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About The Eugene guard. (Eugene, Or.) 1924-1930 | View Entire Issue (May 2, 1925)
Saturday Evening, May t'nge Twelve ISTE1MS ROVED TIRES 'YOU DRIVE NICELY' INSISTS COP STICKERS TO TELL STORY OF PROSPERITY YEAR Western Auto Supply Company Inaugurates Campaign of Optimism; Slogan is Displayed in Window and Automobile Stickers, Distributed Here 1' Seattle Officer Hand Out "Glad Slips" Indicative of Good Drlv Ing In Dense City Traffic, as new Plan. HI BALM LINE DECLARES EXPERT; My 1S11AKL K l.KIM NKA Service Wrlhr Nntfoonal prkn, city ramp and touriM resort art expertmn a larper flow of mm or I ra vt-lrs this year Ih:in evor Inform. Tin ronton in nnt only mnro mo torists, but more Improve! high way , heller motoring facllllif and improvna' Hourcon "f louring information. Distanco have been fihnrtcnrd. desert wHHipu liavo biM-n con quered. There Ik hardly a spot in tho r-ntlrfl country that has not boen laid out for niKhtBoeinK by vlBitlnK tourists. California H mnking prepara tions for a million motor tourlstf tbis cmnon, with half a billion dol lars In rnttirna n it h goal. Th north wfst., with Colorado or thfl gatuway of the region, will run a close nocond. More than 12r,0fin cars r'l storwl fn Colorado In Bt year, ac cording to thn Uenvor TourlHt Hu rnau, and at thn rat ft of ynarly in-crc-nans tho mark for this Honwin i expected to bn 17fi,0rt0 to 2KV 000. As comparnd with lilfi.Olfl earn which registered In th national parka hint yoar, tho park srrvU-v. Ih now looking forward to a baunpr . year with 4(10,000 cam as tho ob jpotltvo. Less Equipment Trailers will ho lows in evidence this year, bconuno of the gruator camping facflltieH provided by larger cltiea of thn country. In fact, trailers retard progress, e- pncldlly in mountainous .lintrlclB. Tho Improved highways will causa a desire to boq morn of tho conn try in thn anmo, or uvea Jims time than motorists have been taking, Instead of adding on,tilpmjiit for their tours, tourists will ho able to dispense with much that lined to be necestmry especially for outdoor camping. Wcli-onulppod camp are so numerous today, that such accessories as stoves, tnnt.s, ro frigeratora aYo hardly needed. More Service The general run of good roads also leaves the driver free to tils penao with emergoncy tools except those that are carried regularly in his toot kit. More gssollne and service stations will enable tour iHts to go without the extra allot ment of Ktisollne and oil tint used to take up space and weight In Ills car. Only on tho long stretches of tho middle west and the des ert regions of the went will these bo needed this year. All of which will mean )oi bother Willi extras, lens weight and more comfort In touring. Cost of traveling will he less, bimuMi of tho lessened use of equipment and good road's. Time will nut be wasted. In addition there's the radio Hot to add to tho pleasure of touring. . Thoro are portable receivers of all kinds to be made and to be nought. An nnrinl strung around the top, a compact receiving kit and small dry hnttorles Uito up little more room in tha nr. 7V C-t.k n it -,r . j' -f Iff $.-,? "Alwnys 1 careful, wstch your sienali. know your ilgnnin ami instead of nRsiimlng that the other follow will ik tho rlKht tiling, nMunift that ho will do tho wrong one," this ii the advice of Tommy Milton, one of tho foremost- nu'nmohilo raring pilots in the world and who ha traveled faster In a motor car thnn any other man, an schievtment which he plnced to his credit, when he broke the world's milo record, traveling at tho rate of 158 mites per hour, "In driving in roniresled traffic," rontinnes Tommy Milton, writing in the May twine of 'Your Car,' the new utnmohile owner mngaiiue, wlilch in now ou the t inula, 1 nhvn.vn keep my foot rendy for the broke pi tit I nnd my eyes lire ever wtitchful fr the 'extended nrm of tho driver of the cur abend. "I never could undrridnnd why road J speeds of fifty or niity miles per hour i are neceimary. Perhaps it in that in i many canei drivers Just want to upe f how fast they enn drivo, imnitinlnit ! list It something of n feiit. Nothing ' of ihe sort. If a car csn travel sixty j mi)e sn hour, nnjune can make the1 car do that simply by stepping on the ( acceterater peilul. It's Hie car thst prodices Ihe prel. And any driver ! who thinks he It a perfect control at ' siity miles an hour on an ordinary ! road, had better think again. Hold' down ju.-r speed and snvo jonr life' and your car. Yes. your car, hei-anne I speed 1 Juft at damaging to imvhaii j ism its it h to the hum an b'dj." j Ef fecfof iiaUoTm Tires is Slight on Speed and l'ick-up That balloon tires have very little effect on Hie "pirk op" nd ped of a ; car vfn shown by an nolo nmtinfnc -' tnrer in a recent tft. ( lie speeded up a high p4wered cnr with liish.-pien(ire tirrs, and then; with bnllooUR. from two U C mi)e ' an hiir in prrtoticaily the s.uoe 'ime. The only difference a that of a mile at the high ft -peed, the amount SM ITT " With the thought In mind that tho year 1925 will bo a big company Is distributing to auto owners, a sticker bearing the slogan 1925 PROSPERITY young Miss above Is shown placing one of the placards on the rear window of her coach, olose-up of sticker. i How a Vii tern-made tire has won a large market during the period of jgreatexr rompetition in the hiatory of ! the tire indent ry is wlflted in the cur- rent ix'oie of "Oregon HuMijeis." offi- Hal organ of the chamber of com j HiTie of the atate nf Oregon. It is written by Alfred A. Aya. fj-e-presi-; dent and general sales in:i eager of j the Columbia Tire corporation, inak- ers of C-T-C rnrds. j 'The West in thf Mecra of men of ' vjion," Aya declare in tlie article. "Two years ago the tsettins was ideal for a quality Western tire. Produc tion r iw material f r fine tire milking had practically shifted from ihe Atlantic to the pacific. Statis tics shewed that more than thirty per cent of the nation's tires were con sumed west of the Miiftippl but only about three per cent were manu factured in that area. The West, had vnst rPMoiirrew, pnsihHitiett of growth in population, advantage of climate, power, water and raw materials 8lRO workmen high above the average in Kasfern factories both in intellect and inititittive. "Competition was keen I is the tire industry, but Hubert Wurxhurg and n group of C-T-C engineers realized th's and established the C-T-C cord on a purely quality basis. , While manufacturing operations did not get under way until late spring of litt, the end of the year, neverthe less, found the Columbia Tire Cor poration wi:h more dealers in its hind trade territory than any nationally known tire factory. Hy the end of lii'Ji C-T-C dealers had more than doubled in nine western states.' "Then came the substantial conncc- orosneritv vear. the Western Auto Sunoly ; tiona in the Chicago 0nd St. Ums Year. The Inset shows rri!AT in.r is a prosperity year fs the big thought which the West ern Auto Supply company lias under taken to put over In tha minds of citizens of Kugene, as well na other cities of thn west, in which tho com pany has cHtahlMicd a store. As a part of the campaign, the company has had printed a quantity of Ihe slogans in the form of window stickers which read 1!2,VPKOSPKH ITY Year. Theae. placards are fur nished free to all persons who wiah to convey the Idea that the ensuing year will bo one of prosperity, and so that all who observe the poster may be guided psychologically to see thn opportunities for better business. In speaking ef this campaign C. M. Urey, local manager of tho West ern Auto Supply company, says: "(Jeneral Indications point towards a healthy, prosperous year. This wave of prosperity has already start-, this slate of mind, the general public ed In the east and is gradually moving I will lose sight nf the opportunities westward, Heenuse (if the few minor j whirl) will present themselves in the setbacks which we in the west have, very near future. The buying public territories but long netore mat received calls for its product from eastern stales where it had never solicited hnsiness. Tourists would report seeing C'-T-C's on the streets of Chicago, lietruit and even in New York. Throughout the territory trial orders by dealers invariably re I BE By ISRAEL Kins Tire engineer, ,r dovn the premature inrlf,8 '! balloon Ure8 tw vlUlrolu reintroduction tji. "' form. "fm-i In the time tl,.1t i, 1 l.ve- tried to erred. ',wl tk-J oaused many motorist, prejudicial. opinion of th. i m 1 Tests -ith variou, s;" ""fJ of balloon tires !,,. ,'' ",d 'sl in a more definite kDowZ'i subject and in prod,,,,, '1 certain product. " E. A. he Waters, Buiek , mndo hr his t., ?.""." of tl tire faults a waled k. 1 we.-.. hIWA. ... """""It " iiiiMII' These faults. He y rtect i alers founi i'l 1. .,!,! : . iim. e.'nec .., U- f . .. . " : l" " i speeds; .tliH.. inereaseil l)t,il, , , "'Us:; ninehln, f 1 . 1 ""',"wl 1"' -- ... ....... wh hvpt deep hard ruts- in,.k i , clearnace for extern ,! brake, of the small -JO-inch vh,Z h iveiy rp Wear f ,hr Unh txci liro. Ilallnpiii" i Waters ered. could be n,l ... , "M'-WfM would he : times, oecaune tliey will not tie pre- : ,.ders. pnreil for.it and will not he ready to I "i j,dit y. then, wns the foundation make the most of the favorable con- ,.( iVr.r success. Hut since tires ditioiis which are on our vcr.v Hires-, ol,), ,nm., ik,., how was the pub bohl. H ,,, ...ii ,..illlt i3 n.,d what is not had in Ml-'l, tho general public hns j will not appreciate Ihe couiinit of good J Kiilled in a growing volume of repeat permitted risen, to lapse into a pes simistic state of nilnd. Adverse triv ial conditions loom up like mountains, so while In this frame of mind, the buying public is blind to the favorable conditions which appear on the busi ness horizon. "It Is high lime t lint the pessimists lay aside their hluc goggles and admit that prosperity is at their very door steps. If we look forward to pros perity, believe ill prosperity, we will, in proportion to the power of our be lief, huvo prosperity. On the oilier hand, however, if we anticipate a business stunt! still and invite depres sion. It Is certuin that we can bring about just those conditions. "It U our contention that while in "This is not a one man, or a one organization undertaking. In order to have .the desired effect in the com munity, the campaign of prosperity unlity? "Watch your rcpnir man! Kvery modern tire shop has a contrivance for "tearing down" old tires. The parts of piles salvaged by this 'leur- miist receive the support and conren- jK d.iwn' pi ocess are used for milking irillCll ruoriS 01 eviTJ CIVIC IIUU.V, Ol ' SOUlC Ol IIU" orrtl iiiniiiir if.M.in. You were doing nothing You stopped at tho lnter You were not. talking and Sllns" aa rewards, for careful 1 v"" WPrfi ' emnx too last. You driving to counteract 'Mart Hllns" " -"ai.c m uuaj.,.m1 , , for trnffln vtoln t lr.no i' i' toiisider mat your caretui unv-l . .. : ,' . . " "m'"S tnir Ry C. A. CM-AY I C0P- (NBA Service Writer) wrong. VKATTLK, Wash., May "fllad Bection. ; Pra"tieally elimiu. air pressure. Ti J a cuinpromisc with il,. t;.,l nressilre fire f 1 Since blowouls o,viir,e,l' ,r ...ii iii;cis, lie 11 liters "'"-I"- "'"'"'I lie on fr. -l wheels, but that more thi,0 fol,r .fJ are needeil on the rear wheels bfrat j oi uie grcaier wliei'l l)il(s mo.; i Keeping an official record of the good deeds of motorists to les sen the penalty for bad deeds od juu'gment day. .. " Such is the feature of a unique traffic regulation plan being de veloped in Seattle In the Hope of solving the knotty problem of In creased accidents on downtown streets and suburban highways. For one week tho "Glad Slips" were issued at a test by traffic of- ing has saveu' a life. Permit me to give you a "glad slip." And. a very much astonished lady motorist drove on wonder ing. "It sure pets them all." says Frank Fuqua, traffic chief'. "Who ever heard of a policeman compli menting anybody on behaving him self? Pat a human being on the back for a good deed and he'll break his neck - to perform an pri ( f.c.ers who made official note nnd : other such deed." me giau sups - are -filed on tho motorist's record and will act as mitigation for traffic offenses, as well as decrease such offenses, the optimistic police officials believe. Playgrounds Housed In; Accidents few (Irond Haplds, Mich., appears to be one clly which Is successfully pre venting traffic accidents to children by the playground method. Year around playgrounds provide 'recrea tional facilities for thousands of city report on outstanding examples of careful driving and obedience of the law. The results were so graphic that nolice are now ric- every company and even- individual."! ' course ot tune almost eierj ; veloping the plan as a permanent The prosperity stickers ninv he- ob- r"""", '":,k, f ' "" w",y i p"a8e o( traffic routine tained at the local branch of . f Hii'o.ikIi a busy repair shop. 11 is A play on the belter sIde of hu. Western Auto Si.pplv comnanv. and '. """ . .". !'""r ,re man nature. A pat on the back a pinntity will be mailed to anv com-! I'lr s"-v ' " ' -l 8 ' " I ln9tead of Hn "'"ous snarl and I pnny or individual requesting t'hein. , i ,ir", 'Zi (,"W" h" i an arre8t' A 8triki"K an'l Pioneer! . i n. r. "Jhey sure put the'stuff in ! experiment In public psychology.! r ' " TT -w. ;th(,ae c-T-t"s.' Or, 'U ok at the : lt ha8 n(,ver been tried before. I more linn 7.000, an average of more "legs' on this C-T-C friction !ock. And lt works, say the surprised'! han J1()0 each production day. the leg, meaning the stretched friction nnd piea8ed policemen. Say also best previous week was urimsed by . Sm between the plies as it teno-1 the n8tounded motorists sen-rai nuuiireii cars. .New renin ciously resists t he tearing down pro-; - Here's how It works oriiiTs execctieu me correspoiHIIng : cess. Players in Duet 40 Miles Apart ..lOIIANNF.SIintti, Soulh Afric-i. M:iy 2. A rail o duet of violin and pineo was broud'-ast iiere re.-.nrlv ' Willi tile olavers 41) miles no.lrl. It.oli a sinning i ut Dodge llrothers have been estnb lishing new high records continuously voinigsters removed from Hie niisnriix t s,-..:.i.i .., n .- loireo nun '..I in. .ireet Aecoriliiiir to Henry 1 similar periods for previous years. W. l.iglilner. city recreation director a nno cent adinlsslon charged to each person who used the playgrounds last year would hnvo meant a sum twice ns large as the total budget allowed for playground purposes In llllit. Faculties are provided for swimming, tennis, baseball, volley hnll, skating, skiing, as well as work shops, etc., for Iho mechanically minded. Hafo within the wlro link fenced nlnvurnunils. some I,(KH1 hoys took up Ihe mouth organ as a pnstlme to help while nwny vacation days. The playground nttendnnco for tho year npproiiuinted 407,000. the balloons n-'tiuilly retarded car. ihe Don't Burn Up Our Greatest Asset Half of tho supply of timber is in Oi't'gon and "WnsluiiKton. If kept prow i it will brinp milled proN)ority to this great Heotion of ours. To do f;o, it is neces sary to have tho co-operation of every motor ist nnd pumper. Ho sure vonr cainp fire is dead 'nnil then BUKY IT I FIRST NATIONAL BANK Eugene, Oregon but the record of the week ending April 11 Ih the best in the company's hi lory. With retail deliveries aggregating (I IC.td onirics ill t:iclurl tn iM'i'u'il week of HtLM iiv Kino, or , vi. 1 x t a ,n,nu - " ' c(H imn were uoie to near one matelv lft.7 ner ceo . f , ,L " ., ' . n I!!" ?? ?"?.n"y:... ,,,h,T Pfor.nanee i i, i it ,u I , . , wiiai nnw, uimrer, ene nn- nnc iroiitzet per : ct v. 'j m ( Although Hodge Ilrothera Motor W hut they are one the reanons mande(I. "I certainly was- doing vh in the nt.dio of il e broadest;,,.. x ur tuc now uemg nuiK in me i'te,.whv ( -T-l.'s have won I ne commence nnfMnir ol.,ii.tn .t, i. e .1 "That's Just it," broko In the were carried -10 mit-n by land line. excels of production. 'Had denlern toeka permitted, the ' V't'OENE COLLECTION A(KNt-Y. number of deliveries for (lie record i 628-21)-S0 MINKR HLDC I'HONE ..... ...... mi.i.ji iiiini mi ioc lintP1viiy a naoj won mt ni icuir of 1,100 a day, both deliveries nid 'uf "the tire-using public :s They iie new orders arn some -00 n day ' in jnade right through and through." , as a result of t i . ua ... l . . , v n. nvu new sixes of ballfmun ml ror nis tests, hoth s:zes bring ooi promise between the original b. loons and the old h in h -pressure -ings. With these on bis wheeh j., inuers lounu ne na.i less pimr'tar. J in proyortion lo the mileage ami mat tube pimb n was tu-ally eliminated. A cause for the elimination tithe piin-hm wax the hvt that N outers compromise tires hnj fi J plies, and in some cases sis jilies. stead of the or'jiinal four. in one case lie w uters notes tin n compromise four-ply tire trawl. lli.lM miles per nmjeture nn i front wheel, hut only tiij4:t miles pJ p.unrture m hack. When the .!,t were m-miseti to five for the i wheels, the tires traveled l'.V'j: miles per puncture. pr.K'tically doi! hns the former i"cord. -More thin four pies re need I for the lov-pr'issnre casings useit the rear wheels." concludes He (ers. "Otherwise tlie grenter trlir-J loads encountered and the aitsurnti i of driving stra:ns will break dv. J j the .Hide-wall until it chafes die m i Hint' or ueeomcs wcaKenea to a p-u. at which if will blow out." The decliue of the four-ply tir and the mcreas'ng prcdintinn of f find six-ply casino? certify In conebnion. week would have been even greater." said John A. Nichols, dr., Viee-lVesi-dent in Charge of Sales. "It Is not spurt, but n steady, healthful climb." 000.. W. II. HLOWKIiS. MOU tl I OREGON MOTOR CO. ('hone II lit o;i0 Olivp Better and Better Dependable ten years ago, and five years ago, and more dependable than ever today, Dodge Brothers Motor Car simply represents the latest phase in a process of continual betterment The first cars Dodge Brothers .built established a world-wide reputation. The cars they are building today in corporate the accumulated refine ments of those ten intervening years. .That important improvements in the comfort and appearance of the car are made from time to time, implies no basic departure from Dodge Brothers traditional policy of progressive rather than seasonal development HATHAWAY MOTOR CO. 174 8th AVE. K. t Kl'tlKN'K, ORKOON S. B. FlNNEGfWS Machine Blacksmithing Soil Truck Tires; Auto nnd Truck Springs; Auto Wheels ami Hims; Oxym-etyleno Welding Wo curry carbide in cans; also blacksmith coal, and oxygen in tanks. 3- : When Better Automobiles Are Ruili Bitick Will Build Thto Ho. 3 ISRSftiftin! IVhvrlnvnukedf - i muck mentioned favor ably in every motor-cat conversation? IlSWer : Buicks twentv-one vears of invariable quality and outstanding reliability are common knowledge. Buick beauty captures the eye on every mgiiwdy m America. Kuick owners are insistent w their praise of tliis famous motor car. B. F. Goodpasture 7th and Olive CHICHESTER S PILLS ''"v l.nnn.i itn. fi f .r v r SOU M DRICGBIS tU8VHiSt Valley Printing Co. Or,t V. S NH. Bank. WEDDING AND BUSINESS ANNOUNCEMENTS COMMERCIAL AND SOCIAU PRINTING OR QUICK SERVICE CALU 470, PUBLIC DANCE DfiEAMLAJMw HALL Every Wed(K" " Saturday Nig t
