Image provided by: Independence Public Library; Independence, OR
About Independence enterprise. (Independence, Or.) 1908-1969 | View Entire Issue (April 2, 1909)
CREATING A DE- HAND FOR GOODS ANOTHER TALK ON ENCriTS OF PUiUCITY WrUtan by It Great Advertiser and Mad to Fit Condition In Smaller Twe t Country and) to "m Merchante Who ni Thoy Run. - Mr. Buaineaa Man, yo spoke of your trouble la Interesting patrona la now and quality mrechandlae." "Yea; thrto show up mora prom than auplea.' but for eotne ron they do not sell radlly." Hera ta your greatest opportunity to utlllsa good advertising. Study the mall order catalogue. Vou can get many Ideaj from them. Not tho com plot description, th catchy headllnea, tho attractive cuta. Thla la a forceful aatample of the creative aide of ad vertising. Good newpaper publicity haa a double effect (1) to take trade from leea energetic competitor and give It to tho one who advertisee and (J) to make more business. If a well written ad. ao preaent th advanUga Of possessing a talking machine, for instance, that some one become Intereated and buya one. hasn't It made more business? If the buyer haa not thua been convinced of his need of one, he might never have made auch a purchase. That Is Just what advertising la doing for the re taller and general advertiser alike." "And It will Interest my patrons In eood clothes?" "Certainly. People dress much better today than ever before, largely through the influence of advertising. Style de pends very much upon it for ex istence. Practically all of our knowl edge of fashion and what Is newest and best In the world's markets come to us through the newspaper and magazine ad. The public is interested and quiet eager to read. Let the local merchant talk about such things In his ads., and he can make a demand for new and quality goods. Readers need first to be shown why they should possess any particular article why they should dress better, why they should put in a furnace, why they should buy -a kitchen cabinet. This study of 'selling points will come later oa. Tah th waiter of I11 rLtfc Oa of tho UlualraUona such at are furolinH t ,r4 by waolJ cubing aar. pUture th iMror tta auch a atjiiah, ! tut, wil groomed apperanco enough to nuke any wan want to croe eni unti-uUr If bolood alone wllB cnaclt lag argument, P-opU need to a told hat they want and bat they about havo." "And oualllr" Teopl need to coartoced that the Qoaltty article ta thmot eonom leal. Advertlelng earn your argu ment to th buyr. Often aaerchan dlM la claimed to 'aH on eight. Thla la rarley 'rue. Moat article need to have their good point prented be fore th reader acquire a dlrfor It" "Every man In business ta an ego tit. He bellovea he can furnish hi co tomer merchandise of better quatlty at lea coat or In a more aatlafaeiory way than anybody else. Ho baa no reason to expect patronage except that he offer aomo greater Induce mmt than do hla competitor. U n to tell tho public what ho baa to aell and why they ahould buy It or htm. From a aerie ot article written by Henry Herbert Huff and copyright ed by American Preea Association 1509. Kodol glvea the atomach a chance to regain it lost atrength and health, and after a little while you need not take Kodol longer, but take It while you do need It and If it falla to bene fit you your money will be refunded. Sold by all druggists. Homer Davenport'a story of his boy hood life In Oregon begun la the Jan uary Issue of Human Life made the hit that was predicted for It and Mr. Davenport sustained his reputation for humor and wit and his ability to entertain. See our ad.."The Oregon Magazine Hit of 1903" on another page. It will pay you to read It. It is given absolutely free with a year'a subscription to the Enterprise during the month of February and March. Pay a year In advance and get the magazine. Kodol for Dyspepsia and Indegest lon taken occasionally will soon re lieve you of all the simple stomach ailments that you now have, but which may be more serious later on. Sold by all druggists. EAT SAUSAGES AND NEW BRAED Or Any Other Feverlte Feed Without Fear of an Upaot atomach Yott can eat anything your atomach crave without fear ot a caa of Indl gtlon or Dyspepsia, or that your food will ferment or aour on your stomach It you will occasionally take a little IMapepaln after eating- Your weala will taste good, and anything you eat will bo digested; nothing ran ferment or turn Into acid or poison or atomach gas, which cauaea Belching. PUxlnea. a feeling of fullne after eating. Nausea. In digestion (Ilk a lump of lead In atom irhi. ntllousnesa. Heartburn. Water brash, pain In atomach and Intestines or other avniDtons. Headachea from the atomach are absolutely unknown whero this effec tive remedy Is used. Dlapepsln really dooa all the work of a healthy stom ach. It digests your meal when your atomach cau't. Each trianguie win digest all the food you can eat and leave nothing to ferment or aour. Get a large 60-cent case of Pape's Plapepsln from your druggist and Btart taking today and by tomor row you will actually brag about your healthy, strong aiomacn, ii you then can eat anything and everything you want without the allchtest discomfort or misery, ana every particle of Impurity and gas thf la in vour stomach and intestine la going to be carried away without the use of laxatives or any other as sistance. Receipt books for sale at the En-; terprise office. j Value of the Silo The silo Is an established factor In American husbandry. While It Is more commonly used by dairymen than by. other feeders, the time is not far dis tant when the silo will be depended largely upon to furnish succulent food to all classes of farm live stotk. The comparative merits of feeding a corn cron in cured condition or converting It into silage and then feeding it nre as follows: The losses ot nutrients in either care are about equal. The di gestibility is about the same for each. Silage, however, si more completely consumed, more readily eaten and in greater quantity than whim the same Spring Time-House Cleaning Time Sprin-timo announces housecleaning time. Housecleaning, as it progresses b ings to light the fact that many old and worn things past their usefulness need replacing, and when these needed things are thought of we want you to th nk of Ihis sure Nothing which should be here is missing. You'll find it the largest, most complete ad lowest priced assortment of furniture and home furnishing, ever "athervd together under one roof. A visit will both phase and repay you. Jt.aUa. f-.a-.Av-k I i- ," m New Ideas in wall paper. In making the wall paper changes at your home this spring you doubtless IZ Z o in ugurate some new scheme in w. decoration, some thing different from what : y-u h.v. Ted before Now we have lots of new ideas in decoration, many plans of vary.ng the old order of things. Our makers supply us coiored plates showing a multitude of artistic walls. We take specia pride In making homes beautiful. Our time Is at your service. An hour in our wall paper department w. I demon at a e to your satisfaction that ours is the stock from which you will buy the paper to amply safsfy you. PtTS Car DRAPERIES When you have finished house cleaning you will no doubt find that you need some new Draperies to replace the old worn ones. We have planned to supply this need and are showing a fine assortment of lace curtains in Nottinghams, Dotted Nets, French Nets and Ecru Cable Nets with both Cluny and Battenberg lace in sertion and edges. If curtain draperies by the yard are need ed, we've a line ihat is sure to please in dainty dotted Swiss, Scrim, domestic and imported Madras and Tapestries. The portiers for this seaeon are shown almhOBt exclusively in solid colors in greens, reds and tans with tapestry borders in floral and oriental designs. In our large and spacious carpet department you will find ready for your Inspection the largest and Dngmesi siucn ui lugiaiua, iape- u QoItr0 wt1a tries. Velvets, Axminsters and Body Brussels that we nave " utout such great variety that every need and color scheme may be suited. The new stock contains the latest patterns In self-colored effects In green, tan and browns. Oriental patterns with light or dark back ground, hall and stair patterns to match. Floral effects In domestic designs with borders to match. A visit to this department and an examination of the goods and prices will result to our mutual benefit. Material ta rur-4. It raa bo plar.4 In Uo alio whoa r!r rrgardleas of tho wither and whrBtodltPoo ' ' ,n tho beat pooalblo condition for frying and handling. Tho alhi Is aim wvh mora k-ouo-Ual la atorago per unit of nurleota than any pooalblo rlouro fr dry, bulky bays or foddore. Tho labor and uptui of barveotlng and atortng a crop for tho alio come all at one tlino. and further aaalety la ovr. It Is ready to feed at any season ana will keep, if properly mado, for yrara. If tho crop la cured and tho forage and grain M aeparalrly. tho labor of preparation la ondleaa and tho forage aoon loose pal ondlvaa and Ih forago soon lose pal atablllty. Tha alovo are aomo facta for doubt era and procrastlnatora to think upon. It la not meant to have all corn con verted Into silage. Every milk pro ducer, however, with tho cowa ahould have a alio. Those keeping fewer cows should eapand their buslneaa until a alio can bo used advantageously. Mat erlala ahould bo ordered and plans perfected early In tho year for a alio to receive tho crop, as construction la alwaya delayed, and If concrete or plastered alloa are erected they need time to harden. The point la to be pre pared to take care of an miniature crop whatever the line ot farming. Dairymen voluntarily deprive them selves of many millions of dollars each year through a pernicious, wasteful coatom ot running their cowa In the atalk fields all winter Instead of con verting part of the crop at least into silage and feeding It where the ani mals would be comfortable. An emi nent authority concludes that there Is 12 per cent greater returns through feeding a crop of silage to dairy tows than by feeding the same In a cured form. The silo Is Indispensable in most lines of husbandry. Herbert A. Hopper, In Charge of Dairy Extension Purdue Experiment Station. DeWitt's Little Early Risers, gen tle, easy, pleasaut, littlo liver pills. Sold by all druggists. 0AC.0PP0SES REFERENDUM An agitation lias been started with the avowed purpose (if calling the re ferendum on the Oregon Agricultural College appropriation bill. The friends of tho college feel that such net Ion would bo extremely injurious to the college and therefore Injurious to the Imnnrtant interests of the state which are so closely allied with it. To avoid such a result it is important that tho people of the state should bo lnforme as to the real condition of affairs. In the first place It Is not the ver dict of the people that Is feared, but the effects of the delay which the use of the referendum imposes. If, by the uso of the referendum, tho people of the state could vote on this bill be fore the first of July of the present year, there would bo no opposition on the part of the friends of tho college to its exercise. If the referendum is invoked the bill cannot be voted on until November 1910 which will mean that the build ings provided for by the appropriation would not bq ready for occupancy for at least three years. The present col lege buildings and equipment are entirely inadequate to meet present needs. The present attendance is over 1400 while the college library will ac commodate 108: the work In agricul ture has increased nine times in two years while the room allowed for the work has only been doubled; In the nast vear the work in chemistry, which requires the use of laborator ies haa doubled and there Is no extra room available, the present ar mory will accommodate less than one fifth of the students required to take military drill, and such illustrations might be continued almost Indefinitely if space permitted. Add to this the fact that last year the attendance in creased 38 per cent and that In the past four months the number of let ters of inquiry received from farmers and citizens of the state generally haa doubled, and it will give some conception of the extent to which this vital work will be crippled by the de lay. Moreover, the delay would make it impossible for the college -to fulfill the conditions which the Federal Gov ernment imDOses as prerequisitles to the enjoyment of its bounty. The statt would be forced to break faith wim the federal government which has of fered many thousands of dollars' to aid in the educational and exprelmne tal work which has to be done in this state during the next two years. t n fnr thp reasons, the signific ance of which cannot be fully realized until the conditions at the college are personally investigated, that the friends of the Oregon Agricultural College urge that the people of the state consider well before calling the referendum. CIGARS OF QUALITY Smoke the famous La Corcna 10c cigar Bon Ton, 5c cigar; Tashmoo, 1 2 jy i On sal among all flrst-clasi cigar deal ers. Independence booster!, support Oregon made product. AUGUST HUCKENSTEIN, MIgr. SALEM, OREGON TUH AND UATTJQ wx. rr -w r T "v 1"i II I A Y I I J K HHOWKU barber mmm Main Street, Independence, Oregon. SALEM LAUNDRY CO. GUARANTEES YOU PERFECT WORK WHAT HAS LONG BEEN NEEDED BY CITIZENS OF INDEPENDENCE Tha Independence Cleaning and preaslng parlora ara prepared to eallfor and deliver all work, and guarantee prompt attention and sat (faction. We make combination Suit and adjuatabla 8klrt hangara to your measure. Be aure and aee them. Clva ua a trial for good work and tha prices will be right. Work done while yen wait. L. L BUCKNER & CO. Home Telephone Co. 1612 Corner C and Railroad Streeta Independence, Oragon SPRAYING MATERIAL Roche Harbor Lliw Japanoso Ground Sulphur In linen saeks. No lint. De pendable liino and sulphur spray. ACID H Y D 11 0 M E T Kit 8 WILLIAMS DRUG CO. i b4 xa r i 3 UNSE1 .111: mm. Sun-set MatcuJinB offer. th rderi of thla paper th. brat opportunity of tha vear PCVIEW OF REVIEWS OUNSET MAGAZINE $3.ooj ALL FOR 1.50- r WOMAN'S HOME COMPANION 1.25 r-nrr with your order, a beautiful rremliim, a 75-paee hook AND rllLt. iiiu.trated in four color, with WJ Western view.. SUNSET MAGAZINE .AN mANCI.CO, CtlfOIH1 Wood Yard We deliver large or small orders of Fir, Oak or Ash wood promptly. HENRY MOTT Both Phones INDEPENDENCE THE KEY NOTE TO your pleasure may be the fact that you presented your music loving daughter, son or wife with an ex quisite musical instrument from our rare stock. You may develop a musi cal phenomenon unawares. Anyhow, members of the family possessed of one of our fine guitars, violins, man dolins, zithers, banjos or cornets can not but make the home pleasant and cheerful. L. F. 8AVAGE 247 Commercial St. Salem, Oregon UNDERTIKINQ W. L. Day and night calla promptly attended to. Fine parlor la con nection. An experienced lady assistant BICE, Embalmer and Funeral Director. Lleenaed by tha Oragon State Board of Health. BICE CALBREATH Home Phone: Store, 2220; Raa. 8121 Ball Phone: Store, 114; Pea. 73 Independence, Oragon
