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About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (April 5, 1954)
Monday, April 5. 1954 aJLSn!rt becomes Important to Women I " '.-. . I : :, i ;.. I Hoit important theme son ViHANHA.TTAN S e"triped broadcloth shirt bespeaks erisp office perfection from t'U 5! In gay, bon bon collars, the If U la, CU" ni FrtnB cuff ,m our Thrilling Bright with Color Print Season The color d r a m a .of nrints shown in the gala Spring prem iere brings forth the prediction that this will be -the greatest print season in years! ' And, we predict that every woman's wardrobe will be en livened by prints as bright and beautiful as a Spring bouquet! Spirit-lifting prints bloom pro fusely on the Spring fashion acene in silks, rayons, and cot ton separates, and as the lining, with matching blouse or dress, of the 'all-important costume suit Solid color outfits will be ac cented with flower-print touches, little tie-on collars and scarfs. Dainty flowers will bloom on the newest Spring lingerie and negli gees! Florals are the biggest single Jirint type, with roses as fashion's avorite flower. And, there are endless variations in "trans planting" these blossoms into newsmaking fashions! Floral prints are big and bold in bright, true colors . . . they're dainty in spaced prints , , . they appear as single flowers joined together by a ribbon scrolls. They are equally lovely whether on light or dark grounds. Other prints shown often are 135 North Libtrty new colors. Proportioned ize ranges (misses', and special 1 v i araAl Is Predicted abstracts and feathprv mntf both in spaced and all-over de signs, a pen-and-ink look, and paint brush techniques. Prints have never been more important, and printed cottons done in sophisticated all-over pattemings are styled to please many women who, heretofore, have not worn prints. Fresh Cotton In Pure White Getting Nod Yes white. Pure white. And not in old lady shoes but in models that are highly styled, young and fresh, coolest and prettiest of fashions for summer cottons, lin ens and sheers. Naked strap sandals on slim high curved heels are big fav orites. They may be white kid skin, while calf, white linen, suede or straw cloth. In any event they're a spiderweb of white over sheerest of pale beige nylon sandal stockings, a fragile frame of flattery for the foot. here now for Easter Paraders . . . the talented suits that balance your wardrobe beautifully Sacony suits off Palm Beach dn one suit balance a wardrobe? Yin. if it's verailile enough to look smart Sunday through Saturday, all through Ihe year. Here are nol one, but three, that do just that. Each suit it a tasteful, tombinalion of line and curve, wilh fresh fashion-telling details in pocket, collars, shoulder slants, and novel seam treatments. The lailor'i dream Palm Beach fabric resists wrinkles, shuns wear, wears forever ... and washes as easily a it dry-cleans! Chowe yours now. for immediate wear . . . from many exciting Hylea in junior sizes, ll to uenderlut buyr Host important theme soni for spring is the haberdasher an ire for the ladies' ... The crisply-tailored shirt is practically snatched off of his back, and has caught on as a practical, casual fashion with mother and daughter, alike. The shirt itself is resplendent in all kinds of wonderful prints from exotic fruit designs to sissy rosebuds. , Separate collars made like men's fused shirt collars are in tended to go over sweaters and high neckline frocks and are most appealing in "cute" floral prints. Newest version of the haber dasher shirt goes to all lengths for high, smart fashion news! rrom to the knee leng'h for your over-shorts and sun wear fash ions to mid-calf lengtns neatly cinched in with gay, belt . . . these shirts are BIG news. You will want a jumbo assort ment of over-site cuff-links (the new jewelry item of the season. and collar bars, tie-pins, too to wear witn your shirts. One jewelry manufacturer is now making HIS and HER cuff links a new twist for the wnstl SILK PRINT and linen-like silk combine in a dress and coat cos tume the sailor-collared coat ii lined to match the printed surah dress. The brief sleeves of the dress are dropped, off-shoulder. pelile, and half sires) I In ' I. 1 THE CAPITAL JOURNAL. Salem. Oregon .A W.-Vi COAT DRESS in crisp rustling faille. Note the slimmed-in waist and dome-out skirt! Flattered of course with its pussy-cat bow! Handbags Take On Deeper, Slimmer Line . Plastic patent and patent leath er are all important in the hand bag Spring story! The color theme in patent is primarily black although gunmetal be comes increasinly important! Satchel bags, elongated pouches, buckets, clutch styles and a wide variety of tote-bag versions are the style leaders of the new sea-' son. Calfs and cowhides appear in "pale" neutrals . . . and a new tone called "avocado" appears on the scene to accent navy, grey and beige. Prints meshes fabrics of ev-j ery type and description straws, ' again all loom importantly on . the handbag acene. ! Shapes for your Spring hand-1 bag reflect a slimmer, deeper line rounded tops and tapering sides are other details of importance and rounded lines are further em phasized on buckets and vaga bond styles. Fabric interest comes to the fore in a rich variety of ancn . . . raw silks . . . faille . . . shantung and tapestries are all highlighted for into-summer wear. A MJ m .lie I jpni I tr I i'j " Thr-Vifwpomw" m 1 A 1 m "i' i! I ...lulip-ihipH porketi, 111-' . . h, '' I new rounder Upl III :--w. I i L-J - ' I . - .. , y I l Tht-Clolf troilM- I . $7 I . fubion't ow width X 1' If fi dnoa h(b iKi srm. I A ' tjj Ji aCOIiy (I . 4a -.. Tty'M si. M I TI.l- i M l'-X- Little FurTouches Fresh from its tremendous suc cess in the (all and winter fash ion scenes, "little fur touches" take on new starring importance in the gala extravaganza of the spring fashion picture. Small collars of fur from mink I Appealingly Revealing and - inlmitably Continue to Spark ana uxe-minxs to nuity loses, add grace notes of distinction to suits, dresses and coats. Furry bands of fluffy fox lend elegance to soft, rich fleecy coats bright, light fox furs giv a halo of luxury to deeply-cut dress lo0 . " for 5? 17.95 U rmarr Briqht Fashions necklines and tiny, flat little col- because of eoolisa evenings and lars lie smartly on slim lined I the ever-increasing use of refrig suits and simple dresses. eration and air-conditioning. Authorities say that one of the True or false leopard, mink, reasons "little fur touches" will fox or ermine are all winner continue to make big impressions in the big line-up of little furs for on the warm-weather scene is I spring. this is- the new silhouette of the new season the bared-lo-be-beautiful : open look. Smart flattery your foot, below the shorter skirts of Spring 135 N.Liberty dvertiscd r SECTION III Pare S '54. The "DitflineT. . . dimrnamnil "Ififavrfd pockcit. netf rouodoca in LIFE
