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About The Siuslaw news. (Florence, Lane County, Or.) 1960-current | View Entire Issue (Aug. 6, 2016)
8 A SIUSLAW NEWS ❚ SATURDAY, AUGUST 6, 2016 541-997-3128 290 Highway 101, Florence, OR 97439 www.fl orencechamber.com www.facebook.com/fl orenceoregon www.twitter.com/FlorenceOrCoast August 6, 2016 UPDATE From the Director’s Desk Welcome New Members By Bettina Hannigan Chamber Executive Director and congratulations to members who recently upgraded! TR Hunter Real Estate is now an Underwriter! Lofy Construction is now a Distinguished Sponsor! Florence In Bloom is now a Premier Partner! Siuslaw Coffee Roasters is now a Premier Partner! ______________________________________ Premier Partner! Pink Buffalo Productions LLC Race Management & Events www.pinkbuffaloracinng.com 541-731-3507 Shauna Beckendorf Realtor Real Estate & Staging www.trhunter.idxbroker.com/idx/agent/77019/ shauna-beckendorf 717-823-8552 Bay Street Family Tyes New Owners – JP & Lynne Malaspino-Badel 1421 Bay Street 541-997-2066 Hometown Savvy – Advertising Services www.hometownsavvy.com 541-246-3224 Westlake Resort 4785 Laurel Ave, Dunes City www.facebook.com/westlakeresort 541-997-3722 What does it mean to “Make the Circle Bigger?” Good question! Years ago one of my very wise and generous mentors taught me a valuable lesson. She married a man who had been married twice before with children from each marriage. When holidays and family events occurred she felt “outside their circle looking in.” In her wisdom, she drew a bigger circle to include herself. It worked, and their family has benefi ted from it for almost 40 years. Our community has many circles. As the chamber director I’m learning of more each day. My purpose remains the same—make the circle bigger. The city, chamber, port, events center, churches, nonprofi ts, businesses, schools, and hospital are all in this together. Our community is facing some serious challenges housing, staffi ng, and health care are just a few. The Chamber is working together with our community to fi nd solutions. Right now, one of the issues that will have an enormous impact on our small community is It’s all about the net By Bobby Jensen Jr. Chamber Board Member, Y Marina 2016-2017 Underwriter Three Rivers Casino Resort TR Hunter Real Estate Distinguished Sponsors 101 Things to Do Magazine Bi-Mart Banner Bank Beachcomber Pub Burns’s Riverside Chapel Driftwood Shores Resort Fred Meyer Stores KCST/Coast Radio Lofy Construction Oregon Pacific Bank PeaceHealth Peace Harbor Medical Center Sea Lion Caves Shippin’ Shack/Siuslaw Signs & Graphics Spruce Point Assisted Living The Siuslaw News Be sure to thank these members for their investment in our community! Noon Forum: August 11 – “Max out your membership!” Business At er Hours: August 18- Military Museum 5:30-7pm C C ’s oordinator orner Nancy P’s world world... Fri • Sat • Sun September 9, 10, 11 Saturday • October 1 “Gemutlichkeit” Sat • Sun October 8, 9 Chowder Fest & Wine Walk Volunteer? You? Yes, Please! Join The Chamber Crew Come by the Chamber office or call me to talk about it! It’s all about the Net. h at can go two ways in business, but the “Net” I am talking about is the Internet. It’s changing the world every day and it’s happening fast. Today, like the day your reading this, more content will be recorded to the Internet than all the content we have recorded before 2006. h at’s thousands of years of content now being posted to the ‘net every day. I know businesses are told all the time that they have to be online. For some businesses this is where all their advertising is taking place. IP28, a ballot initiative that will tax Oregon’s corporations on their gross income, not their net profi t. Studies are showing that Oregon will lose jobs and low income households will bear the brunt of this “General Fund” tax revenue. The Chamber is working with other organizations defeat IP28 and its detrimental effect on our jobs and citizens. I hope you will join us. More information is available at www. defeatthetaxonoregonsales.com. With more than 14,000 visitors a year calling and coming into the visitor center, the Chamber hears from both our tourists, locals, and our business community. We represent Florence in many areas including tourism, but it doesn’t stop there. Supporting local businesses in their growth, stability, and resources is key to our purpose. That’s why I am getting out to meet our members and listen to their individual concerns and challenges. Many have come into my offi ce to review their membership benefi ts and we are coming up with new ways that the Chamber can promote their businesses. Are you getting the biggest bang for your buck? Join us for this month’s Noon Forum “Max Out Your Membership!” August 11 at the Best Western Pier Point Inn. Lunch is available for $14 and is open to the public. I invite you to come check us out. In the meantime, please take a minute to look at the chart below, come in and see me, and let’s work together and make our community even better. Chamber membership has many advantages. The stronger our businesses are the more resources we’ll have to support our community and its needs! DON’T MISS THIS EVENT! September p 9, 10, 11 Fun For the Whole Family Raffle Prizes Merchant Awards Best of Show Special Guest Appearance September 10 th Others just have a basic webpage or Facebook proi le. Either way, what counts is the content you share. What you say and how you say it is what will make your web presence count. We want people to learn more about us and our products so we can eventually sell them something. h e world is getting better at discerning sales attempts and strategies with much more precision because we’re bombarded with them daily. h at is why your content counts! You have to deliver information and entertainment that your market cares about. It has to be of value to your customers, so they know you understand them and want to give to them i rst, before asking them to make a purchase, volunteer, join or whatever you are attempting to persuade them to do. h ink of your own parents — chances are you love them a lot and would probably do anything for them. Why? Because they loved you i rst! Be that team, business, charity, club or organization that reaches out and delivers value to others before you ask. So, here are a few ways or ideas to provide this value online: -Create videos that teach people how to do what you do. Give some of your secrets away so they can learn more about your industry. - Connect people, ask questions and i nd out what they need. Connect them with others who can deliver. - Post photos that are intriguing or amazing or funny. Don’t forget to name them so the world can i nd you through them as they are shared. - Give away your products or services. h is was how Google was built, the most valuable company in the world! It hardly makes logical sense that they give away 90 percent of their products, but I would venture to say it works. Hopefully you get the idea. Give value, some more value, and then some more. h en when you ask, you can simply say, “Hey, give us a chance.” h ey will already know you care. h e nice thing about the web is it can keep on giving with little or no eff ort from you. Like this article — you may be reading it in the archives 25 years from now. BENEFITS OF MEMBERSHIP Associate Member Business Partner Premier Partner Distinguished Partner Corporate Underwriter Annual Investment COMMUNITY AND NETWORK DEVELOPMENT Access to regularly-scheduled networking opportunities Educational seminars Volunteer opportunities on Chamber committees Access to Chamber Mentor Program Ribbon cutting and/or milestone celebration event support services Lunch on us at Noon Forum Noon Forum lunch sponsor - 5 Minute promotion of your business or event SPONSORSHIP AND PROMOTION Listing in Chamber business directory Member-only visitor/customer referrals to YOUR business Use of Chamber bulk-mail rates, address lists, relocation requests Enhance your business name with "member of" logo on your website and business directory Use any Chamber festival logo for your own marketing Host Business After Hours- with Chamber promotion Banner with your company name for Rhody Days Grand Floral Parade, KCST on-air recognition and interiew on parade day. 1/8-page ad in Festival Programs (Siuslaw News)3BEJP4QPU,$45 Prominent advertising presence in Visitors Center 1/4-page ad in Festival Programs (Siuslaw News) Radio spots for festival advertising campaigns on KCST Sponsor recognition for annual events (Rhododendron Festival, Independence Day, Oktoberfest, Rods ‘N Rhodies, Siuslaw Awards, Chowder Festival) Exclusive member-only brochure and business cards in Visitors Center Rotating video in Visitors Center CHAMBER WEBSITE & MEMBERSHIP DIRECTORY Listing and your web link on Chamber website under speciic category Rotating recognition on Chamber website and link to your website Rotating hero image on home page of Chamber website Subscription and opportunity to promote company news in weekly E-blast and monthly Business Beat Participation in visitors E-Newsletter discount offers Spotlight your business on the Chamber’s facebook, twitter and instagram posts with links to your website. 2 category listings in print and online directories 3 category listings in print and online directories 4 category listings in print and online Business Directory Enhanced listing in Business Directory Business card ad in Business Directory Full-page ad on back page or inside cover of printed Business Directory EVENTS Exclusive VIP packets for festivals 4 complimentary tickets to Siuslaw Awards 8 complimentary tickets to Siuslaw Awards VALUE TO ANNUAL INVESTMENT (See Above) $125 $225 $500 $2,500 $10,000 X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X $750+ $800+ $1600+ $7500+ $18000+