Monday, April 5. 1954
aJLSn!rt becomes Important to Women
I " '.-. . I : :, i ;.. I Hoit important theme son
ViHANHA.TTAN S e"triped broadcloth shirt bespeaks
erisp office perfection from t'U 5! In gay, bon bon collars, the
If U la, CU" ni FrtnB cuff ,m our
Thrilling Bright with Color
Print Season
The color d r a m a .of nrints
shown in the gala Spring prem
iere brings forth the prediction
that this will be -the greatest
print season in years! '
And, we predict that every
woman's wardrobe will be en
livened by prints as bright and
beautiful as a Spring bouquet!
Spirit-lifting prints bloom pro
fusely on the Spring fashion
acene in silks, rayons, and cot
ton separates, and as the lining,
with matching blouse or dress, of
the 'all-important costume suit
Solid color outfits will be ac
cented with flower-print touches,
little tie-on collars and scarfs.
Dainty flowers will bloom on the
newest Spring lingerie and negli
gees! Florals are the biggest single
Jirint type, with roses as fashion's
avorite flower. And, there are
endless variations in "trans
planting" these blossoms into
newsmaking fashions!
Floral prints are big and bold
in bright, true colors . . . they're
dainty in spaced prints , , . they
appear as single flowers joined
together by a ribbon scrolls. They
are equally lovely whether on
light or dark grounds.
Other prints shown often are
135 North Libtrty
new colors. Proportioned ize ranges (misses',
and special
1 v i
araAl
Is Predicted
abstracts and feathprv mntf
both in spaced and all-over de
signs, a pen-and-ink look, and
paint brush techniques.
Prints have never been more
important, and printed cottons
done in sophisticated all-over
pattemings are styled to please
many women who, heretofore,
have not worn prints.
Fresh Cotton
In Pure White
Getting Nod
Yes white. Pure white. And not
in old lady shoes but in models
that are highly styled, young and
fresh, coolest and prettiest of
fashions for summer cottons, lin
ens and sheers.
Naked strap sandals on slim
high curved heels are big fav
orites. They may be white kid
skin, while calf, white linen,
suede or straw cloth. In any
event they're a spiderweb of
white over sheerest of pale beige
nylon sandal stockings, a fragile
frame of flattery for the foot.
here now
for Easter Paraders . . . the talented suits
that balance your
wardrobe beautifully
Sacony suits
off Palm Beach
dn one suit balance a wardrobe? Yin. if it's verailile enough
to look smart Sunday through Saturday, all through Ihe year. Here
are nol one, but three, that do just that. Each suit it a tasteful,
tombinalion of line and curve, wilh fresh fashion-telling details in pocket,
collars, shoulder slants, and novel seam treatments. The
lailor'i dream Palm Beach fabric resists wrinkles, shuns wear,
wears forever ... and washes as easily a it dry-cleans!
Chowe yours now. for immediate wear . . . from many exciting
Hylea in junior sizes, ll to uenderlut buyr
Host important theme soni for
spring is the haberdasher an ire
for the ladies' ...
The crisply-tailored shirt is
practically snatched off of his
back, and has caught on as a
practical, casual fashion with
mother and daughter, alike.
The shirt itself is resplendent
in all kinds of wonderful prints
from exotic fruit designs to
sissy rosebuds. ,
Separate collars made like
men's fused shirt collars are in
tended to go over sweaters and
high neckline frocks and are
most appealing in "cute" floral
prints.
Newest version of the haber
dasher shirt goes to all lengths
for high, smart fashion news!
rrom to the knee leng'h for your
over-shorts and sun wear fash
ions to mid-calf lengtns neatly
cinched in with gay, belt . . .
these shirts are BIG news.
You will want a jumbo assort
ment of over-site cuff-links (the
new jewelry item of the season.
and collar bars, tie-pins, too to
wear witn your shirts.
One jewelry manufacturer is
now making HIS and HER cuff
links a new twist for the wnstl
SILK PRINT and linen-like silk
combine in a dress and coat cos
tume the sailor-collared coat ii
lined to match the printed surah
dress. The brief sleeves of the
dress are dropped, off-shoulder.
pelile, and half sires)
I In '
I. 1
THE CAPITAL JOURNAL. Salem. Oregon
.A W.-Vi
COAT DRESS in crisp rustling
faille. Note the slimmed-in waist
and dome-out skirt! Flattered
of course with its pussy-cat bow!
Handbags Take
On Deeper,
Slimmer Line
. Plastic patent and patent leath
er are all important in the hand
bag Spring story! The color
theme in patent is primarily
black although gunmetal be
comes increasinly important!
Satchel bags, elongated pouches,
buckets, clutch styles and a wide
variety of tote-bag versions are
the style leaders of the new sea-'
son.
Calfs and cowhides appear in
"pale" neutrals . . . and a new
tone called "avocado" appears on
the scene to accent navy, grey
and beige.
Prints meshes fabrics of ev-j
ery type and description straws, '
again all loom importantly on .
the handbag acene. !
Shapes for your Spring hand-1
bag reflect a slimmer, deeper line
rounded tops and tapering sides
are other details of importance
and rounded lines are further em
phasized on buckets and vaga
bond styles.
Fabric interest comes to the
fore in a rich variety of ancn . . .
raw silks . . . faille . . . shantung
and tapestries are all highlighted
for into-summer wear.
A MJ m .lie
I jpni I tr I i'j " Thr-Vifwpomw"
m 1 A 1 m "i' i! I ...lulip-ihipH porketi,
111-' . . h, '' I new rounder Upl
III :--w. I
i L-J - ' I . - .. , y
I l Tht-Clolf troilM- I . $7
I . fubion't ow width X 1' If fi
dnoa h(b iKi srm. I A ' tjj Ji aCOIiy (I .
4a -.. Tty'M si. M I TI.l- i M l'-X-
Little FurTouches
Fresh from its tremendous suc
cess in the (all and winter fash
ion scenes, "little fur touches"
take on new starring importance
in the gala extravaganza of the
spring fashion picture.
Small collars of fur from mink I
Appealingly
Revealing
and -
inlmitably
Continue to Spark
ana uxe-minxs to nuity loses,
add grace notes of distinction to
suits, dresses and coats.
Furry bands of fluffy fox lend
elegance to soft, rich fleecy coats
bright, light fox furs giv a
halo of luxury to deeply-cut dress
lo0
. "
for
5? 17.95
U
rmarr
Briqht Fashions
necklines and tiny, flat little col- because of eoolisa evenings and
lars lie smartly on slim lined I the ever-increasing use of refrig
suits and simple dresses. eration and air-conditioning.
Authorities say that one of the True or false leopard, mink,
reasons "little fur touches" will fox or ermine are all winner
continue to make big impressions in the big line-up of little furs for
on the warm-weather scene is I spring.
this is- the
new silhouette
of the new season
the bared-lo-be-beautiful
: open look. Smart flattery
your foot, below the
shorter skirts of Spring
135 N.Liberty
dvertiscd
r
SECTION III Pare S
'54.
The "DitflineT. . .
dimrnamnil "Ififavrfd
pockcit. netf rouodoca
in LIFE