Image provided by: Coquille Public Library; Coquille, OR
About The Coquille Valley sentinel. (Coquille, Coos County, Or.) 1921-2003 | View Entire Issue (June 21, 1929)
rtÜÖAT. JVN1 SI. !•». The Sentinel The TOWN DOCTOR (The Doeter of Towns) MAJ ESTIG Electric Radio New Models Just Out The last word in Radio. Proclaimed at the Chicago Radio Show as the outstanding Radio for 1929-30. Model 91—Lowboy—with tubes Modal 92—Highboy—with tubes Model 181—Combination Investigate the New Majestic before you buy. WHITHER RADIO ADVERTISING? ... ' =»— Radiocastors, it is reported, are regarding with anxiety, and even viewing with alarm, a growing pro portion of commerical information in the programs that are being put on the air. Radio listeners hsve also noticed this tendency. A compre hensive inquiry by the Radio Manu facturers’ Association, putting the question to all sorts and conditions of listener, indicates that ths invisible audience is so easily bored by the in visible salesmen that in many cares the impulse to turn on the rsdio is being weakened and in many others an impulse to turn it off is being en couraged. Such reactions evidently do not lead to the purchaaing of new radio aeta; they raise a cloud on the horizon that threatens the hitherto sunny landscape of the radio industry. But the advertisers who sponsor pro grams and pay for the radiocasting are apparently unaware of thia cloud. The initial practice of depending upon the entertainment to make'grateful Listeners think well of the aponaor and become therefore the more likely to buy his product is being enlarged by this more active salesmanship. Re sults in many cases seem to have jus tified the original practice and made the radio a valuable help to other forma of advertising. The enlarge ment apparently is an error of judg- ment. It is, of course, not surprising that advertisers should be tempted to in troduce more and more direct adver tising. But here in practice two ideals come into immediate conflict. The ideal of the listener is all pro gram; the ideal of the advertiser is all advertisement More than that, the two parts of the radiocast are of ten ludicrously inharmonious. The salesman incongruously interrupt* the musician; the interruption appar ently is as much resented by the in visible audience as it would be if it occurred in a concert hall. Multiply such interruption, and perhaps the in visible audience will invisibly retire. The necessary program—for it is generally admitted that no appreci able public would purchase receiving sets for the sole purpose of listening to advertisements—in proportion as it is successfully entertaining the listen ers, makes direct advertising more in-' trusive. It would appear also that Brewster Valley there is material for savants in a comparative study of spoken and A number of the Brewster Valley printed advertising. May not a slo people attended the State Grange con gan, for example, be effective in print tention at Myrtle Point last week. and tiresome when repeated vocally? Mrs. Lester Mayse started Friday It is an appalling possibility in ra for Astoria, Ore., to visit her mother, dio that a speaker might conceivably Who is very ill. Mrs. Jones and think he was addressing a vast sudi- Hazel Taylor are keeping house for ence and yet only be talking to him Lester while Mrs. Mayse is away. self. This possibility, apparently, is Esther Crowley has accepted a posi iyrhat the radiocasters and the radio tion in the Coquille Hotel cafe and manufacturers believe the advertisers entered on her new duties Friday. are in danger of leaving out of con Edwin Crowley made a trip to Co sideration. They apprehend a time quille Friday. when the announcer might appropri „ Mr. and Mrs. Henry Carver started ately say, “There will now be a brief Friday for Washington to attend a pause in thia advertisement * during meeting of the Foursquare church. which the orchestra will play.**— Mr. and Mrs. Julius Benham and J. R. Christian Science Monitor. Benham also left for Yakima, Wash., OERDING HARDWARE for Demonstration in your Home. Coquille, Oregon on all Machine Work and Electric Welding Trott, Lloyd Downs, Ralph Scar- Eighth Grade Graduates * The following is a list of the eighth boroughJ^Forn Shields, Elva Crib bins, Vena England, Pearl Tennant, grade graduates, last month and this, Marion Taylor, Loraine Shiite. as compiled and just released by Bridge—Charles West, Ovid Bryant. County School Superintendent Mul key, for schools in the Coquille valley: Coquille—Usruia Arrell, Delores Belloni, Donald Burch, Lois Forsythe, Frederick Fuhnnan, Guo Gailaa, Chas. Gaslin, Winnie Henderson, Clarence Ireland, Norman Jacobson, Margaret King, LaVeme Knife, John McCarthy, Madeline McKeown, Robelie Odor kirk, Eleanors Oerding, Elizabeth Pierce, Helen Robinson, Pat Savage, Margaret Staninger, Olivo Stewart, Rita Varney, Dorothy Wiggins, Viva Wood, Carol Young. Broadbent— Milton, Bell, Cornelia Clausen, Ruth Donald, Edith Lilien- thal, Theckla Moll, Lloyd Smith, I Aileen Dement, Josephine Robbins, Henry Whobrey, Glen Wolf. Arago—Agnes Aasen, Ruth Meit ner, Shelby McAllister, Parm Patrick, Lois Schroeder. I Riverton—Wendall Cook, Irene Cusic, Lewis Floyd, Harold Houston, Howard Schroeder, Ray 8mith, Fran cos Tucker. Cunningham— Rose Gwen Martin dale, Elwyn Nosier. Parkersburg—Verna Haga, Velds Hahn, Fred Hull, Marvel Smith, Paul ine Miller. Trespass Notice#, printed on cloth, Fat Elk—Lorene Clark, Ethel Roth, for sale at this office. Alfred Plaep. Randolph—Georgia Philpott. Riverside—June Baker, Harold Ber ry, , Viola Johnson. Lee—Frances Barton, Elisabeth Harrison, Leanna Schroeder. Fairview—Sam Kohnher. Gravel F<Jrd—Elton Clinton, Iris Clinton, Violet Bright, Mildred West Powers—Margaret Benoo, Bernice Briggs, Waive Davis, Millard Hub bard, Grace Morris, Bonnie Noah, George Powers, Donald Rawlins, Ger ald Saint, Dortha Sell, Peter Serafin, Eileen Shepherd, Gladys Tanner, Ruby Woodring, Mary Dunham. TWO DAYS ONLY Myrtle Point—Cecil Barker, Sybil Cooper, Gilda Dieta, Karrol Christen- Sunday for the same purpose. WHO TOWN DOCTOR IS Percy Krewson, a graduate of the len, Letha Hazelton, Marion Lakey, The Town Doctor, whose editorials Bible university at Eugene and an or Frieda James, Grace Parry, Velma Mr. C. F. Redlich, the successful ex have been running in The Sentinel dained minister of the Christian Rogers, Naomi Roberts, Janet Mar pert says The “Perfect Retention Shields’* for several weeks, was once asked Church, spoke to a large and appre tin, Billie Lund, Blanche Massie, Rob the direct question, "Who is the ciative audience at the community ert Steele, Stanley Steinhoff, Leonard hold the rupture perfectly, no matter what position the body assumes or Town Doctor and just what does he building both Sunday morning and I Shelton, —i, Zelma Zelma Thompson, Thompson, Albert how heavy a weight you lift. They do?** His answer was: evening. I Volkmar, Elmer Ocheltree, Gene- give instant relief, contract the open ing in a remarkably short time and "The Town Doctor is a physician, Mr. and Mrs. O. M. Durrell, from I vkve Norrie. strengthen the weak tissues (the real surgeon and diagnostician to Sick Baldwin Park, Calif., who are stop I Norway—Eva Schroeder, Theda oause of rupture) so that they fre Cities, Tired Towns and Vanishing ping at Myrtle Point, visited at the I Schroeder. quently recover their previous natural Villages, administering inoculations, Perley Crowley home Sunday and I ! Roy—Yvonne Cross, Virgil Harri. retaining power, needing no further outside support. Stomach trouble, vaccinations and injections of preven Monday. Mr. and Mrs. David Crow-1 son, Lenora Shull. backache and constipation often tives against community diseases of lay and family from Myrtle Point ! Shiloh—'Bernice Basmet Gwendo- caused by Rupture promptly disap- thought, deed, attitude and activities; also visited at the Crowley home Sun-1 lyn Shores. pear. Truly remarkable and prompt re prescribing antidotes, tonics, diets and day. Bandon—©onald Auer, Lon Bur- sults have been obtained not only with exercises that will revitalise, invig Genevieve Crowley left Sunday | ford, Margaret Gorton, Beryl Cox, recent and not fully developed rup orate, wake up and put pep into any morning for Ashland, where she goes I I William Gammg, Frank Henry, Clin tures but also with old, long neglected community suffering from Civic Pride to attend the summer session of the ton Ice, Emma Lorenz, Chloe Nes- Ingenious, recently perfected de Paralysis, Low Citisen Pressure, Ashland Norma] school. | bitt, Erwin Richert,' Lois Rosenblad, ‘Contemptuous Familiarity,* Civic1 Jessie Laird, of Coquille, and Mias Claude Sell, Dorothy Strong, Mary vices are now holding ruptures firmly which heretofore never had been re Dizziness, ‘Chronic I" Knocker-ttis,’ Doris Durrell, of Myrtle Point, visited Treadgold, Grace Whitaker, Gale and Myopia (short sightedness.)" '** friends in the valley Sunday. No elastic belts nor filthy legstrap« Woodworth, Robert A. Gardner. Mr. A. D. Stones, The Town Doctor, |, . Mrs. Fannie Alford _ ______ and __ Elwin A<-1 Prosper—Viola Bieoeke, * Arthur are I used. guarantee the durability of my is a man who has spent his life ia ford visited Mr. and Mrs. Manhail Ploap, Marjorie Ray. absolutely sweat and moisture proof, studying and analysing towns, cities 1 Alford Sundsy. Mrs. Marshall Al Valley View—Roy Rhule, ^Ferryl sanitsry appliances. and communities. Ho has traveled ford is very ill with heart trouble, Hughea, Alice Stanford, Lester Cun 75 per cent of ruptured children re cover completely through expert me over 400,000 mile* of United State* , having been confined to her bed for ningham, Howard Caudill. chanical treatment according to sta 8ittum—James Crowley, Eloise tistics. ,. , Do not waste your money on widely Crowley, Daniel Parka. Lcneve—Alios Conlogue, Ellis New advertised mail order contraptiona. You cannot fit yourself. ton, Eva Steele. C. F. REDLICH, Rupture Appliance Alder Crest—Ruth West Expert, Home office. M5 Boston Rupture Shield Expert Coming to Bridge—Iorella Curtis, Archie For Timken Bearings, Main Line Swivels and Logging Supplies All Guaranteed Get our Prices on Machine Work COME IN AND SEE US. for summer travel FRANK A. POOR, Agt ' flies,mosquitoes, roaches &mofhs, lice and many oiher insects STANDARD OIL COMPANY OF CALIFORNIA
