SATURDAY, DECEMBER 2, 2017 ❚ SIUSLAW NEWS
Ready, Set, Grow: Four Tips For New Product Success
HOT Trends For GREEN Living
(NAPSA)—As
home-
owners consider ways to
“live green”, many may be
surprised to learn the pow-
erful effect home heating
has on achieving optimal
energy and cost effi ciency.
Fortunately, home build-
ers know HVAC is a key to
living green—a full 87 per-
cent of builders and remod-
elers consider energy-effi -
cient systems vital to green
building, according to a re-
cent National Association of
Home Builders report.
So how do you choose
a home heating solution
that’s both Earth and fi nan-
cially friendly? Here are a
few hints that can help.
Selecting the optimal
climate control system is
critical with home heat-
ing using more energy and
costing more money than
any other system in your
home—typically
making
up nearly half your utility
bill. There are several types
of heating systems that
range from blowing hot air
through ductwork to pip-
ing hot water through your
fl oor. Forced-air systems, the
most common, heat quickly
and evenly, but many are
not energy effi cient and
some users complain that
moving air is noisy and
blows allergens around
the house. In addition, they
require ductwork, which
many older homes don’t
have.
A lesser-known option,
at least among Americans,
is called ductless mini-split
systems, distributed by
such companies as Fujitsu
General America. While the
majority of HVAC systems in
Asia and Europe are already
ductless, they are rapidly
gaining traction in North
America, with mini-split
systems projected to enjoy
an annual growth rate of 14
percent each year through
2020.
Many homeowners give a warm welcome to innova-
tive energy- and cost-effi cient HVAC systems.
Live Green, Save Green:
Up to 25 Percent on
Energy Bills
Mini-split systems pro-
vide maximum energy effi -
ciency, saving homeowners
up to 25 percent of utility
bills by simply eliminating
wasteful ducts. Duct losses
can easily account for more
than 30 percent of energy
consumption,
especially
if the ducts are not sealed
tight or are located in an un-
conditioned space such as
an attic or crawl space. This
is particularly good news
for older homes, homes
without existing ductwork
or homes with seasonal
additions, such as a sun-
room. Installing ductwork
is expensive and requires
cutting holes in walls, fl oors
and ceilings, or decreasing
closet space. Ductless sys-
tems require only a two- or
three-inch hole through the
wall.
Customized Comfort,
Even at Extra-Low
Temperatures
Ending any “Family Ther-
mostat Wars,” mini-splits
feature custom zone con-
trol, letting homeowners
connect two to eight indoor
units to a single outdoor
unit. Each zone has its own
thermostat so occupants
can adjust each room to the
temperature they want. Fur-
ther, only occupied areas are
heated, which can represent
a signifi cant savings con-
sidering the kitchen, dining
room, living room and bed-
rooms are left unoccupied
for at least 40 percent of the
time in most households.
What’s more, the comfort
continues even in extreme
cold weather climate. Fujit-
su’s Extra Low Temperature
Heating (XLTH) Series fea-
tures outdoor condensing
units engineered to operate
in temperatures down to
-15º F, lower than any other
mini-split available today.
Cleaner Air, Lower
Environmental Impact
Mini-split systems are
designed with cleaner inte-
rior air in mind. No ductwork
means no dust or mold to
blow around a home and
the built-in ion deodoriza-
tion fi lter absorbs odors.
Dust, mold spores and mi-
croorganisms are caught
in the fi lter, promoting
allergen-free air. Ductless
mini-split systems are de-
signed with Earth-friendly
elements, using a refriger-
ant called R410A, known for
its potential for zero ozone
depletion.
Learn More
For further facts and to
fi nd a contractor nearby,
call (888) 888-3424 or visit
www.constantcomfort.com
or www.fujitsugeneral.com.
(NAPSA)—You’ve got a
great product—now what?
As a small-business owner,
you likely get only one op-
portunity to launch a prod-
uct successfully and set
your brand up for growth.
Here are four practical ways
to prepare your product for
liftoff.
1. Barcode your prod-
ucts (the right way). While
selling direct to consumers
can be profi table, working
with a retailer partner can
propel your brand forward
and increase sales. Meeting
retailer requirements may
be daunting, but the rules
are in place to help retail-
ers sell products success-
fully. Small businesses can
avoid lost sales opportuni-
ties and unnecessary costs
associated with relabeling
by learning and meeting
requirements from the start.
Companies working with
retailers and online mar-
ketplaces need a different
UPC for each product they
sell and product variations
require unique UPCs to dis-
tinguish one variation from
another, such as different
fl avors of candy.
GS1 US has been the
source for a product UPC,
the number that appears
under a barcode symbol,
for more than 40 years.
When used properly, a
UPC uniquely identifi es a
product when scanned at
various points in the sup-
ply chain—including the
checkout counter in a retail
store. Each barcode can be
printed and attached to a
product or incorporated
into the package design.
Make sure you have proper
placement, sizing, and qual-
ity printing to help your
product sail through the
checkout process. GS1 US
has solution partners that
help small businesses with
barcode and package print-
ing. More information is at
www.gs1us.org/solution-
partners.
It is important to ensure
that the UPCs assigned to
your products are authentic
and contain numbers that
link your brand with your
products. The GS1 Company
Prefi x is a number embed-
ded in a UPC obtained from
GS1 US. Purchasing UPCs
that do not have a Com-
pany Prefi x assigned to
your brand may hurt your
chances of building future
key relationships with re-
tailers. For a guide to help
businesses get started, see
www.gs1us.org/getstarted.
2. Get discovered
digitally. Small businesses
can reach a much wider
audience in today’s digital
age—an entrepreneur can
sell products on Amazon
halfway around the globe in
a matter of seconds. Online
marketplaces also want to
delight consumers with a
wide product selection and
rely on small businesses for
variety.
With proper product
identifi cation, the right
product can be surfaced
in search engine results—
consider it your product’s
global passport to be sold
anywhere, anytime. The
same numbers in a barcode
are also used online, making
it easier for your products to
be found in Web searches
and classifi ed for online
marketplaces. On e-com-
merce platforms, if you want
your product to be search-
able, random or proprietary
numbers won’t work—your
products need to be iden-
tifi ed according to the re-
tailer’s requirements or they
may be hidden from search
results.
3. Provide complete
product information. In a
store, people use their sens-
es of touch, sight, sound and
even smell to help them
decide if a product is right
for them. But what about
online? Imagine how impor-
tant product information
becomes in helping cus-
tomers decide to buy your
product. Remember—you
never get a second chance
to make a fi rst impression,
so launching a product with
detailed information can
be a great point of differ-
entiation and help sell your
product versus the compe-
tition’s.
First and foremost, keep
your audience in mind. For
example, parents thinking
about buying children’s
hockey gear need a full
scope of the product be-
fore deciding if it’s right for
their child. They may need
to know about durabil-
ity, safety features, whether
it’s machine washable and
more. Think about your own
shopping experiences—ob-
serve how products surface
and are presented in differ-
ent marketplaces and pay
attention to the data.
A network of Certifi ed
Content Providers that serve
as a resource for small busi-
nesses seeking guidance
on gathering the right kind
of product data to market
their products can be found
at www.gs1us.org/ccp.
4. Help the consumer
picture it. A picture is worth
a thousand words, especial-
ly online. Clear imagery is
necessary to complement
product details and more
pictures can mean more
sales. Professional photos
of your product taken at
different angles can mean
outstanding reviews and
increased sales rather than
complaints about having
to return your product. In
today’s competitive market-
place, photos are critical to
confi rm that your product
meets the consumer’s ex-
pectations.
Moving forward, it’s
important to remember
that you’re not alone in
facing these startup learn-
ing curves. The process of
launching products can
seem complex at fi rst, but
understanding consumer
behaviors, retailer require-
ments and how retail has
evolved can mean long-
term success. The winning
combination of your busi-
ness ambition and retail
best practices can help you
plot out a new path for the
next big growth opportu-
nity.
Learn More
Further information
about tools and services
to help small businesses
achieve their goals can be
found at www.gs1us.org/
smallbusiness.
Always in your newspaper:
Now in your inbox, too.
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NO ONE found the Pet Cancer Awareness
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C ontractor? L ooking
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for a
The following businesses are ready and waiting for YOUR
Call!! Wednesday and Saturday in the Siuslaw News
D-040
D-077
BLINDS / INTERIOR
ELECTRICAL
D-182
For What’s Bugging You
Free cordless upgrade on shades
(offer thru Dec. 31, 2017)
Environmentally Responsible
Free Inspections
Blinds • Shades • Draperies • Shutters
We Design ~ We Install
541-997-4027
Residential • Commercial • 30 Years Experience
CCB#212734
D-070
PEST CONTROL
541-991-3405
CCB#79884
CONSTRUCTION/CONTRACTORS
D-222
REAL ESTATE
Lynnette Wikstrom – Broker
(541) 999-0786
Living in the Florence area since 1979.
COAST REAL ESTATE
D-085
DEQ#37263
CB# 91052
D-266
WINDOWS
Yes! WE DO WINDOWS!
Window Cleaning
P H . 541-997-2054 • F AX 541-997-3499 • 1-877-201-0652
P.O. B OX 3467 • 1770 L AUREL P L . • F LORENCE , OR 97439
CCB#167683
LEISURE EXCAVATING INC.
Robert’s Handyman Service
G ENERAL C ONTRACTOR
We specialize in Structural Problems and Dry Rot
Call Robert or Marcus
541-997-5970 • 541-991-7870 (cell)
30 Years Experience • Reasonable Rates• Senior Discount • Lic. #209676
Ray Wells, Inc
E XCAVATING • S EPTIC S YSTEMS • S UBDIVISIONS
L AND C LEARING • P AVING • T RUCKING
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Design ~ Construction ~ Remodel
Additions ~ Rot Repair ~ Etc.
Residential • Commercial
541.268.1961
100 Highway 101
Florence, OR 97439
EXCAVATING
CCB
#192681
DEQ
#37943
LANDSCAPE MATERIALS • CAT WORK • CLEARING
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BARK • CEMENT MIX • DRAIN FIELD ROCK • SEPTIC SYSTEMS
TOPSOIL WHEN AVAILABLE
Call for Free Estimate –
997-6300
Commercial • Residential
Connie, Bill & Mike Spinner–997-8721