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SIUSLAW NEWS ❚ SATURDAY, AUGUST 6, 2016
541-997-3128
290 Highway 101, Florence, OR 97439
www.fl orencechamber.com
www.facebook.com/fl orenceoregon
www.twitter.com/FlorenceOrCoast
August 6, 2016 UPDATE
From the Director’s Desk
Welcome New Members
By Bettina Hannigan
Chamber Executive Director
and congratulations to members
who recently upgraded!
TR Hunter Real Estate
is now an Underwriter!
Lofy Construction
is now a Distinguished Sponsor!
Florence In Bloom
is now a Premier Partner!
Siuslaw Coffee Roasters
is now a Premier Partner!
______________________________________
Premier Partner!
Pink Buffalo Productions LLC
Race Management & Events
www.pinkbuffaloracinng.com
541-731-3507
Shauna Beckendorf Realtor
Real Estate & Staging
www.trhunter.idxbroker.com/idx/agent/77019/
shauna-beckendorf
717-823-8552
Bay Street Family Tyes
New Owners – JP & Lynne Malaspino-Badel
1421 Bay Street
541-997-2066
Hometown Savvy – Advertising Services
www.hometownsavvy.com
541-246-3224
Westlake Resort
4785 Laurel Ave, Dunes City
www.facebook.com/westlakeresort
541-997-3722
What does it mean to
“Make the Circle Bigger?”
Good question!
Years ago one of
my very wise and
generous mentors
taught me a valuable
lesson. She married
a man who had
been married twice
before with children
from each marriage.
When
holidays
and family events
occurred she felt
“outside their circle looking in.” In her wisdom,
she drew a bigger circle to include herself. It
worked, and their family has benefi ted from it
for almost 40 years.
Our community has many circles. As the
chamber director I’m learning of more each
day. My purpose remains the same—make
the circle bigger. The city, chamber, port,
events center, churches, nonprofi ts, businesses,
schools, and hospital are all in this together. Our
community is facing some serious challenges
housing, staffi ng, and health care are just a few.
The Chamber is working together with our
community to fi nd solutions.
Right now, one of the issues that will have
an enormous impact on our small community is
It’s all about the net
By Bobby Jensen Jr.
Chamber Board Member, Y Marina
2016-2017
Underwriter
Three Rivers Casino Resort
TR Hunter Real Estate
Distinguished Sponsors
101 Things to Do Magazine
Bi-Mart
Banner Bank
Beachcomber Pub
Burns’s Riverside Chapel
Driftwood Shores Resort
Fred Meyer Stores
KCST/Coast Radio
Lofy Construction
Oregon Pacific Bank
PeaceHealth Peace Harbor Medical Center
Sea Lion Caves
Shippin’ Shack/Siuslaw Signs & Graphics
Spruce Point Assisted Living
The Siuslaw News
Be sure to thank these members for their
investment in our community!
Noon Forum:
August 11 –
“Max out your membership!”
Business At er Hours:
August 18- Military Museum
5:30-7pm
C
C
’s
oordinator
orner
Nancy P’s world
world...
Fri • Sat • Sun
September 9, 10, 11
Saturday • October 1
“Gemutlichkeit”
Sat • Sun
October 8, 9
Chowder Fest
&
Wine Walk
Volunteer? You? Yes, Please!
Join The Chamber Crew
Come by the Chamber office
or call me to talk about it!
It’s all about the
Net. h at can go two
ways in business,
but the “Net” I am
talking about is the
Internet. It’s changing
the world every day
and it’s happening
fast. Today, like the
day your reading this,
more content will
be recorded to the
Internet than all the content we have recorded
before 2006. h at’s thousands of years of
content now being posted to the ‘net every day.
I know businesses are told all the time that
they have to be online. For some businesses this
is where all their advertising is taking place.
IP28, a ballot initiative that will tax Oregon’s
corporations on their gross income, not their
net profi t. Studies are showing that Oregon
will lose jobs and low income households
will bear the brunt of this “General Fund” tax
revenue. The Chamber is working with other
organizations defeat IP28 and its detrimental
effect on our jobs and citizens. I hope you will
join us. More information is available at www.
defeatthetaxonoregonsales.com.
With more than 14,000 visitors a year
calling and coming into the visitor center, the
Chamber hears from both our tourists, locals,
and our business community. We represent
Florence in many areas including tourism, but it
doesn’t stop there. Supporting local businesses
in their growth, stability, and resources is key to
our purpose.
That’s why I am getting out to meet our
members and listen to their individual concerns
and challenges. Many have come into my
offi ce to review their membership benefi ts
and we are coming up with new ways that the
Chamber can promote their businesses. Are you
getting the biggest bang for your buck? Join us
for this month’s Noon Forum “Max Out Your
Membership!” August 11 at the Best Western
Pier Point Inn. Lunch is available for $14 and is
open to the public. I invite you to come check
us out.
In the meantime, please take a minute to
look at the chart below, come in and see me, and
let’s work together and make our community
even better. Chamber membership has many
advantages. The stronger our businesses are
the more resources we’ll have to support our
community and its needs!
DON’T MISS
THIS EVENT!
September
p
9, 10, 11
Fun For the Whole Family
Raffle Prizes
Merchant Awards
Best of Show
Special Guest Appearance
September 10 th
Others just have a basic webpage or Facebook
proi le. Either way, what counts is the content
you share. What you say and how you say it is
what will make your web presence count.
We want people to learn more about us
and our products so we can eventually sell
them something. h e world is getting better at
discerning sales attempts and strategies with
much more precision because we’re bombarded
with them daily. h at is why your content
counts! You have to deliver information and
entertainment that your market cares about. It
has to be of value to your customers, so they
know you understand them and want to give
to them i rst, before asking them to make a
purchase, volunteer, join or whatever you are
attempting to persuade them to do.
h ink of your own parents — chances are
you love them a lot and would probably do
anything for them. Why? Because they loved
you i rst! Be that team, business, charity, club or
organization that reaches out and delivers value
to others before you ask.
So, here are a few ways or ideas to provide
this value online:
-Create videos that teach people how to do
what you do. Give some of your secrets away so
they can learn more about your industry.
- Connect people, ask questions and i nd out
what they need. Connect them with others who
can deliver.
- Post photos that are intriguing or amazing
or funny. Don’t forget to name them so the
world can i nd you through them as they are
shared.
- Give away your products or services. h is
was how Google was built, the most valuable
company in the world! It hardly makes logical
sense that they give away 90 percent of their
products, but I would venture to say it works.
Hopefully you get the idea. Give value,
some more value, and then some more. h en
when you ask, you can simply say, “Hey, give
us a chance.” h ey will already know you care.
h e nice thing about the web is it can keep on
giving with little or no eff ort from you. Like
this article — you may be reading it in the
archives 25 years from now.
BENEFITS OF MEMBERSHIP
Associate
Member
Business
Partner
Premier
Partner
Distinguished
Partner
Corporate
Underwriter
Annual Investment
COMMUNITY AND NETWORK DEVELOPMENT
Access to regularly-scheduled networking opportunities
Educational seminars
Volunteer opportunities on Chamber committees
Access to Chamber Mentor Program
Ribbon cutting and/or milestone celebration event support services
Lunch on us at Noon Forum
Noon Forum lunch sponsor - 5 Minute promotion of your business or event
SPONSORSHIP AND PROMOTION
Listing in Chamber business directory
Member-only visitor/customer referrals to YOUR business
Use of Chamber bulk-mail rates, address lists, relocation requests
Enhance your business name with "member of" logo on your website and
business directory
Use any Chamber festival logo for your own marketing
Host Business After Hours- with Chamber promotion
Banner with your company name for Rhody Days Grand Floral Parade, KCST
on-air recognition and interiew on parade day.
1/8-page ad in Festival Programs (Siuslaw News)3BEJP4QPU,$45
Prominent advertising presence in Visitors Center
1/4-page ad in Festival Programs (Siuslaw News)
Radio spots for festival advertising campaigns on KCST
Sponsor recognition for annual events (Rhododendron Festival, Independence
Day, Oktoberfest, Rods ‘N Rhodies, Siuslaw Awards, Chowder Festival)
Exclusive member-only brochure and business cards in Visitors Center
Rotating video in Visitors Center
CHAMBER WEBSITE & MEMBERSHIP DIRECTORY
Listing and your web link on Chamber website under speciic category
Rotating recognition on Chamber website and link to your website
Rotating hero image on home page of Chamber website
Subscription and opportunity to promote company news in weekly E-blast
and monthly Business Beat
Participation in visitors E-Newsletter discount offers
Spotlight your business on the Chamber’s facebook, twitter and instagram
posts with links to your website.
2 category listings in print and online directories
3 category listings in print and online directories
4 category listings in print and online Business Directory
Enhanced listing in Business Directory
Business card ad in Business Directory
Full-page ad on back page or inside cover of printed Business Directory
EVENTS
Exclusive VIP packets for festivals
4 complimentary tickets to Siuslaw Awards
8 complimentary tickets to Siuslaw Awards
VALUE TO ANNUAL INVESTMENT (See Above)
$125
$225
$500
$2,500
$10,000
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$750+
$800+
$1600+
$7500+
$18000+