,
tn England, In the course of which he Pacific Grain Growers, will be pres and meanwhile . . . one must e a t
Gradually we are beginning to be
So now it Is to be hens: bens on a
remarked that “most Injustice Is not ent at the meeting.
lieve that mny be n couple of hundred
“pan Soviet scale.” A deputy-commis-
indicted
deliberately,
but
because
peo
C. A. Harth of The Dalles and John
years ago tffere the “good old days,”
sar very happily named Khinchuk has
after all. In an account of the “suffo ple do not tuke the trouble to think Withycombe of Arlington, Oregon Issued the flat; the commissariat of
tMngs
out."
That
Is
a
good
sentence
committee, have charge of arrange
cation" of the curative powers at
agriculture has organized the scheme
for radicals and reactions!res to pon ments for the meetings in this state.
’I’assy, once a famous "cure" visited
The results are sure to be Impres
by belles and beaux of the Eighteenth der over, says the Boston Post. They
sive. When tbe hens of Khinchuk
talk
a
good
deal
about
“conspiracies
century, and now almost smothered
chuck-chuck In their millions over
and
"plots,"
but
these,
as
Kipling
says,
Is
a
natural
prelude
to
A
fast
Ilf»
by the buildings of a Parisian suburb,
their billions of eggs In the “con
la the statement, ‘‘Benjamin Frank are not so important in perpetuating slow Minsk*.
trolled nests," then will Khinchuk
Injustices
ns
the
failure
of
people
to
lin here secured a unique collection
About wfifre» would a fellow have chuckle, and the eyes and other por
of women s garters.” And we used to think. We could rid ourselves of
to
go these days to get a stone In his tions of good Bolshevists swell with
be told In the histories that lie was good many abuses if we would think Shoe?
-
fatness.
more
and
talk
less.
4
over there to obtain support for the
-----------------------
: __ _______ u-.__
cause oi American Independence.
A clever girl must be extremely
When a dog proclaims Its owner
On the enthusiastic occasion of the clever in order to be able to look as
ship
you may take its word for 1t—or
twelfth
anniversary
of
Bolshevism,
ac
though she were not
The police reporter, regardless of
Its wag, Its smile, Its Joyous reeogni
cording
to
the
account
from
Moscow,
diplomacy and finance, makes the first
A person who calls a pumpkin a tion, to be more specific. Recently
page story that everybody reads. Ele the Soviet government, “to bring the
’’pump-kin" probubly wouldn’t care for another dog, a houn* dog named
event
closer
to
the
hearts
of
the
peo
mental humanity remains supreme in
that type of pie anyway.
Sam. was recoxered from a thief be
Interest and vindicates the'* poet*« ple . . . gave bread and meat at
cause the dog Identified Its owner to
assertion, “The proper study of man cost price to every member of the
In view of the modern craze for the
the satisfaction of the police. Human
population holding bread cards."' Joy nude, It seems odd that the naked
kind is roan.”
witnesses may perjure themselves,
was unbounded, says the Portland truth Is not more popular.
they may be In doubt Even when
Curiosity arises as to whether the Oregonian. The parade was 12 miles
long.
Meat
at
cost
price.
Iteal
fteat
Radio tenors who are “tiptoeing they speak knowingly and truthfully
very small number of people who un
A
And
bread.
Please
not.
to
forget
the
through
the tulips” at this time mny they sometimes are suspected.
derstand the Einstein theory has in
horse
has
no
way
of
telling
us
unmis
catch
cold
and
become
baritones.
creased. It Is a fascinating research brend. Bread and meat at cost price
takably who Is his master. A cat Is
which should lure the general imagina to tlie holders of bread' cards. After
Mr. Trotsky wants permission to so either indifferent or is fickle In its
12 years of benevolent Bolshevism the
tion. But so many would rather do
attachments. But a dog makes no
Russians have attained to this roost journ In Holland. In case of a leak
cross-word puzzles.
mistakes in recognition and his dem
signal accomplishment—a square meal In the dike he could put his foot In It.
onstration Is beyond question. Even
on tbe anniversary of the birth of the
When the photographer told the
AU In all, possibly nothing cun he Soviet. Quite often the Soviets tell
If he hug been abused and should
office cynic to look pleasant, the office
older than old lettuce.
disowD his master, he nevertheless is
us that they are getting along fa
cynic asked him to give blm a reason.
true. HI b is a language of affection,
If Afghanistan would he Interested raously. On the evidence now afford
an
expressive, convincing language.
ed
we
are
ready
to
vow
they
are.
In
“1 told my troubles to my bankers,”
In a theme song, there is “King for a
deed. In another 12 years or so they remarked a man on the bus thia morn
Day."
ing, "and there wasn’t a wet eye In the
Although 384 persons were killed
may progress to pie.
room.”
In airplane accidents In the United
Carl Van Doren, author, says one
has to be a little crazy to write a
Stutes last year, a writer in the cur
The simple life, It seems, Is not all
It is estimated that It would take
book. A little?
.
rent Review of Reviews demonstrates
It has been cracked up to be. Instead an old fashioned deep bass soloist to
that traveling by a modern transport
of ensuring a peaceful old uge, there handle a theme song for thia stock
This Is the time of year when starry
airplane
Is practically as safe as trav
is
a
sinister
something
In
simplicity
market.
nights are regularly succeeded by
eling by automobile, traj^ or steam
that
worms
Its
way
Into
tbe
system
cloudy days.
until eventually the average simple-
The name of Mexico’s aew presi ship. Only 13 of these 384 casualties
dent, Ortiz Rubio, would easily lend
occurred to passengers on authorized
Tbe kind of a cruising taxicab we lifer starts wearing straw In his hair
air lines. The vast majority of those
especially object to Is the kind we are Nobody has .explained exactly why Itself to a new chrysanthemum or a
a passenger In.
figuring in accidents were stunt fly
this should be. Perhaps It Is that the prize bull.
/
-----------------------
simple life engenders a simple mental
ers amateurs who had not learned
The prince of Wales has taken to
An eight-hour day In some Ameri Ity. On the other hand. It may be
how to handle their planes, army and
can homes would strike their alleged that the simple life Is not nlwnyg as knitting, a safer pastime for the heir
navy flyers engaged In experlmenta
to
a
throne
than
some
he
has
followed
inmates as medieval.
simple as we are led to believe, says In the past
tion and others following the more
risky branches of aviation. When you
We cannot decide which is worse; the Johannesburg Sunday Times
What we do not understand clearly,
book passage in a recognized trans
to say that a man means well, or to Again, there may be some truth In
in the Russian-Chinese argument over
Professor Erskine’s dictum thut
port plane, your chance of being killed
call him a “titular leader."
you live In a country cottage there Is a railroad, is why the Japanese haven’t
is only 1 In 4,000. That safety margin
Photographs of the sun and Its new a grave danger that you will look at opened a bus line.
ought to be nearly wide enough to
spots suggest that Old Sol is suffering yourself and become neurotic." There
It Is impossible to believe that long suit anybody.
from a bad attack of the measles.
are many Po whom that might well be skirts will really and truly come in
applicable, but somehow It seems too They will hide too much that women
Gone Is the singing Irishman of the
In Utopia, we believe that a brow
unflattering
for
general
acceptance.
old
romantic drama—the broth of «
like
to
have
admired.
beating lawyer is sent up now and
boy who properly resented the Indlg
then for contempt of tbe witness.
Rust, that eternal foe of the house
A large compensation In the life of nity of having to pay rent, says the
A doctor warns trained nurses holder, has a real use In life. Tour the Greek professor is that he is rare Cincinnati Tlmes-Star. Aubrey Boucl-
against marrying men who will use gas company finds It wholly Indispen ly faced with the problem of cutting
cault, Chauncey Olcott and Andrew
them ns meal tickets. Why only sable. Certain plants specialize In his squad down to 35.
Mack were outstanding figures of an
nurses?
making aud selling this material, ac
agreeable school, and “Con and Shau-
It is considered likely that the Los
The Hartford Courant tulks aliout cording to a writer In "Gas Logic." Angeles motorist who started his car gran” was a characteristic vehicle.
Great
piles
of
pieces
of
Iron
are
the need for^smali coins. In tills part
by buljding a fire under it got his ap “Spurlos versenkt?” Not quite. The
phenomenon Is one of metamorphosis
of the world all sorts of coins are heaped upon a foundation of pine prenticeship with mules.
chippings. which also are Interspersed
rather than of disappearance. Pret
needed.
throughout tbe heap. Salt water is
ty nearly every theatrical and movie
One thing this country needs Is few
Maybe some of the tilings tbe Chi pumped over tbe Iron piles exposed to er “surveys" to find out what is the
character of the time Is a Larry, or
nese did were Illegal, but it is difficult the air. The pieces soon turn hrown matter, and more remedial action
Terry, or Mike. When a girl goes on
to he strictly legal In dealing with a and the pile Is then spaded to expose along common-sense lines.
the stage and assumes a professional
burgliir.
the chips underneath. The process
name, Instead of adopting ‘that of
The suggestion to raise boys on the
Gwendolyn—as used to be the rule—
On a day when there was not much continues until the entire pile is re farm In order to prevent crime offers
Your gas company
like as not she calls herself Nora.
news, a correspondent wires that some duced to rust
a solution to the problem of declining
one In Prague has lived two months passes gas over the rust, thereby re acreage under cultivation.
with no tirnln.
moving Impurities, which would other-
The average standing of girl and
v ' kc cause It to give off a dlsagree-
men students at Indiana university
A spot big enough to be visible to
It makes a fellow feel a little sad ubie odor when burned.
the naked eye is reported on the face shows that the girls are far better
and old to pick up the A B C book at
of old SoL Isn't there a celestial
students than the men. Their average
the toy counter and discover that, A
France is alarmed because her beaaty parlor be can visit?
Is almost 25 per cent higher. ? It is
now stands for Airplane.
tourist business dropj>ed off $100,000,-
hard to get away from the fact that
between the ages of fifteen to twenty-
A blue serge suit, says a clothier’s 000 lust year and is trying to learn < Americanism: Teaching anatomy tbe
five women progress much faster than
ad. Is always a sensible choice. This the reason for it. Ordinarily the an first thing In a medical school: Shov
is probably true, In the main, but sup nual Income from tourist amounts to ing a youth through a law course, who
men. It seems to be human nature.
pose one owns fox terriers,
$600,000,000, most of which la that knows nothing about society.
Young men may think themselves
much balance of trade In her fuvor.
smarter, but those ten years are the
Not
all
the
polar
exploring
has
been
In all the years of Its publication The French ¡>eoi»le are noted to stay
period when women develop much
we question whether tbe Congression at home, seemingly to be thoroughly dona. It still remains for somebody
faster than men.
to
tell
the
world
what
Ilea
on
the
al Record ever received a communica
satisfied with their own country and “other side" of the South pole.
tion signed Constant Reader.
climate. People from other countries
TbeTOmmerclal world Is waking up
a ski slide 00 miles In length has
It may come in time, although up like to travel around apd see the
to the fact that war is a dead horse
to now no document of any world Im world, hut not the French, who pre been constructed la Sweden, and plans
■ Dd that It has to be paid for dec
portance has been drown up with a fer to let the world come to see them are already wall along, wa bear, for
ade« after. There la a general con
a
stock
exchange
at
the
sum
ml
L
pencil on a hotel tablecloth.
jg)t seems tlqtt s<Hne of the visitors
sensus that the politicians bad better
have quit coming und that Is what
One of the most distressing sl»hts*
Tbe henpecked husband rises to ob not acquire nny more stale horse
F rance.
serve that royalty’s International mar meat, says the Loa Angeles Times. A
we have occasion to look nt from day
riages may be a blessing If the princess
dead horse does not even make good
to day Is a newspaper man trying to
Very often, our idea of wasted can’t speak her spouse's language.
write with a bard lead pencil.
fertilizer And the after odor is sp
time is two lawyers arguing a case
iling. Somebody* has to bury it.
toallini
When told that medical science In before a judge.
In Ireland they are turning empty
le Sam does not enjoy being a
Onde
prisons Into radio stations, but we are
the last century had added 17 years to
h<V
nu*
undertaker.
Reading of advert
is:
rtising
is worth not In favor of sending radio an
the expectancy of the average life, tbe
Business Men say: “Advertising Pays”
nouncers to Jail without a fair trial.
office cynic aald, “la It called for?”
while.
w
». 1
Moro School Notes
A tte n d a n c e
Miss Belshee’s 5th and 6th grades
won the attendance banner the 19th
school w*eek, thus tieing with Miss
Scruggs’ 7th and 8th grades for sec
ond place, both rooms having been
winners six times each.
B a sk et
From You
to Her With Love
B all
The strong Lexington teams added
another double victory to their list
when their girls overcame ours with
a 17-5 score, and their boys won 32
to 21, last Saturday night. The Lex
ington boys have a quintet not easy
to come up against, as other teams
have found, for they are district
champions in their section. They have
won ten consecutive games this sea-
n.
A real fight is expected when Grass
Valley and Moro meet in conflict Fri
day night, Fbruary 8, on the home
floor. These two teams, keen rivals,
have not yet met this year.
The feelings of the hasketball girls
over the Lexington game, were some
what assuaged by their 23 - 3 victory
over Rufus on Tuesday of this week.
H on or R oll
CANDY
Special Candies in Special Val
entine boxes, priced from 15c to
$3.00, are now ready.
It’s a most happy surprise — that box of
tempting, delicious candy on St. Valen
tine’s Day — from our Store. It’s the one
gift on this notable occasion that meets
response from every recipient.
We also have in supply Bulk Candy Hearts, Tiny Hearts for party
or dinner favors, Motto Hearts for n penny and others two for a cent
W e Suggest — that you order early,
so as to avoid'any possible disappointment..
M oro C on fection ery
The following grade school pupils
have won a place on the honor roll
W. A. RUGGLES, PROPRIETOR
for the last six weeks period:
Mildred Hanson, Maxine Henrichs,
uxumtmmms:
Mildred Alley, Dorothy Fraser, Lois
Kenny, Evelyn McLachlan, Mary Pin
kerton, Melba Thompson, Louise Bar-
zee, Howard Conlee, Clifford Kenny,
Lavonne Fuller, Frank Sayrs, Dean
Pinkerton, Reatha Sayrs, (sia Gene
Brisbine.Mearle Miller, Audrey Baker
The name of Johnny Gentry was
left off ^he high school honor roll last
UNITED GROCERS
week.
OF OREGON. INC.
The librarian of the high school will
receive two points each six weeks to
A Link in The United Chain of Grocer»
ward the honor roll.
Walter A. May & Son
Cx
M 111
□tore Wo. I ll
R ead in g C ertificate«
A certain amount of outside read
ing is required each year of grade
school children. When their reading
is completed they receive a reading
circle certificate. Quite a large num
ber have already reached the require
ment. In some cases double amount
having been read. Certificates have
been issued to the following:“
Clara Mersinger, Isla Gene Bris-
bine, Rodney Truitt, Marjory Meloy,
Kenneth Fuller, Billy Krueger, Lavon
Fuller, Claudea Crites, Dean Pinker
ton, Bobby Christianson, Lyle Na-
house, Frank Sayrs, Clifford Kenny,
Robert Gillmor, Gertrude Gillmor,
Beth Mersinger, Dorothy Fraser, Lois
Kenny, Doris Morrison, Helen Strong,
How'ard Conlee, W alter Barnes, Lloyd
Henrichs, Austin Foss, Ross Coppock,
Evelyn Hastings.
B oy
Dealing in “Merchandise of Merit’’
Comprising Mens’ Clothing and Shoes
Fresh Vegetables, Bakery, and Lunch Goods
School Books and School Supplies
C itru s 3
Staple and Fancy Groceries
SOAP 3 Citrus Granulated Soap, . . . .
two large pkgs................... 59c-
Watch our Hand Bills for Friday,
• im /a iii ta d t
Saturday and Monday Specials.
*.
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.< •
«
J
C
r a ir t r t t t m n i i t i t n n i n t n r t n t n i t t t m
*
ntt::::
Kerr Gifford & Co., Inc.
S co u t A n n iv e r ia r y W eek
The week of February 7 to 13 will
be a big one for boy scouts, when an
niversary week for that organization
will be observed. The local scouts
have chosen as their project for the
occasion the display of pictures, car
vings, suits, m erit badges, etc., in the
window of a downtown store. On Sat
urday evening, February 8, over the
network of the National Broadcast
ing company, the Scout Oath and Law
will be presented by a national speak
er, probably President W alter W.
Head, from Chicago, 111. Mr. Belcher,
district scouting executive, will per
sonally meet all of the boys at the
Moro schoolhouse on Saturday, Feb
ruary 8.
L ew a C am p F ire N ew»
The Lewa Camp Fire held its regu
lar meeting January 28, at the school-
house. The girls arc getting along
well on the progress chart. The can
dy th at was sold January 24 netted a
profit of $2.55, although only four
girls brought candy. These girls will
have their honor beads paid for a.
the coming ceremonial meeting.
It was also decided that we would
have our tea on February 8, Mildred
Adams and Mildred Alley were ap
pointed on the decorating committee.
Marjorie Byers was appointed cashier.
The ones who have tables together
are: Flora Williams and Mary Pin
kerton; Evelyn Hastings and Gene
vieve Nahouse; Alma Fuller and Doris
Davis; Mildred Alley and Mildred
Adams; Maxine Henrichs and Mildred
Hanson.
Mildred Hanson, Scribe.
Phone Moro 201
E C. Cluster, Manager
Dealers In —
Grain, Grain Bags and Twine
Mill Feed -.Rolled Feed-Poultry Feed
Life, Fire and Grain Insurance
Hotel Moro
“ The House of Good Will
Owned by the City of Moro
Operated for the Benefit of the Traveling Public
and Sherman County Community
It is said that a movement for the
revival,,of whiskers has been started
In France. However, anybody who
was In France last summer can tell
you Hint whiskers there were never
In such a lost stale as to Justify the
use of the word ‘‘revival.”
Statesmen owe a strong gratitude to
the magazines which provide liberal
compensation for the privilege of re
verting In a literary vein to boyhood’s
hoppy hours.
The June bride was In tears again,
tils morning. It seems Wilbur set tbe
eeffee pet down on one of her waffles,.
t.Xnklng It was an asbestos pud.
Evidence that the Eskimos and
American Indians are closely related
Is expected by Doctor Hrdllcka. It is
a subject of great Importance to
science, though probably of little mo
ment to the Eskimos or tthe Indians.
A b In so many m atters/tbe persons
who seem most closely concerned In
a studious enterprise a re , apparently
least Interested.
Under the Personal Management of
E. E. LARIMORE
Formerly of The Hotel Oregon, Portland
DINING ROOM OPEN USUAL MEAL HOURS
K»* • ,
tccoceocosoooeeoecc'y
Independent Warehouse
& Milling Co.
R. H. McKean; Manager, Wasco, Oregon
DEALERS IN
Lime, Plaster, Cement, Cedar Posts, Builders
Supplies, Lumber, Wood, Coal and . Hay
Of the 15,115,(MX) bags of coffee ex
MANUFACTURERS OF
ported from one country alone In 1027
more than half came to the United
States And of that half about a third
came on tbe tdGleMisuse colored and
semi solid ut the bottom of the cup. * ^^cooccojocoo&oooez-ooooocooocccoocooooooooooooooooer
M I L L F E E D ,A N D F L O U R
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