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About The daily morning Astorian. (Astoria, Or.) 1883-1899 | View Entire Issue (March 17, 1894)
THE DAILY ASTORIAN, ASTORIA, SATURDAY MORNING. MARCH 17, 1893. On Top Jlovelty is the Key to Sueeess Be Original and Your fortune Is (Dade. A 'email advertisement can be niadi very attractive In The Astorlan. Here are samples of email advertisements, showing different ways of displaying them with the plainest of plain type: DOES advertising pay? You are often puzzle over this problem, Some times you think It does, and then again you are not certain. There are days when an attractive ad vertisement Just "packs" your store with trade, and Inquiries come drlbbllnf . in for a month afterward for articles advertised that day. But some days the advertisement seems to fall flat. It Is on these days that your faith grows shaky, and if you do not doubt Uie ut(l lty of advertising you, blame the card. If you write your own advertisements and lose confidence In youraelf, you had better employ some one who makes ad vertising hla special business. To write an original advertisement. every day in the year, on. the same never-changing theme, Is very imith like taking ten yards of dress goods and . Noveltie(i Jn Kai Ki Wash Silka making a new and entirely different I DailiaHse inula, rite, at low nffures H.. nt n awi times In succession. 'It ff.0 Handsome HtvlfH III Silk f)00 M Waists, .laimnene anil X takes a clever head to do either. He T- t,,,ii,. un-hmd Kilka U must we .he store side of the advertise- Only SU.O, formerly Hold for g. ment and the customers' side of it, the one as clearly as the other. Unwise ad- .. .....1 1 .baJh n nil av vertlsinK can pun uuwii umc "u tj i . ... . , . veniBiim tan j- I A little study will enable you to haust your finances more rapidly than good advertising can build up the one I or add to the other. Blank & Co. GREAT REDUCTION SALE GREAT REDUCTION SALE This Week Only This Week Only a. DRY GOODS Sacrificed No Reserve. A FEW SAHPLE PKICE5 Yards Black Satin and Moire, 4 Inches wide, lt:t cents, was 50 cents per yard. Fancy Surah Sash, 15 Indies wide, Cream and Colors, 09 cents, formerly 82.00. Pieces of Black Habutal Silks, heavy, rich and ironrt, full width, 50c. per yd. MARSHALL'S TWINE Ts roweilwl lty all to bo the 1 test. It iishos belter and wears better than any other twine used on the Columbia river. TRY IT AND 13 IS CONVINCED. Blank & Co. evolve many other attractive ways of (setting up your ads. In The Astorlan type. There Is hardly any limit to the Think of a house which, In the "busy I combinations possible. Large type eats season " when everybody is buying cost-J space, but you are not obliged to use It ly outer garments, wasting Its advertls- in order to make a showy ad. In The ing Bpace on three cent and five cent Astorlan. Still we would advise you, If notions, often not mentioning their val- using the plain type, to have your ad liable stock once In a whole week. It Is on those puges of The Astorlun where like a sportsman who wastes his am- all advers. are so set up, as then your munition on sparrows when ducks are small ad. has an equal chance of being flying overhead. The harvest time for seen. A plain ad. might be Inst to expensive merchandise Is at best but a view entirely when printed alongside of short month or two. The cheap, little fancy type neighbors. There the con profit stuff, like the poor, we have al-1 trast Is aalnst you, but on the page ways with us. If an advertiser does not I with other ads. printed In the same possess business wit along with literary type; as yours the advantage of the ability, he will never make a success of moet attractive setting is yours If you his calling. We often see advertise- but choose to have It so. ments without the slightest literary The advertiser who hns his eyes and merit, written in faulty English and set wits about him has his flnner on the up atrocloimly, which nevertheless are public pulae and knows lis bent. In great .advertisements-great In their cases of emergency IiIh art and wit power of attracting people. They were I nmy do wonders. Observe the unique full of business, even though they lack u"e which a Yankee advertiser makes "style." The kind of advertisements which would prove a success for one store might nob do at all for another, even though In the same line of business, and perhaps located right next door. The capacity for knowing his audience N THIS cultured city that we see signs in tne windows announcing that "Here .If You Want Cannery and Fishermen's Supplies, Call on- EIiPHE SApOHfl & GO. f the classics. This man had dog col lars, name-plates and rublier stumps to tell. It was a moat unpromising theme -for what can one say of dog collars? Here are some of the things he said: IT IS SELDOM must be Innate In the writer; so must the business sense. , Ttemember there are othor stores. Just we speak French." or "Here we speak Clerman," . These signs are common from New York to San Francisco. In lioston, owing to the culture. It Is taken for grunted, without the Blgns. We do ?ngravliig In any language, especially .mod as yours, who sell at equally on 1 Collars; also Poor Plates and good as ours. wm Badges. Medals. Stencils. Steel nnd Rub- nrinoa. Your only advantage and I ber Stamps, Corporation Seals, Bungles, - IHrands. Ribbon Hadm. &e. JOHN H Is yours If you take It is to nave i smith. W Wank, street. K.Mr advertising than they. This does not necessarily mean larger advertising ; IS NOT . TO H15 supposed (hat the Mahomme- or nvore cosuy, lor 11 is not tne j . ,(h f U)e 1)OSHllul ... .-ii. wtint Ik nalil I .v of the rise of a Christian power to the space that tells, but what Is said jf mul how it Is said that attracts notice I this shop did not fit out an expedition for tihe reason that we were so crowded with orders for Door l'lau Jlnit we hud no time to attend to the neimwu-r de- If you cannot spend il.uutt a wees i tana, una we say in acir-noiense. as Cotton Jiope, Cotton Twine, Marshall's Twine. Trap and Seine Web, Tanbark, Acid and Salt, Strip Lead, Pig Lead, Copper, Tin Tlate, Tin and Zinc, In Stock. ASTORIA, - OREGON. CHIEF OF POLICE SALE. CHIEF OF POLICE SALE. Notice is aereby given that by virtue of a warrant Issued by the Auditor and Police Judge of the City of Astoria, to me directed, dated the 2'Jth day of January, ISM, and against MAHY MUKUAN, Commanding me to levy upon lot No. 7, In block numbered &!), assessed to Mary Morgan, in that portion of said City of Astoria which was laid out and recorded by John M. Shlvely. in Clatsoo county. Oregon, upon which an assessment of ! Oregon, upon Which an assessment of J1KM.40 is unpaid, assessed for the im- I $781.00 Is unpaid, assessed for thP im provement of that portion of West provement of that portion Of West Eighth Btreet, In said city, between the I Eighth street, In siild city, between the south side of Water street and the ; south side of Water street and -the southern limits of the city, approved March lltli, 1X91, which assessment is declared and assessed upon said lot by Ordinance No. 14M of said city, entitled An Ordinance declaring the probable Notice is hereby given that by virtue of a warrant issued by the Auditor ana Police Judge of the City of Astoria, to me directed, dated the iMth day ol January, 1X!U, and against MAHY MORGAN, Commanding me to levy- upon lot No. 6, in block numbered 59, assessed to Mary Morgan, in that portion of Bald City ot Astoria which was laid out and recorded by John M, Shlvely, in Clatsop county southern limits of the city, approved March 11th, 1891, which assessment is declared and assessed upon said lot by Ordinance No, 14; of said city, entitled An Ordinance declaring the probable costs of improving West Eighth street, j costs of Improving West Klghth street, Approved August 5th, 1X91. 1 have this day levied upon said above described property, and on Tues day. March the m. 1S94, at 2 o'clock p. in. of said d'ii in front of the Cocrt House door, in raid City of Ast'i'la, County of Clatsop and State of Oregon, will sell stud property to the highest bidder therefor, to pay said assessment, together with costs and expenses of sale. I tilled Astoria, Oregon, February 19th, 1S94. C. W. LOUGHERY. Chief of Tollce fur the C;y of Astoria. nnd excltea surloslty. CHIEF OF POLICE SALE. Notice Is hereby given that by virtue of a warrant issued by the Auditor and Police Judge of the City of Astoria, to nia directed, dated the 20th day of January, 1KM, and against MAHY MO KUAN, Commanding me to levy. upon lot No. 7. In block numbered S9, assessed to Mary Morgan, in that portion of said City of Astoria w,.ich was laid out and recorded by John Shlvely, in Clatsop county, Approved August 5th. 1S91 1 have this day levied upon said above described property, and on Tues day, March the 20th, 1S94, at 2 oVlock p. m. of said duv. in front of the Court House door, in said City of Astoria, County of Clatsop and State of Oregon, will 8c-l said property to the highest bidder therefor, fo pay said assessment, together with costs nn.l expenses of mue. Dated Astoria, Oregon, February 19th, 1894. C. W. LOUGHERY, Chief of Police for the City of Astoria. CHIEF OF POLICE SALE. Notice is hereby given ti.at by virtue of a warrant issued by the Auditor and Police Judge of the City of Astoria, to me directed, dated tie 20th day of January, 1S94, and against " ' " JJARY MORGAN. Commanding me to Jovy upon lot No. 6. in Work 'Numbered S9, assessed lo Mary Morgan, in that portion of said Clfy pf Atorla which wis laid out anil rocoriied py John M. Shlvely, in ' Clatsop countv. Oregon, pi;o;i which all assessment of ; Oregon, upon which an assessment of $'.'.00 Is utiiwi (I, iivspsscd for the Im-1 l.2i.oii is unpaid, ussessed for the Im provement id' that portion of West I provement of that portion of West Eighth street, in sild city. tft,een the 1 Eighth etieet, In siiid city, between the soutn side or water street snd Uic;soum sine ot water street and the southern limits of the city, approved March 11th, 1x91, which assessment Is declared and assessed upon snld lot by f kr.ll.i.ki.r. V x 1J V! of c .1.1 .,1... Ht.U advertising, spend 500. If you cannot wel fHVorahli t th Mahommediins. An Ordinance aecUiinsr the probable a iiv nnd if vourl Badges, Medals, SUnclis, Steel and costs of Improving West Ktutitli street, ' costs of improving West Eighth street, iivou mi iiiuih, !" - i aiiiiwr euiii. .oiiiinmion nui Approved August i.tn, 1X91. 1 approved August ath, 1S91. . . ... . .v.- m collars, c. jhhin p.mi rn. prow maps. j have this day levied unon snld 1 have this day levied unon snld Dusinesa win not aiiow nr ..- ... - iUwU above dsscrlhed property, and on Tues- j above dscl il.ed pn.prly, and on Tues- soulhprn (ipiits ol the city, approved March 1 1 1 It, I SSi I , which, assessment Is declared and usscssed upon said lot by Ordinance No. 14H3 of said city, entitled ;vii uroinance declaring the probable be o invested, spend that. r not say there is no advertising except In a Thl he said every day. each time large way. One might as well thai j using another Incident of past or cur- five-cent package of seeds from the I rent history, or quoting a different nu- norlst will not. grow as well aa the same thor of ancient or modem times. Al- i February mh "lted A,torltli Oregon Febnia i9thi need bought In bushel quantities. Have ways winding up with socm alxHinl or: jruod seed and plant it In good soil, In I comical allusion lo the universal nnd Chief of Police for the City of AstUia. day, March !o) )t)i. 1x91, at 2 o'clock ) day. M irch the ioth, i.Mjf, at 2 o'clock p. m, or said day. to front of the Cour. I'- m. or aiu u.iy. in rr it of tlio c.n:l House door, in Ktid ''l,v ( A"t' rla. I House door, In said Cit i.f Astorl-l. County of Clatsop and State of Oregon, County of Clatsop and State of Oregon, will sell said property to the lilghcet j ''H "ell Pt pr'opci ty ;i ye highest nldder therefor, to pay Mid assessment, i bidder i lerefor, to pay said assessment, together with cots and expenses of I together with costs and expenses of other word, write a good advertise- crying need for dog collars, name plates, ment and put It In a good paper. Ten etc., and Hrpttrentl' proving the Impor doUara ii The Astorlan will pay for 100 slblllty of being happy In thij world line f display advertising, nonpareil without them. Who with a canine measurement One can de wore with could resist these appeals? Who with JllDS FOR HON OS. Notice la heretiy Ktvei that pursuant to a resolution of the Common Council ( 1S91. C. W. LOUGHERY. Chief of Police for the City of Astoria. FAT PEOPLE. Park Obesity Tills will reduce your of the City of Astoria, adopted March i weight PERIANEN'TI'Y from' IS to li (im. 1S!M, bids will be received by th-? i pounds a mon:j. NJ STARVING, sick Auditor and Police Judge of the -City i nesa or Injury. NO 4LfcMClTY. Tne of Astoria for Ho.OeO of piuniclpal bonds build up the health and beautify the or the lltv of Astoiia. to run in vears complexion. lavln no wrinkle nr J0 line In The Astorlait than with JOOJa front door would lei It go bare; who, (and bear Interest at the rate o jj per fluhbircss. STOl'T AHDOMF.NS and cent per siuiuin. taiu hernia iwtng ts-uiucui tircauupg surely relieved. NO line In most other papers, because a line In Tine Astorlan means generally a line of type, whereas those papers which are printed in iaopw . 'P- '" f advertlslntf display type will takt p lev to tea titiea of n-um ur'vvsa ir3. inaeeu. wmiu wrH his name wltn pen .led for the purposo of refunding ter-, E hi; KIM K.N It, but a lentlflc and tain lndebtedms of the t'ily of Astoria i positive relief, adopted only attur yearv for street Improvements. Ordinances of ejsperiBme. All orders supplied dl authorlxlng the Issuance of raid bonds rect from Mir oltic. price 12.00 per to be submitted to attorneys of any per-1 package, or thre packaiica for $5.00 son or corporation for their apr-r-vil. thy mall, postpaid. Tstimonlalt and lty order of the Common Council. j particulars, (sealed) I cents. Ait; K. OSltCR.V. I All correspondence strictly conflden- A or and Police Judge. tlal. Astoria, Oreg.i, M.V.' a. VK. ! PARK RRMEPT CO.. Post. Mnsa:; when a mirfr stamp could be had with which to do It? hoiyljy Is the great charm of advertising. Ctrl guoiii. y s what the world sighs for. Ke origins! and jrtir fW;tr is made. ! I JHE ASTORIAN, Exclusive Telegraphic Press Report rT,ME ASTORIAN is in possession of all thetelegraphic news service franch'ses, and is the only paper on the Columbia river that publishes genuine dis patches. The circulation is much greater than that of all other AstoriV papers com bined. The Weekly edition contains a carefully selected resume of the most im portan telegraphic and local news. gUBSCRIBERS to either the Daily or Weekly may secure a valuable book, the Life and WorXs of James G. Blaine, by adding one dollar to the regular subscript lion price of the paper. The book is well worth three dollars, and may- be inspected at the business office of the Astorian", A full description of this attractive premium is given elsewhere in this paper. Thoroughly Equipped UOB PPTIflG Plant in Connection A Coroplete Line of Legal Blanks fl!uag jp Stock. m il ASTORIAN PRINTING-S.HOCSI! ii I