Saturday Evening, May
t'nge Twelve
ISTE1MS
ROVED TIRES
'YOU DRIVE NICELY' INSISTS COP
STICKERS TO TELL STORY OF PROSPERITY YEAR
Western Auto Supply Company Inaugurates Campaign of Optimism; Slogan is
Displayed in Window and Automobile Stickers, Distributed Here
1'
Seattle Officer Hand Out "Glad Slips" Indicative of Good Drlv
Ing In Dense City Traffic, as new Plan.
HI BALM LINE
DECLARES EXPERT;
My 1S11AKL K l.KIM
NKA Service Wrlhr
Nntfoonal prkn, city ramp and
touriM resort art expertmn a
larper flow of mm or I ra vt-lrs this
year Ih:in evor Inform.
Tin ronton in nnt only mnro mo
torists, but more Improve! high
way , heller motoring facllllif
and improvna' Hourcon "f louring
information.
Distanco have been fihnrtcnrd.
desert wHHipu liavo biM-n con
quered. There Ik hardly a spot in
tho r-ntlrfl country that has not
boen laid out for niKhtBoeinK by
vlBitlnK tourists.
California H mnking prepara
tions for a million motor tourlstf
tbis cmnon, with half a billion dol
lars In rnttirna n it h goal. Th
north wfst., with Colorado or thfl
gatuway of the region, will run a
close nocond.
More than 12r,0fin cars r'l
storwl fn Colorado In Bt year, ac
cording to thn Uenvor TourlHt Hu
rnau, and at thn rat ft of ynarly in-crc-nans
tho mark for this Honwin
i expected to bn 17fi,0rt0 to 2KV
000.
As comparnd with lilfi.Olfl earn
which registered In th national
parka hint yoar, tho park srrvU-v. Ih
now looking forward to a baunpr .
year with 4(10,000 cam as tho ob
jpotltvo.
Less Equipment
Trailers will ho lows in evidence
this year, bconuno of the gruator
camping facflltieH provided by
larger cltiea of thn country. In
fact, trailers retard progress, e-
pncldlly in mountainous .lintrlclB.
Tho Improved highways will causa
a desire to boq morn of tho conn
try in thn anmo, or uvea Jims time
than motorists have been taking,
Instead of adding on,tilpmjiit for
their tours, tourists will ho able to
dispense with much that lined to
be necestmry especially for outdoor
camping. Wcli-onulppod camp
are so numerous today, that such
accessories as stoves, tnnt.s, ro
frigeratora aYo hardly needed.
More Service
The general run of good roads
also leaves the driver free to tils
penao with emergoncy tools except
those that are carried regularly in
his toot kit. More gssollne and
service stations will enable tour
iHts to go without the extra allot
ment of Ktisollne and oil tint used
to take up space and weight In Ills
car. Only on tho long stretches
of tho middle west and the des
ert regions of the went will these
bo needed this year.
All of which will mean )oi
bother Willi extras, lens weight
and more comfort In touring. Cost
of traveling will he less, bimuMi
of tho lessened use of equipment
and good road's. Time will nut be
wasted.
In addition there's the radio Hot
to add to tho pleasure of touring.
. Thoro are portable receivers of all
kinds to be made and to be
nought. An nnrinl strung around
the top, a compact receiving kit
and small dry hnttorles Uito up
little more room in tha nr.
7V
C-t.k n
it -,r . j' -f
Iff $.-,?
"Alwnys 1 careful, wstch your
sienali. know your ilgnnin ami instead
of nRsiimlng that the other follow will
ik tho rlKht tiling, nMunift that ho
will do tho wrong one," this ii the
advice of Tommy Milton, one of tho
foremost- nu'nmohilo raring pilots in
the world and who ha traveled faster
In a motor car thnn any other man,
an schievtment which he plnced to
his credit, when he broke the world's
milo record, traveling at tho rate of
158 mites per hour,
"In driving in roniresled traffic,"
rontinnes Tommy Milton, writing in
the May twine of 'Your Car,' the new
utnmohile owner mngaiiue, wlilch
in now ou the t inula, 1 nhvn.vn keep
my foot rendy for the broke pi tit I nnd
my eyes lire ever wtitchful fr the
'extended nrm of tho driver of the
cur abend.
"I never could undrridnnd why road J
speeds of fifty or niity miles per hour i
are neceimary. Perhaps it in that in i
many canei drivers Just want to upe f
how fast they enn drivo, imnitinlnit !
list It something of n feiit. Nothing '
of ihe sort. If a car csn travel sixty j
mi)e sn hour, nnjune can make the1
car do that simply by stepping on the (
acceterater peilul. It's Hie car thst
prodices Ihe prel. And any driver !
who thinks he It a perfect control at '
siity miles an hour on an ordinary !
road, had better think again. Hold'
down ju.-r speed and snvo jonr life'
and your car. Yes. your car, hei-anne I
speed 1 Juft at damaging to imvhaii j
ism its it h to the hum an b'dj." j
Ef fecfof iiaUoTm
Tires is Slight on
Speed and l'ick-up
That balloon tires have very little
effect on Hie "pirk op" nd ped of a ;
car vfn shown by an nolo nmtinfnc -'
tnrer in a recent tft. (
lie speeded up a high p4wered cnr
with liish.-pien(ire tirrs, and then;
with bnllooUR. from two U C mi)e '
an hiir in prrtoticaily the s.uoe 'ime.
The only difference a that of a
mile at the high ft -peed, the amount
SM ITT "
With the thought In mind that tho year 1925 will bo a big
company Is distributing to auto owners, a sticker bearing the slogan 1925 PROSPERITY
young Miss above Is shown placing one of the placards on the rear window of her coach,
olose-up of sticker.
i How a Vii tern-made tire has won
a large market during the period of
jgreatexr rompetition in the hiatory of
! the tire indent ry is wlflted in the cur-
rent ix'oie of "Oregon HuMijeis." offi-
Hal organ of the chamber of com
j HiTie of the atate nf Oregon. It is
written by Alfred A. Aya. fj-e-presi-;
dent and general sales in:i eager of
j the Columbia Tire corporation, inak-
ers of C-T-C rnrds.
j 'The West in thf Mecra of men of
' vjion," Aya declare in tlie article.
"Two years ago the tsettins was ideal
for a quality Western tire. Produc
tion r iw material f r fine tire
milking had practically shifted from
ihe Atlantic to the pacific. Statis
tics shewed that more than thirty per
cent of the nation's tires were con
sumed west of the Miiftippl but
only about three per cent were manu
factured in that area. The West, had
vnst rPMoiirrew, pnsihHitiett of growth
in population, advantage of climate,
power, water and raw materials 8lRO
workmen high above the average in
Kasfern factories both in intellect and
inititittive.
"Competition was keen I is the tire
industry, but Hubert Wurxhurg and
n group of C-T-C engineers realized
th's and established the C-T-C cord
on a purely quality basis. ,
While manufacturing operations did
not get under way until late spring of
litt, the end of the year, neverthe
less, found the Columbia Tire Cor
poration wi:h more dealers in its hind
trade territory than any nationally
known tire factory. Hy the end of
lii'Ji C-T-C dealers had more than
doubled in nine western states.'
"Then came the substantial conncc-
orosneritv vear. the Western Auto Sunoly ; tiona in the Chicago 0nd St. Ums
Year. The
Inset shows
rri!AT in.r is a prosperity year fs
the big thought which the West
ern Auto Supply company lias under
taken to put over In tha minds of
citizens of Kugene, as well na other
cities of thn west, in which tho com
pany has cHtahlMicd a store.
As a part of the campaign, the
company has had printed a quantity
of Ihe slogans in the form of window
stickers which read 1!2,VPKOSPKH
ITY Year. Theae. placards are fur
nished free to all persons who wiah
to convey the Idea that the ensuing
year will bo one of prosperity, and
so that all who observe the poster
may be guided psychologically to see
thn opportunities for better business.
In speaking ef this campaign C.
M. Urey, local manager of tho West
ern Auto Supply company, says:
"(Jeneral Indications point towards
a healthy, prosperous year. This
wave of prosperity has already start-, this slate of mind, the general public
ed In the east and is gradually moving I will lose sight nf the opportunities
westward, Heenuse (if the few minor j whirl) will present themselves in the
setbacks which we in the west have, very near future. The buying public
territories but long netore mat
received calls for its product from
eastern stales where it had never
solicited hnsiness. Tourists would
report seeing C'-T-C's on the streets
of Chicago, lietruit and even in New
York. Throughout the territory
trial orders by dealers invariably re
I BE
By ISRAEL Kins
Tire engineer, ,r
dovn the premature inrlf,8 '!
balloon Ure8 tw vlUlrolu
reintroduction tji. "'
form. "fm-i
In the time tl,.1t i, 1
l.ve- tried to erred. ',wl tk-J
oaused many motorist,
prejudicial. opinion of th. i m 1
Tests -ith variou, s;" ""fJ
of balloon tires !,,. ,'' ",d 'sl
in a more definite kDowZ'i
subject and in prod,,,,, '1
certain product. "
E. A. he Waters, Buiek ,
mndo hr his t., ?.""." of tl
tire faults
a waled k. 1
we.-..
hIWA. ... """""It
" iiiiMII'
These faults. He y
rtect i
alers founi i'l
1. .,!,! : .
iim. e.'nec .., U- f . .. . "
: l" " i speeds; .tliH..
inereaseil l)t,il, , , "'Us:;
ninehln, f 1 . 1 ""',"wl 1"'
-- ... ....... wh
hvpt deep hard ruts- in,.k i ,
clearnace for extern ,! brake,
of the small -JO-inch vh,Z h
iveiy rp Wear f ,hr Unh
txci
liro.
Ilallnpiii" i Waters
ered. could be
n,l ... , "M'-WfM
would he :
times, oecaune tliey will not tie pre- : ,.ders.
pnreil for.it and will not he ready to I "i j,dit y. then, wns the foundation
make the most of the favorable con- ,.( iVr.r success. Hut since tires
ditioiis which are on our vcr.v Hires-, ol,), ,nm., ik,., how was the pub
bohl. H ,,, ...ii ,..illlt i3 n.,d what is not
had in Ml-'l, tho general public hns j will not appreciate Ihe couiinit of good J Kiilled in a growing volume of repeat
permitted risen, to lapse into a pes
simistic state of nilnd. Adverse triv
ial conditions loom up like mountains,
so while In this frame of mind, the
buying public is blind to the favorable
conditions which appear on the busi
ness horizon.
"It Is high lime t lint the pessimists
lay aside their hluc goggles and admit
that prosperity is at their very door
steps. If we look forward to pros
perity, believe ill prosperity, we will,
in proportion to the power of our be
lief, huvo prosperity. On the oilier
hand, however, if we anticipate a
business stunt! still and invite depres
sion. It Is certuin that we can bring
about just those conditions.
"It U our contention that while in
"This is not a one man, or a one
organization undertaking. In order
to have .the desired effect in the com
munity, the campaign of prosperity
unlity?
"Watch your rcpnir man! Kvery
modern tire shop has a contrivance
for "tearing down" old tires. The
parts of piles salvaged by this 'leur-
miist receive the support and conren- jK d.iwn' pi ocess are used for milking
irillCll ruoriS 01 eviTJ CIVIC IIUU.V, Ol ' SOUlC Ol IIU" orrtl iiiniiiir if.M.in.
You were doing nothing
You stopped at tho lnter
You were not. talking and
Sllns" aa rewards, for careful 1 v"" WPrfi ' emnx too last. You
driving to counteract 'Mart Hllns" " -"ai.c m uuaj.,.m1 , ,
for trnffln vtoln t lr.no i' i' toiisider mat your caretui unv-l . .. : ,' . . " "m'"S tnir
Ry C. A. CM-AY I C0P-
(NBA Service Writer) wrong.
VKATTLK, Wash., May "fllad Bection.
; Pra"tieally elimiu.
air pressure. Ti J
a cuinpromisc with il,. t;.,l
nressilre fire f 1
Since blowouls o,viir,e,l' ,r
...ii iii;cis, lie 11 liters
"'"-I"- "'"'"'I lie on fr. -l
wheels, but that more thi,0 fol,r .fJ
are needeil on the rear wheels bfrat j
oi uie grcaier wliei'l l)il(s mo.; i
Keeping an official record of
the good deeds of motorists to les
sen the penalty for bad deeds od
juu'gment day. .. "
Such is the feature of a unique
traffic regulation plan being de
veloped in Seattle In the Hope of
solving the knotty problem of In
creased accidents on downtown
streets and suburban highways.
For one week tho "Glad Slips"
were issued at a test by traffic of-
ing has saveu' a life. Permit me
to give you a "glad slip."
And. a very much astonished
lady motorist drove on wonder
ing. "It sure pets them all." says
Frank Fuqua, traffic chief'. "Who
ever heard of a policeman compli
menting anybody on behaving him
self? Pat a human being on the
back for a good deed and he'll
break his neck - to perform an
pri (
f.c.ers who made official note nnd : other such deed."
me giau sups - are -filed on
tho motorist's record and will act
as mitigation for traffic offenses,
as well as decrease such offenses,
the optimistic police officials believe.
Playgrounds Housed
In; Accidents few
(Irond Haplds, Mich., appears to be
one clly which Is successfully pre
venting traffic accidents to children
by the playground method. Year
around playgrounds provide 'recrea
tional facilities for thousands of city
report on outstanding examples of
careful driving and obedience of
the law. The results were so
graphic that nolice are now ric-
every company and even- individual."! ' course ot tune almost eierj ; veloping the plan as a permanent
The prosperity stickers ninv he- ob- r"""", '":,k, f ' "" w",y i p"a8e o( traffic routine
tained at the local branch of . f Hii'o.ikIi a busy repair shop. 11 is A play on the belter sIde of hu.
Western Auto Si.pplv comnanv. and '. """ . .". !'""r ,re man nature. A pat on the back
a pinntity will be mailed to anv com-! I'lr s"-v ' " ' -l 8 ' " I ln9tead of Hn "'"ous snarl and I
pnny or individual requesting t'hein. , i ,ir", 'Zi (,"W" h" i an arre8t' A 8triki"K an'l Pioneer!
. i n. r. "Jhey sure put the'stuff in ! experiment In public psychology.!
r ' " TT -w. ;th(,ae c-T-t"s.' Or, 'U ok at the : lt ha8 n(,ver been tried before. I
more linn 7.000, an average of more "legs' on this C-T-C friction !ock. And lt works, say the surprised'!
han J1()0 each production day. the leg, meaning the stretched friction nnd piea8ed policemen. Say also
best previous week was urimsed by . Sm between the plies as it teno-1 the n8tounded motorists
sen-rai nuuiireii cars. .New renin ciously resists t he tearing down pro-; - Here's how It works
oriiiTs execctieu me correspoiHIIng : cess.
Players in Duet
40 Miles Apart
..lOIIANNF.SIintti, Soulh Afric-i.
M:iy 2. A rail o duet of violin and
pineo was broud'-ast iiere re.-.nrlv
' Willi tile olavers 41) miles no.lrl. It.oli
a sinning i ut
Dodge llrothers have been estnb
lishing new high records continuously
voinigsters removed from Hie niisnriix t s,-..:.i.i .., n .- loireo nun
'..I in. .ireet Aecoriliiiir to Henry 1 similar periods for previous years.
W. l.iglilner. city recreation director
a nno cent adinlsslon charged to each
person who used the playgrounds
last year would hnvo meant a sum
twice ns large as the total budget
allowed for playground purposes In
llllit. Faculties are provided for
swimming, tennis, baseball, volley
hnll, skating, skiing, as well as work
shops, etc., for Iho mechanically
minded. Hafo within the wlro link
fenced nlnvurnunils. some I,(KH1 hoys
took up Ihe mouth organ as a pnstlme
to help while nwny vacation days. The
playground nttendnnco for tho year
npproiiuinted 407,000.
the balloons n-'tiuilly retarded
car.
ihe
Don't Burn Up
Our
Greatest Asset
Half of tho supply of
timber is in Oi't'gon
and "WnsluiiKton. If
kept prow i it will
brinp milled proN)ority
to this great Heotion of
ours.
To do f;o, it is neces
sary to have tho co-operation
of every motor
ist nnd pumper. Ho
sure vonr cainp fire is
dead 'nnil then BUKY
IT I
FIRST
NATIONAL
BANK
Eugene, Oregon
but the record of the week ending
April 11 Ih the best in the company's
hi lory.
With retail deliveries aggregating
(I IC.td onirics ill t:iclurl tn iM'i'u'il
week of HtLM iiv Kino, or , vi. 1 x t a ,n,nu - " ' c(H imn were uoie to near one
matelv lft.7 ner ceo . f , ,L " ., ' . n I!!" ?? ?"?.n"y:... ,,,h,T Pfor.nanee
i i, i it ,u I , . , wiiai nnw, uimrer, ene nn- nnc iroiitzet per : ct v. 'j m
( Although Hodge Ilrothera Motor W hut they are one the reanons mande(I. "I certainly was- doing vh in the nt.dio of il e broadest;,,..
x ur tuc now uemg nuiK in me i'te,.whv ( -T-l.'s have won I ne commence nnfMnir ol.,ii.tn .t, i. e .1
"That's Just it," broko In the were carried -10 mit-n by land line.
excels of production.
'Had denlern toeka permitted, the ' V't'OENE COLLECTION A(KNt-Y.
number of deliveries for (lie record i 628-21)-S0 MINKR HLDC I'HONE
..... ...... mi.i.ji iiiini mi ioc lintP1viiy a naoj won mt ni icuir
of 1,100 a day, both deliveries nid 'uf "the tire-using public :s They iie
new orders arn some -00 n day ' in jnade right through and through." ,
as a result of t i . ua ... l
. . , v
n. nvu new sixes of ballfmun ml
ror nis tests, hoth s:zes bring ooi
promise between the original b.
loons and the old h in h -pressure -ings.
With these on bis wheeh j.,
inuers lounu ne na.i less pimr'tar. J
in proyortion lo the mileage
ami mat tube pimb n was
tu-ally eliminated.
A cause for the elimination
tithe piin-hm wax the hvt that N
outers compromise tires hnj fi J
plies, and in some cases sis jilies.
stead of the or'jiinal four.
in one case lie w uters notes tin
n compromise four-ply tire trawl.
lli.lM miles per nmjeture nn i
front wheel, hut only tiij4:t miles pJ
p.unrture m hack. When the .!,t
were m-miseti to five for the i
wheels, the tires traveled l'.V'j:
miles per puncture. pr.K'tically doi!
hns the former i"cord.
-More thin four pies re need I
for the lov-pr'issnre casings useit
the rear wheels." concludes He
(ers. "Otherwise tlie grenter trlir-J
loads encountered and the aitsurnti i
of driving stra:ns will break dv. J
j the .Hide-wall until it chafes die m i
Hint' or ueeomcs wcaKenea to a p-u.
at which if will blow out."
The decliue of the four-ply tir
and the mcreas'ng prcdintinn of f
find six-ply casino? certify In
conebnion.
week would have been even greater."
said John A. Nichols, dr., Viee-lVesi-dent
in Charge of Sales. "It Is not
spurt, but n steady, healthful climb."
000.. W. II. HLOWKIiS. MOU
tl I
OREGON MOTOR CO.
('hone II lit o;i0 Olivp
Better and Better
Dependable ten years ago, and five
years ago, and more dependable than
ever today, Dodge Brothers Motor
Car simply represents the latest phase
in a process of continual betterment
The first cars Dodge Brothers .built
established a world-wide reputation.
The cars they are building today in
corporate the accumulated refine
ments of those ten intervening years.
.That important improvements in the
comfort and appearance of the car are
made from time to time, implies no
basic departure from Dodge Brothers
traditional policy of progressive
rather than seasonal development
HATHAWAY MOTOR CO.
174 8th AVE. K. t Kl'tlKN'K, ORKOON
S. B. FlNNEGfWS
Machine Blacksmithing
Soil Truck Tires; Auto nnd Truck Springs; Auto
Wheels ami Hims; Oxym-etyleno Welding
Wo curry carbide in cans; also blacksmith coal,
and oxygen in tanks.
3- :
When Better Automobiles Are Ruili
Bitick Will Build Thto
Ho. 3
ISRSftiftin! IVhvrlnvnukedf
- i
muck mentioned favor
ably in every motor-cat
conversation?
IlSWer : Buicks twentv-one vears of invariable
quality and outstanding reliability are common
knowledge. Buick beauty captures the eye on every
mgiiwdy m America. Kuick owners are insistent w
their praise of tliis famous motor car.
B. F. Goodpasture
7th and Olive
CHICHESTER S PILLS
''"v l.nnn.i itn.
fi f .r v
r SOU M DRICGBIS tU8VHiSt
Valley Printing Co.
Or,t V. S NH. Bank.
WEDDING AND BUSINESS
ANNOUNCEMENTS
COMMERCIAL AND SOCIAU
PRINTING
OR QUICK SERVICE CALU 470,
PUBLIC DANCE
DfiEAMLAJMw
HALL
Every Wed(K" "
Saturday Nig t