Page Ten
THE EUGENE GUARD
Monday Evening, FeLrur
irv 1(! ....
E.G.
Bnck In 1(110 E. C. Simmons came
to Kugrne, tot up a giraffe &nd sales
room over on Eighth avenue west,
and fctnrlcd to Bell Fords. Two years
later the business had outgrowu the
tliiarters, and so a new building vol
built fr the firm on Tenth avenue
east just off Willamette street.
There they moved in 11118, and the
bendiitinrturs have been there since.
U E. Simmons, K. C.'a brother,
came to Kugene In 1010, and the two
broUiers then adopted the "unit plan"
of operation. The Ford garuge now
is just like a big department store,
with e.'ich department installed in its
place in the commodious building.
Parts Art Handy
The front part o the building in
devoted to the parts eulcsroom and
accessory display. Hero is numbered
buxes, so arranged that anything cuu
be fouud inutumly, are parts for ull
models of Fords and enough differ-
. ent kiucfg of accessories to make the
modest cur think it Is a Hupcr-charg-cr.
Jn this part are also the offices,
whero an efficient system of ac
counting is installed. Frank Ilurr,
a veteran in the parts line, is in
, charge of tJiis divisioo, and Mr. Sim
mons brags that Murr can find any-
,.one of the several thousand parts in
just threo seconds. "1 challenge any
one to try him our," challenges L. 13.
, rilje accounting department Is un-
; der the management of' Mina Lynn
and Phyllis Kestcr.
The repair shop takes up the west
side of the large space just back of
the offices. Here everything is ar
ranged"in progressive order, and a
Ford motor goibg in for repairs
makes a regular journey tbrough the
different departments. It stops 'it
intervals while specialized mechanics
do bit of work, then it is passed on
. to the next department. An engine
can be completely torn down, and re
assembled just as efficiently as it
can be done in the Ford factory it-
pclf, for the same mauhinery and
tools are on band with which to do
the work. " The mechanics have been
educated in Ford factories, and are
thoroughly trained.
Marshall Runs Shop
The shop is managed by John Mar
shall, a veteran in the Ford organi
zation, and recoguized as one of bne
best mechanics in the volley. Many
of his assistants have been with the
' Simmons organization for years, and
'Tom Itennct. mechanic par excellence,
has been with the firm slnco its or
ganization in 101(1.
The sales deportment of Uie firm
Is now in tho joint charge of F. I
Johnson and E. II. Loronce. Both
men thoroughly know Fords, . uhcir
good points, nnd the economic reasons
for owning them. Their ability may
be judged when it is lenrncd that in
the pot four years the Simmons com
pany has averaged 488 sales of cars
coch year. This is more than a car
a day, and a grand totnl ot nearly
WORK AND PLAY MODELS OF FORD MOTOR CO. IN DISPLAY
Pleasure and work go band in hand
believes the 15. C. . Simmons Motor
company, local Ford deulers, so they
aro going to show both a latest style
Ford sedan and a hardy Ford truck
In their displuy at the Automobile
show. Both aro lutcst models of the
Ford line, they say, uml all the good
points of the famous brand of auto
motive vehicles will be demonstsrutcd.
These will be a prominent part of
the company's share of tbo show.
Along with them will be displayed the
touring, roadster, coupe and other
models of the pleasure car, aud per
haps a Fordson tractor will keep the
sturdy truck company.
"Henry Ford believes in work as
well as play,"' says E, 0. Simmons,
"so he makes provision for both nec
essary elements to society. He puts
the same subsstantial material and
workmanship into both vehicles as
the large demand for each testifies."
2000, or if seven people would climb
into each flivver, enough to rido tho
whole town of Kugeue at once.
Plant It Efficient
The entire Simmons plant is a mar
vel .of efficiency and order, and is
extremely interesting to go through.
Anyone interested will be welcome,
says Mr. Simmons, nnd he places the
entire personnel of the firm at the
disposal of any Ford enthusiast.
The present personnel of the or
ganization is at fpllows.
F. Jj. Johnson, E. II. Loronco,
Frank Harr, M. h. Hunt, L. S. Allan,
It. F. Hulflow, Virgil Signor, Mina
Lynn, Phyllis Kestcr, S. B. Mar
shall, John Marshall, J. F. Githens,
O. F. Barrett, W. H. Smith, George
Groves, J. O. Corblt, Stanley An
drews, George Anderson, G. H. Dot
son, M. M. Greening, F. II. Urmson,
Balpa Hicks, Vivian Bailor.
No More Dread
of Cold Weather
(By NR AService)
WASHINGTON, Feb. 10. More
consistent use of tho automobile
through winter as well as summer is
shown by gasolino figures given nut
by tho U. S. department of interior.
Bate of consumption of gasoline
(luring November wns 23,200,000 gal
lons a day, or an increnso of more
than 21) per cent over the consump
tion during the snmo month of 1023.
Since September, however, con
sumption decreased only 4.4 per cent,
or about a million gallons a day. The
decrease during the same period Inst
year was nearly 13 per cent.
From these comparative figures,
tho department experts figure auto
mobiles were used moro during this
late fall, and promised greater usage
during winter, than tho year before.
IE
Investignln any phnse of Dodge
Brothers business and you will find
certain definite, clearly understand
ablo principles under which both fac
tory and dealers operate, says F. M.
Hathaway, local dealer.
He cited In particular the policies
governing service and used cars.
"Dodge Brothers position on the
used car question has been clear and
progressive from the outset," he said.
"They have always insisted that deal
ers handle only good used cars nnd
have emphasized over and over again
the importance of the used car buy
er's good will. We regard every
used ear purchaser as a potential new
car buyer and treat him accordingly.
We recondition Dodge Brothers used
car a in such a thorough way that we
feel absolutely sure that buyers w.H
receive a dollar in satisfactory value
for every dollar iuvested.
' Good Service Provided
"Take tho question of service.
Dodge Brothora dealers do not give
so-called 'free service, hut they do
provide good service. Tho reputation
of dealers the world over will bear
out this statement, I am sure.
"Dodge Brothers are against so-
called 'free service' becauso this sim
ply means that enough Is added to
tho price of tho enr to cover the cost ;
of n 'free service policy. In that i
way tho buyer not only pays Tor
something the dealer h giving to an-!
other owner, fin he himself may hap-!
pen to require less service than other
purchasers. At any rate be pays,
whether, he gets It or not.
w Full Value Given
1 "Dodge Brothers believe in giving
the buyer full value for his money.
Consequently, in selling him a car,
they charge only the amount of their
actual investment in the car, plus a
reasonable profit for factory and
dealer. Obviously, this policy makes
it impossible to tack on an extra
churge to cover such items as 'free
service.' Moreover, they believe that
the owner prefers to pay for his ser
vice when lie gets it and to pay only
for his own.
"The wisdom of this policy is re
fleeted In the high degree of confi
dence that xists among owners all
over the world in Dodge Brothers
dealer service stations. These own
ers know they will be expected to pay
a reasonable charge, but they know
they are going to get genuine parts
and honest, accurate work.
Flat Rate Adopted
"The universal adoption of the flat
rate service s.vntem by dealers lias
also solidified the confidence of own
erf. This system was put into oper
ation after tests had determined a
reasonable time allowance for every
conceivable service job. On the basis
of these tests, maximum working per
iods were established, and mechanics
aro now required to complete every
job within the allotted time. -
"Thus the service superintendent
is able to estimate within aj few min
utes how long it will, take to finish
a job. Basic charges are supplied
by the factory with the basic time
periods. White these charges are
variable, according to the overhead
in each community, the difference is
never great and the factory's maxi
mum reasonable charge is never surf
passed.
Time waste Less
"As a rule, mechanics are also pnicl
by the job. They are allowed so much
time for the operation, and must do
tho work in a satisfactory manner or
do it over without pay. This re
duces waste of time and increases
efficiency. The natural result to the
owner Is better work in shorter time
and at lower cost.
"We operate on the theory that it
takes good service, In addition to the
good performance of the car Itself,
to win the owner's complete and en
thusiastic indorsement."
Special Lincoln
to Be at Display
with Ford Show
The E. 0. Simmons display at the
Auto show will not only be featured
by a complete line of Fords, but will
include one of the finest jobs ever
seen in this part of the country a
special built Lincoln roadster belong
ing to Gavin D.vot, of Cottage Grove.
"This is one of the finest cars to
be seen anywhere," saya Mr. Sim
mons, "and it is something for the
Auto show to be proud of. The car
is the latest creation by the Lincoln
Motor company, and it has all the
fine points that make the Lincoln
sncb a wonderful car today. Mr.
Oydt and members of the Simmons
firm will be on hand to tell the people
all about it, too."
Iri the Ford line tho regular to;irr
ing, with all the new features, the
coupe'tho two types of sedans, the
roadster and the truc will be dis
played. The sales force of the com
pany will be on hand to des?ribe
them and to give demonstrations to
anyone interested in the different
models.
. After installing a cylinder head
gasket, run-the motor for a short
interval and then give the head nuts
a second tightening.
Auto Row Notes J
also advisable to apply chains before
tackling wet or muddy rod.s.
...
Automobiles thould be safer at
railroad crossings than horses, be
cause they do not become frightened
and are better controlled; but the op
posite seems to be the case, says J.
H. West, Overland and Willys-Knight
dealer. Mr. West was for years driv
er of the McKenzle highway stage.
He is an experienced driver of horses
and describes the proper method of
approaching a railroad crossing as
follows: "Gather up the reins tight,
take out the whip, aud bring the hor
ses to a walk."
As an experienced automohilist he
advises "Always go into second speed.
The method is precisely the same in I
either can. Th. a 5.
control. c.n im hti .k...
Uition S
situation, i, I,, Urt t, u.
adopt this ,impe rul""old ku
... ,
T. L. Johoson, sal..
the E. C. Simm s, ."""'W ,
, , - .Muior I
, -'-"J, II
uig ior DetrnK
in .
he will learn .n Cm,tn- b,
Ford factory. Th, triD tW
the Simmon, sale, no " ' M
back thpi- v "1 lea:..
ear, all the i, and ."'"!.,
ular motor ear. u,u.0' Ike
pleasure will be cmo,,0,'" 4
for Johnson intend, to 1 " "'P
while away, he say,. J"' hi"l!
F. E. Calkins, local Oldsmobile
dealer, accompanied by Larry Kos
knmp, salesman, Fred Ledward and
Percy Calkins, service men, spent a
part of last week at the Portland
automobile show. The entire affair
was gorgeous and interesting, but the
show here will rival it in every way
except floor space, they say. ' The
Olds display was quite striking, and
attracted a lot of interest, tbey say,
nnd they brought back several ideas !
to try out on automobile enthusiasts
here.
The Cleveland which has just come
to town is to have a new and shiny
salesroom wherein to show off its
vantage points. A. S. Peterson, local
dealer, who has just obtained the
Cleveland agency, is painting and
slicking up his salesroom on Fifth I
avenue west, so that the car can -feel !
iiiRf fla nrniiit nf ita aiirrnntwlinira n j !
Mr. Peterson does of the car.
When the car becomes stuck in the
mud, do not try to put on speed to
get out, for this will only spin the
wheels and make them sink deeper.
Put the engine in low, go slow, and
do not try to turn from side to side.
Keep straight ahead. This is advice j
nuiu rreau jicnu, iieveianu sales
man, who is an auto traveler of note.
If the front wheels are turned, he
Bays, the engine must push the car
against the weight of the mud ahead.
If the wheels start spinning, put on
the emergency brake just enough to
stop the spin. That will frequently
enable them to take hold.
If it is possible, get any old rope,
board, bushes, sacks, or even a quan
tity nf paper .and put it under the
wheels to help give traction. It is
SEE THE PACKARD AT THE SHOW
PACKARD
THE APPEAL OF THE
PACKARD "EIGHT"
It is a significant fact that owners of the Pact,
ard Eight are invariably known in their com
munities as men of taste and discernment.
The trim grace of line that ia Packard's 'and
the charm and comfort of Packard appoint
mcnts quickly commend themselves to those
who have a natural appreciation of the finer
things of life.
Men of judgment and discrimination recognize
in the Packard the expression of their own
ideals. They are as apprciative of the smart
ness and distinction of the Packard Eight as
they are of the thoroughbred performance
which is inherently a Packard attribute.
Bangs Garage
RAY O'DONNELL', Prop.
8th and Pearl Sts. Telephone 21
IT'S BETTER TO BUY A FORD "THAN TO WISH YOU HAD"; ALL MODELS ON DISPLAY AT THE SHOW
A CAR THAT HAS BROUGHT
MORE HAPPINESS INTO MORE
HOMES THAN ANY OTHER
CAR BUILT
CARS TRUCKS TRACTORS
a name Meaning more to
more people than any
other in. the automobile
world today
The exhibit of Ford closed and open cars at this year's Automobile Show should interest you, because it represents the greatest values in motor car history.
More car-owners every year come to the ultimate realization that a Ford delivers more dependable, care-free mileage per dollar invested than any other car.
First cost, upkeep and depreciation are all lower. Service is more widely available.
Be sure to visit the Ford Display at the Armory this week. It will convince you that you cannot make a more sensible or profitable purchase of a car.
Ford Fordor Sedan
at Eugene $770.40
Here Are the 1925 Ford Improvements
MOTOR Improved ernnkenso oil tube funnel, lengthened from 1 1-2 to 3 5-8 inches. New designed
orankeaso, permitting ample room for taking up nnd adjusting rear bearings. Pistons are
made 8 ozs. lighter. All curs equipped with genuine 13-plato FORD Battery, Legal head lito
lenses, Legal tail lamp and bracket, Draft shield on floor boards.
COUPE llavo all
steel door with imnroverl lnnl-a nml hnndlps.
raiso windows in four nnd one-half turns of lifter handle.
Door window lifts, lowers or
FORDORS Equipped , with
pockets. ',
dome light, windshield swipe, dash light, renr-vicw mirror nnd side
TRUCK llavo improved differential, spider gear being of four-wnv tvpe instead of two. Hear
wheels, smaller diameter with tire 30x5 Coodvenr All Weather Cords. Ford-built cab and
bodies can now be had for trucks. '
Our Ford Parts Department
Saves Many Delays
We carry at all times a complete slock of Ford parts from' tho
tiniest screw up. This is assurnneo that when in need of new parts
thero will bo no delay in having them installed. This is a decided
advantage that Ford Owners have, and is ono you should take into
consideration when buying n new car.
FORD Eugene Prices
FORD CHASSIS, Delivered in Eugene $406.40
FORD ROADSTER, Delivered in Eugene.... 442.80
FORD TOURINO, Delivered in Eugene 474.00
FORD COUPE, Delivered in Eugene 624.80
FORD TUDOR SEDAN, Delivered in Eugene. 687.20
FORD FORDOR SEDAN, Delivered in Eugene. 770.40
FORD TRUCK CHASSIS, Delivered in Eugene. 445.00
FORDSON TRACTOR, Delivered in Eugene. 578.60
Ford Touring
at Eugene $474
-64 10? AVENUE EAST'
Ford Parts
and Ford Service
r . When you buy a Ford cjir, you are assured that you will re
ceive good service at all times, no matter whero you are when y'"
need such service. In our service department we have a sum'1 or
plant, where every repair can bo made in the shortest possible time-
Only experts, men familiar with every part of a FOKH ear,
take care of your needs.
will
ALL OPEN AS WELL AS CLOSED MODELS WILL BE ON DISPLAY AT THE EUGENE AUTO SHOW