CREATING A DE-
HAND FOR GOODS
ANOTHER TALK ON ENCriTS OF
PUiUCITY
WrUtan by It Great Advertiser and
Mad to Fit Condition In Smaller
Twe t Country and) to "m
Merchante Who ni Thoy Run.
- Mr. Buaineaa Man, yo spoke of
your trouble la Interesting patrona
la now and quality mrechandlae."
"Yea; thrto show up mora prom
than auplea.' but for eotne ron
they do not sell radlly."
Hera ta your greatest opportunity
to utlllsa good advertising. Study the
mall order catalogue. Vou can get
many Ideaj from them. Not tho com
plot description, th catchy headllnea,
tho attractive cuta. Thla la a forceful
aatample of the creative aide of ad
vertising. Good newpaper publicity
haa a double effect (1) to take trade
from leea energetic competitor and
give It to tho one who advertisee and
(J) to make more business. If a well
written ad. ao preaent th advanUga
Of possessing a talking machine, for
instance, that some one become
Intereated and buya one. hasn't It
made more business? If the buyer
haa not thua been convinced of his
need of one, he might never have
made auch a purchase. That Is Just
what advertising la doing for the re
taller and general advertiser alike."
"And It will Interest my patrons
In eood clothes?"
"Certainly. People dress much better
today than ever before, largely through
the influence of advertising. Style de
pends very much upon it for ex
istence. Practically all of our knowl
edge of fashion and what Is newest
and best In the world's markets come
to us through the newspaper and
magazine ad. The public is interested
and quiet eager to read. Let the local
merchant talk about such things In
his ads., and he can make a demand
for new and quality goods. Readers
need first to be shown why they
should possess any particular article
why they should dress better, why
they should put in a furnace, why
they should buy -a kitchen cabinet.
This study of 'selling points will come
later oa. Tah th waiter of I11
rLtfc Oa of tho UlualraUona
such at are furolinH t ,r4
by waolJ cubing aar. pUture
th iMror tta auch a atjiiah, !
tut, wil groomed apperanco enough
to nuke any wan want to croe eni
unti-uUr If bolood alone wllB cnaclt
lag argument, P-opU need to a told
hat they want and bat they about
havo."
"And oualllr"
Teopl need to coartoced that
the Qoaltty article ta thmot eonom
leal. Advertlelng earn your argu
ment to th buyr. Often aaerchan
dlM la claimed to 'aH on eight. Thla
la rarley 'rue. Moat article need to
have their good point prented be
fore th reader acquire a dlrfor
It"
"Every man In business ta an ego
tit. He bellovea he can furnish hi co
tomer merchandise of better quatlty
at lea coat or In a more aatlafaeiory
way than anybody else. Ho baa no
reason to expect patronage except
that he offer aomo greater Induce
mmt than do hla competitor. U n
to tell tho public what ho baa to aell
and why they ahould buy It or htm.
From a aerie ot article written
by Henry Herbert Huff and copyright
ed by American Preea Association
1509.
Kodol glvea the atomach a chance
to regain it lost atrength and health,
and after a little while you need not
take Kodol longer, but take It while
you do need It and If it falla to bene
fit you your money will be refunded.
Sold by all druggists.
Homer Davenport'a story of his boy
hood life In Oregon begun la the Jan
uary Issue of Human Life made the
hit that was predicted for It and Mr.
Davenport sustained his reputation
for humor and wit and his ability to
entertain. See our ad.."The Oregon
Magazine Hit of 1903" on another
page. It will pay you to read It. It
is given absolutely free with a year'a
subscription to the Enterprise during
the month of February and March.
Pay a year In advance and get the
magazine.
Kodol for Dyspepsia and Indegest
lon taken occasionally will soon re
lieve you of all the simple stomach
ailments that you now have, but
which may be more serious later on.
Sold by all druggists.
EAT SAUSAGES
AND NEW BRAED
Or Any Other Feverlte Feed Without
Fear of an Upaot atomach
Yott can eat anything your atomach
crave without fear ot a caa of Indl
gtlon or Dyspepsia, or that your
food will ferment or aour on your
stomach It you will occasionally take
a little IMapepaln after eating-
Your weala will taste good, and
anything you eat will bo digested;
nothing ran ferment or turn Into acid
or poison or atomach gas, which
cauaea Belching. PUxlnea. a feeling
of fullne after eating. Nausea. In
digestion (Ilk a lump of lead In atom
irhi. ntllousnesa. Heartburn. Water
brash, pain In atomach and Intestines
or other avniDtons.
Headachea from the atomach are
absolutely unknown whero this effec
tive remedy Is used. Dlapepsln really
dooa all the work of a healthy stom
ach. It digests your meal when your
atomach cau't. Each trianguie win
digest all the food you can eat and
leave nothing to ferment or aour.
Get a large 60-cent case of Pape's
Plapepsln from your druggist and
Btart taking today and by tomor
row you will actually brag about
your healthy, strong aiomacn, ii
you then can eat anything and
everything you want without the
allchtest discomfort or misery, ana
every particle of Impurity and gas
thf la in vour stomach and intestine
la going to be carried away without
the use of laxatives or any other as
sistance.
Receipt books for sale at the En-;
terprise office. j
Value of the Silo
The silo Is an established factor In
American husbandry. While It Is more
commonly used by dairymen than by.
other feeders, the time is not far dis
tant when the silo will be depended
largely upon to furnish succulent food
to all classes of farm live stotk. The
comparative merits of feeding a corn
cron in cured condition or converting
It into silage and then feeding it nre
as follows: The losses ot nutrients in
either care are about equal. The di
gestibility is about the same for each.
Silage, however, si more completely
consumed, more readily eaten and in
greater quantity than whim the same
Spring Time-House Cleaning Time
Sprin-timo announces housecleaning time. Housecleaning, as it progresses
b ings to light the fact that many old and worn things past their usefulness need
replacing, and when these needed things are thought of we want you to th nk of
Ihis sure Nothing which should be here is missing. You'll find it the largest,
most complete ad lowest priced assortment of furniture and home furnishing,
ever "athervd together under one roof. A visit will both phase and repay you.
Jt.aUa. f-.a-.Av-k I i- ,"
m
New Ideas in wall paper. In making the wall paper changes at your home this spring you doubtless
IZ Z o in ugurate some new scheme in w. decoration, some thing different from what : y-u h.v.
Ted before Now we have lots of new ideas in decoration, many plans of vary.ng the old order of things.
Our makers supply us coiored plates showing a multitude of artistic walls. We take specia pride In
making homes beautiful. Our time Is at your service. An hour in our wall paper department w. I demon
at a e to your satisfaction that ours is the stock from which you will buy the paper to amply safsfy you.
PtTS
Car
DRAPERIES
When you have finished house
cleaning you will no doubt
find that you need some new
Draperies to replace the old
worn ones. We have planned
to supply this need and are
showing a fine assortment of
lace curtains in Nottinghams,
Dotted Nets, French Nets and
Ecru Cable Nets with both
Cluny and Battenberg lace in
sertion and edges. If curtain
draperies by the yard are need
ed, we've a line ihat is sure to
please in dainty dotted Swiss,
Scrim, domestic and imported
Madras and Tapestries. The
portiers for this seaeon are
shown almhOBt exclusively in
solid colors in greens, reds and
tans with tapestry borders in
floral and oriental designs.
In our large and spacious carpet
department you will find ready for
your Inspection the largest and
Dngmesi siucn ui lugiaiua, iape- u QoItr0 wt1a
tries. Velvets, Axminsters and Body Brussels that we nave " utout
such great variety that every need and color scheme may be suited. The new stock contains the latest
patterns In self-colored effects In green, tan and browns. Oriental patterns with light or dark back
ground, hall and stair patterns to match. Floral effects In domestic designs with borders to match. A
visit to this department and an examination of the goods and prices will result to our mutual benefit.
Material ta rur-4. It raa bo plar.4 In
Uo alio whoa r!r rrgardleas of tho
wither and whrBtodltPoo ' ' ,n
tho beat pooalblo condition for frying
and handling.
Tho alhi Is aim wvh mora k-ouo-Ual
la atorago per unit of nurleota
than any pooalblo rlouro fr dry,
bulky bays or foddore. Tho labor and
uptui of barveotlng and atortng a
crop for tho alio come all at one tlino.
and further aaalety la ovr. It Is ready
to feed at any season ana will keep, if
properly mado, for yrara. If tho crop
la cured and tho forage and grain M
aeparalrly. tho labor of preparation la
ondleaa and tho forage aoon loose pal
ondlvaa and Ih forago soon lose pal
atablllty. Tha alovo are aomo facta for doubt
era and procrastlnatora to think upon.
It la not meant to have all corn con
verted Into silage. Every milk pro
ducer, however, with tho cowa ahould
have a alio. Those keeping fewer cows
should eapand their buslneaa until a
alio can bo used advantageously. Mat
erlala ahould bo ordered and plans
perfected early In tho year for a alio
to receive tho crop, as construction la
alwaya delayed, and If concrete or
plastered alloa are erected they need
time to harden. The point la to be pre
pared to take care of an miniature crop
whatever the line ot farming.
Dairymen voluntarily deprive them
selves of many millions of dollars each
year through a pernicious, wasteful
coatom ot running their cowa In the
atalk fields all winter Instead of con
verting part of the crop at least into
silage and feeding It where the ani
mals would be comfortable. An emi
nent authority concludes that there Is
12 per cent greater returns through
feeding a crop of silage to dairy tows
than by feeding the same In a cured
form. The silo Is Indispensable in
most lines of husbandry. Herbert A.
Hopper, In Charge of Dairy Extension
Purdue Experiment Station.
DeWitt's Little Early Risers, gen
tle, easy, pleasaut, littlo liver pills.
Sold by all druggists.
0AC.0PP0SES
REFERENDUM
An agitation lias been started with
the avowed purpose (if calling the re
ferendum on the Oregon Agricultural
College appropriation bill. The friends
of tho college feel that such net Ion
would bo extremely injurious to the
college and therefore Injurious to the
Imnnrtant interests of the state which
are so closely allied with it. To avoid
such a result it is important that tho
people of the state should bo lnforme
as to the real condition of affairs.
In the first place It Is not the ver
dict of the people that Is feared, but
the effects of the delay which the
use of the referendum imposes. If, by
the uso of the referendum, tho people
of the state could vote on this bill be
fore the first of July of the present
year, there would bo no opposition on
the part of the friends of tho college
to its exercise.
If the referendum is invoked the bill
cannot be voted on until November
1910 which will mean that the build
ings provided for by the appropriation
would not bq ready for occupancy for
at least three years. The present col
lege buildings and equipment are
entirely inadequate to meet present
needs. The present attendance is over
1400 while the college library will ac
commodate 108: the work In agricul
ture has increased nine times in two
years while the room allowed for the
work has only been doubled; In the
nast vear the work in chemistry,
which requires the use of laborator
ies haa doubled and there Is no
extra room available, the present ar
mory will accommodate less than one
fifth of the students required to take
military drill, and such illustrations
might be continued almost Indefinitely
if space permitted. Add to this the
fact that last year the attendance in
creased 38 per cent and that In the
past four months the number of let
ters of inquiry received from farmers
and citizens of the state generally
haa doubled, and it will give some
conception of the extent to which this
vital work will be crippled by the de
lay. Moreover, the delay would make it
impossible for the college -to fulfill
the conditions which the Federal Gov
ernment imDOses as prerequisitles to
the enjoyment of its bounty. The statt
would be forced to break faith wim
the federal government which has of
fered many thousands of dollars' to
aid in the educational and exprelmne
tal work which has to be done in this
state during the next two years.
t n fnr thp reasons, the signific
ance of which cannot be fully realized
until the conditions at the college are
personally investigated, that the
friends of the Oregon Agricultural
College urge that the people of the
state consider well before calling the
referendum.
CIGARS OF QUALITY
Smoke the famous La Corcna 10c cigar
Bon Ton, 5c cigar; Tashmoo, 1 2 jy
i
On sal among all
flrst-clasi cigar deal
ers. Independence
booster!, support
Oregon made product.
AUGUST HUCKENSTEIN, MIgr.
SALEM, OREGON
TUH AND UATTJQ
wx. rr -w r T "v 1"i
II I A Y I I J K HHOWKU
barber mmm
Main Street, Independence, Oregon.
SALEM LAUNDRY CO.
GUARANTEES YOU PERFECT WORK
WHAT HAS LONG BEEN NEEDED
BY CITIZENS OF INDEPENDENCE
Tha Independence Cleaning and preaslng parlora ara prepared to
eallfor and deliver all work, and guarantee prompt attention and sat
(faction. We make combination Suit and adjuatabla 8klrt hangara
to your measure. Be aure and aee them. Clva ua a trial for good
work and tha prices will be right. Work done while yen wait.
L. L BUCKNER & CO.
Home Telephone Co. 1612
Corner C and Railroad Streeta
Independence, Oragon
SPRAYING MATERIAL
Roche Harbor Lliw Japanoso Ground
Sulphur In linen saeks. No lint. De
pendable liino and sulphur spray.
ACID H Y D 11 0 M E T Kit 8
WILLIAMS DRUG CO.
i b4
xa r
i 3
UNSE1
.111:
mm.
Sun-set MatcuJinB offer. th rderi of thla paper th. brat opportunity
of tha vear
PCVIEW OF REVIEWS
OUNSET MAGAZINE
$3.ooj ALL FOR
1.50- r
WOMAN'S HOME COMPANION 1.25
r-nrr with your order, a beautiful rremliim, a 75-paee hook
AND rllLt. iiiu.trated in four color, with WJ Western view..
SUNSET MAGAZINE
.AN mANCI.CO, CtlfOIH1
Wood
Yard
We deliver large or small orders of
Fir, Oak or Ash wood promptly.
HENRY MOTT
Both Phones
INDEPENDENCE
THE KEY NOTE TO
your pleasure may be the fact that
you presented your music loving
daughter, son or wife with an ex
quisite musical instrument from our
rare stock. You may develop a musi
cal phenomenon unawares. Anyhow,
members of the family possessed of
one of our fine guitars, violins, man
dolins, zithers, banjos or cornets can
not but make the home pleasant and
cheerful.
L. F. 8AVAGE
247 Commercial St. Salem, Oregon
UNDERTIKINQ
W. L.
Day and night calla promptly attended to. Fine parlor la con
nection. An experienced lady assistant
BICE, Embalmer and Funeral Director. Lleenaed by tha
Oragon State Board of Health.
BICE CALBREATH
Home Phone: Store, 2220; Raa. 8121
Ball Phone: Store, 114; Pea. 73
Independence, Oragon