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About The Eugene guard. (Eugene, Or.) 1924-1930 | View Entire Issue (Feb. 16, 1925)
Page Ten THE EUGENE GUARD Monday Evening, FeLrur irv 1(! .... E.G. Bnck In 1(110 E. C. Simmons came to Kugrne, tot up a giraffe &nd sales room over on Eighth avenue west, and fctnrlcd to Bell Fords. Two years later the business had outgrowu the tliiarters, and so a new building vol built fr the firm on Tenth avenue east just off Willamette street. There they moved in 11118, and the bendiitinrturs have been there since. U E. Simmons, K. C.'a brother, came to Kugene In 1010, and the two broUiers then adopted the "unit plan" of operation. The Ford garuge now is just like a big department store, with e.'ich department installed in its place in the commodious building. Parts Art Handy The front part o the building in devoted to the parts eulcsroom and accessory display. Hero is numbered buxes, so arranged that anything cuu be fouud inutumly, are parts for ull models of Fords and enough differ- . ent kiucfg of accessories to make the modest cur think it Is a Hupcr-charg-cr. Jn this part are also the offices, whero an efficient system of ac counting is installed. Frank Ilurr, a veteran in the parts line, is in , charge of tJiis divisioo, and Mr. Sim mons brags that Murr can find any- ,.one of the several thousand parts in just threo seconds. "1 challenge any one to try him our," challenges L. 13. , rilje accounting department Is un- ; der the management of' Mina Lynn and Phyllis Kestcr. The repair shop takes up the west side of the large space just back of the offices. Here everything is ar ranged"in progressive order, and a Ford motor goibg in for repairs makes a regular journey tbrough the different departments. It stops 'it intervals while specialized mechanics do bit of work, then it is passed on . to the next department. An engine can be completely torn down, and re assembled just as efficiently as it can be done in the Ford factory it- pclf, for the same mauhinery and tools are on band with which to do the work. " The mechanics have been educated in Ford factories, and are thoroughly trained. Marshall Runs Shop The shop is managed by John Mar shall, a veteran in the Ford organi zation, and recoguized as one of bne best mechanics in the volley. Many of his assistants have been with the ' Simmons organization for years, and 'Tom Itennct. mechanic par excellence, has been with the firm slnco its or ganization in 101(1. The sales deportment of Uie firm Is now in tho joint charge of F. I Johnson and E. II. Loronce. Both men thoroughly know Fords, . uhcir good points, nnd the economic reasons for owning them. Their ability may be judged when it is lenrncd that in the pot four years the Simmons com pany has averaged 488 sales of cars coch year. This is more than a car a day, and a grand totnl ot nearly WORK AND PLAY MODELS OF FORD MOTOR CO. IN DISPLAY Pleasure and work go band in hand believes the 15. C. . Simmons Motor company, local Ford deulers, so they aro going to show both a latest style Ford sedan and a hardy Ford truck In their displuy at the Automobile show. Both aro lutcst models of the Ford line, they say, uml all the good points of the famous brand of auto motive vehicles will be demonstsrutcd. These will be a prominent part of the company's share of tbo show. Along with them will be displayed the touring, roadster, coupe and other models of the pleasure car, aud per haps a Fordson tractor will keep the sturdy truck company. "Henry Ford believes in work as well as play,"' says E, 0. Simmons, "so he makes provision for both nec essary elements to society. He puts the same subsstantial material and workmanship into both vehicles as the large demand for each testifies." 2000, or if seven people would climb into each flivver, enough to rido tho whole town of Kugeue at once. Plant It Efficient The entire Simmons plant is a mar vel .of efficiency and order, and is extremely interesting to go through. Anyone interested will be welcome, says Mr. Simmons, nnd he places the entire personnel of the firm at the disposal of any Ford enthusiast. The present personnel of the or ganization is at fpllows. F. Jj. Johnson, E. II. Loronco, Frank Harr, M. h. Hunt, L. S. Allan, It. F. Hulflow, Virgil Signor, Mina Lynn, Phyllis Kestcr, S. B. Mar shall, John Marshall, J. F. Githens, O. F. Barrett, W. H. Smith, George Groves, J. O. Corblt, Stanley An drews, George Anderson, G. H. Dot son, M. M. Greening, F. II. Urmson, Balpa Hicks, Vivian Bailor. No More Dread of Cold Weather (By NR AService) WASHINGTON, Feb. 10. More consistent use of tho automobile through winter as well as summer is shown by gasolino figures given nut by tho U. S. department of interior. Bate of consumption of gasoline (luring November wns 23,200,000 gal lons a day, or an increnso of more than 21) per cent over the consump tion during the snmo month of 1023. Since September, however, con sumption decreased only 4.4 per cent, or about a million gallons a day. The decrease during the same period Inst year was nearly 13 per cent. From these comparative figures, tho department experts figure auto mobiles were used moro during this late fall, and promised greater usage during winter, than tho year before. IE Investignln any phnse of Dodge Brothers business and you will find certain definite, clearly understand ablo principles under which both fac tory and dealers operate, says F. M. Hathaway, local dealer. He cited In particular the policies governing service and used cars. "Dodge Brothers position on the used car question has been clear and progressive from the outset," he said. "They have always insisted that deal ers handle only good used cars nnd have emphasized over and over again the importance of the used car buy er's good will. We regard every used ear purchaser as a potential new car buyer and treat him accordingly. We recondition Dodge Brothers used car a in such a thorough way that we feel absolutely sure that buyers w.H receive a dollar in satisfactory value for every dollar iuvested. ' Good Service Provided "Take tho question of service. Dodge Brothora dealers do not give so-called 'free service, hut they do provide good service. Tho reputation of dealers the world over will bear out this statement, I am sure. "Dodge Brothers are against so- called 'free service' becauso this sim ply means that enough Is added to tho price of tho enr to cover the cost ; of n 'free service policy. In that i way tho buyer not only pays Tor something the dealer h giving to an-! other owner, fin he himself may hap-! pen to require less service than other purchasers. At any rate be pays, whether, he gets It or not. w Full Value Given 1 "Dodge Brothers believe in giving the buyer full value for his money. Consequently, in selling him a car, they charge only the amount of their actual investment in the car, plus a reasonable profit for factory and dealer. Obviously, this policy makes it impossible to tack on an extra churge to cover such items as 'free service.' Moreover, they believe that the owner prefers to pay for his ser vice when lie gets it and to pay only for his own. "The wisdom of this policy is re fleeted In the high degree of confi dence that xists among owners all over the world in Dodge Brothers dealer service stations. These own ers know they will be expected to pay a reasonable charge, but they know they are going to get genuine parts and honest, accurate work. Flat Rate Adopted "The universal adoption of the flat rate service s.vntem by dealers lias also solidified the confidence of own erf. This system was put into oper ation after tests had determined a reasonable time allowance for every conceivable service job. On the basis of these tests, maximum working per iods were established, and mechanics aro now required to complete every job within the allotted time. - "Thus the service superintendent is able to estimate within aj few min utes how long it will, take to finish a job. Basic charges are supplied by the factory with the basic time periods. White these charges are variable, according to the overhead in each community, the difference is never great and the factory's maxi mum reasonable charge is never surf passed. Time waste Less "As a rule, mechanics are also pnicl by the job. They are allowed so much time for the operation, and must do tho work in a satisfactory manner or do it over without pay. This re duces waste of time and increases efficiency. The natural result to the owner Is better work in shorter time and at lower cost. "We operate on the theory that it takes good service, In addition to the good performance of the car Itself, to win the owner's complete and en thusiastic indorsement." Special Lincoln to Be at Display with Ford Show The E. 0. Simmons display at the Auto show will not only be featured by a complete line of Fords, but will include one of the finest jobs ever seen in this part of the country a special built Lincoln roadster belong ing to Gavin D.vot, of Cottage Grove. "This is one of the finest cars to be seen anywhere," saya Mr. Sim mons, "and it is something for the Auto show to be proud of. The car is the latest creation by the Lincoln Motor company, and it has all the fine points that make the Lincoln sncb a wonderful car today. Mr. Oydt and members of the Simmons firm will be on hand to tell the people all about it, too." Iri the Ford line tho regular to;irr ing, with all the new features, the coupe'tho two types of sedans, the roadster and the truc will be dis played. The sales force of the com pany will be on hand to des?ribe them and to give demonstrations to anyone interested in the different models. . After installing a cylinder head gasket, run-the motor for a short interval and then give the head nuts a second tightening. Auto Row Notes J also advisable to apply chains before tackling wet or muddy rod.s. ... Automobiles thould be safer at railroad crossings than horses, be cause they do not become frightened and are better controlled; but the op posite seems to be the case, says J. H. West, Overland and Willys-Knight dealer. Mr. West was for years driv er of the McKenzle highway stage. He is an experienced driver of horses and describes the proper method of approaching a railroad crossing as follows: "Gather up the reins tight, take out the whip, aud bring the hor ses to a walk." As an experienced automohilist he advises "Always go into second speed. The method is precisely the same in I either can. Th. a 5. control. c.n im hti .k... Uition S situation, i, I,, Urt t, u. adopt this ,impe rul""old ku ... , T. L. Johoson, sal.. the E. C. Simm s, ."""'W , , , - .Muior I , -'-"J, II uig ior DetrnK in . he will learn .n Cm,tn- b, Ford factory. Th, triD tW the Simmon, sale, no " ' M back thpi- v "1 lea:.. ear, all the i, and ."'"!., ular motor ear. u,u.0' Ike pleasure will be cmo,,0,'" 4 for Johnson intend, to 1 " "'P while away, he say,. J"' hi"l! F. E. Calkins, local Oldsmobile dealer, accompanied by Larry Kos knmp, salesman, Fred Ledward and Percy Calkins, service men, spent a part of last week at the Portland automobile show. The entire affair was gorgeous and interesting, but the show here will rival it in every way except floor space, they say. ' The Olds display was quite striking, and attracted a lot of interest, tbey say, nnd they brought back several ideas ! to try out on automobile enthusiasts here. The Cleveland which has just come to town is to have a new and shiny salesroom wherein to show off its vantage points. A. S. Peterson, local dealer, who has just obtained the Cleveland agency, is painting and slicking up his salesroom on Fifth I avenue west, so that the car can -feel ! iiiRf fla nrniiit nf ita aiirrnntwlinira n j ! Mr. Peterson does of the car. When the car becomes stuck in the mud, do not try to put on speed to get out, for this will only spin the wheels and make them sink deeper. Put the engine in low, go slow, and do not try to turn from side to side. Keep straight ahead. This is advice j nuiu rreau jicnu, iieveianu sales man, who is an auto traveler of note. If the front wheels are turned, he Bays, the engine must push the car against the weight of the mud ahead. If the wheels start spinning, put on the emergency brake just enough to stop the spin. That will frequently enable them to take hold. If it is possible, get any old rope, board, bushes, sacks, or even a quan tity nf paper .and put it under the wheels to help give traction. It is SEE THE PACKARD AT THE SHOW PACKARD THE APPEAL OF THE PACKARD "EIGHT" It is a significant fact that owners of the Pact, ard Eight are invariably known in their com munities as men of taste and discernment. The trim grace of line that ia Packard's 'and the charm and comfort of Packard appoint mcnts quickly commend themselves to those who have a natural appreciation of the finer things of life. Men of judgment and discrimination recognize in the Packard the expression of their own ideals. They are as apprciative of the smart ness and distinction of the Packard Eight as they are of the thoroughbred performance which is inherently a Packard attribute. Bangs Garage RAY O'DONNELL', Prop. 8th and Pearl Sts. Telephone 21 IT'S BETTER TO BUY A FORD "THAN TO WISH YOU HAD"; ALL MODELS ON DISPLAY AT THE SHOW A CAR THAT HAS BROUGHT MORE HAPPINESS INTO MORE HOMES THAN ANY OTHER CAR BUILT CARS TRUCKS TRACTORS a name Meaning more to more people than any other in. the automobile world today The exhibit of Ford closed and open cars at this year's Automobile Show should interest you, because it represents the greatest values in motor car history. More car-owners every year come to the ultimate realization that a Ford delivers more dependable, care-free mileage per dollar invested than any other car. First cost, upkeep and depreciation are all lower. Service is more widely available. Be sure to visit the Ford Display at the Armory this week. It will convince you that you cannot make a more sensible or profitable purchase of a car. Ford Fordor Sedan at Eugene $770.40 Here Are the 1925 Ford Improvements MOTOR Improved ernnkenso oil tube funnel, lengthened from 1 1-2 to 3 5-8 inches. New designed orankeaso, permitting ample room for taking up nnd adjusting rear bearings. Pistons are made 8 ozs. lighter. All curs equipped with genuine 13-plato FORD Battery, Legal head lito lenses, Legal tail lamp and bracket, Draft shield on floor boards. COUPE llavo all steel door with imnroverl lnnl-a nml hnndlps. raiso windows in four nnd one-half turns of lifter handle. Door window lifts, lowers or FORDORS Equipped , with pockets. ', dome light, windshield swipe, dash light, renr-vicw mirror nnd side TRUCK llavo improved differential, spider gear being of four-wnv tvpe instead of two. Hear wheels, smaller diameter with tire 30x5 Coodvenr All Weather Cords. Ford-built cab and bodies can now be had for trucks. ' Our Ford Parts Department Saves Many Delays We carry at all times a complete slock of Ford parts from' tho tiniest screw up. This is assurnneo that when in need of new parts thero will bo no delay in having them installed. This is a decided advantage that Ford Owners have, and is ono you should take into consideration when buying n new car. FORD Eugene Prices FORD CHASSIS, Delivered in Eugene $406.40 FORD ROADSTER, Delivered in Eugene.... 442.80 FORD TOURINO, Delivered in Eugene 474.00 FORD COUPE, Delivered in Eugene 624.80 FORD TUDOR SEDAN, Delivered in Eugene. 687.20 FORD FORDOR SEDAN, Delivered in Eugene. 770.40 FORD TRUCK CHASSIS, Delivered in Eugene. 445.00 FORDSON TRACTOR, Delivered in Eugene. 578.60 Ford Touring at Eugene $474 -64 10? AVENUE EAST' Ford Parts and Ford Service r . When you buy a Ford cjir, you are assured that you will re ceive good service at all times, no matter whero you are when y'" need such service. In our service department we have a sum'1 or plant, where every repair can bo made in the shortest possible time- Only experts, men familiar with every part of a FOKH ear, take care of your needs. will ALL OPEN AS WELL AS CLOSED MODELS WILL BE ON DISPLAY AT THE EUGENE AUTO SHOW
