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About Eugene daily guard. (Eugene, Or.) 1904-1924 | View Entire Issue (Feb. 21, 1923)
4 i ! ' 1 Detroit, Mieb., !. 10. -"The IciiioikI for autnmoUlfH tluriiifc l!rj:j will Ite Ktinter tliun ituriitjf any oilnr yir in the junior? 01 nift inoior ear iniluMrr."' Jhm Ktateinnit mnuV hy Krtwl 1J. Kuril, inci dent of tlip J'onJ Moior compiuiy, In hail upon an unalywin recently inn do in mii. motion with the aatca of Ford and Lin coin motor earn. "The deimiiiri," he pxpliilneil, "i eom Uia from a more (-ofiCfiitiuti'tl hiIck i-f-fort on the purl f nmiinfuiiircrH mid rienlcrH Kven with nil lite earn now run ning, there ure hundredx of thou wain In nl potential owner h in all parts of the conn try who hnve yet to buy their firt car. ".Many (Jeulern Mid lnaimfaciun-rs have been content to Hkim ihe cream off (In top of the market, and now are cnjuiKcti m the husiiwHH of trading rather than jn the development of new car ownnrs. MJtut the chaiiffe in on the wiiy. We have Kenned it for tnomliH at the I'ord .4otor company, both an it relate to Lineoln card and to Fords. "The lotul volume of uroBneetive own- , era are booking for their antomohilcA and uio veiling organization that la nroperly orRanizeu ih planning to carry Ihe aiory to thetn. "When I any that the demand for car during the year will lie greater Hum ever ui'iore i speak iroin larin compiled in ai exhaustive atudy of ear purchasing con ninona throughout the entire country. llio last two month, orrhuanly termed months of low purchasing, have seen , Kteadily increaHing rather than diminitdi hig ordera, not from any one acotiou hut from all parts of the country. "Seanonal buying in on the ileelinu. There have been too many tunea when the car buyer could not get delivery be cnufle he waited In placing hia order to warrant any further eoiiliutiance of this Ofappointment-invItiD condition. "Ho ordering cara ih evening up. The automobile in thin country Ik looked upon as a ataple product, much like clot lies or food. It la a neeeaaity in modern methods of living. For thin reason Ihero la a large and virgin field of sales which is opening up to the dealer who ia alive to the facta governing the case." press rcprrntat'tve. The Slippery Ford hill is notea atonj the Pacific coar.t for ita ejctremely sharp pitch and it k more than a mile ;n length. Addd to tbe oidmaiy yra.le tfiffi ei)lties the bill has two hairpin turns at winch most drivers have to sail l into becond. The motor of the Oldsumbile was not itoppeii ut the end if the mil, but wuh kept running continuously for MO li.iir. It was started when the car was taken from the show rooms, drivn to Ha-Tii-meuto, over the road to M'no and :Jin bi'tk to Hucramcnto and allowed to run fv nuiny hour tliere before it wm shut oft. Nji adjust menta were necessary on the trip, it ia miuI. MILL MCE- JUMP PflMOeil) , .,,r.. (1IIP llUniUC QFUJIPPV ' sr- . I UUII fllllUlIU Ullnl I I 111 . !iy- J7 ff niRRlTIIITflfiHOW RotlDUQri 7Nf minium iii iiiiftiuiJ V SSHrv uuuui miiiiiii ill mm w w" yuoi II An Ojdstnobile fmir-cylinder aemi aport model, with its gear shift locked in Jiigh, ban broken all recorda in u run from Sacramento, Cab, to )Icu, Nov., by negotiating the Slippery Knnl hill, a feat ultwaya considered Impossible by leading automobile dealera ou the l'n jcific coaat. . Tlio car wna n stock chasms ami not dortored In any way, It ia said, and was taken directly from the ahowrooms of .1. W. Leavitt and company, San Fram-isco, diatributors, tbo gear shifting handle re lieved and bhe tranNmlasiou neulel in the presence of witnesses. The feat waa considered ro rcmnrknh!: that Kan Francisco automohi! dealers refused to bellovo Ihe test until dt.cu mentary evidence was produced that it bad reaHv been accomplished. In the cai waa J. AV. Karnes, of Hacrainuto, man aaer of tho J. W. Tvoavltt i-mmm i lint Oooper, an automobile race driver, who holds an A. A. A. license, (Jooig-? Ji rex, "The stuff that (be new Hodge all (ee) sedims are made of was demonstrat ed last Fridav tiialit when one of the cars driven by W. 1. 1 'as ley, a traveling aalcsmnn, slippeil off thr east approiich of theCinlh avenue bridifo over (lie mill race and rollefl drwn to the water's eili,'!," says F. M. Hathaway, of the I'a cil'ic Aulo company, the local dealer. Mr, Hathaway took the machine out of the race for the owner and put it on display at his show rooms. The car looked like a wreck Friday niirhl as it hiid on its side on the steep frill race bunk. However, when the ma-f-hiire wits put back on the street and a little mud scraped off it waa found to be prncticuliy uudumav'cd. The steering rod was hent and the windows and windshield broken but there wn hardly a scratch on hf body. The floors worked as well n before the accident and no one could find anything seriously wrong. The slrenglh of tho ull-steel ea wan floimui Fi rated. "Hodee Ttrothers built their business sedan with an idea of giving the world a car common sense buyers would view as no investment, says Mr. Hathaway. With this new all-steel car they have made a praclici:! thing of an ncknnwlcig ed luxury. They have placed the comfort, rrolcction and dignity of the sedan within the range of practical usage. Dodire ltrothera realized that a steel lodv for such a closed car was one of the first e-wentiala. both from the stand t oint of economy and utility. Once man ufacturing obstacles were overcome, the Meel bony closed car could be put info mianf ity production, bringing down the cost to the plane of the average family and at the same time increasing the car's scope of operation. Steel would withstand the hardest everyday usage. It would lend Itself much more ideally 1 the salesman's or to the farmer's requirements, for ex ample, than the delicately finished de luxe Sedan. Instead of many coat a of varnish applied slowly and painstakingly by hand. it. would lake a lustrous baked on enamel just as tbia same enduring ' fiuifh is applied by u highly perfected j mechanical process to Hodge Jirolhers open cars," The "snappy" little Overland Four is meeting its biggest reception in Kugenc this vcar in historv. declare West & Sons the local dealers. J.'specially is the dosed car demanding a great deal of at tention in Fugcuc. Weut her condition! hern are making the closed car the all-' ar-around machine and the Uveriaud is filling the bill. The new model 01 being shown this season has many new and Htiiktng fea tures. It has a higher radiator and cowl than last year's models, is heavier con structed and stronger throughout. Tho hues ui e also longer than heretofore, I giving it the snappy appearance. The re- ; liable triplex springs are til ill a feature I of the car. J A baked enamel finished body, drum ! t)w headlights, adjustable windshield ; and sun visor, all add to the apprurance , and superior service offered by the Overland. The closed car is finished in; velour and the workmanship and material t n : en re as good as the hight-priced makes. '. A new Willys-Knight coupe-sedan inoii- i el, five-passenger car, the first to make Ha appearance here will he displayed at the auto show by West and Sons, local agents. A beautiful blue finished nillys' K mailt toiiriuif car is also ready for those admirers of (he well-known cars who will be at the aulo show. The Overland, like the other popular priced cur factories is working to capac ity this spring. Orders having been com ing in so fast that the Overland factories will have to increase its output 115 cars a day to take care of orders now hook ed, the local agents have been notified. For not more than 10f extrn in Ihe Hudson line one can buy a closed car, auil have all closed car com fort h. That's how popular the closed models are, and how some manufacturers arc meeting the de mnnd. The Hudson coach ia nn entirely new closed body design. It brings all the util ity one can act in nnv closed cur and vnr it costs mit sitgnuy more man the open models. Jt is durable and comfortable. Thou sands of owners are proud to drive the voacn. MOST NEGLECTED A repair mnn asked, "What la the most neglected tfirt of a car?" nnswered, "Ifs tJie universal joint. Oive it grease n.1 U v.. r.:i.r.. II.. X- I. 1 your IH.W.T llroiu. ML-imlf ,.r nn,'.!1"'"3 '''f"'"''l ly Jirillliu. ciuurtiT. Awl wlii'n it fuils guml night!" Rubber Conference Is Called By Firestone WilKliinjiton. JiVli. 21. Hnrvpv Vlri- stone, Akron, Ohio, rulihor kooiIh niilnil fiK'turcr Iihh railed a fonfrrrnco o rub ber immtlfuelurerx lo determine linw to I'oinlmt the crude, rubber restrictions re- teiiuy iiuiioHcil hy the ItrltiKh itnvern ment. The conference will be held Fob i iniiy L'7 nnd lis. Firestone charged tlint Anierieiin 'con sumers are being forced to inv ine,ras i tftnliiiK scores of millions 'nf dollars annually uecause or the exnort restric- MAKINQ CAR ATTRACTIVE llolled linseed oil Is good for removing Bter.mei.to nrtist an.l It. i liecdter, body of a cur" ' " SAFEST GRIP ON WHEEL I he snfcHt urriri nn thn wJionl lu n-ttl. ono hand obovo tho other, one, palm nn uiiii uio inner uown. 'iliiM Krip pro vides tho greatest leverage on Uie wheel iviia me icasc exertion. THE UNIVERSAL CAR. We have on hand at all times a large assortment of Renewed Fords, some slight, ly used, but all put in good running shape, at remarkably low prices. All 'models are represented, for business and pleasure. iver TSiis List of Bargains 1921 Ford Sedan .$450 1 92 1 Ford Coupe ...... . 7 $450 1920 Ford Coupe . ..$425 1922 Ford Touring ....$390 1922 Ford Touring, all-weather top... $410 1921 Ford Roadster .$275 1916 Ford Chassis .-. . . 75 1921 Ford Truck . . ... . . . ..... . . ....... . $265 This is only a partial. list of the Renewed Fords we have to offer you at such low prices, but it will give you an idea of what you may be able to get. Come in and let us show you and explain our method of renewing used cars and show you the benefits to be derived. NOW IS THE TIME TO BUY YOUR FORD 1.11, COMPANY wc. : ..... mw Dodbe Brothers BUSINESS SEDAN Dodge Brothors, with equal aptness, could have named it the Family Sedan. In the first place, it is big and roomy a five-passenger car that will really seat five adults in comfort. There is no space wasted on superfluous adornments. Every inch of body and chassis is put to actual use. There are no delicate cloth furnishings to be soiled ty the children. The seats are upholstered in durable and attractive blue Spanish leather. There is no sensitive varnish to be easily scratched or finger-spotted. The body ia steel-built-a new principle in Sedan design-making it possible to finish ! ".ter,r'n Dodge Brothers oven-baked enamel, the most durable finish known. The rear seat furnishings comeout-instantly converting the rear section into a spacious carrying compartment y 'oi;icarr'in funks, boxes and household luggage of all sorts. Fnh!!e,Can0mp "?d pIay t0 their hear8' wtent h. ' ".d W,hBn cleang time comes, you can turn the hose on it inside and out. Tho price is $1405 delivered E UR0110 PACIFIC AUTO CO., l' X ll.it imway, 1'rop. . : Willys-Knight Prices f nil Ci.. Touring, 5-Pass. Touring, 7-Pass. Roadster, ,'J-Pass. Sedan, 5-Pass. . . ...$1455 ...$1675 ...$1455 ...$2080 f.o.b. Eugene Coupe-Sedan, 5-Pass. $1865 Sedan, 7-Pass. $2295 Coupe, 3-Pass. ..$1975 mendonr2? tT ,mwroves with use. The Willys-Knight is the motor of tre- bfehu tnlZ i Vuu l0SS 0f power' no loss of compression through valve trou nnlr lf i " tkse PPPet-valve inconveniences, these is a quiet flow of WiHvs Knithf i m?ees wLth eah rotation of the crankshaft. Of all the ever wo mt t? w-n6 Produced have yet to hear of one that has ever worn out. Ask any Willys-Knight owner about the Sleeve-Valve Motor. lHRtrooMl!o fo"."'l in any other car. The lvanl-haked enamel finish retains ih exp,.nsive. Upkoep an 1 of m, .. & BPn"-?S 1I,SU,' r"V,DR C,mfoit ,lot found in manr rara mucl1 The Se,lan ami Co xpe. re fi ,is u7 ns IZ '!? 1,fn18 yOU 'lU V"'0,1' won7 n1,0llt "hcn J"" drive an Overbid Ki.ip.nent is eoniplt'te and cotnietio,, is perfet" S y0" " Y "my be bllilt for t,,e h 1 OVERLANDPRIC E S f.o.b. Eugene Coupe , .$960 Sedan '...$1035 ...... . . . I i i I Touring , .....$666 tcr- $666 : y.egt&c;0m)tQr: Go. .... : T7 1 ' i 1 1 i i ,