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About The Siuslaw news. (Florence, Lane County, Or.) 1960-current | View Entire Issue (Dec. 2, 2017)
SATURDAY, DECEMBER 2, 2017 ❚ SIUSLAW NEWS Ready, Set, Grow: Four Tips For New Product Success HOT Trends For GREEN Living (NAPSA)—As home- owners consider ways to “live green”, many may be surprised to learn the pow- erful effect home heating has on achieving optimal energy and cost effi ciency. Fortunately, home build- ers know HVAC is a key to living green—a full 87 per- cent of builders and remod- elers consider energy-effi - cient systems vital to green building, according to a re- cent National Association of Home Builders report. So how do you choose a home heating solution that’s both Earth and fi nan- cially friendly? Here are a few hints that can help. Selecting the optimal climate control system is critical with home heat- ing using more energy and costing more money than any other system in your home—typically making up nearly half your utility bill. There are several types of heating systems that range from blowing hot air through ductwork to pip- ing hot water through your fl oor. Forced-air systems, the most common, heat quickly and evenly, but many are not energy effi cient and some users complain that moving air is noisy and blows allergens around the house. In addition, they require ductwork, which many older homes don’t have. A lesser-known option, at least among Americans, is called ductless mini-split systems, distributed by such companies as Fujitsu General America. While the majority of HVAC systems in Asia and Europe are already ductless, they are rapidly gaining traction in North America, with mini-split systems projected to enjoy an annual growth rate of 14 percent each year through 2020. Many homeowners give a warm welcome to innova- tive energy- and cost-effi cient HVAC systems. Live Green, Save Green: Up to 25 Percent on Energy Bills Mini-split systems pro- vide maximum energy effi - ciency, saving homeowners up to 25 percent of utility bills by simply eliminating wasteful ducts. Duct losses can easily account for more than 30 percent of energy consumption, especially if the ducts are not sealed tight or are located in an un- conditioned space such as an attic or crawl space. This is particularly good news for older homes, homes without existing ductwork or homes with seasonal additions, such as a sun- room. Installing ductwork is expensive and requires cutting holes in walls, fl oors and ceilings, or decreasing closet space. Ductless sys- tems require only a two- or three-inch hole through the wall. Customized Comfort, Even at Extra-Low Temperatures Ending any “Family Ther- mostat Wars,” mini-splits feature custom zone con- trol, letting homeowners connect two to eight indoor units to a single outdoor unit. Each zone has its own thermostat so occupants can adjust each room to the temperature they want. Fur- ther, only occupied areas are heated, which can represent a signifi cant savings con- sidering the kitchen, dining room, living room and bed- rooms are left unoccupied for at least 40 percent of the time in most households. What’s more, the comfort continues even in extreme cold weather climate. Fujit- su’s Extra Low Temperature Heating (XLTH) Series fea- tures outdoor condensing units engineered to operate in temperatures down to -15º F, lower than any other mini-split available today. Cleaner Air, Lower Environmental Impact Mini-split systems are designed with cleaner inte- rior air in mind. No ductwork means no dust or mold to blow around a home and the built-in ion deodoriza- tion fi lter absorbs odors. Dust, mold spores and mi- croorganisms are caught in the fi lter, promoting allergen-free air. Ductless mini-split systems are de- signed with Earth-friendly elements, using a refriger- ant called R410A, known for its potential for zero ozone depletion. Learn More For further facts and to fi nd a contractor nearby, call (888) 888-3424 or visit www.constantcomfort.com or www.fujitsugeneral.com. (NAPSA)—You’ve got a great product—now what? As a small-business owner, you likely get only one op- portunity to launch a prod- uct successfully and set your brand up for growth. Here are four practical ways to prepare your product for liftoff. 1. Barcode your prod- ucts (the right way). While selling direct to consumers can be profi table, working with a retailer partner can propel your brand forward and increase sales. Meeting retailer requirements may be daunting, but the rules are in place to help retail- ers sell products success- fully. Small businesses can avoid lost sales opportuni- ties and unnecessary costs associated with relabeling by learning and meeting requirements from the start. Companies working with retailers and online mar- ketplaces need a different UPC for each product they sell and product variations require unique UPCs to dis- tinguish one variation from another, such as different fl avors of candy. GS1 US has been the source for a product UPC, the number that appears under a barcode symbol, for more than 40 years. When used properly, a UPC uniquely identifi es a product when scanned at various points in the sup- ply chain—including the checkout counter in a retail store. Each barcode can be printed and attached to a product or incorporated into the package design. Make sure you have proper placement, sizing, and qual- ity printing to help your product sail through the checkout process. GS1 US has solution partners that help small businesses with barcode and package print- ing. More information is at www.gs1us.org/solution- partners. It is important to ensure that the UPCs assigned to your products are authentic and contain numbers that link your brand with your products. The GS1 Company Prefi x is a number embed- ded in a UPC obtained from GS1 US. Purchasing UPCs that do not have a Com- pany Prefi x assigned to your brand may hurt your chances of building future key relationships with re- tailers. For a guide to help businesses get started, see www.gs1us.org/getstarted. 2. Get discovered digitally. Small businesses can reach a much wider audience in today’s digital age—an entrepreneur can sell products on Amazon halfway around the globe in a matter of seconds. Online marketplaces also want to delight consumers with a wide product selection and rely on small businesses for variety. With proper product identifi cation, the right product can be surfaced in search engine results— consider it your product’s global passport to be sold anywhere, anytime. The same numbers in a barcode are also used online, making it easier for your products to be found in Web searches and classifi ed for online marketplaces. On e-com- merce platforms, if you want your product to be search- able, random or proprietary numbers won’t work—your products need to be iden- tifi ed according to the re- tailer’s requirements or they may be hidden from search results. 3. Provide complete product information. In a store, people use their sens- es of touch, sight, sound and even smell to help them decide if a product is right for them. But what about online? Imagine how impor- tant product information becomes in helping cus- tomers decide to buy your product. Remember—you never get a second chance to make a fi rst impression, so launching a product with detailed information can be a great point of differ- entiation and help sell your product versus the compe- tition’s. First and foremost, keep your audience in mind. For example, parents thinking about buying children’s hockey gear need a full scope of the product be- fore deciding if it’s right for their child. They may need to know about durabil- ity, safety features, whether it’s machine washable and more. Think about your own shopping experiences—ob- serve how products surface and are presented in differ- ent marketplaces and pay attention to the data. A network of Certifi ed Content Providers that serve as a resource for small busi- nesses seeking guidance on gathering the right kind of product data to market their products can be found at www.gs1us.org/ccp. 4. Help the consumer picture it. A picture is worth a thousand words, especial- ly online. Clear imagery is necessary to complement product details and more pictures can mean more sales. Professional photos of your product taken at different angles can mean outstanding reviews and increased sales rather than complaints about having to return your product. In today’s competitive market- place, photos are critical to confi rm that your product meets the consumer’s ex- pectations. Moving forward, it’s important to remember that you’re not alone in facing these startup learn- ing curves. The process of launching products can seem complex at fi rst, but understanding consumer behaviors, retailer require- ments and how retail has evolved can mean long- term success. The winning combination of your busi- ness ambition and retail best practices can help you plot out a new path for the next big growth opportu- nity. Learn More Further information about tools and services to help small businesses achieve their goals can be found at www.gs1us.org/ smallbusiness. Always in your newspaper: Now in your inbox, too. Graphic Search SPORTING GOODS: 2017 RICKREALL GUN SHOW. Sat, Dec. 9, 9-5. Sun, Dec. 10, 9-3. Adults $7 (Kids under 12 FREE). FREE PARKING. Polk County Fairgrounds. Rickreall, OR. 503-623-3048. SERVICES: DIVORCE $155. Complete preparation. 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