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About The Siuslaw news. (Florence, Lane County, Or.) 1960-current | View Entire Issue (Jan. 6, 2018)
2 SIUSLAW NEWS | BUSINESS QUARTERLY | SATURDAY, JANUARY 6, 2018 Your business as a destination Th e recent visit of the Small Business Revolution Main Street team to our fair city has in many ways clarifi ed and crys- tallized an economic truth that is never truer than when it is uncovered in a rural area like ours — our small businesses re- ally do need each other, even as we compete for our piece of the proverbial pie. Especially in an area like the Siuslaw region, we will do better if we understand we are not just marketing our individual busi- nesses, we need to be part of marketing a destination —mak- ing Florence and the surround- ing communities a great place to visit, to shop, to play, to work, to live. Our business community is a complex economic ecosystem, and in rural America we tru- ly are more collaborators than competitors, and we do best when we remember that. Have you ever noticed how fast food chain restaurants tend to cluster? Where there’s a Burg- er King, a McDonald’s will sure- ly follow … along with a Sub- way, a Pizza Hut, etc. How does this make sense? Macroeconomics and game theory provide an answer, and validate the decisions these huge chains make. As a small business, it is a temptation to focus only on profi t (and clear- ly, we need to make a profi t to survive in the long-term), but these chains are playing a longer game, focused on market share and — most importantly — on increasing the size of the overall market. Th ey may have a small- er piece of the pie, but they’ve managed to bake a much larger pie as customers begin to think of these clusters of restaurants as a meal-time destination. President John F. Kennedy, in an address in Frankfurt, Germany, on June 25, 1963, noted, “As they say on my own Cape Cod, a rising tide lifts all the boats. And a partner- ship, by definition, serves both partners, without domination or unfair advantage. Together we have been partners in ad- versity — let us also be part- ners in prosperity.” Th ose words still ring true, here in Florence, Ore., in 2018. Our Florence Area Chamber of Commerce operates on this essential economic truth. Th e chamber works, not only for its individual members (and it certainly does that well), but also for the entire community, slowly but surely building our reputation as a destination, with ripples of economic benefi t that touch every sector of our com- mon life here in the Siuslaw re- gion. — Submitted by Russ Pierson, Dean of Lane Community Col- lege Florence Center and Presi- dent-Elect of the Florence Area Chamber of Commerce Waterfront Depot rated in top 10 seafood eateries Another nationally-read blog- ger has discovered Florence and boasts to readers about one of the area’s iconic restaurants. Writing for the widely-read website, OnlyInYourState.com, a listicle (list-article) site that ranks select “best-of ” expe- riences, author Tessa Metcalf reports on Oregon’s famous seafood scene. In “Th ese 13 Restaurants In Oregon Have the Best Seafood EVER” (OnlyIn- YourState.com/Oregon/or-sea- food), Metcalf enthuses over her discovery. “Boy oh boy, Oregon truly has some of the best seafood in the country. From wild salmon and halibut to crabs and oysters, Or- egonians are lucky to have such a plethora of local, amazingly fresh seafood,” writes Metcalf. She found 13 Oregon sea- food-oriented restaurants wor- thy of mention, stating they are the “best of the best, serving up mouthwatering plates heaped with fresh-caught perfection,” and that “Th e coast is especially renowned for its amazing sea- food, so it’s no surprise that the majority of these eateries are ocean-side.” Coming in at number nine on the list is Florence’s own Wa- terfront Depot in Historic Old Town. Metcalf reports that Water- front Depot “is a lovely restau- rant in Florence with amazing dishes such as Crab Encrusted Alaskan Halibut, Dungeness Crab Caesar Salad, Seafood Lin- guine and more.” “We’re always thrilled to see national recognition for our chamber members,” says Betti- na Hannigan, executive director of the Florence Area Chamber of Commerce. “Marianne Bris- bane is a world-class restaura- teur and Waterfront Depot is such a highly regarded desti- nation for locals and visitors to our area.” For more information on where to dine, shop, play, or stay in Florence, visit Florence Chamber.com/Adventures. Oregon Pacifi c Bank adds new talent to corporate team Oregon Pacifi c Bank is proud to announce the addition of Amber White and Kate Salyers to the bank’s corporate team. White will be assuming the role of executive vice president and chief fi nancial offi cer as the bank’s current CFO Joanne Forsberg retired at the end of December aft er 19 years of ser- vice. Salyers will be fi lling the position of senior vice president and credit administrator to as- sist with the bank’s growing lending needs. “We consider ourselves very lucky to add such talent to our local banking team,” says Ron Green, President and CEO of Oregon Pacifi c Bank. “Amber and Kate join us with many years of experience and great enthusiasm. Both are looking forward to continuing their careers with a local communi- ty-based bank, to deliver excel- lence to their clients through relationship banking and local decision making.” White is a proud Oregonian, graduating from Oregon State University with a B.S. in busi- ness administration in 2006. She joins Oregon Pacifi c Bank aft er seven years of experience with Pacifi c Continental Bank, where she recently worked as vice president and controller, overseeing the company’s fi nan- cial and regulatory reporting. White has previous experience as the controller for Citizens Bank in Corvallis and as staff accountant for the Eugene offi ce of Moss Adams, LLP, where she earned her CPA license in 2008. White is passionately in- volved in the banking industry, and has been a member of the Oregon Bankers Association (OBA) Financial Offi cer and Accounting Roundtable Com- mittees since 2008. She enjoys spending time with her family and actively volunteers for the Food for Lane County’s snack pack program. Salyers earned a B.S. in busi- ness administration and eco- nomics from the University of Oregon. Prior to joining Ore- gon Pacifi c Bank, she enjoyed an extensive career at Pacifi c Continental Bank where she was employed in various po- sitions since 2004, including commercial banking offi cer, and most recently senior vice president and special assets manager. Salyers completed the OBA Executive Development Program in 2016 and has been on the OBA’s Lending Commit- tee since 2012. Salyers enjoys spending time with her family and helping the local community. She has been on the board of directors for Eugene Active 20/30 since 2009 and is an MBA Student Mentor and Guest Speaker for the Uni- versity of Oregon. She has also been a Meals on Wheels deliv- ery driver since 2015. You can learn more about Oregon Pacifi c Bank and its lo- cal employees by visiting www. opbc.com or calling 800-997- 7121. Group’s support and contri- butions to the Florence Area Chamber of Commerce.” The Florence Chamber of- fers its membership various networking opportunities with peers, government officials and business leaders. Mem- bers receive timely, relevant information so that they may be kept informed; professional development workshops and seminars so that they may gain valuable knowledge and skills to help them succeed; and policy and communications expertise to assist them in ad- vocating their positions and business interests. “The chamber is part of pro- viding the resources for busi- nesses to grow. And the busi- nesses support the chamber. It’s a circle,” Hannigan said. For more information about joining the chamber, visit f l o r e n c e c h a m b e r. c o m / chamber/join/. Executive Vice President and Chief Financial Officer Joanne Forsberg retired on Dec. 22, 2017, after 19 years with Oregon Pacific Bank. Forsberg was hired on May 17, 1999, by Tom Grove as control- ler for the bank’s accounting de- partment. She came to the bank with an extensive career in finance, having 14 years of experience as a Certified Public Accountant prior to working in the bank- ing industry. She completed her B.S. de- gree in business with an em- phasis on accounting from Portland State University. Her career path before joining Oregon Pacific Bank covered accounting and auditing expe- rience in both public practice and the private sector. In 2001, Forsberg was pro- moted to the position of EVP, Chief Financial Officer at Oregon Pacific Bank, which she would hold for the next 16 years until her retirement. In December 2007, she was the recipient of the bank’s very first Annual Chairman’s Award, in recognition of many years of outstanding dedica- tion and commitment to Ore- gon Pacific Bank. Always supportive of the Florence community, Forsberg has served as a member of the governing board of Peace- COURTESY PHOTO Joanne Forsberg Health Siuslaw Region, and is an active member of the phil- anthropic organization Delta Gamma. “Joanne has been a great friend and mentor to myself and her colleagues,” says Ron Green, President and CEO of Oregon Pacific Bank. “On behalf of all of us at Oregon Pacific Bank, we want to pass on a heartfelt thank you to Joanne, for your 19-year com- mitment to Oregon Pacific Bank. You have left behind a legacy that will be with us for- ever.” Forsberg’s vacancy will be filled by Amber White, who comes to Oregon Pacific Bank after seven years of experience at Pacific Continental Bank, where she previously worked as vice president and control- ler, overseeing the company’s financial and regulatory re- porting. For more information about Oregon Pacific Bank, member FDIC, visit www.opbc.com. BOYS & GIRLS CLUB of Western Lane County 1601 15th Street • Florence, OR 97439 541-902-0304 Great Futures Start Here Volunteer Get involved Florence Food Share provides food to those who are hungry in our community. If you have four hours a week available, we are in need of volunteers to staff our Front Desk and also act as Guides as clients walk through the pantry. Please call our volunteer coordinator, Ivy Medow, @ 541-997-9110 (Monday – Friday, before noon) to learn more about volunteering. info@lorence- foodshare.org 2190 Spruce Street. Chamber gains new distinguished sponsor Florence Area Chamber of Commerce has gained a new distinguished sponsor, Turell Group. Turell Group is a marketing, public relations and digital strategy company located in Eugene, Ore. The company de- signed and maintain the cham- ber’s website, florencechamber. com. Chamber Executive Direc- tor Bettina Hannigan said, “I am thrilled to welcome Turell Group to our prestigious group of distinguished sponsors. Dis- tinguished sponsors are just that, their generous support contributes to chamber events and operations.” She added, “The purpose of the chamber is to help our members develop their busi- ness.” In this case, a partnership with Turell Group helps the chamber in its efforts to con- nect with members and people outside of the area. Florence Area Chamber of chamber offers memberships from $125 for associate mem- bers to $2,500 for distinguished partners, with tiered member- ship advantages. Corporate un- derwriters contribute $10,000 per year. “Being a sponsor comes with a plethora of benefits includ- ing premier placement on the website and inside the Visitors Center with video presentation and materials, weekly e-blasts, printed directory recognition, promotional material place- ment in relocation and visitor information packets distrib- uted over 500 times per year, and newspaper and radio ad- vertising, just to name a few,” Hannigan said. “The chamber is honored to receive Turell Joanne Forsberg retires aft er 19 years with Oregon Pacifi c Bank Donate Do your part and volunteer today to help support these local non-proft organizations in our community! Volunteers needed for new home construction, home repairs, general offi ce work, public relations and program administration. Join an operating committee and help Habitat help others! Call 541-902-9227 or e-mail to fl orencehabitat@gmail.com Offi ce located at 2004 HWY 101, Florence Assisting those in need in our Community. Free Hot Meals Mon-Wed-Fri 12:30 AM - 1:30 PM HELPING HANDS COALITION Volunteer OPEN 7 DAYS A WEEK 88493 Hwy 101, 3 miles north of Florence (541) 997-5973 Plants • Flowers Soil • Rock • Bark Pavers • Gravel Shrubs • Compost Florence Tech Solutions • Smart TV Setup • Virus Malware • Cloud/iCloud • Email Setup • Tutoring • iPad, iPhone, MAC • Universal TV Remote • Sound Bar Setup • Smart Phone | Tablet • Monthly Computer Tune-Up • Streaming Setup (Roku, Firestick) • Printer Scanner • Social Media Eduation • Website Design 541-991-3705 Owner | Technician info@Florencetechsolutions.com Mon-Fri 9am-4pm • Closed Sat & Sun 1431 Bay Street (Old Town) New Life Lutheran Church, 2100 Spruce St, next to Foodshare, Call 541-997-5057 to Volunteer Get involved Donate Do your part and volunteer today to help support these local non-proft organizations in our community! Meals on Wheels are available to people over the age of 60 who cannot get out much due to illness or advanced age and who are not eating properly, regardless of income. Cafe 60 is available for those who prefer to make new friends in a dining room setting. 1570 Kingwood • PO Box 2313, Florence 541-997-5673 laneseniormeals.org Operating Monday, Wednesday and Friday Saving men one PSA test at a time. 541-997-6626 maribob@oregonfast.net Someone to talk to... who understands! To include your organization in this directory, please call us @ 541-997-3441
