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About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (Dec. 21, 1942)
Monday, December 21, Department fore Ads May Chanqe By .Tames Marlow and George Zielke New York, Dec. 21. Depart ment store advertising the kind you saw through all the lush years of peace will prob ably begin to undergo a change as stocks run short. .When stocks were plentiful, as they have been all during this Christmas rush, you could see advertisements . like this: ft "Come early. Bargain day." But Christmas buying is put ting a dent in some shelves. Goods will be less plentiful as the war goes on. And the de partment stores must find new ways to keep their customers coming through the doors. Merchandisers say that when a store advertises one item it is not just to sell that item. The real purpose of the "ad" is to get the customers into the store where they can see other goods, too. ft. Stores already have gone in for two new kinds of advertis ing "selling the war" and in vitational promotion : and a Wilrd is likely to come. This is the prospect as viewed by Richard Meybohm, manager of the sales promotion division of the National Retail Dry Goods association. "Selling the war" like push. ing the sale of bonds and stamps already is taking a good per centage of department store ad vertising. - So is institutional advertising which more than anything else keeps a store name in the public eye and mind. . Assuming that there will be shortages, stores will create good will and draw crowds by advertising themselves as cen ters of information - on ;: such things as nutrition, conservation of clothes. A Thus, amid shortages, the "ores would not have to push any one Item but could atlll draw shoppers. Once there they could buy as they pleased, besides getting the information for which they came. VSome stores, Meybohm says, may figure "if we have nothing to advertise, why advertise? And then not advertise but all the smart merchandisers will. I The current issue of the mag azine "Printer's Ink'! says it has; made a survey showing a good number of stores have set about solving the problem of advertis ing with diminishing supplies and that "their solutions fall so nearly into a pattern as to indi cate a trend." : The magazine cites the Hecht Qimpany, big Washington de partment store, as an "excellent example" of the new. approach which sells the store s a reli able place to get god merchan- - dise at seasonable prices. Calvary Presents Yuletide Program Tuesday night at 7:30 the Calvary Baptist Sunday School, located at South Liberty and East Miller, will present Its an nual Christmas program. Ed ward Schunke, the superintend ent of the church school, will Qeside and give the evening prayer. - Rev. P. C. Stannard , who has served in the Baptist ministry , for many ' years will read the scripture relating the account of the birth of Christ. The high, school youth chorus, directed by Miss Meryl Corbett, will sing a group of Christmas carols. - The children's division will be represented i by various presentations. A unique Christ mas cantata entitled, "The Child Jesus," will be sung by a youth chorus from the Junior and Pio neer departments. Miss Maude Durfee will be the pianist and the cantata will be directed by Mrs. Mildred H. Allen. The program will be opened and closed with a Christmas hymn in which the entire congregation Oil participate. The benedic tion will be pronounced by i the pastor, Rev. Edward L. Allen. Refreshments 'Out' ' For Mother's Circle Grand Island The Grand Is land Mothers' circle was enter tained Wednesday afternoon at the home of Mr. and Mrs. E. W. Mandigo, with ten members present. At the business session refreshments were voted out for a year. Mrs. Ernest Douglas told of her recent trip to visit her son, Curtis, in training in Califorina. A committee was appointed to purchase a service flag for tba 13 boys of this district in the United States armed forces. Mrs. Marion Schindler read aa Qcle on Christmas. A Christ mas party was held Saturday evening at the Worth Wiley home. 1942 West Salem Visit Camp Adair West Salem, Dec. 21 Making up the committee from the Lions club and Woman's club visiting Camp Adair Saturday were Mrs. Guy Newgent, Mrs. Fred Gibson, Mr. and Mrs. Robert Forster, and L. B. McClendon. Capt. C. B. Alford, in command of the men who will use the day room fur nished by West Salem, escorted the party on a tour of the camp and had them as his guest at the luncheon hour. The visitors had the privilege of lunching with the men at their regular noon day meal. After visiting the other day rooms the committee has a much better knowledge of the things needed to add to the comfort of the 200 men, who will use this room and are enthusiastic about the real enjoyment the soldiers derive from these recreational halls. A davenport and more easy chairs of the occasional or lounging type are badly needed as according to the information obtained no chairs have been as signed to this room by the gov ernment. Although one radio was donated, an other radio of the console type is needed as the room is spacious and only a small percentage of the men will bene fit from the use of one radio. A victrola would also be much appreciated contribution. The suggestion has been made that a few pictures and several mir rors would help to give a home like atmosphere to this room Subscriptions to magazines to be sent directly to the room would be a source of entertainment to some of the men who enjoy reading. Small contributions pooled among friends or neighbors could provide a chair or some other article, but before making purchases for the room Mrs. Olive Sargent, president of the Woman's club, or one of the committee visiting , the : camp should be consulted as other gifts may make a variation in the immediate needs. Program Precedes Vacation The public school will begin the annual Christmas vacation following class, work Wednes day afternoon, with plans call ing for the resuming of classes vnrtCi Women on Monday morning, January 4. A Christmas operetta "An other Wise Man" to be presented at 8 o'clock Wednesday evening in the gymnasium is the oply activity planed for the holidays. Character parts' in the oper etta wil be played by Robert Goffrier, as Peter; Jacqueline Johnson as Mary; Tommy Acres, David; Donnie Lewis, Tony; Rob ert Kieiver, The Thin Man; Car ol Ashcraft, Mrs. Allegretti; and Midge Dabbs, Mrs. Callahan. Miss Frances Schmidt, who will play the accompaniments, was assisted by Miss Alma Stauf fer and Mrs. Emily Van Santen in coaching and directing the musical scores. Other program features will include a group of four, instru mental numbers presented by the band under the direction of Mrs. Helen Campbell; vocal numbers by the upper grade girls chorus; two part chorus numbers by the upper grade girls, and a reading by Midge Dabbs. Calkins New Officer Clifford Calkins of Salem has been employed as night patrol man replacing Clifford Tucker, who recently resigned. Calkins formerly resided in West Salem. Harold Dalke stopped off a few hours on Frdiay afternoon to visit his parents, the Thomas Dalkes. Dalke was en route from Camp Farragut, Idaho .to, San Diego, where he has 'been as signed to training in. the navy medical, corps. During the after noon Mrs. Dalke and Harold drove to Portland for a brief visit with his father, Thomas Dalke, who is employed there in defense work. Mrs. Lillie Douglas is visiting with her son, Jack Douglas, at his home in Eugene, since re turning from Clarkston, Wash ington, where the family was called for the services and bur ial of. Roy Douglas, former city treasurer. lied Every loaf of Master Bread is en riched with Vitamin Bl and Iron enriched for added energy and vital ity for your body Ask your grocer for Fresh Master Bread The Ccpital Journal, Salem, Oregon m Margaret Herlihy Acquittal in Herlihy Case Bisbee, Ariz., Dec. 21 W) It took just long enough for a jury of leathery faced westerners to find out whether to sign the ver dict with pen or pencil before they acquitted pretty Margaret Herlihy of killing Capt. David D. Carr, father of her unborn child. ' Immediately the jurors were dismissed they crowded around the 21-year-old red-haired girl, and shook her hand. More than one said that if he had been in her position he would have dealt with Carr in the same manner. As Margaret, smiling through tears, departed, courtly, kindly County Attorney John F. Ross, the chief prosecutor, shook her hand and said: "Now you got to get some rest. If I: had been on the jury, I would have acquitted you, too." The jury had heard Margaret, daughter of Lieut. Col. and Mrs. E. G. Herlihy, tell how she fell in love with handsome Captain Carr at first sight, married him in Mexico while under the in- East Salem Social Calendar Filled East Salem, Dec. 21. This last week has been a very busy one on the social calendar of East Salem women. Friday after noon Mrs. A. R. Tartar was hostess to the ladies of the Garden road Neighborhood club at her home on Garden road. The Christmas party of the club has been with Mrs. Tartar for sev eral years. Per rooms were beau tifully decorated for the Christ mas holidays with greens and a large brightly decorated tree. Gifts were exchanged. On the program were a Christmas story read by Mrs. Tartar, a memory contest from Christmas greet ing cards and the singing of carols. The president, Mrs. Ralph Werner, could not be present because of the illness of her daughter, Carol. The Swegle community Christmas program will be giv en in the school auditorium Tuesday night, December 22 at 8 o'clock. ' Mrs. Booth, sister-in-law of Mrs. Agnes Booth, is substitut ing for Mrs. Jack Laverty, third and fourth grade teacher at Auburn school. Mrs. Laverty is visiting her husband while he is in a San Francisco port .on fur lough, and will return after the holidays. Dinner guests of Mr. and Mrs. fluence of drinks he pressed upon her, and killed him when he made a beastly attack upon her while in a frenzy over his complicated marital affairs. Margaret tearfully related that she knew little or nothing about the ceremony until Carr revealed to her the next day that the marriage not only had been performed but consum mated. "Give Her Bsautiful Gifts From Fred Meyer Women's Apparel" Flower Splashed GOWNS $lc98 Sizes 32 to 40 Pretty rayon crepes that are tailored with figure flattering lines. Multi-colors on tearose, soft blue, or white backgrounds. The Perfect Give her, too, the best Bond, to insure an It expresses the true Ralph Becker Thursday night at their Sunnyview avenue home were Mr. and Mrs. Charles Tho mas and grandson, Mr. and Mrs. Earl Thomas and two sons. Auburn community school program will be Tuesday night, December 22, at the school house. A very fine program has been planned with two short plays. Santa Claus Will ? Find Dim-out Here When Santa ' Claus reaches Oregon from his North Pole headquarters, he is in for a sur prise this year. The' lighted Christmas trees that used to shine in many win dows will be invisible from his reindeer sled because the dim out goes, Christmas or no Christmas, according to C. H. Lundell, state light control offi cer for the Oregon State Defense council. Christmas celebrants within the 14 dim-out counties, are warned not to leave a candle shining in their windows. "No lights visible from out side the home" remains the rule, and Christmas will be celebrat ed behind pulled-down shades this year. Labish Center The condition of George Wright, who has been seriously ill for a lengthy period is reported to be slightly im proved. He is still confined to a local hospital for treatment. Say It with $1.59 Sizes 32 to Luxuriously styled, attractively priced for Christmas gifts. Rayon satin, crepe and taffeta in popular bias cut and 4-gore styles. White and tearose, black, navy, Her Favorite : Candlewick Robe $3.98 . fa? Sizes 14 to 42 Closely tufted chenille on pre shrunk fruit-of-the-loom fabric. Luxuriously soft and light. Slen derizing designs, full skirts. Fluffs up like new after washing. DANCE SETS $1.59 Sizes 32 to 36 Beautiful rayon satin dance sets with exquisite trims. A lovely gift for her. Gift US War gift of all, a United States ever - lasting Christmas in a free spirit of Christmas. Wrighlmans Gel Official Word Silverton Dr. and Mrs. A. E. Wrightman received telegraphic word early Sunday afternoon of ficially verifying the accidental death of their son, Lieut. A. E. Wrightman, Jr., at Tampa, Fla., by airplane crash with no fur ther details given. The body will be sent to Sil verton in charge of the Ekman funeral home for final rites. Lieut. Wrightman was born in Silverton, November 30, 1905. He received his elementary edu cation in the Silverton schools. He had his medical degree from the University of Oregon and took post work in Portland and in a number of eastern colleges during his years of practice in Portland and Silverton. He is survived by his widow, Kai, of Portland, and his par ents in Silverton. Woman and Child Lost in Sea Wreck Kodiak, Alaska, Dec. 21 (P) Mrs. Mary Paakanen, 48, of Lar sen's Bay and her 5-year-old granddaughter were lost last Thursday when the mail boat Phyllis S. was cut in two by a navy vessel, survivors disclosed here today. Mrs. Paakanen and the child apparently were trapped in a cabin and went down with the wreckage, they said. Thirteen others, including two women and four children, clung to the floating bow portion of the 55 foot craft and were rescued by naval life boats. No explanation of the accident SLIPS 2 for $3.00 44 A Gift of Sheer Loveliness RAYON HOSIERY 98 Sizes 8V2 to Fine rayon hosiery. Their rich tex ture will delight her. Sheerer, dull er, more resilient then ever. For Comfort, Part Wool Hosiery 98c A warm stocking she can wear in or out-of-doors with comfort. Fashioned. No-seam foot, Sizes 8 Vi to 10 Mi. UMBRELLAS $2.98 A practical gift. Light weight, long-wearing um brellas; 16-rib frames, nov elty handles, in rayons and oil silks. Bonds War Savings MsST) IfhtWShi UWij3lWl America, I LOCALLY OWNED OPE RATED .Three was given. The mail boat, un der charter to Capt. Robert Von Scheele, was struck from astern, they said. The survivors were put ashore at Port Bailey after being given medical attention. Mission Held At Camp Adair Catholic mission services covering a period of five days were conducted last week at Camp Adair by priests of the Catholic archdiocese of Port land, under the sponsorship of Chaplain Thomas P. Bermlng ham, 96th division artillery with ceremonies held at chapel No. 2, Avenue D and Third street south and chapel No. 3 at Ave nue D and Seventh street south. The clergy participating in the mission were Revs. K. O. O' Connel and Bernard J. McDon nell, both of Salem; Rev. Mi chael Raleigh, Canby; Rev. John McGrenra, Rainier. Rev. Chris tian J. Dorley and Rev. Daniel Debolt of Portland, redemptor ists, also took part in the ser vices and other missions were given at adjoining chapels in the camp by ' Revs. Edward Power, Frank K. Kinsella and AlphWse O'Hagan, all of Seat tle; Rev. Henry O. Sutton of Coeur D'Alene, Idaho. Mass was offered daily at 6:30 p.m., this being allowed at army posts instead of mass being of fered in the morning for spe cial mission services, under army regulations and church dispensation, ' According to the program services were also held at 7 p.m. with recitation of the rosary followed by sermon and a sim ilar program was repeated at 8 p.m. GIFT HANKIES 25C Duchess hankies, printed in England and dainty Chinese embroidered white linen hankies. A Q
