rtÜÖAT. JVN1 SI. !•».
The Sentinel
The TOWN DOCTOR
(The Doeter of Towns)
MAJ ESTIG
Electric Radio
New Models Just Out
The last word in Radio.
Proclaimed at the Chicago Radio Show as the outstanding
Radio for 1929-30.
Model 91—Lowboy—with tubes
Modal 92—Highboy—with tubes
Model 181—Combination
Investigate the New Majestic before you buy.
WHITHER RADIO ADVERTISING?
...
'
=»—
Radiocastors, it is reported, are
regarding with anxiety, and even
viewing with alarm, a growing pro
portion of commerical information in
the programs that are being put on
the air.
Radio listeners hsve also
noticed this tendency.
A compre
hensive inquiry by the Radio Manu
facturers’ Association, putting the
question to all sorts and conditions of
listener, indicates that ths invisible
audience is so easily bored by the in
visible salesmen that in many cares
the impulse to turn on the rsdio is
being weakened and in many others
an impulse to turn it off is being en
couraged. Such reactions evidently
do not lead to the purchaaing of new
radio aeta; they raise a cloud on the
horizon that threatens the hitherto
sunny landscape of the radio industry.
But the advertisers who sponsor pro
grams and pay for the radiocasting
are apparently unaware of thia cloud.
The initial practice of depending upon
the entertainment to make'grateful
Listeners think well of the aponaor
and become therefore the more likely
to buy his product is being enlarged
by this more active salesmanship. Re
sults in many cases seem to have jus
tified the original practice and made
the radio a valuable help to other
forma of advertising.
The enlarge
ment apparently is an error of judg-
ment.
It is, of course, not surprising that
advertisers should be tempted to in
troduce more and more direct adver
tising. But here in practice two
ideals come into immediate conflict.
The ideal of the listener is all pro
gram; the ideal of the advertiser is
all advertisement More than that,
the two parts of the radiocast are of
ten ludicrously inharmonious.
The
salesman
incongruously interrupt*
the musician; the interruption appar
ently is as much resented by the in
visible audience as it would be if it
occurred in a concert hall. Multiply
such interruption, and perhaps the in
visible audience will invisibly retire.
The necessary program—for it is
generally admitted that no appreci
able public would purchase receiving
sets for the sole purpose of listening
to advertisements—in proportion as it
is successfully entertaining the listen
ers, makes direct advertising more in-'
trusive. It would appear also that
Brewster Valley
there is material for savants in a
comparative study of spoken and
A number of the Brewster Valley
printed advertising. May not a slo people attended the State Grange con
gan, for example, be effective in print tention at Myrtle Point last week.
and tiresome when repeated vocally?
Mrs. Lester Mayse started Friday
It is an appalling possibility in ra for Astoria, Ore., to visit her mother,
dio that a speaker might conceivably Who is very ill.
Mrs. Jones and
think he was addressing a vast sudi- Hazel Taylor are keeping house for
ence and yet only be talking to him Lester while Mrs. Mayse is away.
self. This possibility, apparently, is
Esther Crowley has accepted a posi
iyrhat the radiocasters and the radio tion in the Coquille Hotel cafe and
manufacturers believe the advertisers entered on her new duties Friday.
are in danger of leaving out of con
Edwin Crowley made a trip to Co
sideration. They apprehend a time quille Friday.
when the announcer might appropri „ Mr. and Mrs. Henry Carver started
ately say, “There will now be a brief Friday for Washington to attend a
pause in thia advertisement * during
meeting of the Foursquare church.
which the orchestra will play.**— Mr. and Mrs. Julius Benham and J. R.
Christian Science Monitor.
Benham also left for Yakima, Wash.,
OERDING HARDWARE
for Demonstration in your Home.
Coquille, Oregon
on all Machine Work and
Electric Welding
Trott, Lloyd Downs, Ralph Scar-
Eighth Grade Graduates
* The following is a list of the eighth boroughJ^Forn Shields, Elva Crib
bins, Vena England, Pearl Tennant,
grade graduates, last month and this,
Marion Taylor, Loraine Shiite.
as compiled and just released by
Bridge—Charles West, Ovid Bryant.
County School Superintendent Mul
key, for schools in the Coquille valley:
Coquille—Usruia Arrell, Delores
Belloni, Donald Burch, Lois Forsythe,
Frederick Fuhnnan, Guo Gailaa, Chas.
Gaslin, Winnie Henderson, Clarence
Ireland, Norman Jacobson, Margaret
King, LaVeme Knife, John McCarthy,
Madeline McKeown, Robelie Odor
kirk, Eleanors Oerding, Elizabeth
Pierce, Helen Robinson, Pat Savage,
Margaret Staninger, Olivo Stewart,
Rita Varney, Dorothy Wiggins, Viva
Wood, Carol
Young.
Broadbent— Milton, Bell, Cornelia
Clausen, Ruth Donald, Edith Lilien-
thal, Theckla Moll, Lloyd Smith,
I Aileen Dement, Josephine Robbins,
Henry Whobrey, Glen Wolf.
Arago—Agnes Aasen, Ruth Meit
ner, Shelby McAllister, Parm Patrick,
Lois Schroeder.
I
Riverton—Wendall Cook,
Irene
Cusic, Lewis Floyd, Harold Houston,
Howard Schroeder, Ray 8mith, Fran
cos Tucker.
Cunningham— Rose Gwen Martin
dale, Elwyn Nosier.
Parkersburg—Verna Haga, Velds
Hahn, Fred Hull, Marvel Smith, Paul
ine Miller.
Trespass Notice#, printed on cloth,
Fat Elk—Lorene Clark, Ethel Roth,
for
sale at this office.
Alfred Plaep.
Randolph—Georgia Philpott.
Riverside—June Baker, Harold Ber
ry, , Viola Johnson.
Lee—Frances
Barton,
Elisabeth
Harrison, Leanna Schroeder.
Fairview—Sam Kohnher.
Gravel F<Jrd—Elton Clinton, Iris
Clinton, Violet Bright, Mildred West
Powers—Margaret Benoo, Bernice
Briggs, Waive Davis, Millard Hub
bard, Grace Morris, Bonnie Noah,
George Powers, Donald Rawlins, Ger
ald Saint, Dortha Sell, Peter Serafin,
Eileen
Shepherd, Gladys Tanner,
Ruby Woodring, Mary Dunham.
TWO DAYS ONLY
Myrtle Point—Cecil Barker, Sybil
Cooper, Gilda Dieta, Karrol Christen-
Sunday for the same purpose.
WHO TOWN DOCTOR IS
Percy Krewson, a graduate of the len, Letha Hazelton, Marion Lakey,
The Town Doctor, whose editorials Bible university at Eugene and an or Frieda James, Grace Parry, Velma
Mr. C. F. Redlich, the successful ex
have been running in The Sentinel dained minister of the Christian Rogers, Naomi Roberts, Janet Mar pert says
The “Perfect Retention Shields’*
for several weeks, was once asked Church, spoke to a large and appre tin, Billie Lund, Blanche Massie, Rob
the direct question, "Who is the ciative audience at the community ert Steele, Stanley Steinhoff, Leonard hold the rupture perfectly, no matter
what position the body assumes or
Town Doctor and just what does he building both Sunday morning and I Shelton,
—i, Zelma
Zelma Thompson,
Thompson, Albert how heavy a weight you lift. They
do?** His answer was:
evening.
I Volkmar, Elmer Ocheltree, Gene- give instant relief, contract the open
ing in a remarkably short time and
"The Town Doctor is a physician,
Mr. and Mrs. O. M. Durrell, from I vkve Norrie.
strengthen the weak tissues (the real
surgeon and diagnostician to Sick Baldwin Park, Calif., who are stop I
Norway—Eva Schroeder,
Theda oause of rupture) so that they fre
Cities, Tired Towns and Vanishing ping at Myrtle Point, visited at the I Schroeder.
quently recover their previous natural
Villages, administering inoculations, Perley Crowley home Sunday and I ! Roy—Yvonne Cross, Virgil Harri. retaining power, needing no further
outside support.
Stomach trouble,
vaccinations and injections of preven Monday. Mr. and Mrs. David Crow-1 son, Lenora Shull.
backache
and
constipation
often
tives against community diseases of lay and family from Myrtle Point !
Shiloh—'Bernice Basmet
Gwendo- caused by Rupture promptly disap-
thought, deed, attitude and activities; also visited at the Crowley home Sun-1 lyn Shores.
pear.
Truly remarkable and prompt re
prescribing antidotes, tonics, diets and day.
Bandon—©onald Auer, Lon Bur-
sults
have been obtained not only with
exercises that will revitalise, invig
Genevieve Crowley left Sunday | ford, Margaret Gorton, Beryl Cox,
recent and not fully developed rup
orate, wake up and put pep into any morning for Ashland, where she goes I I William Gammg, Frank Henry, Clin tures but also with old, long neglected
community suffering from Civic Pride to attend the summer session of the ton Ice, Emma Lorenz, Chloe Nes-
Ingenious, recently perfected de
Paralysis, Low Citisen
Pressure, Ashland Norma] school.
| bitt, Erwin Richert,' Lois Rosenblad,
‘Contemptuous Familiarity,*
Civic1 Jessie Laird, of Coquille, and Mias Claude Sell, Dorothy Strong, Mary vices are now holding ruptures firmly
which heretofore never had been re
Dizziness,
‘Chronic
I"
Knocker-ttis,’ Doris Durrell, of Myrtle Point, visited Treadgold, Grace Whitaker, Gale
and Myopia (short sightedness.)"
'**
friends in the valley Sunday.
No elastic belts nor filthy legstrap«
Woodworth, Robert A. Gardner.
Mr. A. D. Stones, The Town Doctor, |, . Mrs. Fannie Alford
_ ______
and __ Elwin A<-1 Prosper—Viola Bieoeke,
*
Arthur are I used.
guarantee the durability of my
is a man who has spent his life ia ford visited Mr. and Mrs. Manhail Ploap, Marjorie Ray.
absolutely sweat and moisture proof,
studying and analysing towns, cities 1 Alford Sundsy. Mrs. Marshall Al
Valley View—Roy Rhule, ^Ferryl sanitsry appliances.
and communities.
Ho has traveled ford is very ill with heart trouble, Hughea, Alice Stanford, Lester Cun
75 per cent of ruptured children re
cover completely through expert me
over 400,000 mile* of United State* , having been confined to her bed for ningham, Howard Caudill.
chanical treatment according to sta
8ittum—James Crowley,
Eloise
tistics.
,. ,
Do not waste your money on widely
Crowley, Daniel Parka.
Lcneve—Alios Conlogue, Ellis New advertised mail order contraptiona.
You cannot fit yourself.
ton, Eva Steele.
C. F. REDLICH, Rupture Appliance
Alder Crest—Ruth West
Expert, Home office. M5 Boston
Rupture Shield
Expert Coming to
Bridge—Iorella
Curtis,
Archie
For Timken Bearings, Main Line
Swivels and Logging Supplies
All Guaranteed
Get our Prices on Machine Work
COME IN AND SEE US.
for summer travel
FRANK A. POOR, Agt
'
flies,mosquitoes,
roaches &mofhs, lice
and many oiher insects
STANDARD OIL COMPANY OF CALIFORNIA